In this comprehensive guide, we compare Botpress and Guru across various parameters including features, pricing, performance, and customer support to help you make the best decision for your business needs.
Overview
When choosing between Botpress and Guru, understanding their unique strengths and architectural differences is crucial for making an informed decision. Both platforms serve the RAG (Retrieval-Augmented Generation) space but cater to different use cases and organizational needs.
Quick Decision Guide
Choose Botpress if: you value visual drag-and-drop builder with extensive code extensibility via execute code cards
Choose Guru if: you value permission-aware ai is unique differentiator - answers respect real-time access control
About Botpress
Botpress is enterprise ai agent platform with visual bot building and omnichannel deployment. Enterprise AI agent platform with visual bot building, omnichannel deployment, and RAG capabilities. 750,000+ active bots processing 1 billion+ messages with extensive channel support and no-code/low-code development. Founded in 2016, headquartered in Montreal, Quebec, Canada, the platform has established itself as a reliable solution in the RAG space.
Overall Rating
85/100
Starting Price
Custom
About Guru
Guru is ai-powered knowledge management and search platform. Enterprise AI knowledge platform with permission-aware Knowledge Agents that deliver trusted, cited answers from your company's verified knowledge base across all workflows. Founded in 2015, headquartered in Philadelphia, PA, USA, the platform has established itself as a reliable solution in the RAG space.
Overall Rating
86/100
Starting Price
$25/mo
Key Differences at a Glance
In terms of user ratings, both platforms score similarly in overall satisfaction. From a cost perspective, Botpress starts at a lower price point. The platforms also differ in their primary focus: Chatbot Platform versus Knowledge Management. These differences make each platform better suited for specific use cases and organizational requirements.
⚠️ What This Comparison Covers
We'll analyze features, pricing, performance benchmarks, security compliance, integration capabilities, and real-world use cases to help you determine which platform best fits your organization's needs. All data is independently verified from official documentation and third-party review platforms.
Detailed Feature Comparison
Botpress
Guru
CustomGPTRECOMMENDED
Data Ingestion & Knowledge Sources
Supported Formats: PDF, Word (DOC/DOCX), HTML, TXT, Markdown files via Studio UI and Files API
Website Crawling: Firecrawl integration for HTML-to-Markdown conversion with automatic sitemap detection
Real-Time Search: "Search The Web" feature using Bing API for queries when sitemaps unavailable
Cloud Integrations: Google Drive (OAuth sync with file upload/download triggers), Notion (database queries, page management)
Missing Integrations: No native Dropbox or Salesforce document ingestion
YouTube Limitation: No transcript ingestion support - requires manual transcription and text upload (Apify workaround exists but manual)
Automatic Retraining: Website sources sync regularly, file uploads managed dynamically through Files API
External Sources: Optionally approved public websites and web content
Content Types: Structured (Cards, wikis) and unstructured (documents, conversations, attachments)
Automated Syncing: API/SDK for automated Card creation, Zapier/Workato/Prismatic integrations for continuous sync
Real-Time Indexing: Knowledge updates reflected immediately in AI agent responses
Verification System: Regular verification intervals prompt content owners to review and update knowledge
Enterprise Scale: Handles millions of knowledge items across large organizations (thousands of employees)
Single Source of Truth: Centralized, verified company knowledge accessible to all AI agents
Lets you ingest more than 1,400 file formats—PDF, DOCX, TXT, Markdown, HTML, and many more—via simple drag-and-drop or API.
Crawls entire sites through sitemaps and URLs, automatically indexing public help-desk articles, FAQs, and docs.
Turns multimedia into text on the fly: YouTube videos, podcasts, and other media are auto-transcribed with built-in OCR and speech-to-text.
View Transcription Guide
Connects to Google Drive, SharePoint, Notion, Confluence, HubSpot, and more through API connectors or Zapier.
See Zapier Connectors
Supports both manual uploads and auto-sync retraining, so your knowledge base always stays up to date.
Integrations & Channels
Native Channels: WhatsApp (Meta Business API), Slack (OAuth + Bot Framework), Microsoft Teams (Azure portal), Telegram (BotFather), Messenger, Instagram
SMS Support: Twilio and Vonage integrations for text messaging
Web Widget: JavaScript widget (recommended), DOM element mounting, full React component library for SPAs
Mobile Integration: React Native SDK (BpWidget, BpIncomingMessagesListener) for iOS/Android cross-platform support
Webhook Support: Unique webhook URL per bot with optional x-bp-secret header authentication and CORS configuration
Automation Platforms: Zapier integration (partially in beta - some features require manual activation)
Conversational AI: Multi-turn dialogue with context retention across conversation sessions
Multi-Lingual: 100+ languages supported via Translator Agent with automatic translation
Knowledge Base Integration: RAG-powered answers grounded in uploaded documents and websites
Policy Agent: Customizable guardrails filtering outputs against defined policies for brand safety
Knowledge Agent: Structured retrieval before generation to reduce hallucinations
HITL Agent: Human-in-the-loop takeover when bot cannot answer (requires Team plan $495/month)
Personality Agent: Rewrites all bot messages to match defined persona (friendly, professional, casual, custom)
Autonomous Nodes: LLM decides which actions to execute based on conversation context
Performance Claims: "Zero hallucinations in 100,000 conversations" for health coaching client, 65% ticket deflection (no RAGAS scores or latency benchmarks published)
N/A
Custom AI Agents: Build autonomous agents powered by GPT-4 and Claude that can perform tasks independently and make real-time decisions based on business knowledge
Decision-Support Capabilities: AI agents analyze proprietary data to provide insights, recommendations, and actionable responses specific to your business domain
Multi-Agent Systems: Deploy multiple specialized AI agents that can collaborate and optimize workflows in areas like customer support, sales, and internal knowledge management
Memory & Context Management: Agents maintain conversation history and persistent context for coherent multi-turn interactions
View Agent Documentation
Tool Integration: Agents can trigger actions, integrate with external APIs via webhooks, and connect to 5,000+ apps through Zapier for automated workflows
Hyper-Accurate Responses: Leverages advanced RAG technology and retrieval mechanisms to deliver context-aware, citation-backed responses grounded in your knowledge base
Continuous Learning: Agents improve over time through automatic re-indexing of knowledge sources and integration of new data without manual retraining
Customization & Branding
Webchat Customization: Full CSS override via external stylesheet URL, custom colors/fonts/button styles/chat bubbles
Branding Control: Custom bot name and avatar, proactive greeting messages via JavaScript, configurable placement and sizing
White-Labeling: Remove "Powered by Botpress" watermark (requires Plus plan $89/month minimum)
Personality Configuration: Personality Agent defines bot persona with variable expressions for dynamic context
Persona Disable: Can be disabled at node level for specific interactions requiring different tone
Backend Branding: Admin dashboard remains Botpress-branded (no full white-label backend)
Multi-Tenant Limitation: No agency dashboard for managing multiple client bots under one interface
Real-Time Updates: Knowledge sources update via Files API without bot republishing for Table-based sources
Versioning Gap: No native versioning system - file replacement is manual with external version control required for rollback
Custom Agents: Each Knowledge Agent has unique name, avatar, scope, and purpose (IT, HR, Sales, Marketing, Product)
Prompt Configuration: Custom instructions and system messages per agent to shape behavior and response style
Permission Scoping: Agents automatically respect user roles - managers see more detail than general employees
Department Specialization: Create specialized agents for different teams using relevant knowledge Collections
Portal Branding: Guru Pages/Portal can include company logos, colors, custom styling for internal knowledge sites
Limited White-Labeling: Guru branding typically present in web app and extension (internal tool focus, not external)
No Python SDK: Significant limitation for data science teams - other languages must use direct REST API access
Authentication: Three token types - Personal Access Token (PAT) for full access, Bot Access Key (BAK) for runtime, Integration Access Key (IAK) for integration-specific actions
Rate Limits: Exist but specifics not publicly documented - Studio limits lower than production bot limits (acknowledged by staff)
Documentation: Well-organized at botpress.com/docs with API references, video tutorials, "Ask AI" feature
Training Resources: Botpress Academy offers free courses
Core Architecture: Serverless RAG infrastructure with automatic embedding generation, vector search optimization, and LLM orchestration fully managed behind API endpoints
API-First Design: Comprehensive REST API with well-documented endpoints for creating agents, managing projects, ingesting data (1,400+ formats), and querying chat
API Documentation
Developer Experience: Open-source Python SDK (customgpt-client), Postman collections, OpenAI API endpoint compatibility, and extensive cookbooks for rapid integration
No-Code Alternative: Wizard-style web dashboard enables non-developers to upload content, brand widgets, and deploy chatbots without touching code
Hybrid Target Market: Serves both developer teams wanting robust APIs AND business users seeking no-code RAG deployment - unique positioning vs pure API platforms (Cohere) or pure no-code tools (Jotform)
RAG Technology Leadership: Industry-leading answer accuracy (median 5/5 benchmarked), 1,400+ file format support with auto-transcription, proprietary anti-hallucination mechanisms, and citation-backed responses
Benchmark Details
Deployment Flexibility: Cloud-hosted SaaS with auto-scaling, API integrations, embedded chat widgets, ChatGPT Plugin support, and hosted MCP Server for Claude/Cursor/ChatGPT
Enterprise Readiness: SOC 2 Type II + GDPR compliance, full white-labeling, domain allowlisting, RBAC with 2FA/SSO, and flat-rate pricing without per-query charges
Use Case Fit: Ideal for organizations needing both rapid no-code deployment AND robust API capabilities, teams handling diverse content types (1,400+ formats, multimedia transcription), and businesses requiring production-ready RAG without building ML infrastructure from scratch
Competitive Positioning: Bridges the gap between developer-first platforms (Cohere, Deepset) requiring heavy coding and no-code chatbot builders (Jotform, Kommunicate) lacking API depth - offers best of both worlds
Competitive Positioning
Primary Advantage: Visual bot building with code extensibility - accessible to non-developers, powerful for developers
Scale Validation: 750,000+ active bots and 1 billion+ messages processed prove production reliability at massive scale
Omnichannel Strength: Comprehensive native support for WhatsApp, Slack, Teams, Telegram, Messenger, SMS, web, mobile
Community Power: 31,000+ Discord members provide peer support, troubleshooting, best practices, feature validation
Primary Challenge: SOC 2 not certified, no EU data residency - critical gaps for enterprise buyers with compliance needs
Security Gap: Not HIPAA compliant, no ISO 27001 - blocks regulated industry adoption (healthcare, finance)
Cost Trade-Off: Free tier available but AI Spend unpredictability + feature paywalls (RBAC at $495/month) add complexity
Market Position: Conversational AI platform competing with Dialogflow, Rasa, Microsoft Bot Framework vs. pure RAG services
Use Case Fit: Ideal for teams needing visual bot building + multi-channel deployment vs. pure RAG API integrations
Platform vs. API: Full development environment with Studio, not lightweight RAG API - different target audience than CustomGPT
Primary Advantage: Permission-aware AI with real-time access control - unique in market
Knowledge Foundation: 10+ years enterprise KM expertise ensures verified, trustworthy knowledge base
Enterprise Focus: Built for large organizations with complex permission structures and compliance needs
Integration Breadth: MCP Server enables universal AI tool connectivity without custom RAG
Primary Challenge: Per-user pricing can be expensive for very large deployments vs. query-based models
Internal Focus: Optimized for internal knowledge vs. external customer-facing chatbots
Market Position: Premium enterprise knowledge platform with AI vs. pure-play RAG chatbot services
Use Case Fit: Ideal for enterprises prioritizing trust, governance, and internal knowledge access
Proven Scale: Handles thousands of users and millions of knowledge items in production deployments
Market position: Leading all-in-one RAG platform balancing enterprise-grade accuracy with developer-friendly APIs and no-code usability for rapid deployment
Target customers: Mid-market to enterprise organizations needing production-ready AI assistants, development teams wanting robust APIs without building RAG infrastructure, and businesses requiring 1,400+ file format support with auto-transcription (YouTube, podcasts)
Key competitors: OpenAI Assistants API, Botsonic, Chatbase.co, Azure AI, and custom RAG implementations using LangChain
Competitive advantages: Industry-leading answer accuracy (median 5/5 benchmarked), 1,400+ file format support with auto-transcription, SOC 2 Type II + GDPR compliance, full white-labeling included, OpenAI API endpoint compatibility, hosted MCP Server support (Claude, Cursor, ChatGPT), generous data limits (60M words Standard, 300M Premium), and flat monthly pricing without per-query charges
Pricing advantage: Transparent flat-rate pricing at $99/month (Standard) and $449/month (Premium) with generous included limits; no hidden costs for API access, branding removal, or basic features; best value for teams needing both no-code dashboard and developer APIs in one platform
Use case fit: Ideal for businesses needing both rapid no-code deployment and robust API capabilities, organizations handling diverse content types (1,400+ formats, multimedia transcription), teams requiring white-label chatbots with source citations for customer-facing or internal knowledge projects, and companies wanting all-in-one RAG without managing ML infrastructure
A I Models
Native OpenAI Support: GPT-4o, GPT-4o mini, GPT-4 Turbo with in-Studio presets ("Best Model" and "Fast Model" for quick selection)
Claude Models: Claude 4 Sonnet, Claude 3.5 Sonnet, Claude 3.7 Sonnet, Claude 4.5 Sonnet accessible via custom integrations or Execute Code cards
Google Gemini: Gemini Pro, Gemini 2.5 Flash available through external API calls in custom integrations
Open Source Options: LLaMA, DeepSeek accessible via Execute Code cards with external API integration
Model Access within Days: Platform provides access to latest LLMs within days of release for every chatbot built on Botpress
No Automatic Routing: Deliberately avoided for "concerns about unpredictability and latency" - users manually select models per task
LLMz Engine: Proprietary inference layer with claimed improvements - better tool calling, token efficiency, TypeScript type definitions, V8 isolate execution
AI Spend Pricing: Charged at-cost with no Botpress markup on OpenAI tokens; option to use Botpress-managed credits or BYOK (bring your own key)
No Fine-Tuning: RAG recommended as primary approach, supplemented by "learnings" system providing relevant examples at prompt-time
Abstracted Model Architecture: LLM selection handled internally - likely OpenAI GPT (GPT-3.5/GPT-4) by default for standard operations
No User-Facing Selection: No UI toggle for model choice - platform optimized for trust and simplicity over technical control
LLM-Agnostic Design: Architecture designed to work with different models providing enterprise flexibility for future model changes
Private Model Options: Enterprise can opt for dedicated private AI model instance (e.g., Azure OpenAI in customer tenant) for data sovereignty
Zero Data Retention: Third-party LLM endpoints configured to never store or train on customer data - critical privacy guarantee
Automatic Optimization: System may use different models for simple FAQ responses vs. complex Research Mode queries for cost/quality balance
Security-First Selection: Model choice prioritizes compliance, data sovereignty, and zero leakage guarantees over raw performance metrics
Quality Assurance Layer: All answers cited and permission-aware regardless of underlying model - trust layer above LLM capabilities
Primary models: GPT-5.1 and 4 series from OpenAI, and Anthropic's Claude 4.5 (opus and sonnet) for enterprise needs
Automatic model selection: Balances cost and performance by automatically selecting the appropriate model for each request
Model Selection Details
Proprietary optimizations: Custom prompt engineering and retrieval enhancements for high-quality, citation-backed answers
Managed infrastructure: All model management handled behind the scenes - no API keys or fine-tuning required from users
Anti-hallucination technology: Advanced mechanisms ensure chatbot only answers based on provided content, improving trust and factual accuracy
Use Cases
Customer Support: Most popular use case with 98% of chats resolved without human intervention (Ruby Labs: 4 million support chats monthly)
Sales Automation: Majority of deployed bots part of sales process - appointment scheduling, lead nurturing, product suggestions, competitive comparisons, automated follow-ups
Sales Impact: Businesses report average 67% sales increase using chatbots, projected $112 billion in retail sales for 2024
Enterprise Internal Use: HR chatbots for vacation requests, IT chatbots for employee tech troubleshooting, repetitive high-volume task automation
Lead Generation: AI lead generation qualifies leads through conversational engagement, needs assessment, information gathering, automated follow-up
Cost Savings: One bank saved €530,000 by deploying chatbot, demonstrating measurable enterprise ROI
Multi-Channel Engagement: WhatsApp Business API, Slack, Microsoft Teams, Telegram, Messenger, Instagram, SMS (Twilio/Vonage) for comprehensive reach
Scale Validation: 750,000+ active bots, 1 billion+ messages processed provide real-world production reliability proof
Enterprise Internal Support: IT, HR, Sales, Support, Marketing, Product teams accessing verified company knowledge through AI agents
Knowledge Base Unification: Single source of truth aggregating content from SharePoint, Confluence, Notion, Salesforce, Google Drive
Employee Onboarding: New hires access role-appropriate information automatically filtered by permission level and department
Sales Enablement: Real-time access to product information, competitive intelligence, pricing, and deal strategies during customer conversations
Regulatory Compliance: Financial services, healthcare, legal industries requiring strict information controls and audit trails
Research Mode Queries: Complex multi-source research generating structured reports with detailed analysis and citations
Cross-System Integration: MCP Server enables ChatGPT, Claude, GitHub Copilot to access Guru knowledge with preserved permissions
Knowledge Gap Identification: Analytics identify missing content based on unanswered questions to drive content creation priorities
Large Organization Scale: Supports organizations with thousands of employees and millions of knowledge items in production
Customer support automation: AI assistants handling common queries, reducing support ticket volume, providing 24/7 instant responses with source citations
Internal knowledge management: Employee self-service for HR policies, technical documentation, onboarding materials, company procedures across 1,400+ file formats
Sales enablement: Product information chatbots, lead qualification, customer education with white-labeled widgets on websites and apps
Documentation assistance: Technical docs, help centers, FAQs with automatic website crawling and sitemap indexing
Educational platforms: Course materials, research assistance, student support with multimedia content (YouTube transcriptions, podcasts)
Healthcare information: Patient education, medical knowledge bases (SOC 2 Type II compliant for sensitive data)
AI Usage Credits: AI credits included with usage limits appropriate for typical internal usage patterns - not per-query charges
Enterprise Plan: Custom pricing with flexible usage-based model, volume discounts, overage pricing for scale
Seat-Based Model: Cost scales linearly with user count - can be expensive for very large deployments vs query-based pricing
Predictable Scaling: Start with per-seat pricing, transition to usage-based for enterprise scale to avoid surprise costs
No Content Limits: No explicit cap on knowledge items or documents - can store thousands of Cards without additional fees
Enterprise Scalability: Supports organizations with thousands of employees and extensive knowledge bases in production
ROI Focus: Guru claims 10x+ ROI from day one through productivity gains and time savings for knowledge workers
Total Cost Coverage: Includes full platform (knowledge management + AI) vs. AI-only pricing of pure RAG competitors
Credit System: A credit consumed whenever Guru's AI executes specific unit of work on behalf of users
Standard Plan: $99/month or $89/month annual - 10 custom chatbots, 5,000 items per chatbot, 60 million words per bot, basic helpdesk support, standard security
View Pricing
Premium Plan: $499/month or $449/month annual - 100 custom chatbots, 20,000 items per chatbot, 300 million words per bot, advanced support, enhanced security, additional customization
Enterprise Plan: Custom pricing - Comprehensive AI solutions, highest security and compliance, dedicated account managers, custom SSO, token authentication, priority support with faster SLAs
Enterprise Solutions
7-Day Free Trial: Full access to Standard features without charges - available to all users
Annual billing discount: Save 10% by paying upfront annually ($89/mo Standard, $449/mo Premium)
Flat monthly rates: No per-query charges, no hidden costs for API access or white-labeling (included in all plans)
Managed infrastructure: Auto-scaling cloud infrastructure included - no additional hosting or scaling fees
Support & Documentation
Free Plan Support: Community only - Discord (31,000+ members), documentation, forums - no direct support
Plus Plan Support: Live chat with Botpress engineers ($89/month) for direct technical assistance
Team Plan Support: Advanced support + solution engineering ($495/month) for complex implementations
Enterprise Support: Named support manager, SLA-backed response times (2 hours to 2 business days), ~$2,000+/month
Discord Community: 31,000+ highly active members with daily discussions, feature requests, troubleshooting - praised as "best Discord experience"
Documentation: Comprehensive docs at botpress.com/docs with API references, video tutorials, "Ask AI" feature for guided help
Botpress Academy: Free training courses covering bot development, best practices, advanced features
Response Time SLAs: 2 business days (standard Level 1) to 2 hours (premium Level 1) for Enterprise customers
Service Credits: 99.8% uptime SLA with credits for downtime, includes OpenAI unavailability (notable external dependency caveat)
Support Limitation: Non-Enterprise users lack formal ticketing system, may experience wait times for complex issues
Multi-Channel Support: Help Center with comprehensive guides, Community forum for peer learning, live chat for paying customers
Enterprise Support: Dedicated Customer Success Manager, priority support queues, SLA guarantees for response times
Guru University: Training programs, workshops, office hours, certification courses for user skill development
Active Community: User forum for peer learning, knowledge sharing, best practice discussions across industries
Developer Resources: Extensive API docs at developer.getguru.com, Python SDK, integration examples, developer blog
Active community: User community plus 5,000+ app integrations through Zapier ecosystem
Regular updates: Platform stays current with ongoing GPT and retrieval improvements automatically
Additional Considerations
High learning curve: Platform highly flexible but non-technical users struggle with advanced flow builder and developer-oriented features
Developer dependency: No quick copy-and-paste solution for real enterprise - company needs long-term employees ready to see it through with recommended 1-2 developers and 1-2 business-side employees per project
Performance under load: Live users report latency and webhook timeout issues under spiky high-concurrency loads - high-traffic teams should stress-test with projected peak traffic
Self-hosting complexity: For enterprise deployments with large numbers of bots or conversations self-hosting might be required shifting maintenance and scaling challenges to your team
Technical requirements: Configuring Docker, Kubernetes, databases, and certificates can become roadblock - requires skills in JavaScript, API integration, NLP, state management
DevOps investment needed: Teams should be prepared for additional DevOps investment for autoscaling, database sharding, and backup strategies
Unpredictable AI usage costs: Every message, retrieval, or workflow call consumes tokens making monthly bills swing dramatically depending on traffic and complexity
Hidden expenses: Third-party services like WhatsApp, SMS, voice integrations billed separately - advanced use cases often require engineering hours, enterprise deployments may require onboarding packages, compliance audits, or custom module builds costing thousands
Scaling costs: Growing from 5,000 to 20,000 MAUs means moving from $495/month to much higher custom enterprise price - multiple bots, custom integrations, or premium add-ons can push monthly spend well past initial plan quote
Resource-heavy features: Botpress LLM features can be resource-heavy requiring wise CPU/memory allocation planning
Commercial license threshold: Planning more than 150K interactions per month requires commercial license
Ongoing maintenance: Deployment is just start - bots must be continuously monitored, tested, and iterated to stay effective and aligned with evolving business goals
Content Maintenance Requirements: Platform value depends on organizational discipline in refreshing knowledge base regularly - requires disciplined maintenance where teams must actively verify cards and keep ownership clear
Search Limitations: Guru's search struggles when knowledge isn't perfectly documented and tagged within its system of Cards - if answer exists only in Slack thread or past conversation, Guru's search won't find it leading to "no results found" dead ends
Enterprise-Specific Limitations: Version history for published cards but not for drafts making collaborative edits hard to track or revert; editor cannot create step-by-step guides or decision trees requiring employees to scan long text
UI Performance Concerns: UI becomes laggy when Knowledge base and team grows - performance degradation at scale
Initial Setup Complexity: New users may find UI slightly complex particularly when managing large collections or reorganizing knowledge across departments - initial setup defining collections, permissions, and verification rules can take time especially for companies with many departments
Pricing Consideration: Per-user seat-based model can be expensive for very large deployments (1,000+ users) vs query-based alternatives - pricing structure requires consideration especially for smaller businesses
Limited Customization: User interface while generally user-friendly may lack flexibility in terms of customization potentially limiting company's ability to fully brand experience or tailor to specific visual preferences
Integration Gaps: While Guru integrates with popular tools like Slack users desire more native integrations with other platforms to further streamline workflows and data synchronization
No Built-In Customer Portal: Guru offers no built-in portal for customers - publishing content online needs extra API work
Internal Focus Trade-off: Platform designed for internal teams - NOT optimized for external customer support chatbots, public-facing agents, or lead capture capabilities
Best For: Companies prioritizing internal knowledge management with verified content workflows and distributed expertise capture
NOT Ideal For: External customer support chatbots, public-facing conversational AI, organizations without verification workflow culture, teams needing deep LLM customization
Slashes engineering overhead with an all-in-one RAG platform—no in-house ML team required.
Gets you to value quickly: launch a functional AI assistant in minutes.
Stays current with ongoing GPT and retrieval improvements, so you’re always on the latest tech.
Balances top-tier accuracy with ease of use, perfect for customer-facing or internal knowledge projects.
Core Chatbot Features
Advanced AI capabilities: Extremely advanced AI with multiple sophisticated AI agents - automatic translation, conversation summarization, Vision Agent for image understanding
LLMz custom inference engine: Core of every Botpress agent with proprietary engine for enhanced performance
Conversational memory: Rich conversational memory maintaining context across long interactions, understanding complex multi-turn queries, and generating human-like responses
User memory across sessions: Agent remembers conversation history of specific users across different times - recalls user preferences, where they left off, and preferred tone of voice
Visual flow builder: Drag-and-drop interface for designing complex conversational flows without coding
Built-in AI features: Intent recognition, entity extraction, knowledge base integration, and AI agents
Custom data training: Train chatbot on custom data like website and documents
Multi-channel deployment: Create and launch chatbots on many channels including website, Facebook, WhatsApp, Slack, Instagram and more platforms
API integrations: Integrates with APIs, CRMs, databases, and other business applications
Automatic translation: Over 100 languages for global reach
AI Swarms/Teams (2025): Platform transformed into mature "AI workforce deployment and management center" with AI team collaboration capabilities
Live Database Connectors: Breakthrough feature allowing direct secure connection to SQL or NoSQL database in addition to traditional API connections
Open-source flexibility: Users have access to application source code and can contribute to development - skilled developers can push envelope to tailor to unique needs
Conversational AI: Multi-turn dialogue with context retention - feels like talking to a knowledgeable co-worker
Multi-Lingual: Content in all languages supported, instant translation to 50+ languages (UI English-only)
Grounded Answers: All responses backed by verified company knowledge with automatic citations
Customizable Knowledge Agents: Create and deploy specialized AI agents for any team or project tailoring knowledge sources, tone, and focus to provide highly relevant role-specific insights that improve over time
Research Mode: Complex queries generate structured multi-source reports with detailed analysis
Permission-Aware: Answers automatically tailored to user's role and access permissions
Content Assist Features: Actions include "Fix grammar," "Summarize," "Make more concise," or custom prompts to match team tone or formatting needs
Admin Customization Controls: Admins can toggle specific actions on or off and create custom assist actions for different user groups ensuring alignment across teams
Conversation Logging: Complete audit trail via AI Agent Center - every question, answer, and source tracked
Analytics Dashboard: Usage stats, deflection rates, time saved, trending questions, knowledge gap identification
Human Escalation: Seamless handoff to subject-matter experts when AI cannot answer, convert queries to Card requests
Internal Focus: Optimized for employee knowledge access vs. external customer engagement features (lead capture not core)
Reduces hallucinations by grounding replies in your data and adding source citations for transparency.
Benchmark Details
Handles multi-turn, context-aware chats with persistent history and solid conversation management.
Speaks 90+ languages, making global rollouts straightforward.
Includes extras like lead capture (email collection) and smooth handoff to a human when needed.
Knowledge Bases: Upload in variety of formats ranging from website or document to custom text file or Table
Knowledge Base scoping: Scope which Knowledge Bases Autonomous Node searches by organizing documents into folders limiting availability to certain workflows
Search field configuration: Configure search fields such as name, description, power, price to refine bot responses
Dynamic management: Programmatically manage Knowledge Base files with Botpress API to dynamically add, update, or remove content in real time keeping AI agent knowledge current
Behavior customization: Define specific behaviors in instructions to avoid unintended outputs - specify prices are final and include all discounts to prevent bot from fabricating discounts
Custom responses: Program custom response by adding Transition Card in Autonomous Node and handle transition however wanted with custom error messages
Bot templates: Pre-configured projects containing predefined conversational flows, Knowledge Bases, and responses serving as starting point - easily customized and extended to meet specific requirements with full developer control
Visual customization: Give bot name, store avatar URL for custom icon, provide general description, formulate placeholder text displayed before user enters first text
ChatGPT consultation: Customize bot behavior deciding when to consult ChatGPT based on knowledge base responses
Highly customizable workflows: Unlimited variables and open-source flexibility for advanced customization
Real-Time Knowledge Updates: Always available manual retraining across all plans through browser extension and integration sync triggers
Automatic Syncing: Continuous synchronization with integrated systems (Confluence, SharePoint, Notion, Google Drive, Salesforce, Zendesk) for real-time knowledge base updates
Custom Knowledge Agents: Each agent has unique name, avatar, scope, and purpose (IT, HR, Sales, Marketing, Product) with prompt configuration to shape behavior and response style
Department Specialization: Create specialized agents for different teams using relevant knowledge Collections with permission scoping automatically respecting user roles
Permission-Aware Responses: Answers automatically tailored to user's role and access permissions - managers see more detail than general employees
Content Assist Customization: Create custom assist actions for different user groups with admin controls to toggle specific actions on or off ensuring alignment across teams
Verification Workflows: Collaborative knowledge management where Card Owners receive verification reminders, experts can trigger out-of-cycle reviews, and verification intervals are configurable
Knowledge Attribution: Every Card has designated Owner (subject-matter expert), last verified timestamp, trusted status indicator, audit trail of changes
LIMITATION: No programmatic personality management - agent configuration dashboard-only, cannot modify per-user or via API (no /agents endpoint for creating/updating agents)
LIMITATION: Model Abstraction - no user control over LLM selection optimized for simplicity but reduces flexibility for technical users
Lets you add, remove, or tweak content on the fly—automatic re-indexing keeps everything current.
Shapes agent behavior through system prompts and sample Q&A, ensuring a consistent voice and focus.
Learn How to Update Sources
Supports multiple agents per account, so different teams can have their own bots.
Balances hands-on control with smart defaults—no deep ML expertise required to get tailored behavior.
Limitations & Considerations
Steep Learning Curve: Platform highly flexible but non-technical users struggle with advanced flow builder and developer-oriented features
Developer Dependency: Requires developer involvement making it less suitable for small businesses needing quick setup
Bug Disruptions: Various bugs may disrupt workflows and cause functionality problems requiring troubleshooting
Missing Features: White-labeling, global compliance, seamless live support require heavy effort or unavailable, slowing adoption
Data Visibility Gap: Cannot see user variables (name, email, custom fields) in chatbot conversations - limits analytics capabilities
Cost for SMBs: Enterprise-level security, compliance, dedicated support cost prohibitive for smaller teams ($495-$2,000+/month)
Resource Requirements: Self-hosted deployment requires IT resources for deployment and ongoing management
Complex Setup: Publishing on Facebook/Instagram technically complex, live chat only available on higher-priced plans
Limited Analytics: Standard plans offer limited analytical capabilities - advanced analytics require Team plan ($495/month)
LLM Provider Dependency: Reliance on third-party LLM providers (primarily OpenAI) impacts operational costs, scalability, and control
Complex Issue Handling: Chatbots may struggle with handling complex, nuanced customer issues requiring human judgment
Multi-Instance Challenges: Setting up multiple instances from one installation proven difficult for some enterprise users
Compliance Gaps: SOC 2 incomplete, no HIPAA, no ISO 27001, US-only data residency blocks regulated industries and EU enterprises
Per-User Pricing Challenges: Seat-based model can be expensive for very large deployments (1,000+ users) vs query-based alternatives
Internal Focus Trade-off: Optimized for internal knowledge access vs external customer-facing chatbot capabilities (lead capture not core)
Limited White-Labeling: Guru branding typically present in web app and extension - internal tool focus vs external customer experiences
English-Only UI: Content supports all languages with translation to 50+, but user interface remains English-only for administrators
Model Abstraction: No user control over LLM selection - optimized for simplicity but reduces flexibility for technical users
AI Credit Management: Usage limits require monitoring and management - organizations may need to purchase additional credits
Enterprise Requirements: Advanced features (IP whitelisting, SSO, SCIM, private models) require Enterprise plan with custom pricing
Setup Complexity: Initial configuration of integrations, permissions, and verification workflows requires thoughtful planning
Change Management: Successful deployment requires organizational adoption of verification workflows and knowledge ownership culture
External Use Limitations: Platform designed for internal teams - not optimized for external customer support chatbots or public-facing agents
Managed service approach: Less control over underlying RAG pipeline configuration compared to build-your-own solutions like LangChain
Vendor lock-in: Proprietary platform - migration to alternative RAG solutions requires rebuilding knowledge bases
Model selection: Limited to OpenAI (GPT-5.1 and 4 series) and Anthropic (Claude, opus and sonnet 4.5) - no support for other LLM providers (Cohere, AI21, open-source models)
Pricing at scale: Flat-rate pricing may become expensive for very high-volume use cases (millions of queries/month) compared to pay-per-use models
Customization limits: While highly configurable, some advanced RAG techniques (custom reranking, hybrid search strategies) may not be exposed
Language support: Supports 90+ languages but performance may vary for less common languages or specialized domains
Real-time data: Knowledge bases require re-indexing for updates - not ideal for real-time data requirements (stock prices, live inventory)
Enterprise features: Some advanced features (custom SSO, token authentication) only available on Enterprise plan with custom pricing
Permission- Aware A I
N/A
Real-Time Access Control: AI respects user permissions from connected systems (SharePoint, Confluence, etc.)
Role-Based Answers: Manager asking same question as employee gets different answer based on accessible content
Prevents Information Leakage: Confidential knowledge never used in answers for unauthorized users
No Manual Segmentation: Don't need separate bots per role - single agent adapts automatically
After analyzing features, pricing, performance, and user feedback, both Botpress and Guru are capable platforms that serve different market segments and use cases effectively.
When to Choose Botpress
You value visual drag-and-drop builder with extensive code extensibility via execute code cards
Massive scale validation: 750,000+ active bots, 1 billion+ messages processed
Comprehensive omnichannel support: WhatsApp, Slack, Teams, Telegram, Messenger, SMS, web
Best For: Visual drag-and-drop builder with extensive code extensibility via Execute Code cards
When to Choose Guru
You value permission-aware ai is unique differentiator - answers respect real-time access control
Enterprise-grade security: SOC 2, GDPR, zero LLM data retention, private models
Verified knowledge base with expert verification workflows ensures accuracy
Best For: Permission-aware AI is unique differentiator - answers respect real-time access control
Migration & Switching Considerations
Switching between Botpress and Guru requires careful planning. Consider data export capabilities, API compatibility, and integration complexity. Both platforms offer migration support, but expect 2-4 weeks for complete transition including testing and team training.
Pricing Comparison Summary
Botpress starts at custom pricing, while Guru begins at $25/month. Total cost of ownership should factor in implementation time, training requirements, API usage fees, and ongoing support. Enterprise deployments typically see annual costs ranging from $10,000 to $500,000+ depending on scale and requirements.
Our Recommendation Process
Start with a free trial - Both platforms offer trial periods to test with your actual data
Define success metrics - Response accuracy, latency, user satisfaction, cost per query
Test with real use cases - Don't rely on generic demos; use your production data
Evaluate total cost - Factor in implementation time, training, and ongoing maintenance
Check vendor stability - Review roadmap transparency, update frequency, and support quality
For most organizations, the decision between Botpress and Guru comes down to specific requirements rather than overall superiority. Evaluate both platforms with your actual data during trial periods, focusing on accuracy, latency, ease of integration, and total cost of ownership.
📚 Next Steps
Ready to make your decision? We recommend starting with a hands-on evaluation of both platforms using your specific use case and data.
• Review: Check the detailed feature comparison table above
• Test: Sign up for free trials and test with real queries
• Calculate: Estimate your monthly costs based on expected usage
• Decide: Choose the platform that best aligns with your requirements
Last updated: December 11, 2025 | This comparison is regularly reviewed and updated to reflect the latest platform capabilities, pricing, and user feedback.
The most accurate RAG-as-a-Service API. Deliver production-ready reliable RAG applications faster. Benchmarked #1 in accuracy and hallucinations for fully managed RAG-as-a-Service API.
DevRel at CustomGPT.ai. Passionate about AI and its applications. Here to help you navigate the world of AI tools and make informed decisions for your business.
People Also Compare
Explore more AI tool comparisons to find the perfect solution for your needs
Join the Discussion
Loading comments...