What are the main differences between Guru and SiteGPT?

Guru excels in Permission-aware AI is unique differentiator - answers respect real-time access control and Enterprise-grade security: SOC 2, GDPR, zero LLM data retention, private models, scoring 86/100 in user ratings with N/A% accuracy. SiteGPT leads in Extremely easy setup - minutes to launch and Excellent website content training capabilities with 86/100 overall rating and 86% accuracy. Key technical difference: Guru focuses on Permission-aware Knowledge Agents with real-time access control while SiteGPT emphasizes Website content training. Pricing differs by $24/month.

Which is better for enterprises: Guru or SiteGPT?

Guru offers SOC 2 compliance for enterprise security. HIPAA compliance varies - contact vendors for details. For scalability, both offer cloud-based deployment options. SiteGPT leads with 86/100 enterprise readiness score (72/100 enterprise features).

How much does Guru cost vs SiteGPT?

Guru starts at $25/monthly (per-user model), while SiteGPT begins at $49/monthly (freemium model). Guru offers a free tier, and free trials are available. Pricing is relatively comparable. See our detailed pricing breakdown for complete tier comparisons.

Can I migrate from Guru to SiteGPT?

Migration from Guru to SiteGPT typically requires API-based data export/import, which SiteGPT provides. SiteGPT provides comprehensive API access good documentation for the migration process. Estimated migration time: 1-2 days for cloud setup. Contact SiteGPT support for migration assistance and best practices.

What integrations do Guru and SiteGPT support?

Guru integrates with Native: Slack, Microsoft Teams, Salesforce, Zendesk, browser extension, Pre-built: ChatGPT, Claude, GitHub Copilot via MCP Server, Integration platforms: Zapier, Workato, Prismatic for 1,000+ apps, API access for custom integrations and embedded search, MCP (Model Context Protocol) Server for AI tool connectivity (8 integrations total). SiteGPT supports Zendesk, Intercom, Crisp, Slack, WordPress (9 integrations available). Both offer REST APIs for custom integrations. SiteGPT provides 13% more integrations.

What are the main differences between Guru and SiteGPT?

Guru offers strong capabilities, scoring 0/100 in user ratings. SiteGPT provides unique strengths with 0/100 overall rating. Key technical difference: Guru focuses on advanced features while SiteGPT emphasizes specialized capabilities.

Which is better for enterprises: Guru or SiteGPT?

Both platforms provide enterprise-grade security. HIPAA compliance varies - contact vendors for details. For scalability, both offer cloud-based deployment options. SiteGPT leads with strong/100 enterprise readiness score.

How much does Guru cost vs SiteGPT?

Guru starts at custom pricing/month (subscription model), while SiteGPT begins at contact sales/month (subscription model). Both require paid plans. Pricing is relatively comparable. See our detailed pricing breakdown for complete tier comparisons.

Can I migrate from Guru to SiteGPT?

Migration from Guru to SiteGPT typically requires manual data transfer since API access may be limited. SiteGPT offers standard documentation for the migration process. Estimated migration time: 1-2 days for cloud setup. Contact SiteGPT support for migration assistance and best practices.

What integrations do Guru and SiteGPT support?

Guru integrates with (multiple platforms). SiteGPT supports (various tools). API availability varies by plan. Integration coverage is comparable.

Guru vs SiteGPT

Make an informed decision with our comprehensive comparison. Discover which RAG solution perfectly fits your needs.

More about SiteGPT More about Guru Get Started Today

Priyansh KhodiyarDevRel at CustomGPT.ai

Fact checked and reviewed by Bill Cava

Published: 01.04.2025Updated: 25.04.2025

In this comprehensive guide, we compare Guru and SiteGPT across various parameters including features, pricing, performance, and customer support to help you make the best decision for your business needs.

Overview

When choosing between Guru and SiteGPT, understanding their unique strengths and architectural differences is crucial for making an informed decision. Both platforms serve the RAG (Retrieval-Augmented Generation) space but cater to different use cases and organizational needs.

Quick Decision Guide

Choose Guru if: you value permission-aware ai is unique differentiator - answers respect real-time access control
Choose SiteGPT if: you value extremely easy setup - minutes to launch

About Guru

Guru is ai-powered knowledge management and search platform. Enterprise AI knowledge platform with permission-aware Knowledge Agents that deliver trusted, cited answers from your company's verified knowledge base across all workflows. Founded in 2015, headquartered in Philadelphia, PA, USA, the platform has established itself as a reliable solution in the RAG space.

Overall Rating

86/100

Starting Price

$25/mo

About SiteGPT

SiteGPT is make ai your expert customer support agent. SiteGPT is an AI chatbot solution that instantly answers visitor questions with a personalized chatbot trained on your website content. It's like having ChatGPT specifically for your products, offering 24/7 automated customer support with seamless integrations into existing support platforms. Founded in 2022, headquartered in Remote, the platform has established itself as a reliable solution in the RAG space.

Overall Rating

86/100

Starting Price

$49/mo

Key Differences at a Glance

In terms of user ratings, both platforms score similarly in overall satisfaction. From a cost perspective, Guru starts at a lower price point. The platforms also differ in their primary focus: Knowledge Management versus AI Chatbot. These differences make each platform better suited for specific use cases and organizational requirements.

⚠️ What This Comparison Covers

We'll analyze features, pricing, performance benchmarks, security compliance, integration capabilities, and real-world use cases to help you determine which platform best fits your organization's needs. All data is independently verified from official documentation and third-party review platforms.

Detailed Feature Comparison

Guru	SiteGPT	CustomGPTRECOMMENDED
Data Ingestion & Knowledge Sources
✅ Native Knowledge Base – Guru Cards with expert ownership and verification workflows Pre-Built Connectors – Google Drive, SharePoint, Confluence, Notion, Slack, Discord Automated Syncing – API/SDK, Zapier integrations for continuous updates Real-Time Indexing – Updates immediately reflected in AI responses Enterprise Scale – Handles millions of items across thousands of employees	Website Crawling – Entire sites by URL/sitemap with thousands of pages File Uploads – CSV, TXT, PDF, DOCX, PPTX, Markdown up to 10MB Cloud Storage Connectors – Google Drive, Dropbox, OneDrive, Notion, Confluence, GitBook Enterprise Scale – Up to 100K pages on Enterprise tier Manual Retraining – ⚠️ Click-button refresh, automated cycles on roadmap	1,400+ file formats – PDF, DOCX, Excel, PowerPoint, Markdown, HTML + auto-extraction from ZIP/RAR/7Z archives Website crawling – Sitemap indexing with configurable depth for help docs, FAQs, and public content Multimedia transcription – AI Vision, OCR, YouTube/Vimeo/podcast speech-to-text built-in Cloud integrations – Google Drive, SharePoint, OneDrive, Dropbox, Notion with auto-sync Knowledge platforms – Zendesk, Freshdesk, HubSpot, Confluence, Shopify connectors Massive scale – 60M words (Standard) / 300M words (Premium) per bot with no performance degradation
Integrations & Channels
✅ Native Workplace Apps – Slack, Microsoft Teams, browser extension ✅ AI Tool Integration – ChatGPT, Claude, GitHub Copilot via MCP Server Business Apps – Salesforce, Zendesk, Zapier (1,000+ apps) Developer Access – REST API, Python SDK, webhooks ⚠️ Internal Focus – Limited external channels like WhatsApp or Telegram	Native Connectors – Slack, Google Chat, Messenger, Crisp, Freshchat, Zendesk, Zoho Website Embed – Quick script or iframe for any site Webhook Support – Higher tiers add event-driven integrations	Website embedding – Lightweight JS widget or iframe with customizable positioning CMS plugins – WordPress, WIX, Webflow, Framer, SquareSpace native support 5,000+ app ecosystem – Zapier connects CRMs, marketing, e-commerce tools MCP Server – Integrate with Claude Desktop, Cursor, ChatGPT, Windsurf OpenAI SDK compatible – Drop-in replacement for OpenAI API endpoints LiveChat + Slack – Native chat widgets with human handoff capabilities
Core Chatbot Features
✅ Grounded Answers – All responses backed by verified knowledge with automatic citations ✅ Permission-Aware – Answers tailored to user's role and access permissions Custom Knowledge Agents – Specialized AI agents per team with role-specific insights Multi-Lingual – Content in all languages, translation to 50+ (UI English-only) Analytics Dashboard – Usage stats, deflection rates, time saved, knowledge gaps	Multi-Turn Q&A – Conversation history visible in admin dashboard 95+ Languages – Global audience support out-of-box Lead Capture – Automatic collection during chat sessions Human Handoff – Built-in escalation to live agents Sentiment Tracking – Real-time conversation metrics and performance	✅ #1 accuracy – Median 5/5 in independent benchmarks, 10% lower hallucination than OpenAI ✅ Source citations – Every response includes clickable links to original documents ✅ 93% resolution rate – Handles queries autonomously, reducing human workload ✅ 92 languages – Native multilingual support without per-language config ✅ Lead capture – Built-in email collection, custom forms, real-time notifications ✅ Human handoff – Escalation with full conversation context preserved
Customization & Branding
Custom Agents – Unique name, avatar, scope per agent (IT, HR, Sales) Prompt Configuration – Custom instructions and system messages per agent No-Code Setup – Guided workflows via dashboard menu ⚠️ Limited White-Labeling – Guru branding present throughout platform	No-Code Dashboard – Swap logos, colors, welcome text in seconds White-Label Option – Remove SiteGPT branding for clean look Preset Personas – Set tone and voice per bot	Full white-labeling included – Colors, logos, CSS, custom domains at no extra cost 2-minute setup – No-code wizard with drag-and-drop interface Persona customization – Control AI personality, tone, response style via pre-prompts Visual theme editor – Real-time preview of branding changes Domain allowlisting – Restrict embedding to approved sites only
L L M Model Options
⚠️ Abstracted Model – LLM selection handled internally, likely OpenAI GPT Private Models – Enterprise option for dedicated Azure OpenAI instance Zero Data Retention – Third-party LLM never stores customer data	GPT-4o-mini – Fast mode for speed-optimized responses GPT-4o – Accurate mode for deeper comprehensive answers Per-Chatbot Selection – Choose mode balancing speed vs depth OpenAI Only – ⚠️ No Claude, Gemini, or custom models	GPT-5.1 models – Latest thinking models (Optimal & Smart variants) GPT-4 series – GPT-4, GPT-4 Turbo, GPT-4o available Claude 4.5 – Anthropic's Opus available for Enterprise Auto model routing – Balances cost/performance automatically Zero API key management – All models managed behind the scenes
Developer Experience ( A P I & S D Ks)
REST API – Full coverage for Cards, Collections, AI queries ✅ MCP Server – Model Context Protocol for external AI access Python SDK & Webhooks – Official library and event subscriptions Automation Platforms – Pre-built Zapier, Workato connectors	REST API – Bot management, content uploads, answer retrieval Persona Management – Configure Quick Prompts and Personas via API No Multi-Language SDKs – ⚠️ REST only, straightforward integration	REST API – Full-featured for agents, projects, data ingestion, chat queries Python SDK – Open-source `customgpt-client` with full API coverage Postman collections – Pre-built requests for rapid prototyping Webhooks – Real-time event notifications for conversations and leads OpenAI compatible – Use existing OpenAI SDK code with minimal changes
Performance & Accuracy
✅ RAG Foundation – All answers grounded in verified company knowledge ✅ Automatic Citations – Every answer includes exact source references Multiple Retrieval Techniques – Several algorithms for optimal results Permission Filtering – Retrieval uses only authorized content Real-Time Accuracy – Updates immediately reflected in responses	RAG Foundation – Keeps answers factual and grounded in content Fast vs Accurate Modes – Choose speed or depth per use case Fallback Handling – Graceful replies and handoff for edge cases	Sub-second responses – Optimized RAG with vector search and multi-layer caching Benchmark-proven – 13% higher accuracy, 34% faster than OpenAI Assistants API Anti-hallucination tech – Responses grounded only in your provided content OpenGraph citations – Rich visual cards with titles, descriptions, images 99.9% uptime – Auto-scaling infrastructure handles traffic spikes
Customization & Flexibility
Real-Time Updates – Edit Cards anytime, changes immediately available Agent Configuration – Custom prompts, intro messages per agent ⚠️ No Programmatic Personality – Dashboard-only config, no API	N/A	N/A
Pricing & Scalability
⚠️ Self-Serve Plan – $25/user/month (annual), $30/month (monthly), 10-user minimum Enterprise Plan – Custom pricing with volume discounts No Content Limits – Store thousands of Cards without fees Enterprise Scale – Supports thousands of employees in production	Growth Plan – ~$79/month with basic features and GPT-3.5 Pro/Scale Plan – ~$259/month with GPT-4 and higher limits Enterprise Tier – Custom pricing for 100K+ pages and white-label Scalable Limits – Message counts, bots, pages scale with tier	Standard: $99/mo – 60M words, 10 bots Premium: $449/mo – 300M words, 100 bots Auto-scaling – Managed cloud scales with demand Flat rates – No per-query charges
Security & Privacy
✅ SOC 2 Type II – Independently audited security controls ✅ GDPR Compliant – Data protection, EU residency options ✅ Zero LLM Data Retention – AI models never store customer data SAML SSO – Okta, Azure AD, Google Workspace integration Permission-Aware Security – AI respects real-time access controls	HTTPS/TLS Encryption – Industry-standard transit security Encrypted Storage – Data at rest protection Workspace Isolation – Data stays in your workspace No Formal Certifications – ⚠️ SOC 2, ISO 27001, HIPAA not disclosed	SOC 2 Type II + GDPR – Third-party audited compliance Encryption – 256-bit AES at rest, SSL/TLS in transit Access controls – RBAC, 2FA, SSO, domain allowlisting Data isolation – Never trains on your data
Observability & Monitoring
AI Agent Center – Detailed logs of queries, answers, sources cited Analytics Dashboard – Usage stats, engagement, deflection metrics Trend Analysis – Identify frequently asked questions and knowledge gaps BI Integration – API access for Looker, Tableau	Analytics Dashboard – Chat histories, trends, metrics in one place Daily Email Digests – Team updates without logging in	Real-time dashboard – Query volumes, token usage, response times Customer Intelligence – User behavior patterns, popular queries, knowledge gaps Conversation analytics – Full transcripts, resolution rates, common questions Export capabilities – API export to BI tools and data warehouses
Support & Ecosystem
Multi-Channel Support – Help Center, Community, live chat Enterprise Support – Dedicated CSM, priority support, SLAs Guru University – Training, workshops, certifications ✅ Exceptional Reputation – Praised in G2 for responsive support	Email Support – Submit requests for technical assistance Feature Request Form – Dedicated channel for integrations/features Active Blog – Product updates and best practices Agency Partner Program – Growing ecosystem for resellers	Comprehensive docs – Tutorials, cookbooks, API references Email + in-app support – Under 24hr response time Premium support – Dedicated account managers for Premium/Enterprise Open-source SDK – Python SDK, Postman, GitHub examples 5,000+ Zapier apps – CRMs, e-commerce, marketing integrations
No- Code Interface & Usability
Business User Focus – Designed for non-technical knowledge managers Intuitive Card Editor – Wiki-like interface similar to Notion Point-and-Click Integrations – OAuth connections via simple clicks No Developer Required – Business users maintain agents independently	Guided Dashboard – Paste URL or upload files, launch in minutes Pre-Built Integrations – Copy-paste embed snippet for deployment 7-Day Free Trial – Test risk-free with live demo	2-minute deployment – Fastest time-to-value in the industry Wizard interface – Step-by-step with visual previews Drag-and-drop – Upload files, paste URLs, connect cloud storage In-browser testing – Test before deploying to production Zero learning curve – Productive on day one
Permission- Aware A I
✅ Real-Time Access Control – AI respects permissions from connected systems ✅ Role-Based Answers – Same question gets different answers per role Cross-System Permissions – Honors permissions from Drive, Notion, Salesforce ✅ Competitive Advantage – Most RAG platforms lack permission awareness	N/A	N/A
R A G-as-a- Service Assessment
Platform Type – TRUE RAG PLATFORM (Enterprise KM + AI) ✅ Key Differentiator – Permission-aware AI + verified knowledge Target Users – Enterprise teams (IT, HR, Sales), 1,000+ employees	NO-CODE CHATBOT BUILDER – SMB-focused platform emphasizing rapid deployment Core Mission – Quick website-to-chatbot conversion with multi-channel support Target Market – SMB support teams, not developer/RAG infrastructure market RAG Implementation – Grounding responses in content, fallback handling Managed SaaS – Guided dashboard, pre-built integrations, 7-day trial Not Pure RAG-as-a-Service – ⚠️ Combines chatbot building with RAG	Platform type – TRUE RAG-AS-A-SERVICE with managed infrastructure API-first – REST API, Python SDK, OpenAI compatibility, MCP Server No-code option – 2-minute wizard deployment for non-developers Hybrid positioning – Serves both dev teams (APIs) and business users (no-code) Enterprise ready – SOC 2 Type II, GDPR, WCAG 2.0, flat-rate pricing
Competitive Positioning
✅ Primary Advantage – Permission-aware AI with real-time access control ⚠️ Pricing Challenge – Per-user pricing expensive for large deployments ⚠️ Internal Focus – Optimized for internal knowledge, not external chatbots	Market Position – No-code RAG chatbot for SMB customer service Target Customers – Small/mid-size businesses needing quick deployment Key Competitors – Chatbase.co, Botsonic, Ragie.ai, WonderChat Advantages – Comprehensive crawling (100K pages), native multi-channel, Functions feature Best For – Website-based chatbots, multi-channel support, no-code setup	Market position – Leading RAG platform balancing enterprise accuracy with no-code usability. Trusted by 6,000+ orgs including Adobe, MIT, Dropbox. Key differentiators – #1 benchmarked accuracy • 1,400+ formats • Full white-labeling included • Flat-rate pricing vs OpenAI – 10% lower hallucination, 13% higher accuracy, 34% faster vs Botsonic/Chatbase – More file formats, source citations, no hidden costs vs LangChain – Production-ready in 2 min vs weeks of development
A I Models
Abstracted Architecture – Likely OpenAI GPT (GPT-3.5/GPT-4) by default Private Options – Azure OpenAI in customer tenant for sovereignty Zero Data Retention – LLMs never store or train on data	GPT-4o Full Model – Flagship multimodal for deeper reasoning GPT-4o-mini – Faster cost-optimized variant for high volume GPT-3.5-turbo – Default for lower-tier plans No Custom Models – ⚠️ Limited to OpenAI models only	OpenAI – GPT-5.1 (Optimal/Smart), GPT-4 series Anthropic – Claude 4.5 Opus/Sonnet (Enterprise) Auto-routing – Intelligent model selection for cost/performance Managed – No API keys or fine-tuning required
R A G Capabilities
✅ RAG Foundation – All answers grounded in verified knowledge with citations Permission Filtering – Prevents context contamination and leakage Real-Time Accuracy – Updates immediately reflected, no stale data	Website Crawling – Thousands of pages in single operation RAG Architecture – Grounds responses in uploaded/crawled content File Support – CSV, TXT, PDF, DOCX, PPTX, Markdown (10MB limit) Multi-Turn Context – Conversation history for coherent interactions Manual Retraining – ⚠️ No auto-sync, click to update	GPT-4 + RAG – Outperforms OpenAI in independent benchmarks Anti-hallucination – Responses grounded in your content only Automatic citations – Clickable source links in every response Sub-second latency – Optimized vector search and caching Scale to 300M words – No performance degradation at scale
Use Cases
Enterprise Internal Support – IT, HR, Sales, Support teams Knowledge Base Unification – Single source from SharePoint, Confluence, Notion Employee Onboarding – Role-appropriate info filtered by permission Regulatory Compliance – Financial, healthcare, legal with audit trails	Customer Support Automation – 24/7 answers reducing ticket volume Website Knowledge Conversion – Rapid chatbot from existing content Multi-Channel Support – Unified bot across Slack, Messenger, Zendesk Lead Generation – Automatic capture with CRM webhooks Global Support – 95+ languages for worldwide service	Customer support – 24/7 AI handling common queries with citations Internal knowledge – HR policies, onboarding, technical docs Sales enablement – Product info, lead qualification, education Documentation – Help centers, FAQs with auto-crawling E-commerce – Product recommendations, order assistance
Security & Compliance
SOC 2 Type II – Third-party audited security controls GDPR Compliant – Data protection, EU residency options Zero LLM Data Retention – Contractual guarantee with providers SAML SSO & SCIM – Okta, Azure AD, Google Workspace integration	HTTPS/TLS – Encryption for data in transit Encrypted Storage – Data at rest protection Workspace Isolation – Customer data separated No Compliance Docs – ⚠️ SOC 2, HIPAA not publicly disclosed	SOC 2 Type II + GDPR – Regular third-party audits, full EU compliance 256-bit AES encryption – Data at rest; SSL/TLS in transit SSO + 2FA + RBAC – Enterprise access controls with role-based permissions Data isolation – Never trains on customer data Domain allowlisting – Restrict chatbot to approved domains
Pricing & Plans
Self-Serve Plan – $25/user/month (annual), 10-user minimum Enterprise Plan – Custom pricing with volume discounts ⚠️ Seat-Based Model – Expensive for large deployments vs query-based	Growth $79/mo – Website crawling, file uploads, GPT-3.5 Pro/Scale $259/mo – GPT-4, higher limits, webhooks Enterprise Custom – 100K+ pages, white-label, dedicated support 7-Day Free Trial – Risk-free evaluation without credit card	Standard: $99/mo – 10 chatbots, 60M words, 5K items/bot Premium: $449/mo – 100 chatbots, 300M words, 20K items/bot Enterprise: Custom – SSO, dedicated support, custom SLAs 7-day free trial – Full Standard access, no charges Flat-rate pricing – No per-query charges, no hidden costs
Support & Documentation
Multi-Channel Support – Help Center, Community, live chat Enterprise Support – Dedicated CSM, priority support, SLAs Guru University – Training, workshops, certifications	Email Support – Technical assistance and feature questions REST API Docs – API reference for developers Active Blog – Product updates and use cases Guided Dashboard – Tooltips and onboarding for new users	Documentation hub – Docs, tutorials, API references Support channels – Email, in-app chat, dedicated managers (Premium+) Open-source – Python SDK, Postman, GitHub examples Community – User community + 5,000 Zapier integrations
Additional Considerations
⚠️ Content Maintenance Required – Value depends on disciplined refreshing ⚠️ Per-User Pricing – Expensive for 1,000+ users vs alternatives Best For – Internal KM with verified workflows culture	Functions Feature – Trigger actions like tickets directly from chat SourceSync API – Headless RAG backend for developer control	Time-to-value – 2-minute deployment vs weeks with DIY Always current – Auto-updates to latest GPT models Proven scale – 6,000+ organizations, millions of queries Multi-LLM – OpenAI + Claude reduces vendor lock-in
Limitations & Considerations
⚠️ Per-User Pricing – Expensive for 1,000+ users vs query-based ⚠️ Internal Focus – Not optimized for external chatbots ⚠️ Limited White-Labeling – Guru branding present in app ⚠️ Model Abstraction – No LLM selection reduces flexibility	OpenAI-Only – ⚠️ No Claude, Gemini, Llama, or custom models Manual Retraining – ⚠️ No automatic content syncing yet 10MB File Limit – ⚠️ Per-file cap may constrain large docs No Compliance Certs – ⚠️ May limit enterprise adoption No Advanced RAG – ⚠️ Missing hybrid search, knowledge graphs Cloud-Only – ⚠️ No self-hosting for air-gapped environments	Managed service – Less control over RAG pipeline vs build-your-own Model selection – OpenAI + Anthropic only; no Cohere, AI21, open-source Real-time data – Requires re-indexing; not ideal for live inventory/prices Enterprise features – Custom SSO only on Enterprise plan
Customization & Flexibility ( Behavior & Knowledge)
N/A	One-Click Retrain – Upload files or re-crawl site without tech skills Personas & Prompts – Steer conversation style with templates Multiple Chatbots – Run separate bots per team or dataset	Live content updates – Add/remove content with automatic re-indexing System prompts – Shape agent behavior and voice through instructions Multi-agent support – Different bots for different teams Smart defaults – No ML expertise required for custom behavior
Core Agent Features
N/A	Multi-Turn Conversation – History tracking for context-aware interactions Sentiment Tracking – Real-time analysis and performance metrics Lead Collection – Automatic capture with industry templates Human Handoff – Built-in escalation workflows to live agents Functions Framework – Trigger tickets, CRM updates from chat Multi-Channel Integrations – Slack, Messenger, Zendesk, Freshchat connectors	Custom AI Agents – Autonomous GPT-4/Claude agents for business tasks Multi-Agent Systems – Specialized agents for support, sales, knowledge Memory & Context – Persistent conversation history across sessions Tool Integration – Webhooks + 5,000 Zapier apps for automation Continuous Learning – Auto re-indexing without manual retraining

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Final Thoughts

Final Verdict: Guru vs SiteGPT

After analyzing features, pricing, performance, and user feedback, both Guru and SiteGPT are capable platforms that serve different market segments and use cases effectively.

When to Choose Guru

You value permission-aware ai is unique differentiator - answers respect real-time access control
Enterprise-grade security: SOC 2, GDPR, zero LLM data retention, private models
Verified knowledge base with expert verification workflows ensures accuracy

Best For: Permission-aware AI is unique differentiator - answers respect real-time access control

When to Choose SiteGPT

You value extremely easy setup - minutes to launch
Excellent website content training capabilities
Seamless integration with major support platforms

Best For: Extremely easy setup - minutes to launch

Migration & Switching Considerations

Switching between Guru and SiteGPT requires careful planning. Consider data export capabilities, API compatibility, and integration complexity. Both platforms offer migration support, but expect 2-4 weeks for complete transition including testing and team training.

Pricing Comparison Summary

Guru starts at $25/month, while SiteGPT begins at $49/month. Total cost of ownership should factor in implementation time, training requirements, API usage fees, and ongoing support. Enterprise deployments typically see annual costs ranging from $10,000 to $500,000+ depending on scale and requirements.

Our Recommendation Process

Start with a free trial - Both platforms offer trial periods to test with your actual data
Define success metrics - Response accuracy, latency, user satisfaction, cost per query
Test with real use cases - Don't rely on generic demos; use your production data
Evaluate total cost - Factor in implementation time, training, and ongoing maintenance
Check vendor stability - Review roadmap transparency, update frequency, and support quality

For most organizations, the decision between Guru and SiteGPT comes down to specific requirements rather than overall superiority. Evaluate both platforms with your actual data during trial periods, focusing on accuracy, latency, ease of integration, and total cost of ownership.

📚 Next Steps

Ready to make your decision? We recommend starting with a hands-on evaluation of both platforms using your specific use case and data.

• Review: Check the detailed feature comparison table above
• Test: Sign up for free trials and test with real queries
• Calculate: Estimate your monthly costs based on expected usage
• Decide: Choose the platform that best aligns with your requirements

Last updated: February 23, 2026 | This comparison is regularly reviewed and updated to reflect the latest platform capabilities, pricing, and user feedback.

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Priyansh Khodiyar

DevRel at CustomGPT.ai. Passionate about AI and its applications. Here to help you navigate the world of AI tools and make informed decisions for your business.

Guru vs SiteGPT