In this comprehensive guide, we compare CustomGPT and Stonly across various parameters including features, pricing, performance, and customer support to help you make the best decision for your business needs.
Overview
When choosing between CustomGPT and Stonly, understanding their unique strengths and architectural differences is crucial for making an informed decision. Both platforms serve the RAG (Retrieval-Augmented Generation) space but cater to different use cases and organizational needs.
Quick Decision Guide
Choose CustomGPT if: you value industry-leading accuracy with 97% benchmark score
Choose Stonly if: you value exceptional ease of use - 4.8/5 g2 rating with intuitive visual editor praised in 32 reviews
About CustomGPT
CustomGPT is most accurate rag-as-a-service api for business. CustomGPT is the #1 benchmarked RAG platform that enables businesses to create powerful AI assistants trained on their specific data, offering industry-leading accuracy with reduced hallucinations and seamless integration capabilities. Founded in 2021, headquartered in Needham, Massachusetts, United States, the platform has established itself as a reliable solution in the RAG space.
Overall Rating
94/100
Starting Price
$99/mo
About Stonly
Stonly is interactive knowledge base platform with enterprise ai-powered answers. Stonly is a customer support knowledge management platform with embedded AI capabilities focused on interactive step-by-step guides and help desk agent assistance. Its AI Answers feature (Enterprise-only add-on) achieves 71% self-serve success rates, but it's fundamentally a knowledge base platform with AI features—not a pure RAG-as-a-Service solution. Founded in 2017, headquartered in San Francisco, CA, the platform has established itself as a reliable solution in the RAG space.
Overall Rating
96/100
Starting Price
$249/mo
Key Differences at a Glance
In terms of user ratings, both platforms score similarly in overall satisfaction. From a cost perspective, CustomGPT starts at a lower price point. The platforms also differ in their primary focus: AI Chatbot versus Knowledge Management. These differences make each platform better suited for specific use cases and organizational requirements.
⚠️ What This Comparison Covers
We'll analyze features, pricing, performance benchmarks, security compliance, integration capabilities, and real-world use cases to help you determine which platform best fits your organization's needs. All data is independently verified from official documentation and third-party review platforms.
Detailed Feature Comparison
Features
CustomGPT
Stonly
Data Ingestion & Knowledge Sources
Lets you ingest more than 1,400 file formats—PDF, DOCX, TXT, Markdown, HTML, and many more—via simple drag-and-drop or API.
Crawls entire sites through sitemaps and URLs, automatically indexing public help-desk articles, FAQs, and docs.
Turns multimedia into text on the fly: YouTube videos, podcasts, and other media are auto-transcribed with built-in OCR and speech-to-text.
View Transcription Guide
Connects to Google Drive, SharePoint, Notion, Confluence, HubSpot, and more through API connectors or Zapier.
See Zapier Connectors
Supports both manual uploads and auto-sync retraining, so your knowledge base always stays up to date.
PDF uploads confirmed
Public website crawling: Pages not requiring authentication
Zendesk help center content indexing
Proprietary interactive guide format as primary content model
Note: No Google Drive, Dropbox, Notion, or SharePoint integrations for data ingestion
Note: No YouTube transcript extraction (videos can be embedded but not processed)
Note: No direct Word document (.docx) or HTML file imports confirmed
Note: No automatic content syncing from external sources - updates are manual through Stonly's visual editor
Content limits by tier: Basic (5 guides, 400 views/mo), Small Business (unlimited guides, 4K views/mo), Enterprise (custom)
Content versioning: Side-by-side comparison and instant restore on Business and Enterprise plans
Integrations & Channels
Embeds easily—a lightweight script or iframe drops the chat widget into any website or mobile app.
Offers ready-made hooks for Slack, Zendesk, Confluence, YouTube, Sharepoint, 100+ more.
Explore API Integrations
Connects with 5,000+ apps via Zapier and webhooks to automate your workflows.
Supports secure deployments with domain allowlisting and a ChatGPT Plugin for private use cases.
Hosted CustomGPT.ai offers hosted MCP Server with support for Claude Web, Claude Desktop, Cursor, ChatGPT, Windsurf, Trae, etc.
Read more here.
Lets you add, remove, or tweak content on the fly—automatic re-indexing keeps everything current.
Shapes agent behavior through system prompts and sample Q&A, ensuring a consistent voice and focus.
Learn How to Update Sources
Supports multiple agents per account, so different teams can have their own bots.
Balances hands-on control with smart defaults—no deep ML expertise required to get tailored behavior.
CSS and HTML customization: Change layout and look of knowledge base with custom code capabilities
Intuitive customization tools: Easy-to-use tools that don't require code for basic customization
Layout customization: Decide how content is structured and presented with flexible options
Design controls: Manage visual components like colors, logo, or cover image for brand alignment
Personalized content: Use customer data to show personalized content from knowledge base for targeted experiences
Data-driven personalization: Customers see what they need right away when first accessing knowledge base
Analytics insights: Guide usage analytics provide insight into customer behavior for continuous improvement
Highly flexible platform: Users appreciate ability to use Stonly for knowledge bases and guided tours with target properties based on specific user needs
Rich media support: Add images, GIFs, videos, and annotations to bring knowledge base content to life
Third-party scripts: Install scripts from other tools like Google Analytics for extended functionality
Pricing & Scalability
Runs on straightforward subscriptions: Standard (~$99/mo), Premium (~$449/mo), and customizable Enterprise plans.
Gives generous limits—Standard covers up to 60 million words per bot, Premium up to 300 million—all at flat monthly rates.
View Pricing
Handles scaling for you: the managed cloud infra auto-scales with demand, keeping things fast and available.
Basic (Free): 5 guides, 400 views/month, 1 seat, single language
Small Business ($249/mo, $199/mo annual): Unlimited guides, 4,000 views/month, 5 seats, 3 knowledge bases, CSS customization, Zapier, NPS surveys
Enterprise (Custom, ~$39K/year avg): Custom views, unlimited seats, AI Answers add-on, Mobile SDKs, SAML SSO, white-label, auto-translation, CSAT/CES surveys
Quick onboarding: Users report creating guides in under 30 minutes
Additional Considerations
Slashes engineering overhead with an all-in-one RAG platform—no in-house ML team required.
Gets you to value quickly: launch a functional AI assistant in minutes.
Stays current with ongoing GPT and retrieval improvements, so you’re always on the latest tech.
Balances top-tier accuracy with ease of use, perfect for customer-facing or internal knowledge projects.
Limited UI customization: Limited ability to customize user interface and workflows to match specific brand requirements is primary user concern
Basic collaboration tools: Without real-time editing or advanced team management features can hinder team productivity when multiple people need to work together
No offline access: Guides unavailable without internet connectivity reducing usability in areas with unreliable internet
Performance degradation: Can degrade with very large or complex guides causing slower responsiveness indicating scalability concerns
Restricted language options: Limit efficient creation of multilingual content which may be barrier for global organizations
Mixed media support missing: Users find missing features wishing for mixed media support and enhanced reporting tools
Step ordering difficulties: Users report limitations in feature usability and difficulties with step ordering though support offers helpful workarounds
Requires coding knowledge: Unlike most competitors, doesn't advertise as no-code platform - need coding knowledge to track events, target users, stream data, and style content
Image workflow limitations: Inability to use images in base offering limits utility in some workflows with some advanced features requiring extra costs
View-based pricing: Charges additional fees based on guide views - customers exceeding 4,000 guide views/month pay extra $250-500 monthly depending on volume
Integration reliability: Users find lack of integrations limits ability to fully connect Stonly with other tools - Stonly/Zendesk integration isn't as reliable as desired (stops working every few weeks)
No- Code Interface & Usability
Offers a wizard-style web dashboard so non-devs can upload content, brand the widget, and monitor performance.
Supports drag-and-drop uploads, visual theme editing, and in-browser chatbot testing.
User Experience Review
Uses role-based access so business users and devs can collaborate smoothly.
4.8/5 ease of use rating on G2
"Ease of use" mentioned 32 times in G2 reviews
Visual drag-and-drop editor requires no coding
Small learning curve - non-technical teams productive quickly
Guide creation in under 30 minutes reported by users
Pre-built templates for common scenarios
Intuitive interface for support teams
Note: Some navigation confusion reported in admin interface
Note: Cannot edit on mobile devices
Competitive Positioning
Market position: Leading all-in-one RAG platform balancing enterprise-grade accuracy with developer-friendly APIs and no-code usability for rapid deployment
Target customers: Mid-market to enterprise organizations needing production-ready AI assistants, development teams wanting robust APIs without building RAG infrastructure, and businesses requiring 1,400+ file format support with auto-transcription (YouTube, podcasts)
Key competitors: OpenAI Assistants API, Botsonic, Chatbase.co, Azure AI, and custom RAG implementations using LangChain
Competitive advantages: Industry-leading answer accuracy (median 5/5 benchmarked), 1,400+ file format support with auto-transcription, SOC 2 Type II + GDPR compliance, full white-labeling included, OpenAI API endpoint compatibility, hosted MCP Server support (Claude, Cursor, ChatGPT), generous data limits (60M words Standard, 300M Premium), and flat monthly pricing without per-query charges
Pricing advantage: Transparent flat-rate pricing at $99/month (Standard) and $449/month (Premium) with generous included limits; no hidden costs for API access, branding removal, or basic features; best value for teams needing both no-code dashboard and developer APIs in one platform
Use case fit: Ideal for businesses needing both rapid no-code deployment and robust API capabilities, organizations handling diverse content types (1,400+ formats, multimedia transcription), teams requiring white-label chatbots with source citations for customer-facing or internal knowledge projects, and companies wanting all-in-one RAG without managing ML infrastructure
Unique strength: Interactive guide format for structured support content
vs CustomGPT: Not comparable - different product categories (knowledge base vs RAG-as-a-Service)
vs Zendesk: Lighter-weight alternative focused on self-service guides vs full customer service platform
vs traditional chatbots: Interactive guides provide structured paths vs free-form conversation
Target audience: Support teams using Zendesk/Salesforce, not developers building RAG applications
70-76% ticket reduction documented in case studies
71% self-serve success rate with AI Answers
Enterprise compliance suitable for regulated industries
A I Models
Primary models: GPT-4, GPT-3.5 Turbo from OpenAI, and Anthropic's Claude for enterprise needs
Automatic model selection: Balances cost and performance by automatically selecting the appropriate model for each request
Model Selection Details
Proprietary optimizations: Custom prompt engineering and retrieval enhancements for high-quality, citation-backed answers
Managed infrastructure: All model management handled behind the scenes - no API keys or fine-tuning required from users
Anti-hallucination technology: Advanced mechanisms ensure chatbot only answers based on provided content, improving trust and factual accuracy
Undisclosed Proprietary LLM: Stonly does not publicly disclose the specific model powering AI Answers feature
No Model Selection: Users cannot choose between GPT-3.5, GPT-4, Claude, Gemini, or other LLM providers
No Temperature Controls: No user-facing controls for adjusting response creativity, randomness, or formatting
No Fine-Tuning or Model Routing: Cannot customize model behavior beyond predefined AI Profiles and Custom Instructions
AI Profiles (Up to 20): Define tone, boundaries, and behavior for different use cases or audiences
Custom Instructions (Up to 100): Set specific rules and style guidelines for AI response generation
Guided AI Answers: Predefined responses for specific questions bypassing AI generation for sensitive scenarios
Automatic Fallback: Low-confidence scenarios trigger fallback to ML-powered search rather than forcing unreliable AI answer
Knowledge-Grounded Approach: AI responses anchored in Stonly guides, external websites, and PDFs to reduce hallucinations
R A G Capabilities
Core architecture: GPT-4 combined with Retrieval-Augmented Generation (RAG) technology, outperforming OpenAI in RAG benchmarks
RAG Performance
Anti-hallucination technology: Advanced mechanisms reduce hallucinations and ensure responses are grounded in provided content
Benchmark Details
Automatic citations: Each response includes clickable citations pointing to original source documents for transparency and verification
Optimized pipeline: Efficient vector search, smart chunking, and caching for sub-second reply times
Scalability: Maintains speed and accuracy for massive knowledge bases with tens of millions of words
Context-aware conversations: Multi-turn conversations with persistent history and comprehensive conversation management
Source verification: Always cites sources so users can verify facts on the spot
AI Answers (Enterprise Add-On): Generative AI responses grounded in Stonly guides, external websites, and selected PDFs
Knowledge-Grounding: Responses anchored to structured content (interactive guides, decision trees, checklists) reducing hallucinations vs generic chatbots
Confidence-Based Fallback: Automatic switch to ML-powered search when AI confidence is low preventing unreliable answers
Multi-Source Ingestion: PDF uploads, public website crawling, Zendesk help center content indexing
Interactive Guide Format: Proprietary content model combining structured workflows with AI-generated answers
Limited Data Sources: No Google Drive, Dropbox, Notion, SharePoint, or YouTube transcript extraction
Manual Content Updates: Updates through Stonly's visual editor—no automatic syncing from external sources
71% Self-Serve Success Rate: Documented effectiveness of AI Answers in reducing support escalations
Hallucination Controls: Strong grounding in structured content vs open-ended conversational AI
Use Cases
Customer support automation: AI assistants handling common queries, reducing support ticket volume, providing 24/7 instant responses with source citations
Internal knowledge management: Employee self-service for HR policies, technical documentation, onboarding materials, company procedures across 1,400+ file formats
Sales enablement: Product information chatbots, lead qualification, customer education with white-labeled widgets on websites and apps
Documentation assistance: Technical docs, help centers, FAQs with automatic website crawling and sitemap indexing
Educational platforms: Course materials, research assistance, student support with multimedia content (YouTube transcriptions, podcasts)
Healthcare information: Patient education, medical knowledge bases (SOC 2 Type II compliant for sensitive data)
International Data Transfers: Standard Contractual Clauses for EU compliance and data protection
Data Residency: Options not publicly documented—may limit deployment in certain jurisdictions
Pricing & Plans
Standard Plan: $99/month or $89/month annual - 10 custom chatbots, 5,000 items per chatbot, 60 million words per bot, basic helpdesk support, standard security
View Pricing
Premium Plan: $499/month or $449/month annual - 100 custom chatbots, 20,000 items per chatbot, 300 million words per bot, advanced support, enhanced security, additional customization
Enterprise Plan: Custom pricing - Comprehensive AI solutions, highest security and compliance, dedicated account managers, custom SSO, token authentication, priority support with faster SLAs
Enterprise Solutions
7-Day Free Trial: Full access to Standard features without charges - available to all users
Annual billing discount: Save 10% by paying upfront annually ($89/mo Standard, $449/mo Premium)
Flat monthly rates: No per-query charges, no hidden costs for API access or white-labeling (included in all plans)
Managed infrastructure: Auto-scaling cloud infrastructure included - no additional hosting or scaling fees
No Real-Time Analytics: Flow reports update every 15 minutes—not true real-time monitoring
Limited Developer API: No Python/Node.js SDKs, GraphQL, Swagger specs, or API sandbox for testing
Overage Pricing Escalation: View limits can trigger expensive automatic upgrades after 2 consecutive months
Not Ideal For: Developers seeking pure RAG API, multi-tenant SaaS RAG backends, use cases needing model selection/fine-tuning, or flexible data source integration
Core Agent Features
Custom AI Agents: Build autonomous agents powered by GPT-4 and Claude that can perform tasks independently and make real-time decisions based on business knowledge
Decision-Support Capabilities: AI agents analyze proprietary data to provide insights, recommendations, and actionable responses specific to your business domain
Multi-Agent Systems: Deploy multiple specialized AI agents that can collaborate and optimize workflows in areas like customer support, sales, and internal knowledge management
Memory & Context Management: Agents maintain conversation history and persistent context for coherent multi-turn interactions
View Agent Documentation
Tool Integration: Agents can trigger actions, integrate with external APIs via webhooks, and connect to 5,000+ apps through Zapier for automated workflows
Hyper-Accurate Responses: Leverages advanced RAG technology and retrieval mechanisms to deliver context-aware, citation-backed responses grounded in your knowledge base
Continuous Learning: Agents improve over time through automatic re-indexing of knowledge sources and integration of new data without manual retraining
Conversational AI Bot: Delivers confident answers backed by verified structured knowledge unlike generic LLMs that can hallucinate or invent answers
Knowledge-grounded responses: Provides answers backed by verified structured knowledge from guides you create preventing fabricated information
AI Agent Assist: Automatically summarizes tickets, suggests right path to resolution, and generates responses for support agents
Three core automation functions: Automatically analyzes and summarizes support ticket content, recommends most relevant Stonly guide/knowledge path to resolve issues, drafts complete responses for agents to review/edit/send
Process automation: Define processes to be followed and link them to different back-office tools to resolve customer requests before they reach support
Personalized knowledge: AI-powered solutions and process automation allow creation of guides, walkthroughs, checklists, knowledge bases adapting to each customer's needs
71% self-serve success rate: With AI Answers feature documented in company data
Hallucination reduction: Knowledge-grounding approach vs generic chatbots reduces off-topic responses
Core Architecture: Serverless RAG infrastructure with automatic embedding generation, vector search optimization, and LLM orchestration fully managed behind API endpoints
API-First Design: Comprehensive REST API with well-documented endpoints for creating agents, managing projects, ingesting data (1,400+ formats), and querying chat
API Documentation
Developer Experience: Open-source Python SDK (customgpt-client), Postman collections, OpenAI API endpoint compatibility, and extensive cookbooks for rapid integration
No-Code Alternative: Wizard-style web dashboard enables non-developers to upload content, brand widgets, and deploy chatbots without touching code
Hybrid Target Market: Serves both developer teams wanting robust APIs AND business users seeking no-code RAG deployment - unique positioning vs pure API platforms (Cohere) or pure no-code tools (Jotform)
RAG Technology Leadership: Industry-leading answer accuracy (median 5/5 benchmarked), 1,400+ file format support with auto-transcription, proprietary anti-hallucination mechanisms, and citation-backed responses
Benchmark Details
Deployment Flexibility: Cloud-hosted SaaS with auto-scaling, API integrations, embedded chat widgets, ChatGPT Plugin support, and hosted MCP Server for Claude/Cursor/ChatGPT
Enterprise Readiness: SOC 2 Type II + GDPR compliance, full white-labeling, domain allowlisting, RBAC with 2FA/SSO, and flat-rate pricing without per-query charges
Use Case Fit: Ideal for organizations needing both rapid no-code deployment AND robust API capabilities, teams handling diverse content types (1,400+ formats, multimedia transcription), and businesses requiring production-ready RAG without building ML infrastructure from scratch
Competitive Positioning: Bridges the gap between developer-first platforms (Cohere, Deepset) requiring heavy coding and no-code chatbot builders (Jotform, Kommunicate) lacking API depth - offers best of both worlds
Note: NOT a RAG-as-a-Service platform - fundamentally a knowledge base tool with embedded AI
Data source flexibility: Limited (PDF, public web, Zendesk only) vs comprehensive RAG platforms
LLM model options: None (undisclosed proprietary model, no user selection)
API-first architecture: Weak (widget-focused, limited SDKs, no server-side SDKs)
Performance benchmarks: Not published
Self-service AI pricing: Not available (Enterprise-gated, ~$39K/year)
Help desk integration depth: Excellent (best-in-class Zendesk, Salesforce, Freshdesk)
Hallucination controls: Strong (grounded in structured content)
Best for: Customer support ticket deflection, not flexible RAG backends
Not ideal for: Developers seeking pure RAG API, multi-tenant SaaS RAG backends, use cases needing model selection/fine-tuning
Core Knowledge Base Features
N/A
Interactive step-by-step guides with visual flow builder
Note: Available only as paid Enterprise add-on - not included in Small Business plan
Generative AI responses grounded in Stonly guides, external websites, and selected PDFs
20 AI Profiles per team: Define tone, boundaries, and behavior
100 Custom Instructions per team: Detailed response rules
Guided AI Answers: Predefined responses for specific questions
Confidence-based fallback: Automatically switches to ML-powered search when AI confidence is low
71% self-serve success rate achieved with AI Answers
Hallucination reduction: Knowledge-grounding approach vs generic chatbots
Final Thoughts
Final Verdict: CustomGPT vs Stonly
After analyzing features, pricing, performance, and user feedback, both CustomGPT and Stonly are capable platforms that serve different market segments and use cases effectively.
When to Choose CustomGPT
You value industry-leading accuracy with 97% benchmark score
Patented technology to reduce hallucinations
Easy no-code setup with powerful customization
Best For: Industry-leading accuracy with 97% benchmark score
When to Choose Stonly
You value exceptional ease of use - 4.8/5 g2 rating with intuitive visual editor praised in 32 reviews
Deep help desk integrations - bidirectional Zendesk, Salesforce, Freshdesk, ServiceNow connections
Strong compliance - SOC 2 Type 2, GDPR, HIPAA, ISO 27001, PCI, CSA Star Level 1
Best For: Exceptional ease of use - 4.8/5 G2 rating with intuitive visual editor praised in 32 reviews
Migration & Switching Considerations
Switching between CustomGPT and Stonly requires careful planning. Consider data export capabilities, API compatibility, and integration complexity. Both platforms offer migration support, but expect 2-4 weeks for complete transition including testing and team training.
Pricing Comparison Summary
CustomGPT starts at $99/month, while Stonly begins at $249/month. Total cost of ownership should factor in implementation time, training requirements, API usage fees, and ongoing support. Enterprise deployments typically see annual costs ranging from $10,000 to $500,000+ depending on scale and requirements.
Our Recommendation Process
Start with a free trial - Both platforms offer trial periods to test with your actual data
Define success metrics - Response accuracy, latency, user satisfaction, cost per query
Test with real use cases - Don't rely on generic demos; use your production data
Evaluate total cost - Factor in implementation time, training, and ongoing maintenance
Check vendor stability - Review roadmap transparency, update frequency, and support quality
For most organizations, the decision between CustomGPT and Stonly comes down to specific requirements rather than overall superiority. Evaluate both platforms with your actual data during trial periods, focusing on accuracy, latency, ease of integration, and total cost of ownership.
📚 Next Steps
Ready to make your decision? We recommend starting with a hands-on evaluation of both platforms using your specific use case and data.
• Review: Check the detailed feature comparison table above
• Test: Sign up for free trials and test with real queries
• Calculate: Estimate your monthly costs based on expected usage
• Decide: Choose the platform that best aligns with your requirements
Last updated: December 5, 2025 | This comparison is regularly reviewed and updated to reflect the latest platform capabilities, pricing, and user feedback.
The most accurate RAG-as-a-Service API. Deliver production-ready reliable RAG applications faster. Benchmarked #1 in accuracy and hallucinations for fully managed RAG-as-a-Service API.
DevRel at CustomGPT.ai. Passionate about AI and its applications. Here to help you navigate the world of AI tools and make informed decisions for your business.
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