In this comprehensive guide, we compare CustomGPT and Glean across various parameters including features, pricing, performance, and customer support to help you make the best decision for your business needs.
Overview
When choosing between CustomGPT and Glean, understanding their unique strengths and architectural differences is crucial for making an informed decision. Both platforms serve the RAG (Retrieval-Augmented Generation) space but cater to different use cases and organizational needs.
Quick Decision Guide
Choose CustomGPT if: you value industry-leading accuracy with 97% benchmark score
Choose Glean if: you value permissions-aware ai is genuinely differentiated - real-time enforcement across 100+ datasources addresses critical enterprise concern
About CustomGPT
CustomGPT is most accurate rag-as-a-service api for business. CustomGPT is the #1 benchmarked RAG platform that enables businesses to create powerful AI assistants trained on their specific data, offering industry-leading accuracy with reduced hallucinations and seamless integration capabilities. Founded in 2021, headquartered in Needham, Massachusetts, United States, the platform has established itself as a reliable solution in the RAG space.
Overall Rating
94/100
Starting Price
$99/mo
About Glean
Glean is enterprise work ai with permissions-aware rag across 100+ apps. Glean is a premium enterprise RAG platform with permissions-aware AI as its core differentiator. Founded by ex-Google Search engineers, Glean achieved $100M ARR in three years and a $7.2B valuation (2025). It connects 100+ enterprise apps with real-time access controls, supports 15+ LLMs, and offers comprehensive APIs with 4-language SDKs. Trade-offs: enterprise-only sales (~$50/user/month, ~$60K minimum), no consumer messaging channels, and premium positioning over plug-and-play simplicity. Founded in 2019, headquartered in Palo Alto, CA, the platform has established itself as a reliable solution in the RAG space.
Overall Rating
96/100
Starting Price
$50/mo
Key Differences at a Glance
In terms of user ratings, both platforms score similarly in overall satisfaction. From a cost perspective, Glean offers more competitive entry pricing. The platforms also differ in their primary focus: AI Chatbot versus Enterprise RAG. These differences make each platform better suited for specific use cases and organizational requirements.
⚠️ What This Comparison Covers
We'll analyze features, pricing, performance benchmarks, security compliance, integration capabilities, and real-world use cases to help you determine which platform best fits your organization's needs. All data is independently verified from official documentation and third-party review platforms.
Detailed Feature Comparison
Features
CustomGPT
Glean
Data Ingestion & Knowledge Sources
Lets you ingest more than 1,400 file formats—PDF, DOCX, TXT, Markdown, HTML, and many more—via simple drag-and-drop or API.
Crawls entire sites through sitemaps and URLs, automatically indexing public help-desk articles, FAQs, and docs.
Turns multimedia into text on the fly: YouTube videos, podcasts, and other media are auto-transcribed with built-in OCR and speech-to-text.
View Transcription Guide
Connects to Google Drive, SharePoint, Notion, Confluence, HubSpot, and more through API connectors or Zapier.
See Zapier Connectors
Supports both manual uploads and auto-sync retraining, so your knowledge base always stays up to date.
100+ native connectors covering major enterprise categories
Cloud Storage: Google Drive, SharePoint, OneDrive, Dropbox, Box
Communication: Slack, Microsoft Teams, Gmail, Outlook, Zoom
Reduces hallucinations by grounding replies in your data and adding source citations for transparency.
Benchmark Details
Handles multi-turn, context-aware chats with persistent history and solid conversation management.
Speaks 90+ languages, making global rollouts straightforward.
Includes extras like lead capture (email collection) and smooth handoff to a human when needed.
Glean Chat interface: Primary interface for interacting with Glean Assistant offering familiar chat-like experience enabling natural conversations with company knowledge base
Multi-turn conversations: Supports conversational AI with natural language and context awareness maintaining context across conversation turns
Streaming responses: Real-time response streaming for better user experience with automatic source citations for transparency
Chatbot context understanding: Understands thread and sequence of conversations tracking references like "their" and "they" across multiple exchanges
Enterprise knowledge integration: Works across all company apps and knowledge sources including Microsoft 365, Google Workspace, Salesforce, Jira, GitHub and nearly 100 more applications
Personalization and security: Delivers answers highly customized to each user based on deep understanding of company content, employees, and activity while adhering to real-time enterprise data permissions and governance rules
Citation and transparency: Provides full linking to source information across documents, conversations and applications for transparency and trust
Simple chatbot API: Powerful tool for integrating conversational AI into products creating custom conversational interfaces leveraging Glean's AI capabilities
Use case flexibility: Build chatbots answering customer questions using help documentation, FAQs, knowledge bases or create internal tools helping employees find company policies, procedures, documentation
Customization & Branding
Fully white-labels the widget—colors, logos, icons, CSS, everything can match your brand.
White-label Options
Provides a no-code dashboard to set welcome messages, bot names, and visual themes.
Lets you shape the AI’s persona and tone using pre-prompts and system instructions.
Uses domain allowlisting to ensure the chatbot appears only on approved sites.
Supplies rich docs, tutorials, cookbooks, and FAQs to get you started fast.
Developer Docs
Offers quick email and in-app chat support—Premium and Enterprise plans add dedicated managers and faster SLAs.
Enterprise Solutions
Benefits from an active user community plus integrations through Zapier and GitHub resources.
Standard support: 24x5 (Mon-Fri) via portal, email, Slack Connect
Premium support: 24x7 (critical only) with additional fee
Dedicated CSMs: Enterprise accounts with hands-on onboarding
Documentation: Excellent at developers.glean.com
GitHub repositories: SDK examples and sample projects
Regular business reviews for enterprise customers
Additional Considerations
Slashes engineering overhead with an all-in-one RAG platform—no in-house ML team required.
Gets you to value quickly: launch a functional AI assistant in minutes.
Stays current with ongoing GPT and retrieval improvements, so you’re always on the latest tech.
Balances top-tier accuracy with ease of use, perfect for customer-facing or internal knowledge projects.
Cannot create content directly: Glean focuses purely on search and retrieval - not suitable for organizations needing content creation within platform
Platform designed for large organizations: Feature set and pricing optimized for large enterprises - smaller teams may find it overkill and less cost-effective
AI production challenges: 68% of organizations report moving only 30% or fewer AI experiments into full production highlighting persistent scaling difficulties beyond proof-of-concept
Integration complexity: Requires strategic overhaul of processes to ensure seamless technology incorporation into existing workflows
Change management: Overcoming resistance to change demands strong leadership and commitment to fostering innovation and adaptability environment
Data reliability monitoring: Potential for inaccuracies in AI outputs necessitates rigorous monitoring frameworks to ensure data reliability and trustworthiness
Cybersecurity concerns: As AI deployment expands, cybersecurity threats become more pronounced requiring enhanced protective measures for sensitive information
Bias in AI models: Models can inadvertently learn and replicate biases in training data leading to unfair or discriminatory outcomes particularly in hiring, customer service, legal decisions
Training investment required: Enterprises must invest in training workforce to effectively use AI tools - upskilling employees, hiring AI talent, or partnering with consultants
Security risks and shadow IT: Many organizations hesitate due to uncertainties from security risks and shadow IT - ad hoc generative AI adoption comes with heavy risks and costs
No- Code Interface & Usability
Offers a wizard-style web dashboard so non-devs can upload content, brand the widget, and monitor performance.
Supports drag-and-drop uploads, visual theme editing, and in-browser chatbot testing.
User Experience Review
Uses role-based access so business users and devs can collaborate smoothly.
Natural language agent configuration: Describe goals in plain language
Visual builder: Drag-and-drop workflow creation
AI-assisted creation: Glean suggests starting points and auto-generates draft agents
Agent Library: Pre-built templates for common use cases
30+ prebuilt agents: Sales, engineering, IT, HR use cases
RBAC hierarchy: Setup Admin, Admin, Super Admin with granular permissions
4.8/5 ease of use rating on G2
Competitive Positioning
Market position: Leading all-in-one RAG platform balancing enterprise-grade accuracy with developer-friendly APIs and no-code usability for rapid deployment
Target customers: Mid-market to enterprise organizations needing production-ready AI assistants, development teams wanting robust APIs without building RAG infrastructure, and businesses requiring 1,400+ file format support with auto-transcription (YouTube, podcasts)
Key competitors: OpenAI Assistants API, Botsonic, Chatbase.co, Azure AI, and custom RAG implementations using LangChain
Competitive advantages: Industry-leading answer accuracy (median 5/5 benchmarked), 1,400+ file format support with auto-transcription, SOC 2 Type II + GDPR compliance, full white-labeling included, OpenAI API endpoint compatibility, hosted MCP Server support (Claude, Cursor, ChatGPT), generous data limits (60M words Standard, 300M Premium), and flat monthly pricing without per-query charges
Pricing advantage: Transparent flat-rate pricing at $99/month (Standard) and $449/month (Premium) with generous included limits; no hidden costs for API access, branding removal, or basic features; best value for teams needing both no-code dashboard and developer APIs in one platform
Use case fit: Ideal for businesses needing both rapid no-code deployment and robust API capabilities, organizations handling diverse content types (1,400+ formats, multimedia transcription), teams requiring white-label chatbots with source citations for customer-facing or internal knowledge projects, and companies wanting all-in-one RAG without managing ML infrastructure
vs CustomGPT: Enterprise-premium vs developer-friendly; permissions-aware AI vs flexible customization
vs Zendesk: Enterprise search + RAG vs customer service platform
Unique strength: Real-time permissions-aware AI across 100+ datasources (no competitor matches this)
Target audience: Large enterprises (1K-100K users) with complex permission hierarchies
Pricing barrier: ~$50/user/month with ~$60K minimum excludes SMBs
Enterprise focus: Security, governance, compliance over plug-and-play simplicity
A I Models
Primary models: GPT-4, GPT-3.5 Turbo from OpenAI, and Anthropic's Claude for enterprise needs
Automatic model selection: Balances cost and performance by automatically selecting the appropriate model for each request
Model Selection Details
Proprietary optimizations: Custom prompt engineering and retrieval enhancements for high-quality, citation-backed answers
Managed infrastructure: All model management handled behind the scenes - no API keys or fine-tuning required from users
Anti-hallucination technology: Advanced mechanisms ensure chatbot only answers based on provided content, improving trust and factual accuracy
Model Hub supports 15+ LLMs across multiple hosting providers with per-step model selection
OpenAI: GPT-3.5, GPT-4 via OpenAI or Azure OpenAI endpoints
Google Vertex AI: Gemini 1.5 Pro with multimodal capabilities
Amazon Bedrock: Claude 3 Sonnet for high-accuracy enterprise use cases
Temperature controls: Factual, balanced, or creative output settings per workflow
Model tiers: Basic, Standard, Premium (premium consumes FlexCredits on Enterprise Flex plan)
Two access options: Glean Universal Key (managed) or Customer Key (BYOK) for data sovereignty
Zero data retention: Customer data never used for model training with automatic model updates
Automatic routing: Optimizes using best-in-class models per query type for accuracy and cost
R A G Capabilities
Core architecture: GPT-4 combined with Retrieval-Augmented Generation (RAG) technology, outperforming OpenAI in RAG benchmarks
RAG Performance
Anti-hallucination technology: Advanced mechanisms reduce hallucinations and ensure responses are grounded in provided content
Benchmark Details
Automatic citations: Each response includes clickable citations pointing to original source documents for transparency and verification
Optimized pipeline: Efficient vector search, smart chunking, and caching for sub-second reply times
Scalability: Maintains speed and accuracy for massive knowledge bases with tens of millions of words
Context-aware conversations: Multi-turn conversations with persistent history and comprehensive conversation management
Source verification: Always cites sources so users can verify facts on the spot
Hybrid search: Combines semantic (vector-based) and lexical (keyword) approaches for maximum accuracy
Knowledge Graph Framework: Proprietary anchors and signals across enterprise data with rich, scalable crawler
LLM Control Layer: Optimizes and controls LLM outputs with permission-safe document retrieval and ranking
Real-time permissions enforcement: Users only see authorized content with identity crawling and connector-level permission mirroring
Context-aware query rewriting: LLM determines optimal query set with enterprise-specific rewrites
Hallucination prevention: RAG grounding, permission-aware retrieval, citation/source attribution for every answer
74% human-agreement rate on AI Evaluator benchmarks with 25% precision increases in customer case studies
141% ROI over 3 years: $15.6M NPV for composite organizations, 110 hours saved per employee annually (Forrester)
Permissions-aware AI (unique): Real-time access control enforcement across all 100+ datasources - no competitor matches this capability
Use Cases
Customer support automation: AI assistants handling common queries, reducing support ticket volume, providing 24/7 instant responses with source citations
Internal knowledge management: Employee self-service for HR policies, technical documentation, onboarding materials, company procedures across 1,400+ file formats
Sales enablement: Product information chatbots, lead qualification, customer education with white-labeled widgets on websites and apps
Documentation assistance: Technical docs, help centers, FAQs with automatic website crawling and sitemap indexing
Educational platforms: Course materials, research assistance, student support with multimedia content (YouTube transcriptions, podcasts)
Healthcare information: Patient education, medical knowledge bases (SOC 2 Type II compliant for sensitive data)
E-commerce: Product recommendations, order assistance, customer inquiries with API integration to 5,000+ apps via Zapier
SaaS onboarding: User guides, feature explanations, troubleshooting with multi-agent support for different teams
Enterprise knowledge retrieval: Unified search across 100+ datasources (Google Drive, SharePoint, Confluence, Salesforce, Zendesk, GitHub, Slack) for 10K-100K user organizations
Permissions-aware search: Complex permission hierarchies requiring real-time enforcement - healthcare, finance, legal industries with sensitive data access controls
AI agents and automation: 30+ prebuilt agents for sales, engineering, IT, HR use cases with workflow automation capabilities
Developer-friendly RAG: Official SDKs (Python, Java, Go, TypeScript), LangChain integration, MCP Server for Claude Desktop/Cursor/VS Code
Active Data Governance: Continuous scanning with 100+ predefined infotypes (PII, PCI, M&A) and customizable policies with auto-hide
Cloud-Prem deployment: Customer-hosted in AWS or GCP for regulated industries requiring full data residency control
NOT suitable for: SMBs with <100 users or <$60K budgets, simple document Q&A without permission requirements, consumer messaging channels (WhatsApp, Telegram)
Security & Compliance
Encryption: SSL/TLS for data in transit, 256-bit AES encryption for data at rest
SOC 2 Type II certification: Industry-leading security standards with regular third-party audits
Security Certifications
GDPR compliance: Full compliance with European data protection regulations, ensuring data privacy and user rights
Access controls: Role-based access control (RBAC), two-factor authentication (2FA), SSO integration for enterprise security
Data isolation: Customer data stays isolated and private - platform never trains on user data
Domain allowlisting: Ensures chatbot appears only on approved sites for security and brand protection
Secure deployments: ChatGPT Plugin support for private use cases with controlled access
SOC 2 Type II certified: Annual audits ensuring enterprise security standards
ISO 27001 certified: International information security management compliance
HIPAA compliant: Healthcare data protection standards for sensitive medical information
GDPR compliant: European data protection regulation adherence with data subject rights
TX-RAMP Level 2 certified: Texas state government security standard
NO FedRAMP certification: Not authorized for US federal government use
AES-256 encryption at rest, TLS 1.2+ in transit with automatic key rotation
Single-tenant infrastructure: Isolated environment per customer for maximum security
Zero data retention for LLMs: Customer data never used for model training with formal agreements
Cloud-Prem deployment: Customer-hosted in AWS or GCP for complete data residency control
Active Data Governance: Continuous scanning with 100+ predefined infotypes (PII, PCI, M&A), customizable policies, auto-hide
Permissions-aware AI: Real-time access control enforcement with zero-trust architecture meeting regulatory requirements
Pricing & Plans
Standard Plan: $99/month or $89/month annual - 10 custom chatbots, 5,000 items per chatbot, 60 million words per bot, basic helpdesk support, standard security
View Pricing
Premium Plan: $499/month or $449/month annual - 100 custom chatbots, 20,000 items per chatbot, 300 million words per bot, advanced support, enhanced security, additional customization
Enterprise Plan: Custom pricing - Comprehensive AI solutions, highest security and compliance, dedicated account managers, custom SSO, token authentication, priority support with faster SLAs
Enterprise Solutions
7-Day Free Trial: Full access to Standard features without charges - available to all users
Annual billing discount: Save 10% by paying upfront annually ($89/mo Standard, $449/mo Premium)
Flat monthly rates: No per-query charges, no hidden costs for API access or white-labeling (included in all plans)
Managed infrastructure: Auto-scaling cloud infrastructure included - no additional hosting or scaling fees
No public pricing - enterprise sales only with custom quotes
Estimated cost: ~$45-50+ per user/month based on third-party reports
Minimum ACV: ~$60K (approximately 100 users minimum for entry)
Per-seat model: Annual contracts based on number of users
No free trial: Paid POCs reportedly up to $70K for large enterprises
NO FedRAMP certification: Not suitable for US federal government deployments
Limited consumer channels: No native WhatsApp, Telegram integrations - designed for internal enterprise use only
Complex implementation: Initial indexing takes "few days" depending on data volume, requires enterprise IT coordination
Cross-language queries in early access: English query finding Spanish documents still in testing phase
Best for: Large enterprises (1K-100K users) with complex permission hierarchies, $60K+ budgets, and need for permissions-aware AI across 100+ datasources
NOT suitable for: SMBs, startups, simple document Q&A without permission requirements, organizations prioritizing transparent pricing
Core Agent Features
Custom AI Agents: Build autonomous agents powered by GPT-4 and Claude that can perform tasks independently and make real-time decisions based on business knowledge
Decision-Support Capabilities: AI agents analyze proprietary data to provide insights, recommendations, and actionable responses specific to your business domain
Multi-Agent Systems: Deploy multiple specialized AI agents that can collaborate and optimize workflows in areas like customer support, sales, and internal knowledge management
Memory & Context Management: Agents maintain conversation history and persistent context for coherent multi-turn interactions
View Agent Documentation
Tool Integration: Agents can trigger actions, integrate with external APIs via webhooks, and connect to 5,000+ apps through Zapier for automated workflows
Hyper-Accurate Responses: Leverages advanced RAG technology and retrieval mechanisms to deliver context-aware, citation-backed responses grounded in your knowledge base
Continuous Learning: Agents improve over time through automatic re-indexing of knowledge sources and integration of new data without manual retraining
Autonomous AI agents: Agents use AI to understand tasks and take action on behalf of users from answering questions and retrieving information to executing work autonomously
Natural language agent builder: Build agents by describing desired output in simple natural language - Glean understands goal and designs complex multi-step workflows
Agentic reasoning engine: LLM-agnostic engine enables agents to go beyond retrieval and generation - powers sophisticated automation and decision-making by understanding outcomes, building multi-step plans, and using action library
100+ native actions: Supports 100+ new native actions across Slack, Microsoft Teams, Salesforce, Jira, GitHub, Google Workspace and other applications
MCP host support: Gives agents dramatically larger surface area to operate across enterprise applications
Human-in-the-loop design: Agents can autonomously do work end-to-end with human review checkpoints - process customer support tickets, conduct research, prepare responses for employee review before execution
Vibe coding: Upgraded builder makes agent creation as simple as chatting - anyone (not just developers) can create and refine agents without understanding or interacting with code
Grounded in enterprise data: Autonomous agents grounded in most relevant authoritative information for confident work automation
Automatic agent triggering: Orchestrates agents automatically based on schedules or events and surfaces agent recommendations across enterprise
Visual and conversational workflow design: Turn ideas into structured workflows using simple natural language prompts or visual builder
Core Architecture: Serverless RAG infrastructure with automatic embedding generation, vector search optimization, and LLM orchestration fully managed behind API endpoints
API-First Design: Comprehensive REST API with well-documented endpoints for creating agents, managing projects, ingesting data (1,400+ formats), and querying chat
API Documentation
Developer Experience: Open-source Python SDK (customgpt-client), Postman collections, OpenAI API endpoint compatibility, and extensive cookbooks for rapid integration
No-Code Alternative: Wizard-style web dashboard enables non-developers to upload content, brand widgets, and deploy chatbots without touching code
Hybrid Target Market: Serves both developer teams wanting robust APIs AND business users seeking no-code RAG deployment - unique positioning vs pure API platforms (Cohere) or pure no-code tools (Jotform)
RAG Technology Leadership: Industry-leading answer accuracy (median 5/5 benchmarked), 1,400+ file format support with auto-transcription, proprietary anti-hallucination mechanisms, and citation-backed responses
Benchmark Details
Deployment Flexibility: Cloud-hosted SaaS with auto-scaling, API integrations, embedded chat widgets, ChatGPT Plugin support, and hosted MCP Server for Claude/Cursor/ChatGPT
Enterprise Readiness: SOC 2 Type II + GDPR compliance, full white-labeling, domain allowlisting, RBAC with 2FA/SSO, and flat-rate pricing without per-query charges
Use Case Fit: Ideal for organizations needing both rapid no-code deployment AND robust API capabilities, teams handling diverse content types (1,400+ formats, multimedia transcription), and businesses requiring production-ready RAG without building ML infrastructure from scratch
Competitive Positioning: Bridges the gap between developer-first platforms (Cohere, Deepset) requiring heavy coding and no-code chatbot builders (Jotform, Kommunicate) lacking API depth - offers best of both worlds
Cloud (SaaS): Standard deployment on Glean infrastructure
Cloud-Prem: Customer-hosted in AWS or GCP environment for full data residency control
Single-tenant architecture: Isolated infrastructure per customer
Browser extensions: Chrome, Firefox, Safari, Edge
Web SDK embedding: Custom integration in customer applications
Final Thoughts
Final Verdict: CustomGPT vs Glean
After analyzing features, pricing, performance, and user feedback, both CustomGPT and Glean are capable platforms that serve different market segments and use cases effectively.
When to Choose CustomGPT
You value industry-leading accuracy with 97% benchmark score
Patented technology to reduce hallucinations
Easy no-code setup with powerful customization
Best For: Industry-leading accuracy with 97% benchmark score
When to Choose Glean
You value permissions-aware ai is genuinely differentiated - real-time enforcement across 100+ datasources addresses critical enterprise concern
Model flexibility without vendor lock-in - 15+ LLMs with per-step selection and bring-your-own-key option
Best For: Permissions-aware AI is genuinely differentiated - real-time enforcement across 100+ datasources addresses critical enterprise concern
Migration & Switching Considerations
Switching between CustomGPT and Glean requires careful planning. Consider data export capabilities, API compatibility, and integration complexity. Both platforms offer migration support, but expect 2-4 weeks for complete transition including testing and team training.
Pricing Comparison Summary
CustomGPT starts at $99/month, while Glean begins at $50/month. Total cost of ownership should factor in implementation time, training requirements, API usage fees, and ongoing support. Enterprise deployments typically see annual costs ranging from $10,000 to $500,000+ depending on scale and requirements.
Our Recommendation Process
Start with a free trial - Both platforms offer trial periods to test with your actual data
Define success metrics - Response accuracy, latency, user satisfaction, cost per query
Test with real use cases - Don't rely on generic demos; use your production data
Evaluate total cost - Factor in implementation time, training, and ongoing maintenance
Check vendor stability - Review roadmap transparency, update frequency, and support quality
For most organizations, the decision between CustomGPT and Glean comes down to specific requirements rather than overall superiority. Evaluate both platforms with your actual data during trial periods, focusing on accuracy, latency, ease of integration, and total cost of ownership.
📚 Next Steps
Ready to make your decision? We recommend starting with a hands-on evaluation of both platforms using your specific use case and data.
• Review: Check the detailed feature comparison table above
• Test: Sign up for free trials and test with real queries
• Calculate: Estimate your monthly costs based on expected usage
• Decide: Choose the platform that best aligns with your requirements
Last updated: December 5, 2025 | This comparison is regularly reviewed and updated to reflect the latest platform capabilities, pricing, and user feedback.
The most accurate RAG-as-a-Service API. Deliver production-ready reliable RAG applications faster. Benchmarked #1 in accuracy and hallucinations for fully managed RAG-as-a-Service API.
DevRel at CustomGPT.ai. Passionate about AI and its applications. Here to help you navigate the world of AI tools and make informed decisions for your business.
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