Azumo vs Chatling

Make an informed decision with our comprehensive comparison. Discover which RAG solution perfectly fits your needs.

Priyansh Khodiyar's avatar
Priyansh KhodiyarDevRel at CustomGPT.ai

Fact checked and reviewed by Bill Cava

Published: 01.04.2025Updated: 25.04.2025

In this comprehensive guide, we compare Azumo and Chatling across various parameters including features, pricing, performance, and customer support to help you make the best decision for your business needs.

Overview

When choosing between Azumo and Chatling, understanding their unique strengths and architectural differences is crucial for making an informed decision. Both platforms serve the RAG (Retrieval-Augmented Generation) space but cater to different use cases and organizational needs.

Quick Decision Guide

  • Choose Azumo if: you value highly skilled nearshore developers in same timezone
  • Choose Chatling if: you value broadest ai model selection (32 models) among no-code platforms - includes gpt-5, claude 4.5, gemini 2.5 with per-block flexibility

About Azumo

Azumo Landing Page Screenshot

Azumo is top-rated nearshore ai development services for custom solutions. Azumo is a leading nearshore software development company specializing in custom AI and machine learning solutions, offering dedicated teams and enterprise-grade development services for businesses looking to build intelligent applications. Founded in 2016, headquartered in San Francisco, CA, the platform has established itself as a reliable solution in the RAG space.

Overall Rating
92/100
Starting Price
$100000/mo

About Chatling

Chatling Landing Page Screenshot

Chatling is no-code ai chatbot platform with 32-model llm selection. No-code AI chatbot platform with 32-model LLM selection and SMB-focused pricing starting at $25/month. Developed by Envision Labs Inc. (Ontario, Canada), Chatling balances visual builder simplicity with REST API v2 access and native WhatsApp integration. 4.8/5 G2 rating (53-63 reviews). Critical gaps: NO SOC 2/HIPAA certifications, NO native human handoff, NO official SDKs, NO source citations. Founded in Year not disclosed, headquartered in Ontario, Canada, the platform has established itself as a reliable solution in the RAG space.

Overall Rating
85/100
Starting Price
$25/mo

Key Differences at a Glance

In terms of user ratings, Azumo in overall satisfaction. From a cost perspective, Chatling offers more competitive entry pricing. The platforms also differ in their primary focus: AI Development versus Chatbot Platform. These differences make each platform better suited for specific use cases and organizational requirements.

⚠️ What This Comparison Covers

We'll analyze features, pricing, performance benchmarks, security compliance, integration capabilities, and real-world use cases to help you determine which platform best fits your organization's needs. All data is independently verified from official documentation and third-party review platforms.

Detailed Feature Comparison

logo of azumo
Azumo
logo of chatling
Chatling
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CustomGPTRECOMMENDED
Data Ingestion & Knowledge Sources
  • Builds custom ETL pipelines that pull data from your proprietary systems, internal wikis, SharePoint, and cloud storage—so everything ends up in one place.
  • Works with both unstructured sources—PDFs, HTML, even multimedia—and structured data like databases or spreadsheets, bringing it all together into a single knowledge index. Learn more
  • Stores and indexes your content in vector databases such as Pinecone or Weaviate, giving you the flexibility to handle domain-specific data.
  • File Formats: PDF, DOCX, plain text ONLY
  • CRITICAL LIMITATION: NO CSV, Excel, or structured data format support
  • Website Crawler: Up to 1,000 pages per domain with automatic content extraction
  • Sitemap Ingestion: Required for sites larger than 1,000 pages
  • Help Desk Integration: Zendesk and Zoho for importing help articles
  • Manual Upload: Files, text snippets, FAQs via dashboard interface
  • NO Cloud Storage: Google Drive, Dropbox, Notion, OneDrive require manual downloads before upload - significant workflow friction
  • NO YouTube Transcripts: Video content ingestion not supported
  • Knowledge Base Limits: 500K chars (Free), 20M chars (Pro ~3.2M words), 90M chars (Ultimate ~14.4M words)
  • Automatic Syncing: Daily, weekly, or monthly schedules on paid plans - NO real-time continuous sync
  • API Resync: /resync endpoint for programmatic knowledge base updates
  • Lets you ingest more than 1,400 file formats—PDF, DOCX, TXT, Markdown, HTML, and many more—via simple drag-and-drop or API.
  • Crawls entire sites through sitemaps and URLs, automatically indexing public help-desk articles, FAQs, and docs.
  • Turns multimedia into text on the fly: YouTube videos, podcasts, and other media are auto-transcribed with built-in OCR and speech-to-text. View Transcription Guide
  • Connects to Google Drive, SharePoint, Notion, Confluence, HubSpot, and more through API connectors or Zapier. See Zapier Connectors
  • Supports both manual uploads and auto-sync retraining, so your knowledge base always stays up to date.
Integrations & Channels
  • Specializes in bespoke integrations: Azumo can craft custom connectors for your enterprise tools—CRM, ERP, or even internal intranets.
  • Puts AI agents wherever your users are—web, mobile, Slack, Microsoft Teams—through custom interfaces and API wrappers. Integration services
  • WhatsApp Business API: Native robust integration with full chatbot functionality, media sharing, automated responses
  • Website Embedding: Floating chat bubble (bottom-left/right), inline iframe, full-page deployment with custom domain support
  • Zapier Integration: 7,000+ apps with triggers (new contacts/conversations) and actions (send messages)
  • CMS Plugins: WordPress, Shopify, Wix, Squarespace, Webflow, PrestaShop via JavaScript embed codes
  • HTTP Request Actions: Custom API calls within visual builder for order lookups, CRM updates, external automations
  • CRITICAL GAPS: NO native Slack, Microsoft Teams, or Telegram integrations - significant B2B messaging gap
  • NO Mobile SDKs: App integration requires webview embedding
  • Custom Domains: Branded chatbot URLs available
  • Domain Whitelisting: Embedding control for security
  • Embeds easily—a lightweight script or iframe drops the chat widget into any website or mobile app.
  • Offers ready-made hooks for Slack, Zendesk, Confluence, YouTube, Sharepoint, 100+ more. Explore API Integrations
  • Connects with 5,000+ apps via Zapier and webhooks to automate your workflows.
  • Supports secure deployments with domain allowlisting and a ChatGPT Plugin for private use cases.
  • Hosted CustomGPT.ai offers hosted MCP Server with support for Claude Web, Claude Desktop, Cursor, ChatGPT, Windsurf, Trae, etc. Read more here.
  • Supports OpenAI API Endpoint compatibility. Read more here.
Core Chatbot Features
  • Builds RAG agents that focus on context-rich, accurate answers by pairing advanced relevancy search with thoughtful prompt engineering.
  • Supports multi-turn conversations with context retention and clear source attribution to bolster trust. See their approach
  • Handles complex multi-agent systems and multi-step reasoning whenever the business case calls for it.
  • AI-Powered Responses: Accurate, round-the-clock customer support trained on business data from URLs, FAQs, knowledge bases, documents, text inputs
  • No-Code Visual Builder: Intuitive drag-and-drop builder requiring no coding expertise - heart of Chatling 2.0 update and game-changer for non-technical users
  • Multi-Turn Conversations: Maintains conversation history and context for natural, flowing dialogues rather than treating each query independently
  • Multi-Language Support: 85+ languages with automatic browser-based language detection - bot responds in user's detected language without manual configuration
  • 24/7 Availability: Operates around the clock ensuring customers receive feedback when needed without human intervention
  • Lead Capture Forms: Built-in form builder for embedding within conversation flows to collect customer information seamlessly
  • Analytics & Insights: Tracks customer conversations to identify gaps in support resources with visual metrics, heatmaps, and trend graphs
  • Customization Options: Tailor every aspect from chat interface to conversational logic matching brand tone and style with color picker, icon uploader, settings toggles
  • Integration Capabilities: Easily integrates with websites (WordPress, Squarespace, Shopify) and platforms like HubSpot, Zendesk, Zoho, Zapier
  • Multiple Chatbots: Create multiple chatbots per account (1 on Free, 2 on Pro, 5 on Pro, 35 on Ultimate) for different use cases
  • Conversation Management: Real-time monitoring, message history viewing, popular question identification for knowledge base optimization
  • 45% Resolution Rate: User testimonial reports 45% of support questions successfully resolved with email reduction from 1,500+ monthly inquiries
  • Reduces hallucinations by grounding replies in your data and adding source citations for transparency. Benchmark Details
  • Handles multi-turn, context-aware chats with persistent history and solid conversation management.
  • Speaks 90+ languages, making global rollouts straightforward.
  • Includes extras like lead capture (email collection) and smooth handoff to a human when needed.
Customization & Branding
  • Gives you unlimited room to customize—from the agent’s persona and tone to a fully branded UI—through bespoke development.
  • Works side-by-side with your team to match brand voice, greetings, fonts, colors, and layouts. Learn about branding
  • Visual Customization: Primary/secondary colors, chat window width, custom bot/bubble icons, header titles
  • Interface Language: Configurable across 85+ supported languages
  • Custom Instructions: System prompt configuration for persona, tone, behavior rules (e.g., "Your name is Joanne", "Keep answers short", "NEVER break character")
  • Temperature Control: 0-1 scale for creativity adjustment at global or per-block level
  • Max Length Settings: Token limit configuration to control response verbosity
  • Streaming: Real-time response rendering for improved UX
  • Response Formatting: Store outputs in variables, configure 'Not Found' fallback paths
  • White-Labeling: Ultimate tier ($99/month) removes 'Powered by Chatling' branding
  • Domain Restrictions: Control where widgets can be embedded via whitelisting
  • CRITICAL LIMITATION: NO custom CSS injection - prioritizes no-code simplicity over pixel-perfect brand matching
  • Fully white-labels the widget—colors, logos, icons, CSS, everything can match your brand. White-label Options
  • Provides a no-code dashboard to set welcome messages, bot names, and visual themes.
  • Lets you shape the AI’s persona and tone using pre-prompts and system instructions.
  • Uses domain allowlisting to ensure the chatbot appears only on approved sites.
L L M Model Options
  • Takes a model-agnostic stance, integrating whichever model best fits your project—OpenAI's GPT, Anthropic's Claude, Meta's LLaMA, Cohere, or open-source alternatives.
  • Can fine-tune models on domain-specific data for an extra performance boost. Model integration expertise
  • Free Tier (8 Models): GPT-4.1, GPT-4o, GPT-4o Mini, GPT-4, Claude 4 Sonnet, Claude 3.5 Haiku
  • Paid Tiers (32 Total - Broadest Selection): GPT-5, GPT-5 Mini, GPT-5 Nano, GPT-4.5, o4 Mini, o3 Mini, Claude 4.5 Sonnet, Claude 4.5 Haiku, Claude 4 Opus, Claude 3.7 Sonnet, Gemini 2.5 Flash, Gemini 2.5 Pro, Gemini 2.0 Flash
  • Model Selection Flexibility: Configure globally per chatbot OR per individual AI response block for hybrid deployments
  • Temperature & Max Tokens: Exposed at both global and per-block levels for fine-tuned control
  • NO Automatic Routing: Model selection is manual - no query complexity-based automatic model switching
  • Credit System: 1 credit per AI response on GPT-4o, consumption varies by model
  • Credit Reset: Monthly with no carryover - 100% usage stops AI responses until next billing cycle
  • Competitive Advantage: 32-model roster exceeds most no-code platforms in LLM flexibility
  • Taps into top models—OpenAI’s GPT-4, GPT-3.5 Turbo, and even Anthropic’s Claude for enterprise needs.
  • Automatically balances cost and performance by picking the right model for each request. Model Selection Details
  • Uses proprietary prompt engineering and retrieval tweaks to return high-quality, citation-backed answers.
  • Handles all model management behind the scenes—no extra API keys or fine-tuning steps for you.
Developer Experience ( A P I & S D Ks)
  • Delivers a tailor-made API or microservice that meets your integration needs—no off-the-shelf SDKs, just code built for you.
  • Collaborates closely on endpoint design, using frameworks like LangChain or Haystack internally, and hands over clear docs and code reviews on delivery. See development process
  • REST API v2: https://api.chatling.ai/v2/ with Bearer token authentication
  • Rate Limit: 300 requests/minute across all endpoints
  • Chatbots Endpoint: Create, duplicate, list, retrieve, update chatbot settings programmatically
  • AI Endpoint: List models, list languages, chat with knowledge base (/v2/chatbots/{chatbotId}/ai/kb/chat)
  • Knowledge Base Endpoint: Add links/text/FAQs, resync, delete sources via API
  • Conversations Endpoint: List, retrieve, update conversations; access message history; rate answers
  • Contacts Endpoint: List, retrieve, delete contact records
  • Conversation Context Persistence: conversation_id parameters enable multi-turn programmatic dialogues
  • Documentation: docs.chatling.ai with organized sections, curl examples, response schemas
  • Action Tutorials: Practical HTTP request examples (e.g., "Fetch and Email Order Confirmation")
  • CRITICAL GAPS: NO official JavaScript or Python SDKs, NO Postman collections, NO OpenAPI specifications
  • Developer Burden: Must build own HTTP clients or rely on community implementations
  • Ships a well-documented REST API for creating agents, managing projects, ingesting data, and querying chat. API Documentation
  • Offers open-source SDKs—like the Python customgpt-client—plus Postman collections to speed integration. Open-Source SDK
  • Backs you up with cookbooks, code samples, and step-by-step guides for every skill level.
Performance & Accuracy
  • Pushes for high accuracy by fine-tuning retrieval components and using advanced reranking to keep only the most relevant context.
  • Optimizes large, complex queries with efficient vector search and scalable cloud infrastructure, keeping latency low. Benchmark insights
  • Customer Testimonial: One user reported 45% of support questions resolved with email reduction from 1,500+ monthly inquiries
  • Reliability Praised: G2 reviews highlight "chatbots have never gone down" - strong uptime performance
  • Large-Scale Deployment: User reported uploading 4,000+ website URLs with "reliable answers in real time"
  • 5-Minute Setup Time: Consistently praised rapid deployment for non-technical users
  • RAG Grounding: Responses grounded in uploaded content vs general model knowledge
  • AI Intent Recognition: Handles natural language variation without exact keyword matching
  • NO Source Citations: Responses don't show which specific documents or URLs informed each answer - reduces transparency vs competitors
  • NO Confidence Scoring: No hallucination detection mechanisms documented - only indirect temperature control
  • NO Published Benchmarks: Performance claims rely on customer testimonials vs quantitative metrics
  • Delivers sub-second replies with an optimized pipeline—efficient vector search, smart chunking, and caching.
  • Independent tests rate median answer accuracy at 5/5—outpacing many alternatives. Benchmark Results
  • Always cites sources so users can verify facts on the spot.
  • Maintains speed and accuracy even for massive knowledge bases with tens of millions of words.
Customization & Flexibility ( Behavior & Knowledge)
  • Lets you build multiple datastores, set role-based access, and tweak system prompts so the agent behaves exactly as you want.
  • Makes continuous refinement easy—add new training data, tune prompts, or plug in custom logic for tricky queries. Customization approach
  • Custom Instructions (System Prompts): Define persona, tone, behavior rules globally or per-block
  • Temperature Control: 0-1 scale for creativity adjustment to balance factual accuracy vs creative responses
  • Max Length Settings: Token limits to control response verbosity and credit consumption
  • Streaming Responses: Real-time token rendering for improved user experience
  • Knowledge Base Autosync: Daily, weekly, or monthly schedules on paid plans - NO real-time sync
  • Manual Resync: Dashboard or API triggers for immediate knowledge base updates
  • Fallback Paths: Configure "Not Found" responses when AI cannot answer from knowledge base
  • Variables & Context: Store outputs for use in subsequent conversation blocks
  • Per-Block Model Selection: Hybrid deployments using different models for different conversation stages
  • AI Intents Training: Example phrase training for improved intent recognition without exact matches
  • Lets you add, remove, or tweak content on the fly—automatic re-indexing keeps everything current.
  • Shapes agent behavior through system prompts and sample Q&A, ensuring a consistent voice and focus. Learn How to Update Sources
  • Supports multiple agents per account, so different teams can have their own bots.
  • Balances hands-on control with smart defaults—no deep ML expertise required to get tailored behavior.
Pricing & Scalability
  • Uses a bespoke, project-based pricing model—costs scale with scope, complexity, and timeline, so expect a higher upfront investment than a typical SaaS subscription. Pricing overview
  • Architected for enterprise scale: as query volume and data grow, the infrastructure scales right along with you.
  • Free Tier: $0 - 100 AI credits, 2 chatbots, 1 seat, 500K KB characters, 8 models, unlimited non-AI chats
  • Pro Tier: $25/month - 3,000 credits, 5 chatbots, 2 seats, 20M characters (~3.2M words), 32 models, voice input, autosync
  • Ultimate Tier: $99/month - 12K-20K credits, 35 chatbots, 6 seats, 90M characters (~14.4M words), white-labeling, advanced analytics
  • Unlimited Non-AI Chats: All tiers include unlimited non-AI conversations - only AI-powered responses consume credits
  • Add-Ons Available: Extra credits, characters, seats, and chatbots purchasable separately
  • 14-Day Money-Back Guarantee: Applies to initial purchases for risk-free testing
  • Enterprise Pricing: Requires contacting sales - no public tier documented
  • Competitive SMB Positioning: $25/month entry vs $700/month (Progress), $30K+/year (Drift, Yellow.ai)
  • Credit System: Monthly reset with no carryover - usage planning required to avoid service interruption
  • Runs on straightforward subscriptions: Standard (~$99/mo), Premium (~$449/mo), and customizable Enterprise plans.
  • Gives generous limits—Standard covers up to 60 million words per bot, Premium up to 300 million—all at flat monthly rates. View Pricing
  • Handles scaling for you: the managed cloud infra auto-scales with demand, keeping things fast and available.
Security & Privacy
  • Offers the choice of on-prem or VPC deployments for full data sovereignty.
  • Implements enterprise-grade encryption, granular access controls, and compliance measures (HIPAA, FINRA, and more) tailored to your industry. Learn about security
  • GDPR Compliant: EU data residency (DigitalOcean Amsterdam data center)
  • Data Processing Agreement: Available with Standard Contractual Clauses for international transfers
  • NO Training on Customer Data: OpenAI, Anthropic, Google agreements explicitly prohibit using Chatling customer content for model training
  • Trust Center: trust.chatling.ai with security documentation and sub-processor lists
  • Data Retention: Continues while accounts remain active, permanent deletion available upon request
  • CRITICAL: CRITICAL GAPS FOR ENTERPRISE:
  • NO SOC 2 Certification: Independent security audit not found - blocks many enterprise procurement processes
  • NO HIPAA Compliance: Healthcare organizations processing PHI cannot use platform
  • NO ISO 27001: Information security management certification absent
  • NO SSO/SAML Support: Enterprise identity provider integration not documented
  • NO IP Restriction Capabilities: Cannot limit access to specific IP ranges for security
  • NO Audit Logs: Beyond basic analytics - compliance tracking limited
  • Disqualifying for Regulated Industries: Finance, healthcare, government use cases blocked by certification gaps
  • Protects data in transit with SSL/TLS and at rest with 256-bit AES encryption.
  • Holds SOC 2 Type II certification and complies with GDPR, so your data stays isolated and private. Security Certifications
  • Offers fine-grained access controls—RBAC, two-factor auth, and SSO integration—so only the right people get in.
Observability & Monitoring
  • Bakes in comprehensive logging and monitoring—tracking query performance, retrieval success, and response times out of the box.
  • Can tie into your monitoring stack (Splunk, CloudWatch, etc.) for real-time alerts and KPI-driven analytics. Monitoring capabilities
  • Dashboard Metrics: Conversation counts, new leads, peak chat times via heatmap visualization
  • User Satisfaction Ratings: Helpful/unhelpful tracking with analytics percentages
  • Real-Time Monitoring: Live chatbot interaction visibility
  • Conversation Logs: Message history viewable in dashboard with full context
  • Popular Question Identification: Analytics highlight common queries for knowledge base optimization
  • Satisfaction Surveys: Enable at conversation end with aggregated helpful/unhelpful metrics
  • API Data Extraction: Conversations and contacts accessible via REST API for programmatic analysis
  • CRITICAL LIMITATIONS: Export functionality appears limited - dashboard-based export minimal or in development
  • NO Custom Report Builder: Users work with built-in dashboard views only
  • NO Advanced Analytics: Ultimate tier includes "advanced analytics" but specifics undocumented
  • Comes with a real-time analytics dashboard tracking query volumes, token usage, and indexing status.
  • Lets you export logs and metrics via API to plug into third-party monitoring or BI tools. Analytics API
  • Provides detailed insights for troubleshooting and ongoing optimization.
Support & Ecosystem
  • Provides white-glove support with a dedicated account manager and direct access to the dev team during and after deployment. Support details
  • Leverages a broad technology network—including partnerships like Snowflake—and deep expertise across multiple AI platforms.
  • Email-Only Support: support@chatling.ai - NO live chat, phone support, or published SLAs
  • G2 Support Rating: 9.2/10 quality despite response time concerns cited in reviews
  • Comprehensive Documentation: docs.chatling.ai with getting started guides, API reference, integration tutorials, flow builder instructions
  • Video Tutorials: Supplement written documentation for visual learners
  • Action Tutorial Library: Practical HTTP request examples for common integrations
  • Trust Center: trust.chatling.ai for security documentation and compliance details
  • MISSING ECOSYSTEM: NO community forum, Discord, Slack workspace, or public status page
  • NO Public Roadmap: Feature development transparency limited
  • Enterprise Support: Requires contacting sales - no dedicated tiers publicly documented
  • Market Presence Gaps: Absent from Product Hunt, AppSumo limiting growth marketing exposure
  • Supplies rich docs, tutorials, cookbooks, and FAQs to get you started fast. Developer Docs
  • Offers quick email and in-app chat support—Premium and Enterprise plans add dedicated managers and faster SLAs. Enterprise Solutions
  • Benefits from an active user community plus integrations through Zapier and GitHub resources.
Core Agent Features
  • Custom RAG Agents: Builds context-rich, accurate answers by pairing advanced relevancy search with thoughtful prompt engineering tailored to specific business needs
  • Multi-Turn Conversations: Supports conversation context retention and clear source attribution to bolster trust across multi-step interactions Conversation approach
  • Multi-Agent Systems: Handles complex multi-agent orchestration and multi-step reasoning when business case demands coordination across specialized agents
  • Voice & Text Capabilities: Can implement voice agents, text chatbots, or hybrid solutions depending on channel requirements and use case specifications
  • Custom Analytics: Performance monitoring, query tracking, response time metrics integrated with client monitoring stacks (Splunk, CloudWatch) for KPI-driven insights
  • Lead Capture & CRM: Custom integration with enterprise CRM systems (Salesforce, HubSpot, Microsoft Dynamics) for lead qualification and contact management
  • Human Handoff: Configurable escalation logic with full conversation context transfer to human agents when AI confidence drops below thresholds or complex queries detected
  • Workflow Automation: Connects with enterprise tools (ERP, CRM, internal intranets) for complex multi-step workflows beyond simple Q&A retrieval
  • Proprietary System Integration: Builds custom connectors for legacy systems, internal databases, and proprietary data sources without published APIs
  • Bespoke Development: All features custom-built to specifications - no off-the-shelf limitations on functionality or integration capabilities
  • AI Intents: Train on example phrases for intent recognition without exact keyword matching
  • Visual Flow Builder: No-code interface with drag-and-drop conversation design
  • HTTP Request Blocks: Real-time API integrations within chatbot flows (e.g., order confirmations, CRM lookups)
  • Lead Capture: Built-in system variables for name, email, phone collection with embedded forms
  • Multi-language Detection: 85+ languages with automatic browser-based preference detection
  • Satisfaction Surveys: Helpful/unhelpful tracking at conversation end with analytics integration
  • CRITICAL LIMITATION: NO native human handoff - fallback collects contact info for follow-up vs live agent transfer
  • Third-Party Escalation: Requires Zapier integration to Zendesk, Freshdesk, or similar platforms - adds complexity and latency
  • AI Agents (Beta): Task-oriented assistants with intent detection, decision-making, API execution beyond simple chatbots
  • Custom AI Agents: Build autonomous agents powered by GPT-4 and Claude that can perform tasks independently and make real-time decisions based on business knowledge
  • Decision-Support Capabilities: AI agents analyze proprietary data to provide insights, recommendations, and actionable responses specific to your business domain
  • Multi-Agent Systems: Deploy multiple specialized AI agents that can collaborate and optimize workflows in areas like customer support, sales, and internal knowledge management
  • Memory & Context Management: Agents maintain conversation history and persistent context for coherent multi-turn interactions View Agent Documentation
  • Tool Integration: Agents can trigger actions, integrate with external APIs via webhooks, and connect to 5,000+ apps through Zapier for automated workflows
  • Hyper-Accurate Responses: Leverages advanced RAG technology and retrieval mechanisms to deliver context-aware, citation-backed responses grounded in your knowledge base
  • Continuous Learning: Agents improve over time through automatic re-indexing of knowledge sources and integration of new data without manual retraining
R A G-as-a- Service Assessment
  • Platform Classification: CUSTOM AI DEVELOPMENT AGENCY, NOT a self-service RAG platform - delivers bespoke RAG solutions vs providing standardized API service
  • Architecture Philosophy: Full custom implementation from scratch vs plug-and-play API consumption - requires development partnership not subscription
  • Target Audience: Enterprises with complex, mission-critical requirements and dedicated budgets ($10K+ minimum) vs developers seeking instant API access
  • RAG Implementation Depth: Complete pipeline customization including chunking strategies, embedding models, vector databases, retrieval algorithms, reranking mechanisms
  • Agentic RAG Capabilities: Implements cutting-edge agentic RAG with multi-agent reasoning, self-validation, real-time orchestration between retrievers/planners/verifiers Agentic RAG approach
  • Code Ownership: Clients own delivered code and infrastructure enabling complete control, modification rights, and independent maintenance post-delivery
  • Deployment Flexibility: On-premise, VPC, cloud-agnostic options for complete data sovereignty vs SaaS vendor lock-in
  • Developer Experience: Tailor-made APIs and microservices designed for specific integration needs - no generic SDKs but custom endpoints with comprehensive documentation
  • Implementation Timeline: Weeks to months for delivery vs instant API access - requires discovery, design, development, testing, deployment phases
  • Ongoing Support: Professional services model with dedicated account manager and direct development team access vs community forums or ticketing systems
  • Cost Structure: Project-based pricing ($10K-$70K+ range) vs monthly subscription - higher upfront but includes customization, deployment, training
  • Use Case Fit: Ideal for enterprises needing custom RAG for legacy systems, specialized workflows, compliance requirements; poor fit for rapid prototyping or simple chatbot deployments
  • Platform Type: NO-CODE CHATBOT PLATFORM with RAG capabilities - NOT pure RAG-as-a-Service like CustomGPT or Progress
  • RAG Implementation: Knowledge base grounding embedded within visual chatbot builder vs API-first RAG backend
  • Developer Access: REST API v2 provides programmatic knowledge base queries (/ai/kb/chat endpoint) but NO official SDKs
  • Transparency Limitation: NO source citations displayed to end users - responses don't show which documents informed answers
  • NO Confidence Scoring: Hallucination detection mechanisms not documented - only temperature control
  • Target Market: SMBs and non-technical teams prioritizing rapid chatbot deployment vs developers needing deep RAG customization
  • Comparison Validity: Architectural comparison to CustomGPT.ai is partially valid - both offer RAG but Chatling emphasizes no-code chatbot vs developer-first RAG API
  • Use Case Fit: Organizations prioritizing customer-facing chatbots with simple knowledge retrieval over complex RAG pipelines, embeddings control, or advanced retrieval strategies
  • Platform Type: TRUE RAG-AS-A-SERVICE PLATFORM - all-in-one managed solution combining developer APIs with no-code deployment capabilities
  • Core Architecture: Serverless RAG infrastructure with automatic embedding generation, vector search optimization, and LLM orchestration fully managed behind API endpoints
  • API-First Design: Comprehensive REST API with well-documented endpoints for creating agents, managing projects, ingesting data (1,400+ formats), and querying chat API Documentation
  • Developer Experience: Open-source Python SDK (customgpt-client), Postman collections, OpenAI API endpoint compatibility, and extensive cookbooks for rapid integration
  • No-Code Alternative: Wizard-style web dashboard enables non-developers to upload content, brand widgets, and deploy chatbots without touching code
  • Hybrid Target Market: Serves both developer teams wanting robust APIs AND business users seeking no-code RAG deployment - unique positioning vs pure API platforms (Cohere) or pure no-code tools (Jotform)
  • RAG Technology Leadership: Industry-leading answer accuracy (median 5/5 benchmarked), 1,400+ file format support with auto-transcription, proprietary anti-hallucination mechanisms, and citation-backed responses Benchmark Details
  • Deployment Flexibility: Cloud-hosted SaaS with auto-scaling, API integrations, embedded chat widgets, ChatGPT Plugin support, and hosted MCP Server for Claude/Cursor/ChatGPT
  • Enterprise Readiness: SOC 2 Type II + GDPR compliance, full white-labeling, domain allowlisting, RBAC with 2FA/SSO, and flat-rate pricing without per-query charges
  • Use Case Fit: Ideal for organizations needing both rapid no-code deployment AND robust API capabilities, teams handling diverse content types (1,400+ formats, multimedia transcription), and businesses requiring production-ready RAG without building ML infrastructure from scratch
  • Competitive Positioning: Bridges the gap between developer-first platforms (Cohere, Deepset) requiring heavy coding and no-code chatbot builders (Jotform, Kommunicate) lacking API depth - offers best of both worlds
Additional Considerations
  • Perfect for organizations that need a custom, mission-critical AI solution that integrates with legacy systems or runs complex multi-step workflows.
  • You own the delivered code and system, giving you ultimate flexibility to maintain or extend it later. Custom development approach
  • Expect a higher initial investment and a longer rollout compared with off-the-shelf SaaS tools.
  • Simplicity as Strength: Platform strongest feature is simplicity designed so anyone regardless of technical background can build powerful GPT-enabled chatbot quickly
  • No-Code Accessibility: Drag-and-drop interface makes creating AI chatbots accessible to non-technical users with minimal learning curve
  • Multilingual Versatility: Supports over 85 languages ensuring chatbot can communicate with diverse linguistic backgrounds automatically
  • Integration Flexibility: Seamless integration with HubSpot, Zendesk, Zoho, Google Sheets, Cal.com, and Zapier for workflow automation
  • Cost-Effective Free Plan: Unique free plan doesn't cap conversations - if you don't need AI-powered replies, stay free forever making it most cost-effective for SMBs
  • Latest AI Models: Powered by latest large language models including GPT, Gemini, and Claude ensuring cutting-edge performance
  • WhatsApp Native Integration: Works seamlessly on websites and WhatsApp providing mobile-first customer engagement capabilities
  • Proven Reliability: G2 reviews praise "chatbots have never gone down" with 4.8/5 rating from 53-63 reviews demonstrating strong uptime
  • Support Deflection Success: User reported 45% of support questions resolved reducing email inquiries from 1,500+ monthly for efficiency gains
  • Security & Privacy: Industry-standard security with data encryption in transit and at rest, GDPR compliant with regular security audits
  • Training Flexibility: Upload documents, add websites, connect data sources to train AI chatbot automatically on custom content
  • Trade-Off: Simplicity vs Advanced Features: Exceptional usability and ease comes at cost of advanced features like custom flows, live chat, enterprise compliance
  • Best Fit: Small to mid-size businesses prioritizing rapid deployment, simplicity, and cost-effectiveness over enterprise-grade features and compliance
  • Slashes engineering overhead with an all-in-one RAG platform—no in-house ML team required.
  • Gets you to value quickly: launch a functional AI assistant in minutes.
  • Stays current with ongoing GPT and retrieval improvements, so you’re always on the latest tech.
  • Balances top-tier accuracy with ease of use, perfect for customer-facing or internal knowledge projects.
No- Code Interface & Usability
  • Doesn't come with a ready-made no-code interface—any admin or user UI is built as part of the custom solution.
  • While the final UI can be polished and user-friendly, non-developers will generally need developer help for changes.
  • 5-Minute Setup Time: Consistently praised by G2 reviewers - genuine rapid deployment capability
  • Visual Flow Builder: Drag-and-drop conversation design without coding requirements
  • AI Intents Training: Example phrase interface for intent recognition configuration
  • Custom Instructions UI: Text field for system prompt configuration accessible to non-technical users
  • HTTP Request Blocks: Visual interface for API integration without coding (action tutorials guide setup)
  • Lead Capture Forms: Built-in form builder for embedding within conversation flows
  • Knowledge Base Management: Upload files, add text, import help articles via simple dashboard interface
  • Widget Customization: Visual color picker, icon uploader, settings toggles for branding
  • Analytics Dashboard: Visual metrics with heatmaps and trend graphs accessible to business users
  • G2 CRITICISM: Single flow architecture becomes unwieldy for complex bots with many branches
  • MISSING FEATURES: Cannot import/export flows for version control or reuse across chatbots
  • NO Screen Reader Support: Accessibility limitation cited in reviews
  • Offers a wizard-style web dashboard so non-devs can upload content, brand the widget, and monitor performance.
  • Supports drag-and-drop uploads, visual theme editing, and in-browser chatbot testing. User Experience Review
  • Uses role-based access so business users and devs can collaborate smoothly.
Competitive Positioning
  • Market position: Premium custom AI development agency specializing in bespoke RAG and AI agent solutions for enterprises with complex, mission-critical requirements
  • Target customers: Large enterprises and regulated industries (HIPAA, FINRA) needing fully customized AI solutions that integrate with legacy systems and proprietary infrastructure
  • Key competitors: Deviniti, Contextual.ai (enterprise RAG), Azure AI, OpenAI (enterprise offerings), and internal AI development teams
  • Competitive advantages: Model-agnostic flexibility, white-glove support with dedicated dev teams, full code ownership, on-prem/VPC deployment options for data sovereignty, and deep expertise across multiple AI platforms including Snowflake partnerships
  • Pricing advantage: Higher upfront investment than SaaS solutions but provides long-term ownership without recurring subscription costs; best value for organizations with unique, complex requirements that can't be met by off-the-shelf tools
  • Use case fit: Ideal when you need custom integrations with legacy systems, specialized multi-step workflows, domain-specific fine-tuning, or compliance requirements that demand on-premises deployment and full data control
  • Market Position: SMB-focused no-code chatbot platform with strongest appeal to non-technical teams and budget-conscious startups
  • Pricing Advantage: $25/month entry vs $700/month (Progress), $30K+/year (Drift, Yellow.ai) - 10-100x cheaper
  • 32-Model Differentiator: Broadest LLM selection among no-code platforms - exceeds competitors in model flexibility
  • Free Tier Generosity: 100 AI credits, 2 chatbots, 8 models without credit card - strongest trial experience for evaluation
  • WhatsApp Strength: Native integration vs third-party workarounds - competitive advantage for consumer-facing businesses
  • G2 Validation: 4.8/5 rating from 53-63 reviews with reliability praised ("chatbots have never gone down")
  • vs. CustomGPT: Chatling offers no-code simplicity + WhatsApp vs CustomGPT developer-first RAG with deeper API/SDK access
  • vs. Progress: Chatling $25/month + visual builder vs Progress $700/month + REMi quality monitoring + enterprise compliance
  • vs. Drift: Chatling customer support automation vs Drift B2B sales engagement - different use case focus
  • vs. Lindy.ai: Chatling has REST API v2 vs Lindy NO public API - developer accessibility advantage
  • Enterprise Gaps: NO SOC 2/HIPAA/ISO 27001, NO SSO, NO human handoff - disqualifies for regulated industries and large enterprises
  • B2B Messaging Gaps: NO native Slack/Teams/Telegram - limits enterprise internal use cases vs omnichannel competitors
  • Developer Limitations: NO official SDKs, NO source citations, NO confidence scoring - gaps vs developer-focused RAG platforms
  • Market Presence: Absent from Product Hunt, AppSumo vs competitors - limited growth marketing exposure
  • Market position: Leading all-in-one RAG platform balancing enterprise-grade accuracy with developer-friendly APIs and no-code usability for rapid deployment
  • Target customers: Mid-market to enterprise organizations needing production-ready AI assistants, development teams wanting robust APIs without building RAG infrastructure, and businesses requiring 1,400+ file format support with auto-transcription (YouTube, podcasts)
  • Key competitors: OpenAI Assistants API, Botsonic, Chatbase.co, Azure AI, and custom RAG implementations using LangChain
  • Competitive advantages: Industry-leading answer accuracy (median 5/5 benchmarked), 1,400+ file format support with auto-transcription, SOC 2 Type II + GDPR compliance, full white-labeling included, OpenAI API endpoint compatibility, hosted MCP Server support (Claude, Cursor, ChatGPT), generous data limits (60M words Standard, 300M Premium), and flat monthly pricing without per-query charges
  • Pricing advantage: Transparent flat-rate pricing at $99/month (Standard) and $449/month (Premium) with generous included limits; no hidden costs for API access, branding removal, or basic features; best value for teams needing both no-code dashboard and developer APIs in one platform
  • Use case fit: Ideal for businesses needing both rapid no-code deployment and robust API capabilities, organizations handling diverse content types (1,400+ formats, multimedia transcription), teams requiring white-label chatbots with source citations for customer-facing or internal knowledge projects, and companies wanting all-in-one RAG without managing ML infrastructure
A I Models
  • Primary models: Model-agnostic approach supporting GPT-4, GPT-3.5, Claude 3.5, Gemini, Meta LLaMA 3.3, Qwen 2.5, Cohere, and open-source alternatives
  • Model selection: Custom selection determined during discovery phase with Azumo development team based on project requirements and use case
  • Fine-tuning capabilities: Domain-specific model fine-tuning using efficient, scalable techniques on curated and annotated datasets reflecting real business environments
  • Model switching: Not self-service - model configuration determined by professional services team during implementation
  • Provider relationships: Works with top LLM providers including OpenAI, Anthropic, Google DeepMind, Meta, DeepSeek, xAI, and Mistral
  • Free Tier (8 Models): GPT-4.1, GPT-4o, GPT-4o Mini, GPT-4, Claude 4 Sonnet, Claude 3.5 Haiku without payment
  • Paid Tiers (32 Total): GPT-5, GPT-5 Mini, GPT-5 Nano, GPT-4.5, o4 Mini, o3 Mini, Claude 4.5 Sonnet, Claude 4.5 Haiku, Claude 4 Opus, Claude 3.7 Sonnet, Gemini 2.5 Flash, Gemini 2.5 Pro, Gemini 2.0 Flash - broadest selection among no-code platforms
  • Model Flexibility: Configure globally per chatbot OR per individual AI response block for hybrid deployments optimizing cost-quality balance
  • Temperature & Max Tokens: Exposed at both global and per-block levels for fine-tuned control over creativity and verbosity
  • Manual Selection Only: No query complexity-based automatic model routing - users manually configure model per use case
  • Credit Consumption: 1 credit per AI response on GPT-4o, consumption varies by model with monthly reset (no carryover)
  • Competitive Advantage: 32-model roster exceeds most no-code platforms (Botsonic, Chatbase, SiteGPT) in LLM flexibility
  • Primary models: GPT-4, GPT-3.5 Turbo from OpenAI, and Anthropic's Claude for enterprise needs
  • Automatic model selection: Balances cost and performance by automatically selecting the appropriate model for each request Model Selection Details
  • Proprietary optimizations: Custom prompt engineering and retrieval enhancements for high-quality, citation-backed answers
  • Managed infrastructure: All model management handled behind the scenes - no API keys or fine-tuning required from users
  • Anti-hallucination technology: Advanced mechanisms ensure chatbot only answers based on provided content, improving trust and factual accuracy
R A G Capabilities
  • Vector databases: Integration with Pinecone, Weaviate, Qdrant, and other leading vector database solutions for domain-specific data handling
  • Chunking strategy: Semantic chunking breaks documents into meaningful sections by topic/intent rather than fixed-size pieces; chunk size depends on content type (paragraph-sized for FAQs, larger with overlap for narratives)
  • Retrieval methods: Advanced relevancy search with reranking to keep only most relevant context; optimization of retrieval components for high accuracy
  • Context window: Leverages 128k token context windows for large document processing and complex queries
  • Pipeline optimization: Complete RAG pipeline including chunking, embedding, vector search, reranking, and answer generation with citations
  • Knowledge Base Training: Upload documents (PDF, DOCX, TXT, CSV) and website URLs to train chatbot on custom content
  • Retrieval-Augmented Responses: Grounds answers in uploaded knowledge base for factual accuracy and reduced hallucinations compared to pure LLM responses
  • Auto-Retraining: Daily, weekly, or monthly schedules on paid plans - NO real-time continuous sync with cloud storage
  • Simple RAG Workflow: No advanced features like semantic chunking controls, confidence scoring, or source citations - basic upload-and-query model
  • Manual Updates: Knowledge base updates require manual re-upload or retraining via dashboard or API /resync endpoint
  • NO Source Citations: Responses don't show which specific documents or URLs informed each answer - reduces transparency vs competitors (CustomGPT, Progress)
  • NO Confidence Scoring: No hallucination detection mechanisms documented - only indirect temperature control
  • Best for Simple Bots: Works well for small to medium-sized knowledge bases (500K-90M characters) - not designed for massive enterprise deployments
  • Performance Claims: 45% support question resolution, 4,000+ URLs processed with "reliable answers in real time" per user testimonials
  • Core architecture: GPT-4 combined with Retrieval-Augmented Generation (RAG) technology, outperforming OpenAI in RAG benchmarks RAG Performance
  • Anti-hallucination technology: Advanced mechanisms reduce hallucinations and ensure responses are grounded in provided content Benchmark Details
  • Automatic citations: Each response includes clickable citations pointing to original source documents for transparency and verification
  • Optimized pipeline: Efficient vector search, smart chunking, and caching for sub-second reply times
  • Scalability: Maintains speed and accuracy for massive knowledge bases with tens of millions of words
  • Context-aware conversations: Multi-turn conversations with persistent history and comprehensive conversation management
  • Source verification: Always cites sources so users can verify facts on the spot
Use Cases
  • Primary industries: E-commerce (product recommendations, customer support), healthcare (patient interactions, diagnostics), finance (fraud detection, automated reporting, compliance monitoring), manufacturing & logistics (production optimization, supply chains)
  • Enterprise applications: Custom ETL pipelines for proprietary systems, internal wiki integration, SharePoint connectors, multi-step reasoning agents, complex multi-agent systems
  • Ideal team sizes: Large enterprises with dedicated development teams; projects typically involve teams of 1-15 Azumo members working alongside client teams
  • Common implementations: Legacy system modernization, SQL Server to Azure migrations, health screening platforms, real-time AI agent assistance with CRM system integration and automated reporting
  • Deployment timeline: 12-18 month pilot phases common before company-wide rollout; implementations take longer than SaaS solutions but deliver mission-critical custom capabilities
  • Website Chatbots: Quick embedding on websites for customer support and lead generation with simple JavaScript widget
  • WhatsApp Business: Native WhatsApp integration for conversational commerce and customer engagement on mobile-first platforms
  • Customer Support Automation: FAQ automation and basic support ticket routing reducing email inquiries by 45% (user testimonial: 1,500+ monthly inquiries)
  • Lead Generation: Built-in lead capture with system variables (name, email, phone) and qualification flows for sales pipeline building
  • Multi-Language Support: Automatic browser-based language detection across 85+ languages for global SMB audiences
  • Zapier Workflows: Connect to 7,000+ apps through Zapier for sales/marketing automation without coding
  • HTTP Request Actions: Custom API calls within visual builder for order lookups, CRM updates, external automations
  • E-commerce Support: Product information, order status, customer inquiry automation for online stores
  • SMB-Focused: Designed for small to mid-size businesses with straightforward chatbot needs and limited technical resources (5-minute setup time)
  • Customer support automation: AI assistants handling common queries, reducing support ticket volume, providing 24/7 instant responses with source citations
  • Internal knowledge management: Employee self-service for HR policies, technical documentation, onboarding materials, company procedures across 1,400+ file formats
  • Sales enablement: Product information chatbots, lead qualification, customer education with white-labeled widgets on websites and apps
  • Documentation assistance: Technical docs, help centers, FAQs with automatic website crawling and sitemap indexing
  • Educational platforms: Course materials, research assistance, student support with multimedia content (YouTube transcriptions, podcasts)
  • Healthcare information: Patient education, medical knowledge bases (SOC 2 Type II compliant for sensitive data)
  • Financial services: Product guides, compliance documentation, customer education with GDPR compliance
  • E-commerce: Product recommendations, order assistance, customer inquiries with API integration to 5,000+ apps via Zapier
  • SaaS onboarding: User guides, feature explanations, troubleshooting with multi-agent support for different teams
Security & Compliance
  • Certifications: HIPAA with Business Associate Agreement (BAA) capability, FINRA compliance for financial services, GDPR compliance for EU data protection
  • Deployment options: On-premise or VPC deployments for full data sovereignty and control; cloud-agnostic architecture
  • Encryption: Enterprise-grade encryption at rest and in transit; granular access controls and role-based permissions
  • Data retention: Custom data retention policies tailored to industry requirements and compliance mandates
  • Monitoring: Comprehensive logging and monitoring tied to client monitoring stacks (Splunk, CloudWatch, etc.) for real-time alerts and KPI-driven analytics
  • Vulnerability management: Continuous security scanning and threat detection for production systems
  • GDPR Compliant: EU data residency (DigitalOcean Amsterdam data center) with Data Processing Agreement and Standard Contractual Clauses
  • NO Training on Customer Data: OpenAI, Anthropic, Google agreements explicitly prohibit using Chatling customer content for model training
  • Trust Center: trust.chatling.ai with security documentation, sub-processor lists, and compliance details
  • Data Retention: Continues while accounts remain active, permanent deletion available upon request for GDPR compliance
  • Cloud Security: Data encryption in transit (HTTPS/TLS) and at rest following security best practices
  • Domain Whitelisting: Security control limiting widget embedding to authorized domains
  • CRITICAL GAPS FOR ENTERPRISE: NO SOC 2, HIPAA, or ISO 27001 certifications - blocks regulated industry adoption (healthcare, finance, government)
  • NO SSO/SAML Support: Enterprise identity provider integration not documented - limits large enterprise adoption
  • NO IP Restrictions: Cannot limit access to specific IP ranges for security compliance
  • NO Audit Logs: Beyond basic analytics - compliance tracking and forensic capabilities limited
  • Single Data Center: Amsterdam only - no US, Asia-Pacific, or other regional data residency options for compliance
  • Encryption: SSL/TLS for data in transit, 256-bit AES encryption for data at rest
  • SOC 2 Type II certification: Industry-leading security standards with regular third-party audits Security Certifications
  • GDPR compliance: Full compliance with European data protection regulations, ensuring data privacy and user rights
  • Access controls: Role-based access control (RBAC), two-factor authentication (2FA), SSO integration for enterprise security
  • Data isolation: Customer data stays isolated and private - platform never trains on user data
  • Domain allowlisting: Ensures chatbot appears only on approved sites for security and brand protection
  • Secure deployments: ChatGPT Plugin support for private use cases with controlled access
Pricing & Plans
  • Pricing model: Bespoke project-based pricing with costs scaling by scope, complexity, and timeline; higher upfront investment than SaaS subscriptions
  • Minimum project size: $10,000+ minimum engagement; average hourly rate $25-49/hour
  • Project cost range: $4,200 to over $70,000 depending on complexity and requirements
  • Billing structure: Week-by-week exploratory pricing available for flexibility; custom enterprise agreements for long-term partnerships (average 3.2+ years)
  • Team composition: Clients work with teams of 1-15 members ensuring quality service and timely delivery
  • Value proposition: Full code ownership without recurring subscription costs; long-term investment for organizations with unique, complex requirements
  • Free Tier: $0 - 100 AI credits, 2 chatbots, 1 seat, 500K KB characters, 8 models, unlimited non-AI chats without credit card
  • Pro Tier: $25/month - 3,000 credits, 5 chatbots, 2 seats, 20M characters (~3.2M words), 32 models, voice input, autosync
  • Ultimate Tier: $99/month - 12K-20K credits, 35 chatbots, 6 seats, 90M characters (~14.4M words), white-labeling, advanced analytics
  • Unlimited Non-AI Chats: All tiers include unlimited non-AI conversations - only AI-powered responses consume credits
  • 14-Day Money-Back Guarantee: Applies to initial purchases for risk-free testing
  • Add-Ons Available: Extra credits, characters, seats, and chatbots purchasable separately when plan limits exceeded
  • Credit System: Monthly reset with no carryover - usage planning required to avoid service interruption at 100% consumption
  • Competitive SMB Positioning: $25/month entry vs $700/month (Progress), $30K+/year (Drift, Yellow.ai) - 10-100x cheaper for small businesses
  • Transparent Pricing: No hidden fees, confusing tier jumps, or expensive add-on stacking costs
  • Standard Plan: $99/month or $89/month annual - 10 custom chatbots, 5,000 items per chatbot, 60 million words per bot, basic helpdesk support, standard security View Pricing
  • Premium Plan: $499/month or $449/month annual - 100 custom chatbots, 20,000 items per chatbot, 300 million words per bot, advanced support, enhanced security, additional customization
  • Enterprise Plan: Custom pricing - Comprehensive AI solutions, highest security and compliance, dedicated account managers, custom SSO, token authentication, priority support with faster SLAs Enterprise Solutions
  • 7-Day Free Trial: Full access to Standard features without charges - available to all users
  • Annual billing discount: Save 10% by paying upfront annually ($89/mo Standard, $449/mo Premium)
  • Flat monthly rates: No per-query charges, no hidden costs for API access or white-labeling (included in all plans)
  • Managed infrastructure: Auto-scaling cloud infrastructure included - no additional hosting or scaling fees
Support & Documentation
  • Support model: White-glove support with dedicated account manager and direct access to development team during and after deployment
  • Project management: Weekly meetings, backlog system, continuous engagement throughout project lifecycle and post-delivery assistance beyond original scope
  • Documentation: Custom documentation delivered with code including endpoint design, architecture diagrams, and implementation guides
  • Training: In-person training and knowledge transfer sessions with client teams; hands-over clear docs and code reviews on delivery
  • Response times: Direct communication with dedicated team; no formal SLAs but clients report high responsiveness and transparency
  • Community: No public community forum; support delivered through professional services engagement model
  • Email-Only Support: support@chatling.ai - NO live chat, phone support, or published SLAs (email support can be slow per reviews)
  • G2 Support Rating: 9.2/10 quality despite email-only channel and response time concerns
  • Comprehensive Documentation: docs.chatling.ai with getting started guides, API reference, integration tutorials, flow builder instructions
  • Video Tutorials: Supplement written documentation for visual learners
  • Action Tutorial Library: Practical HTTP request examples for common integrations (e.g., "Fetch and Email Order Confirmation")
  • Trust Center: trust.chatling.ai for security documentation and compliance details
  • REST API v2: https://api.chatling.ai/v2/ with Bearer token authentication and 300 requests/minute rate limit
  • MISSING ECOSYSTEM: NO community forum, Discord, Slack workspace, or public status page for peer support
  • NO Public Roadmap: Feature development transparency limited compared to competitors
  • Enterprise Support: Requires contacting sales - no dedicated support tiers publicly documented
  • Documentation hub: Rich docs, tutorials, cookbooks, FAQs, API references for rapid onboarding Developer Docs
  • Email and in-app support: Quick support via email and in-app chat for all users
  • Premium support: Premium and Enterprise plans include dedicated account managers and faster SLAs
  • Code samples: Cookbooks, step-by-step guides, and examples for every skill level API Documentation
  • Open-source resources: Python SDK (customgpt-client), Postman collections, GitHub integrations Open-Source SDK
  • Active community: User community plus 5,000+ app integrations through Zapier ecosystem
  • Regular updates: Platform stays current with ongoing GPT and retrieval improvements automatically
Limitations & Considerations
  • Higher initial investment: Project-based pricing ($10,000+ minimum) significantly higher than SaaS alternatives; not suitable for small businesses or startups with limited budgets
  • Longer implementation timeline: Expect 12-18 month pilot phases before enterprise-wide rollout; implementations take weeks to months vs. hours for self-service platforms
  • Requires technical resources: Organizations need internal development teams to maintain and extend custom solutions post-delivery; not a turnkey solution
  • Services-driven approach: Model selection, configuration, and customization determined by Azumo team vs. self-service dashboard controls
  • Learning curve: Custom systems require significant onboarding and training for client teams to operate and maintain effectively
  • Not ideal for: Simple use cases that can be solved with off-the-shelf tools, organizations seeking rapid deployment without development resources, budget-constrained small businesses
  • Single Flow Management: Larger bots get unwieldy because everything lives inside single flow - no folder organization like ManyChat for complex conversation trees
  • NO Live Chat Support: Doesn't include live chat feature - blended human-AI support approach unavailable without Zapier workarounds
  • Separate Bots Per Channel: Need to build separate chatbot for website vs WhatsApp - no unified multi-channel bot creation
  • Limited Advanced Features: Once you need fallback behavior, confidence scoring, or content indexing control, limitations appear
  • Barebones Analytics: Analytics pretty barebones compared to enterprise platforms with detailed conversation intelligence and custom report builders
  • Knowledge Base Management Challenges: For e-shop or site with lots of pages, nightmare to sort which pages to add - no Excel import for bulk management
  • Data Quality Dependency: If data isn't clean, bot might pull irrelevant answers - heavily dependent on training data quality and curation
  • NO Flow Import/Export: Cannot import or export flows, no option to copy or duplicate full group of blocks for version control
  • Screen Reader Accessibility: Does not support accessibility for blind users using screen readers - inclusivity limitation cited in reviews
  • Analytics Behind Paywall: Analytics locked behind paid plans - free tier lacks conversation insights for optimization
  • Setup Time Investment: Configuring chatbot tone takes manual effort, assembling strong knowledge base not plug-and-play despite 5-minute claims
  • Learning Curve: Takes while to learn how to use builder and tools despite drag-and-drop interface and visual design
  • Integration Gaps: Heavy reliance on Zapier might limit functionality if service experiences downtime - not all third-party platforms supported natively
  • Interface Overwhelm: Drag-and-drop can be overwhelming for new users unfamiliar with chatbot design principles and flow logic
  • Best for Small-to-Medium Bots: Works best for small to medium-sized bots rather than massive enterprise-level projects with complex requirements
  • B2B Messaging Gaps: NO native Slack, Microsoft Teams, or Telegram integrations - limits enterprise internal use cases
  • NO Official SDKs: Must build own HTTP clients or rely on community implementations - no official JavaScript or Python SDKs
  • Enterprise Compliance Gaps: NO SOC 2, HIPAA, ISO 27001 certifications disqualifies platform for regulated industries (healthcare, finance, government)
  • Managed service approach: Less control over underlying RAG pipeline configuration compared to build-your-own solutions like LangChain
  • Vendor lock-in: Proprietary platform - migration to alternative RAG solutions requires rebuilding knowledge bases
  • Model selection: Limited to OpenAI (GPT-4, GPT-3.5) and Anthropic (Claude) - no support for other LLM providers (Cohere, AI21, open-source models)
  • Pricing at scale: Flat-rate pricing may become expensive for very high-volume use cases (millions of queries/month) compared to pay-per-use models
  • Customization limits: While highly configurable, some advanced RAG techniques (custom reranking, hybrid search strategies) may not be exposed
  • Language support: Supports 90+ languages but performance may vary for less common languages or specialized domains
  • Real-time data: Knowledge bases require re-indexing for updates - not ideal for real-time data requirements (stock prices, live inventory)
  • Enterprise features: Some advanced features (custom SSO, token authentication) only available on Enterprise plan with custom pricing
32- Model L L M Selection ( Core Differentiator)
N/A
  • Broadest Selection Among No-Code Platforms: 32 total models vs typical 3-5 model offerings from competitors
  • Latest Models Included: GPT-5, GPT-4.5, o4/o3 Mini, Claude 4.5 Sonnet, Gemini 2.5 Flash/Pro
  • Free Tier Access: 8 models available without payment (GPT-4.1, GPT-4o, GPT-4o Mini, Claude 4 Sonnet, etc.)
  • Hybrid Deployment Capability: Per-block model selection enables using GPT-4o for complex queries, GPT-4o Mini for simple FAQs within same chatbot
  • Cost Optimization: Model flexibility allows balancing quality vs credit consumption per conversation stage
  • Temperature & Token Control: Exposed at both global and per-block levels for fine-tuned model behavior
  • Competitive Advantage: Exceeds CustomGPT, Drift, Yellow.ai, Lindy.ai in sheer model variety and flexibility
  • Manual Selection Required: NO automatic routing based on query complexity - users must configure model per use case
  • Credit System Integration: Different models consume different credit amounts - documented per model for budgeting
N/A
Whats App Native Integration ( Differentiator)
N/A
  • WhatsApp Business API: Native robust integration vs third-party workarounds required by many competitors
  • Full Chatbot Functionality: All chatbot features work on WhatsApp including AI responses, knowledge base queries, lead capture
  • Media Sharing: Images, documents, voice messages supported in WhatsApp conversations
  • Automated Responses: 24/7 WhatsApp availability with AI-powered replies
  • Consumer-Facing Strength: Strong for e-commerce, SMBs, global markets where WhatsApp dominates customer communication
  • Competitive Gap: Progress, CustomGPT, many RAG platforms lack native WhatsApp - Chatling advantage for consumer use cases
  • B2B Messaging Gap: WhatsApp strength doesn't offset missing Slack/Teams integrations for enterprise internal use
N/A
Multi- Lingual Support
N/A
  • 85+ Languages Supported: Broad coverage for global deployments
  • Automatic Browser-Based Detection: Chatbot detects user language preference from browser settings and responds accordingly
  • NO Manual Configuration Required: Language switching happens automatically without admin setup
  • Interface Language: Configurable for chatbot UI elements (buttons, prompts, system messages)
  • Multi-Language Model Support: All 32 AI models support multilingual conversations
  • Knowledge Base Processing: Supports multi-language content ingestion and retrieval
  • Global Customer Base: Valuable for international businesses serving diverse markets without language barriers
N/A
Deployment & Infrastructure
N/A
  • Cloud-Only SaaS: NO on-premise or hybrid deployment options - cloud-only hosted on DigitalOcean
  • Data Center: Amsterdam (DigitalOcean) for GDPR compliance with EU data residency
  • Website Embedding: Three modes - floating chat bubble (customizable position), inline iframe for page sections, full-page deployment
  • Custom Domain Support: Branded chatbot URLs available for white-labeled deployments
  • Domain Whitelisting: Security control limiting widget embedding to authorized domains
  • JavaScript Embed Codes: Platform-specific plugins for WordPress, Shopify, Wix, Squarespace, Webflow, PrestaShop
  • Mobile Deployment: NO native SDKs - app integration requires webview embedding
  • NO Multi-Region: Single data center (Amsterdam) - no US, Asia-Pacific, or other regional options documented
  • NO On-Premise: Cannot deploy on private infrastructure or air-gapped environments
N/A
Customer Feedback & Case Studies
N/A
  • G2 Rating: 4.8/5 from 53-63 reviews with strong reliability scores
  • Trustpilot Rating: 4.3/5 from 8 reviews
  • Support Quality (G2): 9.2/10 despite email-only channel and response time concerns
  • Setup Time Praise: "5-minute setup" consistently highlighted by users as genuine rapid deployment
  • Reliability Testimonial: "Chatbots have never gone down" - uptime performance praised
  • Support Deflection: One user reported 45% of support questions resolved, reducing email inquiries from 1,500+ monthly
  • Large-Scale Deployment: User uploaded 4,000+ website URLs with "reliable answers in real time"
  • Fine-Tuning from Traffic: "Game changer" - ability to improve from live conversation data
  • Recurring Criticism: Single flow architecture unwieldy for complex bots, NO import/export flows, NO screen reader accessibility, email support can be slow
  • NO Named Enterprise Customers: Public case studies limited to G2/Trustpilot testimonials vs named Fortune 500 deployments
N/A

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Final Thoughts

Final Verdict: Azumo vs Chatling

After analyzing features, pricing, performance, and user feedback, both Azumo and Chatling are capable platforms that serve different market segments and use cases effectively.

When to Choose Azumo

  • You value highly skilled nearshore developers in same timezone
  • Extensive AI/ML expertise since 2016
  • Flexible engagement models (staff aug or project-based)

Best For: Highly skilled nearshore developers in same timezone

When to Choose Chatling

  • You value broadest ai model selection (32 models) among no-code platforms - includes gpt-5, claude 4.5, gemini 2.5 with per-block flexibility
  • Generous free tier: 100 AI credits, 2 chatbots, 8 models, 500K characters - meaningful testing capacity without credit card
  • Unlimited non-AI chats across all tiers reduces usage anxiety and cost unpredictability

Best For: Broadest AI model selection (32 models) among no-code platforms - includes GPT-5, Claude 4.5, Gemini 2.5 with per-block flexibility

Migration & Switching Considerations

Switching between Azumo and Chatling requires careful planning. Consider data export capabilities, API compatibility, and integration complexity. Both platforms offer migration support, but expect 2-4 weeks for complete transition including testing and team training.

Pricing Comparison Summary

Azumo starts at $100000/month, while Chatling begins at $25/month. Total cost of ownership should factor in implementation time, training requirements, API usage fees, and ongoing support. Enterprise deployments typically see annual costs ranging from $10,000 to $500,000+ depending on scale and requirements.

Our Recommendation Process

  1. Start with a free trial - Both platforms offer trial periods to test with your actual data
  2. Define success metrics - Response accuracy, latency, user satisfaction, cost per query
  3. Test with real use cases - Don't rely on generic demos; use your production data
  4. Evaluate total cost - Factor in implementation time, training, and ongoing maintenance
  5. Check vendor stability - Review roadmap transparency, update frequency, and support quality

For most organizations, the decision between Azumo and Chatling comes down to specific requirements rather than overall superiority. Evaluate both platforms with your actual data during trial periods, focusing on accuracy, latency, ease of integration, and total cost of ownership.

📚 Next Steps

Ready to make your decision? We recommend starting with a hands-on evaluation of both platforms using your specific use case and data.

  • Review: Check the detailed feature comparison table above
  • Test: Sign up for free trials and test with real queries
  • Calculate: Estimate your monthly costs based on expected usage
  • Decide: Choose the platform that best aligns with your requirements

Last updated: December 4, 2025 | This comparison is regularly reviewed and updated to reflect the latest platform capabilities, pricing, and user feedback.

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Priyansh Khodiyar's avatar

Priyansh Khodiyar

DevRel at CustomGPT.ai. Passionate about AI and its applications. Here to help you navigate the world of AI tools and make informed decisions for your business.

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