In this comprehensive guide, we compare Azumo and SiteGPT across various parameters including features, pricing, performance, and customer support to help you make the best decision for your business needs.
Overview
Welcome to the comparison between Azumo and SiteGPT!
Here are some unique insights on Azumo:
Azumo isn’t a product; it’s a dev shop that builds custom RAG solutions. They’ll tailor pipelines, models, and UIs to your specs—great for unique needs, but naturally more time-intensive than buying an off-the-shelf tool.
And here's more information on SiteGPT:
SiteGPT.ai is a no-code chatbot builder focused on customer support. Point it at your site, upload docs, and you’ll have a widget in minutes. Handy, though manual retraining and “coming soon” integrations hint it’s still maturing.
Enjoy reading and exploring the differences between
Azumo and SiteGPT.
Detailed Feature Comparison
Features
Azumo
SiteGPT
CustomGPTRECOMMENDED
Data Ingestion & Knowledge Sources
Builds custom ETL pipelines that pull data from your proprietary systems, internal wikis, SharePoint, and cloud storage—so everything ends up in one place.
Works with both unstructured sources—PDFs, HTML, even multimedia—and structured data like databases or spreadsheets, bringing it all together into a single knowledge index.
Learn more
Stores and indexes your content in vector databases such as Pinecone or Weaviate, giving you the flexibility to handle domain-specific data.
Crawls entire sites by URL or sitemap—thousands of pages in one go. Learn how
Accepts uploads in CSV, TXT, PDF, DOCX, PPTX, and Markdown (10 MB per file). File upload info
Connects to Google Drive, Dropbox, OneDrive, Notion, Confluence, GitBook, and more out of the box. View integrations
Scales to big libraries—up to 100 k pages on the Enterprise tier.
Retraining is manual for now (click a button), with automated retrain cycles on the roadmap. Retraining details
Lets you ingest more than 1,400 file formats—PDF, DOCX, TXT, Markdown, HTML, and many more—via simple drag-and-drop or API.
Crawls entire sites through sitemaps and URLs, automatically indexing public help-desk articles, FAQs, and docs.
Turns multimedia into text on the fly: YouTube videos, podcasts, and other media are auto-transcribed with built-in OCR and speech-to-text.
View Transcription Guide
Connects to Google Drive, SharePoint, Notion, Confluence, HubSpot, and more through API connectors or Zapier.
See Zapier Connectors
Supports both manual uploads and auto-sync retraining, so your knowledge base always stays up to date.
Integrations & Channels
Specializes in bespoke integrations: Azumo can craft custom connectors for your enterprise tools—CRM, ERP, or even internal intranets.
Puts AI agents wherever your users are—web, mobile, Slack, Microsoft Teams—through custom interfaces and API wrappers.
Integration services
Ships native connectors for Slack, Google Chat, Facebook Messenger, Crisp, Freshchat, Zendesk Chat, Zoho SalesIQ, and more. See Slack integration
Embed on any site with a quick script or iframe—works on web and mobile. Embed instructions
Higher tiers add webhook support for event-driven hooks into your own systems.
Embeds easily—a lightweight script or iframe drops the chat widget into any website or mobile app.
Offers ready-made hooks for Slack, Microsoft Teams, WhatsApp, Telegram, and Facebook Messenger.
Explore API Integrations
Connects with 5,000+ apps via Zapier and webhooks to automate your workflows.
Supports secure deployments with domain allowlisting and a ChatGPT Plugin for private use cases.
Core Chatbot Features
Builds RAG agents that focus on context-rich, accurate answers by pairing advanced relevancy search with thoughtful prompt engineering.
Supports multi-turn conversations with context retention and clear source attribution to bolster trust.
See their approach
Handles complex multi-agent systems and multi-step reasoning whenever the business case calls for it.
Strong Q&A for support, with multi-turn history visible in the admin dashboard.
Captures leads automatically during chat sessions.
Built-in human handoff lets users escalate to a live agent when needed. Escalation details
Tracks sentiment and conversation metrics so you can watch performance in real time.
Powers retrieval-augmented Q&A with GPT-4 and GPT-3.5 Turbo, keeping answers anchored to your own content.
Reduces hallucinations by grounding replies in your data and adding source citations for transparency.
Benchmark Details
Handles multi-turn, context-aware chats with persistent history and solid conversation management.
Speaks 90+ languages, making global rollouts straightforward.
Includes extras like lead capture (email collection) and smooth handoff to a human when needed.
Customization & Branding
Gives you unlimited room to customize—from the agent’s persona and tone to a fully branded UI—through bespoke development.
Works side-by-side with your team to match brand voice, greetings, fonts, colors, and layouts.
Learn about branding
No-code dashboard to swap logos, colors, and welcome text in seconds. Customize appearance
White-label add-on removes SiteGPT branding for a seamless look. White-label option
Choose preset Personas to set tone and voice for each bot.
Fully white-labels the widget—colors, logos, icons, CSS, everything can match your brand.
White-label Options
Provides a no-code dashboard to set welcome messages, bot names, and visual themes.
Lets you shape the AI’s persona and tone using pre-prompts and system instructions.
Uses domain allowlisting to ensure the chatbot appears only on approved sites.
L L M Model Options
Takes a model-agnostic stance, integrating whichever model best fits your project—OpenAI's GPT, Anthropic's Claude, Meta's LLaMA, Cohere, or open-source alternatives.
Pick GPT-4o-mini for speed or full GPT-4o for deeper answers. Model options
Select the mode per chatbot, balancing response time against depth as you like.
Taps into top models—OpenAI’s GPT-4, GPT-3.5 Turbo, and even Anthropic’s Claude for enterprise needs.
Automatically balances cost and performance by picking the right model for each request.
Model Selection Details
Uses proprietary prompt engineering and retrieval tweaks to return high-quality, citation-backed answers.
Handles all model management behind the scenes—no extra API keys or fine-tuning steps for you.
Developer Experience ( A P I & S D Ks)
Delivers a tailor-made API or microservice that meets your integration needs—no off-the-shelf SDKs, just code built for you.
Collaborates closely on endpoint design, using frameworks like LangChain or Haystack internally, and hands over clear docs and code reviews on delivery.
See development process
REST API for bot management, content uploads, and fetching answers. API getting started
Manage Quick Prompts and Personas via API—no multi-language SDK yet, but REST makes it straightforward.
Ships a well-documented REST API for creating agents, managing projects, ingesting data, and querying chat.
APIÂ Documentation
Offers open-source SDKs—like the Python customgpt-client—plus Postman collections to speed integration.
Open-Source SDK
Backs you up with cookbooks, code samples, and step-by-step guides for every skill level.
Integration & Workflow
Fits the RAG system neatly into your existing workflows—custom API endpoints, middleware, and automated ingestion pipelines, all built to spec.
Deploys in the environment you choose (cloud, VPC, on-prem) and hooks into your CI/CD and data-update processes.
Deployment options
Embed on sites, pipe into chat channels, and auto-escalate to humans—ideal for support flows.
Webhooks on Scale / Enterprise tiers trigger external actions like Zendesk tickets. Pricing &Â webhooks
Scheduled retraining keeps the bot current with live site changes.
Gets you live fast with a low-code dashboard: create a project, add sources, and auto-index content in minutes.
Fits existing systems via API calls, webhooks, and Zapier—handy for automating CRM updates, email triggers, and more.
Auto-sync Feature
Slides into CI/CD pipelines so your knowledge base updates continuously without manual effort.
Performance & Accuracy
Pushes for high accuracy by fine-tuning retrieval components and using advanced reranking to keep only the most relevant context.
Optimizes large, complex queries with efficient vector search and scalable cloud infrastructure, keeping latency low.
Benchmark insights
Retrieval-augmented generation keeps answers factual and on-topic.
Two modes (fast vs. accurate) let you choose speed or depth. Model modes
Fallback replies and handoff workflows cover edge cases gracefully.
Delivers sub-second replies with an optimized pipeline—efficient vector search, smart chunking, and caching.
Independent tests rate median answer accuracy at 5/5—outpacing many alternatives.
Benchmark Results
Always cites sources so users can verify facts on the spot.
Maintains speed and accuracy even for massive knowledge bases with tens of millions of words.
Lets you build multiple datastores, set role-based access, and tweak system prompts so the agent behaves exactly as you want.
Makes continuous refinement easy—add new training data, tune prompts, or plug in custom logic for tricky queries.
Customization approach
Click “Retrain” to upload new files or re-crawl a site—no tech skills required.
Personas and Quick Prompts steer the conversation style; higher plans add custom rules. Persona configuration
Run multiple chatbots under one account, each with its own data set.
Lets you add, remove, or tweak content on the fly—automatic re-indexing keeps everything current.
Shapes agent behavior through system prompts and sample Q&A, ensuring a consistent voice and focus.
Learn How to Update Sources
Supports multiple agents per account, so different teams can have their own bots.
Balances hands-on control with smart defaults—no deep ML expertise required to get tailored behavior.
Pricing & Scalability
Uses a bespoke, project-based pricing model—costs scale with scope, complexity, and timeline, so expect a higher upfront investment than a typical SaaS subscription.
Pricing overview
Architected for enterprise scale: as query volume and data grow, the infrastructure scales right along with you.
Growth plan (~$79/mo), Pro/Scale (~$259/mo), plus an Enterprise tier. View pricing
Limits scale with message counts, bots, pages crawled, and file uploads—add-ons boost capacity when needed.
Runs on straightforward subscriptions: Standard (~$99/mo), Premium (~$449/mo), and customizable Enterprise plans.
Gives generous limits—Standard covers up to 60 million words per bot, Premium up to 300 million—all at flat monthly rates.
View Pricing
Handles scaling for you: the managed cloud infra auto-scales with demand, keeping things fast and available.
Security & Privacy
Offers the choice of on-prem or VPC deployments for full data sovereignty.
Implements enterprise-grade encryption, granular access controls, and compliance measures (HIPAA, FINRA, and more) tailored to your industry.
Learn about security
Uses HTTPS/TLS in transit and encrypted storage at rest—industry-standard security.
Data stays in your workspace; formal certifications aren’t front-and-center, but best practices are followed.
Protects data in transit with SSL/TLS and at rest with 256-bit AES encryption.
Holds SOC 2 Type II certification and complies with GDPR, so your data stays isolated and private.
Security Certifications
Offers fine-grained access controls—RBAC, two-factor auth, and SSO integration—so only the right people get in.
Observability & Monitoring
Bakes in comprehensive logging and monitoring—tracking query performance, retrieval success, and response times out of the box.
Can tie into your monitoring stack (Splunk, CloudWatch, etc.) for real-time alerts and KPI-driven analytics.
Monitoring capabilities
Dashboard shows chat histories, analytics, and trends in one place. Dashboard example
Daily email digests keep teams updated without logging in.
Comes with a real-time analytics dashboard tracking query volumes, token usage, and indexing status.
Lets you export logs and metrics via API to plug into third-party monitoring or BI tools.
Analytics API
Provides detailed insights for troubleshooting and ongoing optimization.
Support & Ecosystem
Provides white-glove support with a dedicated account manager and direct access to the dev team during and after deployment.
Support details
Leverages a broad technology network—including partnerships like Snowflake—and deep expertise across multiple AI platforms.
Email support and a “Submit a Request” form for new features or integrations. Submit a request
Active blog, Product Hunt launches, and an agency partner program grow the ecosystem.
Supplies rich docs, tutorials, cookbooks, and FAQs to get you started fast.
Developer Docs
Offers quick email and in-app chat support—Premium and Enterprise plans add dedicated managers and faster SLAs.
Enterprise Solutions
Benefits from an active user community plus integrations through Zapier and GitHub resources.
Additional Considerations
Perfect for organizations that need a custom, mission-critical AI solution that integrates with legacy systems or runs complex multi-step workflows.
You own the delivered code and system, giving you ultimate flexibility to maintain or extend it later.
Custom development approach
Expect a higher initial investment and a longer rollout compared with off-the-shelf SaaS tools.
Built-in “Functions” let the bot trigger actions—like opening a support ticket—directly from chat. Learn about Functions
SourceSync headless API offers a pure RAG backend when you need more developer control.
Slashes engineering overhead with an all-in-one RAG platform—no in-house ML team required.
Gets you to value quickly: launch a functional AI assistant in minutes.
Stays current with ongoing GPT and retrieval improvements, so you’re always on the latest tech.
Balances top-tier accuracy with ease of use, perfect for customer-facing or internal knowledge projects.
No- Code Interface & Usability
Doesn’t come with a ready-made no-code interface—any admin or user UI is built as part of the custom solution.
While the final UI can be polished and user-friendly, non-developers will generally need developer help for changes.
Guided dashboard lets anyone paste a URL or upload files and launch a bot in minutes.
Pre-built integrations and a copy-paste embed snippet make deployment a breeze. Embed instructions
Live demo plus 7-day free trial means you can test risk-free.
Offers a wizard-style web dashboard so non-devs can upload content, brand the widget, and monitor performance.
We hope you found this comparison of Azumo vs
SiteGPT helpful.
Azumo delivers exactly what you ask for, which is powerful if you have specific demands. Smaller or faster-moving projects may prefer a ready-made platform over a ground-up build.
SiteGPT is great for moderate support loads and quick setup. For enterprise-grade automation or continuous sync, its manual steps could become a bottleneck.
Stay tuned for more updates!
Ready to Get Started with CustomGPT?
Join thousands of businesses that trust CustomGPT for their AI needs. Choose the path that works best for you.
The most accurate RAG-as-a-Service API. Deliver production-ready reliable RAG applications faster. Benchmarked #1 in accuracy and hallucinations for fully managed RAG-as-a-Service API.
DevRel at CustomGPT.ai. Passionate about AI and its applications. Here to help you navigate the world of AI tools and make informed decisions for your business.
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