What are the main differences between CustomGPT and Deepset?

CustomGPT excels in Industry-leading accuracy with 97% benchmark score and Patented technology to reduce hallucinations, scoring 94/100 in user ratings with 97% accuracy. Deepset leads in Mature open-source framework (since 2020) and Production-ready from day one with 83/100 overall rating and 85% accuracy. Key technical difference: CustomGPT focuses on No-code chatbot builder while Deepset emphasizes Modular pipeline architecture. Pricing differs by $99/month.

Which is better for enterprises: CustomGPT or Deepset?

CustomGPT offers SOC 2 compliance for enterprise security. HIPAA compliance varies - contact vendors for details. For scalability, Deepset supports on-premise deployment for maximum control. CustomGPT leads with 94/100 enterprise readiness score (96/100 enterprise features).

How much does CustomGPT cost vs Deepset?

CustomGPT starts at $99/monthly (freemium model), while Deepset begins at contact sales/monthly (freemium model). Deepset provides a free tier, and free trials are available. This represents a significant price difference of $99/month. See our detailed pricing breakdown for complete tier comparisons.

Can I migrate from Deepset to CustomGPT?

Migration from Deepset to CustomGPT typically requires API-based data export/import, which CustomGPT provides. CustomGPT provides comprehensive API access excellent documentation for the migration process. Estimated migration time: 1-2 days for cloud setup. Contact CustomGPT support for migration assistance and best practices.

What integrations do CustomGPT and Deepset support?

CustomGPT integrates with Direct sitemap (Auto-sync), Wordpress(Auto-sync), Wix(Auto-sync), YouTube (Auto-sync), Hubspot Knowledge Base (Auto-sync) (13 integrations total). Deepset supports OpenAI, Anthropic, Hugging Face, Cohere, AWS SageMaker (12 integrations available). Both offer REST APIs for custom integrations. CustomGPT offers 8% more integrations, with webhook support for real-time data sync.

What are the main differences between CustomGPT and Deepset?

CustomGPT offers strong capabilities, scoring 0/100 in user ratings. Deepset provides unique strengths with 0/100 overall rating. Key technical difference: CustomGPT focuses on advanced features while Deepset emphasizes specialized capabilities.

Which is better for enterprises: CustomGPT or Deepset?

Both platforms provide enterprise-grade security. HIPAA compliance varies - contact vendors for details. For scalability, both offer cloud-based deployment options. Deepset leads with strong/100 enterprise readiness score.

How much does CustomGPT cost vs Deepset?

CustomGPT starts at custom pricing/month (subscription model), while Deepset begins at contact sales/month (subscription model). Both require paid plans. Pricing is relatively comparable. See our detailed pricing breakdown for complete tier comparisons.

Can I migrate from CustomGPT to Deepset?

Migration from CustomGPT to Deepset typically requires manual data transfer since API access may be limited. Deepset offers standard documentation for the migration process. Estimated migration time: 1-2 days for cloud setup. Contact Deepset support for migration assistance and best practices.

What integrations do CustomGPT and Deepset support?

CustomGPT integrates with (multiple platforms). Deepset supports (various tools). API availability varies by plan. Integration coverage is comparable.

CustomGPT vs Deepset

Make an informed decision with our comprehensive comparison. Discover which RAG solution perfectly fits your needs.

More about Deepset More about CustomGPT Get Started Today

Priyansh KhodiyarDevRel at CustomGPT.ai

Fact checked and reviewed by Bill Cava

Published: 01.04.2025Updated: 25.04.2025

In this comprehensive guide, we compare CustomGPT and Deepset across various parameters including features, pricing, performance, and customer support to help you make the best decision for your business needs.

Overview

When choosing between CustomGPT and Deepset, understanding their unique strengths and architectural differences is crucial for making an informed decision. Both platforms serve the RAG (Retrieval-Augmented Generation) space but cater to different use cases and organizational needs.

Quick Decision Guide

Choose CustomGPT if: you value industry-leading accuracy with 97% benchmark score
Choose Deepset if: you value mature open-source framework (since 2020)

About CustomGPT

CustomGPT is most accurate rag-as-a-service api for business. CustomGPT is the #1 benchmarked RAG platform that enables businesses to create powerful AI assistants trained on their specific data, offering industry-leading accuracy with reduced hallucinations and seamless integration capabilities. Founded in 2021, headquartered in Needham, Massachusetts, United States, the platform has established itself as a reliable solution in the RAG space.

Overall Rating

94/100

Starting Price

$99/mo

About Deepset

Deepset is open-source framework and enterprise platform for llm orchestration. Deepset is the creator of Haystack, the leading open-source framework for building production-ready LLM applications, and offers an enterprise AI platform for developing and deploying custom AI agents and applications. Founded in 2018, headquartered in Berlin, Germany, the platform has established itself as a reliable solution in the RAG space.

Overall Rating

83/100

Starting Price

Custom

Key Differences at a Glance

In terms of user ratings, CustomGPT in overall satisfaction. From a cost perspective, Deepset offers more competitive entry pricing. The platforms also differ in their primary focus: AI Chatbot versus AI Development Platform. These differences make each platform better suited for specific use cases and organizational requirements.

⚠️ What This Comparison Covers

We'll analyze features, pricing, performance benchmarks, security compliance, integration capabilities, and real-world use cases to help you determine which platform best fits your organization's needs. All data is independently verified from official documentation and third-party review platforms.

Detailed Feature Comparison

Features	CustomGPT	Deepset
Data Ingestion & Knowledge Sources	1,400+ file formats – PDF, DOCX, Excel, PowerPoint, Markdown, HTML + auto-extraction from ZIP/RAR/7Z archives Website crawling – Sitemap indexing with configurable depth for help docs, FAQs, and public content Multimedia transcription – AI Vision, OCR, YouTube/Vimeo/podcast speech-to-text built-in Cloud integrations – Google Drive, SharePoint, OneDrive, Dropbox, Notion with auto-sync Knowledge platforms – Zendesk, Freshdesk, HubSpot, Confluence, Shopify connectors Massive scale – 60M words (Standard) / 300M words (Premium) per bot with no performance degradation	Flexible ingestion – Process any file type with connectors and Unstructured library Vector store options – OpenSearch, Pinecone, Weaviate, Snowflake support Learn more ⚠️ Hands-on setup required for domain-specific pipeline customization
Integrations & Channels	Website embedding – Lightweight JS widget or iframe with customizable positioning CMS plugins – WordPress, WIX, Webflow, Framer, SquareSpace native support 5,000+ app ecosystem – Zapier connects CRMs, marketing, e-commerce tools MCP Server – Integrate with Claude Desktop, Cursor, ChatGPT, Windsurf OpenAI SDK compatible – Drop-in replacement for OpenAI API endpoints LiveChat + Slack – Native chat widgets with human handoff capabilities	API-first design – REST endpoints and Haystack SDK for custom app integration Shareable prototypes – Quick demos available See feature ⚠️ Production channels (Slack, web chat) require custom code development
Core Chatbot Features	✅ #1 accuracy – Median 5/5 in independent benchmarks, 10% lower hallucination than OpenAI ✅ Source citations – Every response includes clickable links to original documents ✅ 93% resolution rate – Handles queries autonomously, reducing human workload ✅ 92 languages – Native multilingual support without per-language config ✅ Lead capture – Built-in email collection, custom forms, real-time notifications ✅ Human handoff – Escalation with full conversation context preserved	Modular RAG pipelines – Retriever + reader + optional rerankers/multi-step logic Advanced features – Multi-turn chat, source attribution, fine-grained retrieval Overview ✅ Tool use and external API integration for rich agent behavior
Customization & Branding	Full white-labeling included – Colors, logos, CSS, custom domains at no extra cost 2-minute setup – No-code wizard with drag-and-drop interface Persona customization – Control AI personality, tone, response style via pre-prompts Visual theme editor – Real-time preview of branding changes Domain allowlisting – Restrict embedding to approved sites only	⚠️ No drag-and-drop theming – requires custom front-end development for branded UI ✅ Full freedom for visuals and conversational tone Custom components
L L M Model Options	GPT-5.1 models – Latest thinking models (Optimal & Smart variants) GPT-4 series – GPT-4, GPT-4 Turbo, GPT-4o available Claude 4.5 – Anthropic's Opus available for Enterprise Auto model routing – Balances cost/performance automatically Zero API key management – All models managed behind the scenes	Model-agnostic – GPT-4, Llama 2, Claude, Cohere, 80+ providers supported ✅ Switch models via Connections UI with few clicks View models
Developer Experience ( A P I & S D Ks)	REST API – Full-featured for agents, projects, data ingestion, chat queries Python SDK – Open-source `customgpt-client` with full API coverage Postman collections – Pre-built requests for rapid prototyping Webhooks – Real-time event notifications for conversations and leads OpenAI compatible – Use existing OpenAI SDK code with minimal changes	REST API + Haystack SDK – Build, run, and query pipelines with comprehensive tooling ✅ Visual editor with drag-and-drop, export YAML for version control Studio overview
Performance & Accuracy	Sub-second responses – Optimized RAG with vector search and multi-layer caching Benchmark-proven – 13% higher accuracy, 34% faster than OpenAI Assistants API Anti-hallucination tech – Responses grounded only in your provided content OpenGraph citations – Rich visual cards with titles, descriptions, images 99.9% uptime – Auto-scaling infrastructure handles traffic spikes	✅ Multi-step retrieval, hybrid search, custom rerankers for max accuracy ✅ Modular components optimize latency at scale Benchmark insights
Security & Compliance	SOC 2 Type II + GDPR – Regular third-party audits, full EU compliance 256-bit AES encryption – Data at rest; SSL/TLS in transit SSO + 2FA + RBAC – Enterprise access controls with role-based permissions Data isolation – Never trains on customer data Domain allowlisting – Restrict chatbot to approved domains	✅ SOC 2 Type II, ISO 27001, GDPR, HIPAA certifications with annual audits Flexible deployment – Cloud, hybrid, VPC, or on-premises for complete data control Data residency – Choose storage location (US, EU, on-prem) for compliance ✅ No model training on customer data; comprehensive audit trails
Pricing & Plans	Standard: $99/mo – 10 chatbots, 60M words, 5K items/bot Premium: $449/mo – 100 chatbots, 300M words, 20K items/bot Enterprise: Custom – SSO, dedicated support, custom SLAs 7-day free trial – Full Standard access, no charges Flat-rate pricing – No per-query charges, no hidden costs	Studio (Free) – Development environment with unlimited files for prototyping Enterprise – Usage-based pricing (queries, documents, compute); no per-seat charges Deployment tiers – Cloud (managed SaaS), hybrid, or on-prem with separate pricing ✅ Professional services and custom development available; handles millions of documents ✅ Haystack framework free forever; only pay for managed cloud services
Support & Ecosystem	Comprehensive docs – Tutorials, cookbooks, API references Email + in-app support – Under 24hr response time Premium support – Dedicated account managers for Premium/Enterprise Open-source SDK – Python SDK, Postman, GitHub examples 5,000+ Zapier apps – CRMs, e-commerce, marketing integrations	Community support – Haystack open-source community (Discord, GitHub, 14K+ stars) Insights ✅ Wide ecosystem: vector DBs, model providers, ML tool integrations Enterprise support – Paid tiers with dedicated assistance available
Observability & Monitoring	Real-time dashboard – Query volumes, token usage, response times Customer Intelligence – User behavior patterns, popular queries, knowledge gaps Conversation analytics – Full transcripts, resolution rates, common questions Export capabilities – API export to BI tools and data warehouses	Studio dashboard – Latency, error rates, resource usage tracking available ✅ Logs integrate with Prometheus, Splunk, and more Monitoring features
Use Cases	Customer support – 24/7 AI handling common queries with citations Internal knowledge – HR policies, onboarding, technical docs Sales enablement – Product info, lead qualification, education Documentation – Help centers, FAQs with auto-crawling E-commerce – Product recommendations, order assistance	Domain-specific Q&A – Enterprise knowledge bases with specialized terminology and fine-tuned models Research & analysis – Multi-hop retrieval for complex questions across large corpora Technical documentation – Developer-focused RAG for code docs, API references, guides Compliance & legal – HIPAA/GDPR systems for regulated industries with on-prem deployment Custom AI agents – External API calls, tool use, multi-step reasoning capabilities ✅ Enterprise search and future-proof AI with no vendor lock-in
Limitations & Considerations	Managed service – Less control over RAG pipeline vs build-your-own Model selection – OpenAI + Anthropic only; no Cohere, AI21, open-source Real-time data – Requires re-indexing; not ideal for live inventory/prices Enterprise features – Custom SSO only on Enterprise plan	⚠️ Steeper learning curve – Requires ML/engineering skills, not ideal for non-technical users ⚠️ Custom UI required – No drag-and-drop widget; build production interfaces from scratch ⚠️ Hands-on setup – More config effort vs plug-and-play SaaS platforms ⚠️ Studio limitations – Visual editor still needs RAG understanding; DevOps work for production ⚠️ Enterprise costs – Usage-based pricing expensive at high volumes without optimization ⚠️ Best for technical teams – Not for business users seeking no-code solutions
Core Agent Features	Custom AI Agents – Autonomous GPT-4/Claude agents for business tasks Multi-Agent Systems – Specialized agents for support, sales, knowledge Memory & Context – Persistent conversation history across sessions Tool Integration – Webhooks + 5,000 Zapier apps for automation Continuous Learning – Auto re-indexing without manual retraining	AI Agents – LLM-powered agents with reasoning, reflection, tool use Guide Spectrum approach – Balance structured workflows with autonomous capabilities Details ✅ Planning mechanisms: chain-of-thought/tree-of-thought for multi-step reasoning Dynamic routing – LLMs evaluate and choose tools, databases, actions based on context ✅ Reflection & self-correction for improved accuracy and adaptive strategies Agentic RAG – Build pipelines with graphs, multimodal capabilities RAG Guide
R A G Capabilities	GPT-4 + RAG – Outperforms OpenAI in independent benchmarks Anti-hallucination – Responses grounded in your content only Automatic citations – Clickable source links in every response Sub-second latency – Optimized vector search and caching Scale to 300M words – No performance degradation at scale	✅ Multi-step retrieval, hybrid search (semantic + keyword), custom rerankers for max accuracy Modular design – Flexible retriever + reader + reranker for customized workflows Multi-hop retrieval – Chain steps for complex queries requiring deep context Vector DB flexibility – OpenSearch, Pinecone, Weaviate, Snowflake, Qdrant backends ✅ Source attribution with citations, confidence scores; MTEB benchmark-proven performance Haystack framework – Open-source foundation for full customization and portability
Competitive Positioning	Market position – Leading RAG platform balancing enterprise accuracy with no-code usability. Trusted by 6,000+ orgs including Adobe, MIT, Dropbox. Key differentiators – #1 benchmarked accuracy • 1,400+ formats • Full white-labeling included • Flat-rate pricing vs OpenAI – 10% lower hallucination, 13% higher accuracy, 34% faster vs Botsonic/Chatbase – More file formats, source citations, no hidden costs vs LangChain – Production-ready in 2 min vs weeks of development	Market position – Developer-first RAG framework with enterprise cloud offering for custom solutions Target customers – ML engineers, dev teams needing deep RAG customization and portability Key competitors – LangChain/LangSmith, Contextual.ai, Dataworkz, Vectara.ai, Pinecone/Weaviate implementations Advantages – Open-source Haystack, model-agnostic, visual editor, modular components, wide ecosystem, compliance Pricing advantage – Free Studio, usage-based Enterprise; no vendor lock-in via open-source Use case fit – Customized domain-specific RAG, complex workflows, developer-friendly APIs with portability
R A G-as-a- Service Assessment	Platform type – TRUE RAG-AS-A-SERVICE with managed infrastructure API-first – REST API, Python SDK, OpenAI compatibility, MCP Server No-code option – 2-minute wizard deployment for non-developers Hybrid positioning – Serves both dev teams (APIs) and business users (no-code) Enterprise ready – SOC 2 Type II, GDPR, WCAG 2.0, flat-rate pricing	Platform Type – HYBRID: Open-source Haystack + enterprise Deepset Cloud for custom RAG solutions Architecture – Modular pipelines (retriever + reader + reranker), full control over embeddings/vector DBs Agentic capabilities – Autonomous agents with planning, routing, reflection Guide Developer experience – REST API, Haystack SDK, visual Studio editor Studio ⚠️ No-code limited – Studio drag-and-drop for developers, not non-tech users Target market – ML engineers, dev teams needing deep customization and portability ✅ RAG leadership: multi-step retrieval, hybrid search, model-agnostic (80+ providers), MTEB benchmarks Data ✅ Enterprise ready: SOC 2, ISO 27001, GDPR, HIPAA; cloud/VPC/on-prem deployment Use case fit – Custom domain RAG, complex workflows, developer APIs with portability ✅ Open-source advantage: Haystack (14K+ stars) free; no vendor lock-in ⚠️ NOT for: Non-tech teams, turnkey chatbots, pre-built widgets/Slack integrations Competition – LangChain, Contextual.ai, Dataworkz; differentiated by open-source foundation
A I Models	OpenAI – GPT-5.1 (Optimal/Smart), GPT-4 series Anthropic – Claude 4.5 Opus/Sonnet (Enterprise) Auto-routing – Intelligent model selection for cost/performance Managed – No API keys or fine-tuning required	Model-agnostic – GPT-4, Claude, Llama 2, Cohere, 80+ providers via unified interface ✅ Switch models via Connections UI without code changes Embeddings – OpenAI, Cohere, Sentence Transformers, custom models supported ✅ Multiple LLMs per pipeline for different components (retrieval vs generation) Fine-tuning – Train on proprietary data for domain-specific accuracy
No- Code Interface & Usability	2-minute deployment – Fastest time-to-value in the industry Wizard interface – Step-by-step with visual previews Drag-and-drop – Upload files, paste URLs, connect cloud storage In-browser testing – Test before deploying to production Zero learning curve – Productive on day one	Low-code Studio – Drag-and-drop interface aimed at developers and ML engineers ⚠️ Non-tech users need help; production UIs require custom development
Customization & Flexibility ( Behavior & Knowledge)	Live content updates – Add/remove content with automatic re-indexing System prompts – Shape agent behavior and voice through instructions Multi-agent support – Different bots for different teams Smart defaults – No ML expertise required for custom behavior	✅ Full control: multi-hop retrieval, custom logic, bespoke prompts available ✅ Multiple datastores, role-based filters, external API integration Templates
Pricing & Scalability	Standard: $99/mo – 60M words, 10 bots Premium: $449/mo – 300M words, 100 bots Auto-scaling – Managed cloud scales with demand Flat rates – No per-query charges	Free Studio – Development environment, then usage-based Enterprise plans at scale ✅ Cloud, hybrid, or on-prem deployment options Pricing overview
Security & Privacy	SOC 2 Type II + GDPR – Third-party audited compliance Encryption – 256-bit AES at rest, SSL/TLS in transit Access controls – RBAC, 2FA, SSO, domain allowlisting Data isolation – Never trains on your data	✅ SOC 2 Type II, ISO 27001, GDPR, HIPAA enterprise compliance ✅ Cloud, VPC, or on-prem data residency options Security compliance
Support & Documentation	Documentation hub – Docs, tutorials, API references Support channels – Email, in-app chat, dedicated managers (Premium+) Open-source – Python SDK, Postman, GitHub examples Community – User community + 5,000 Zapier integrations	Community – Active Discord, GitHub (14K+ stars) with responsive maintainers Enterprise support – Email, Slack Connect, dedicated engineers for paid customers ✅ Comprehensive docs at docs.cloud.deepset.ai with tutorials, API references, guides Resources – YouTube tutorials, GitHub examples, starter templates for common use cases ✅ Wide ecosystem: vector DB providers, model vendors, tool developers Professional services – Custom development, architecture consulting, implementation support
Additional Considerations	Time-to-value – 2-minute deployment vs weeks with DIY Always current – Auto-updates to latest GPT models Proven scale – 6,000+ organizations, millions of queries Multi-LLM – OpenAI + Claude reduces vendor lock-in	✅ Ideal for heavily customized, domain-specific RAG solutions with full control ⚠️ Steeper learning curve and more dev effort required Details

Final Thoughts

Final Verdict: CustomGPT vs Deepset

After analyzing features, pricing, performance, and user feedback, both CustomGPT and Deepset are capable platforms that serve different market segments and use cases effectively.

When to Choose CustomGPT

You value industry-leading accuracy with 97% benchmark score
Patented technology to reduce hallucinations
Easy no-code setup with powerful customization

Best For: Industry-leading accuracy with 97% benchmark score

When to Choose Deepset

You value mature open-source framework (since 2020)
Production-ready from day one
Highly modular and customizable

Best For: Mature open-source framework (since 2020)

Migration & Switching Considerations

Switching between CustomGPT and Deepset requires careful planning. Consider data export capabilities, API compatibility, and integration complexity. Both platforms offer migration support, but expect 2-4 weeks for complete transition including testing and team training.

Pricing Comparison Summary

CustomGPT starts at $99/month, while Deepset begins at custom pricing. Total cost of ownership should factor in implementation time, training requirements, API usage fees, and ongoing support. Enterprise deployments typically see annual costs ranging from $10,000 to $500,000+ depending on scale and requirements.

Our Recommendation Process

Start with a free trial - Both platforms offer trial periods to test with your actual data
Define success metrics - Response accuracy, latency, user satisfaction, cost per query
Test with real use cases - Don't rely on generic demos; use your production data
Evaluate total cost - Factor in implementation time, training, and ongoing maintenance
Check vendor stability - Review roadmap transparency, update frequency, and support quality

For most organizations, the decision between CustomGPT and Deepset comes down to specific requirements rather than overall superiority. Evaluate both platforms with your actual data during trial periods, focusing on accuracy, latency, ease of integration, and total cost of ownership.

📚 Next Steps

Ready to make your decision? We recommend starting with a hands-on evaluation of both platforms using your specific use case and data.

• Review: Check the detailed feature comparison table above
• Test: Sign up for free trials and test with real queries
• Calculate: Estimate your monthly costs based on expected usage
• Decide: Choose the platform that best aligns with your requirements

Last updated: January 6, 2026 | This comparison is regularly reviewed and updated to reflect the latest platform capabilities, pricing, and user feedback.

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The most accurate RAG-as-a-Service API. Deliver production-ready reliable RAG applications faster. Benchmarked #1 in accuracy and hallucinations for fully managed RAG-as-a-Service API.

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Priyansh Khodiyar

DevRel at CustomGPT.ai. Passionate about AI and its applications. Here to help you navigate the world of AI tools and make informed decisions for your business.

CustomGPT vs Deepset