CustomGPT vs SimplyRetrieve: A Detailed Comparison

In this article, we compare CustomGPT and SimplyRetrieve across various parameters to help you make an informed decision.

Welcome to the comparison between CustomGPT and SimplyRetrieve!

Here are some unique insights on CustomGPT:

CustomGPT.ai is our RAG-as-a-Service platform built to help you turn your proprietary data into a smart, responsive AI assistant with minimal fuss. Designed with both developers and business users in mind, it streamlines data ingestion—whether you’re uploading documents or crawling a website—and delivers reliable, context-aware responses through a simple, yet powerful API and user interface.

We built CustomGPT.ai to take the complexity out of deploying AI. It’s engineered to work out-of-the-box while still offering the flexibility for deeper integrations, so you can focus on building great applications instead of managing infrastructure.

And here's more information on SimplyRetrieve:

SimplyRetrieve is an open-source, locally hosted Retrieval-Augmented Generation solution that pairs self-managed knowledge bases with open-source language models. It gives developers deep control over how queries are retrieved, embedded, and answered. The entire pipeline runs on your own hardware, so you keep data fully in-house.

Because it’s meant for hands-on users, SimplyRetrieve demands more setup: you’ll install Python dependencies, configure a GPU for the LLM, and run scripts to ingest documents. But for those comfortable with this approach, it provides real transparency and tweakability in the RAG process – especially if you want to choose your own model or tune retrieval parameters on the fly.

Enjoy reading and exploring the differences between CustomGPT and SimplyRetrieve.

Comparison Matrix

Feature
logo of customGPT logoCustomGPT
logo of simplyretrieveSimplyRetrieve
Data Ingestion & Knowledge Sources
  • Supports ingestion of over 1,400 file formats (PDF, DOCX, TXT, Markdown, HTML, etc.) via drag-and-drop or API.
  • Crawls websites using sitemaps and URLs to automatically index public helpdesk articles, FAQs, and documentation.
  • Automatically transcribes multimedia content (YouTube videos, podcasts) with built-in OCR and speech-to-text technology. View Transcription Guide
  • Integrates with cloud storage and business apps such as Google Drive, SharePoint, Notion, Confluence, and HubSpot using API connectors and Zapier. See Zapier Connectors
  • Offers both manual uploads and automated retraining (auto-sync) to continuously refresh and update your knowledge base.
  • Relies on a manual, file-based ingestion approach. You place PDFs, text, DOCX, PPTX, HTML, etc. into a folder and run a script to embed them.
  • Recently added a GUI Knowledge Base editor to append documents on the fly, but no built-in web crawler or automatic refreshing.
Integrations & Channels
  • Provides an embeddable chat widget for websites and mobile apps that is added via a simple script or iframe.
  • Supports native integrations with popular messaging platforms like Slack, Microsoft Teams, WhatsApp, Telegram, and Facebook Messenger. Explore API Integrations
  • Enables connectivity with over 5,000 external apps via Zapier and webhooks, facilitating seamless workflow automation.
  • Offers secure deployment options with domain allowlisting and ChatGPT Plugin integration for private use cases.
  • Primarily offers a local GUI (via Gradio) and Python scripts for querying. No native Slack or website widget integrations.
  • Additional channels require custom wrappers or code to forward messages to the local chatbot instance.
Core Chatbot Features
  • Delivers retrieval-augmented Q&A powered by OpenAI’s GPT-4 and GPT-3.5 Turbo, ensuring responses are strictly based on your provided content.
  • Minimizes hallucinations by grounding answers in your data and automatically including source citations for transparency. Benchmark Details
  • Supports multi-turn, context-aware conversations with persistent chat history and robust conversation management.
  • Offers multi-lingual support (over 90 languages) for global deployment.
  • Includes additional features such as lead capture (e.g., email collection) and human escalation/handoff when required.
  • Acts as a retrieval-augmented chatbot using open-source LLMs. Streams answers token by token in the Gradio UI.
  • Focused on single-turn Q&A; multi-turn memory across a conversation is limited in the current release.
  • Offers a “Retrieval Tuning Module” for insight and control over how answers are formed from retrieved data.
Customization & Branding
  • Enables full white-labeling: customize the chat widget’s colors, logos, icons, and CSS to fully match your brand. White-label Options
  • Provides a no-code dashboard to configure welcome messages, chatbot names, and visual themes.
  • Allows configuration of the AI’s persona and tone through pre-prompts and system instructions.
  • Supports domain allowlisting so that the chatbot is deployed only on authorized websites.
  • Provides a basic Gradio-based interface with minimal theming capabilities out-of-the-box.
  • To match your brand or embed in a client-facing UI, you must modify source code or build a custom frontend yourself.
LLM Model Options
  • Leverages state-of-the-art language models such as OpenAI’s GPT-4, GPT-3.5 Turbo, and optionally Anthropic’s Claude for enterprise needs.
  • Automatically manages model selection and routing to balance cost and performance without manual intervention. Model Selection Details
  • Employs proprietary prompt engineering and retrieval optimizations to deliver high-quality, citation-backed responses.
  • Abstracts model management so that you do not need to handle separate LLM API keys or fine-tuning processes.
  • Built around open-source LLMs, by default WizardVicuna-13B. You can swap in other Hugging Face transformers if you have enough GPU resources.
  • Full control over model choice, but smaller open models may lag behind GPT-4 in fluency and reasoning.
Developer Experience (API & SDKs)
  • Provides a robust, well-documented REST API with endpoints for creating agents, managing projects, ingesting data, and querying responses. API Documentation
  • Offers official open-source SDKs (e.g. Python SDK customgpt-client) and Postman collections to accelerate integration. Open-Source SDK
  • Includes detailed cookbooks, code samples, and step-by-step integration guides to support developers at every level.
  • Provides Python scripts for interaction. No official REST API or dedicated SDK is included.
  • Integration into other apps typically requires writing your own wrapper or calling its scripts as subprocesses.
Integration & Workflow
  • Enables rapid deployment via a guided, low-code dashboard that allows you to create a project, add data sources, and auto-index content.
  • Supports seamless integration into existing systems through API calls, webhooks, and Zapier connectors for automation (e.g., CRM updates, email triggers). Auto-sync Feature
  • Facilitates integration into CI/CD pipelines for continuous knowledge base updates without manual intervention.
  • You run the system locally: set up a GPU environment, place data files, run “prepare.py” to embed, then launch “chat.py” for a Gradio interface.
  • Updating content means re-running scripts or using the new Knowledge Tab. Scaling or deploying more instances is manual.
Performance & Accuracy
  • Optimized retrieval pipeline using efficient vector search, document chunking, and caching to deliver sub-second response times.
  • Independent benchmarks show a median answer accuracy of 5/5 (e.g., 4.4/5 vs. 3.5/5 for alternatives). Benchmark Results
  • Delivers responses with built-in source citations to ensure factuality and verifiability.
  • Maintains high performance even with large-scale knowledge bases (supporting tens of millions of words).
  • Relies on open-source LLM performance, often slower than a managed service. On a single GPU, response times range from a few to 10+ seconds.
  • Accuracy is decent if relevant documents are found, but smaller models can struggle with complex or multi-hop questions.
Customization & Flexibility (Behavior & Knowledge)
  • Enables dynamic updates to your knowledge base – add, remove, or modify content on-the-fly with automatic re-indexing.
  • Allows you to configure the agent’s behavior via customizable system prompts and pre-defined example Q&A, ensuring a consistent tone and domain focus. Learn How to Update Sources
  • Supports multiple agents per account, allowing for different chatbots for various departments or use cases.
  • Offers a balance between high-level control and automated optimization, so you get tailored behavior without deep ML engineering.
  • Exposes granular controls (like “KnowledgeBase Weightage,” retrieval parameters, and system prompt editing) for deep customization.
  • Encourages a developer-centric approach, allowing you to tweak prompt templates, embedding models, or even the pipeline code.
Pricing & Scalability
  • Operates on a subscription-based pricing model with clearly defined tiers: Standard (~$99/month), Premium (~$449/month), and custom Enterprise plans.
  • Provides generous content allowances – Standard supports up to 60 million words per bot and Premium up to 300 million words – with predictable, flat monthly costs. View Pricing
  • Fully managed cloud infrastructure that auto-scales with increasing usage, ensuring high availability and performance without additional effort.
  • Free and open source under MIT license. No direct fees, but you must provide GPU hardware or cloud servers.
  • Scaling to more queries or larger models requires additional instances/hardware, all managed by you.
Security & Privacy
  • Ensures enterprise-grade security with SSL/TLS for data in transit and 256-bit AES encryption for data at rest.
  • Holds SOC 2 Type II certification and complies with GDPR, ensuring your proprietary data remains isolated and confidential. Security Certifications
  • Offers robust access controls, including role-based access, two-factor authentication, and Single Sign-On (SSO) integration for secure management.
  • Entirely local: documents and chat data remain on your machine, beneficial for highly sensitive environments.
  • Lacks built-in authentication or enterprise security features—security depends on your deployment configuration.
Observability & Monitoring
  • Includes a comprehensive analytics dashboard that tracks query volumes, conversation history, token usage, and indexing status in real time.
  • Supports exporting logs and metrics via API for integration with third-party monitoring and BI tools. Analytics API
  • Provides detailed insights for troubleshooting and continuous improvement of chatbot performance.
  • Provides an “Analysis” tab to see which documents were retrieved and how the query was formed. Logs can be viewed in the console.
  • No dedicated analytics dashboard; you must build custom logging or monitoring solutions if you need aggregated usage stats.
Support & Ecosystem
  • Offers extensive online documentation, tutorials, cookbooks, and FAQs to help you get started quickly. Developer Docs
  • Provides responsive support via email and in-app chat; Premium and Enterprise customers receive dedicated account management and faster SLAs. Enterprise Solutions
  • Benefits from an active community of users and partners, along with integrations via Zapier and GitHub-based resources.
  • Maintained as an open-source project on GitHub. Support is community-driven through issues and minimal documentation.
  • Ecosystem is smaller; you can modify code freely or add features, but there’s no formal SLA or enterprise support plan.
Additional Considerations
  • Reduces engineering overhead by providing an all-in-one, turnkey RAG solution that does not require in-house ML expertise.
  • Delivers rapid time-to-value with minimal setup – enabling deployment of a functional AI assistant within minutes.
  • Continuously updated to leverage the latest improvements in GPT models and retrieval methods, ensuring state-of-the-art performance.
  • Balances high accuracy with ease-of-use, making it ideal for both customer-facing applications and internal knowledge management.
  • Ideal for offline or on-prem scenarios where data must not leave your servers. Developer-friendly for experimentation.
  • May require more time to maintain and tune, and can’t match the largest proprietary models in raw capability out-of-the-box.
No-Code Interface & Usability
  • Features an intuitive, wizard-driven web dashboard that lets non-developers upload content, configure chatbots, and monitor performance without coding.
  • Offers drag-and-drop file uploads, visual customization for branding, and interactive in-browser testing of your AI assistant. User Experience Review
  • Supports role-based access to allow collaboration between business users and developers.
  • Provides a basic Gradio UI geared towards developers. Non-technical users may find the settings tabs overwhelming.
  • Lacks a polished, no-code admin experience. If wide adoption or branding is desired, you’ll likely build your own frontend.

We hope you found this comparison of CustomGPT vs SimplyRetrieve helpful.

CustomGPT.ai is all about providing an end-to-end solution that lets you scale quickly and confidently. With a user-friendly dashboard, robust performance, and dedicated support, our platform is designed to meet the practical needs of your projects without the usual hassle.

We hope this overview gives you a clear picture of what CustomGPT.ai brings to the table. Thanks for taking the time to explore our approach—our team is always here to help you get the most out of your AI initiatives.

If you want complete data sovereignty and the freedom to experiment with different open-source models, SimplyRetrieve is a capable option. You can customize every component and maintain strict privacy by never sending content to external APIs.

However, you’ll be on the hook for deploying and maintaining everything yourself. Unlike a managed service, SimplyRetrieve has no plug-and-play integrations, advanced analytics, or dedicated support. It’s best suited for developers or researchers willing to do the manual work of running a local RAG system and tailoring it to their needs.

Stay tuned for more updates!

CustomGPT

The most accurate RAG-as-a-Service API. Deliver production-ready reliable RAG applications faster. Benchmarked #1 in accuracy and hallucinations for fully managed RAG-as-a-Service API.

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