Cohere vs Yellow.ai

Make an informed decision with our comprehensive comparison. Discover which RAG solution perfectly fits your needs.

Priyansh Khodiyar's avatar
Priyansh KhodiyarDevRel at CustomGPT.ai

Fact checked and reviewed by Bill Cava

Published: 01.04.2025Updated: 25.04.2025

In this comprehensive guide, we compare Cohere and Yellow.ai across various parameters including features, pricing, performance, and customer support to help you make the best decision for your business needs.

Overview

When choosing between Cohere and Yellow.ai, understanding their unique strengths and architectural differences is crucial for making an informed decision. Both platforms serve the RAG (Retrieval-Augmented Generation) space but cater to different use cases and organizational needs.

Quick Decision Guide

  • Choose Cohere if: you value industry-leading deployment flexibility: saas, vpc (<1 day), air-gapped on-premise with zero cohere infrastructure access - unmatched among major ai providers
  • Choose Yellow.ai if: you value genuinely comprehensive 35+ channel coverage: whatsapp bsp, messenger, instagram, telegram, slack, teams, voice, sms

About Cohere

Cohere Landing Page Screenshot

Cohere is enterprise rag api platform with unmatched deployment flexibility. Enterprise-first RAG API platform founded 2019 by Transformer co-author Aidan Gomez with $1.54B raised at $7B valuation. Offers Command A (256K context), Embed v4.0 (multimodal), Rerank 3.5 (128K), and 100+ connectors via Compass. Unmatched deployment flexibility: SaaS, VPC, air-gapped on-premise with zero Cohere data access. SOC 2/ISO 27001/ISO 42001 certified. NO native chat widgets, Slack/WhatsApp integrations, or visual builders—API-first for developers building custom solutions. Token-based pricing from free trials to enterprise. Founded in 2019, headquartered in Toronto, Canada / San Francisco, CA, USA, the platform has established itself as a reliable solution in the RAG space.

Overall Rating
89/100
Starting Price
Custom

About Yellow.ai

Yellow.ai Landing Page Screenshot

Yellow.ai is enterprise conversational ai platform with multi-llm orchestration. Enterprise conversational AI platform with embedded RAG capabilities processing 16 billion+ conversations annually. Multi-LLM orchestration across 35+ channels and 135+ languages with proprietary YellowG LLM claiming <1% hallucination rates. Founded in 2016, headquartered in San Mateo, CA, USA / Bengaluru, India, the platform has established itself as a reliable solution in the RAG space.

Overall Rating
85/100
Starting Price
Custom

Key Differences at a Glance

In terms of user ratings, both platforms score similarly in overall satisfaction. From a cost perspective, pricing is comparable. The platforms also differ in their primary focus: RAG Platform versus Conversational AI. These differences make each platform better suited for specific use cases and organizational requirements.

⚠️ What This Comparison Covers

We'll analyze features, pricing, performance benchmarks, security compliance, integration capabilities, and real-world use cases to help you determine which platform best fits your organization's needs. All data is independently verified from official documentation and third-party review platforms.

Detailed Feature Comparison

logo of cohere
Cohere
logo of yellow
Yellow.ai
logo of customGPT logo
CustomGPTRECOMMENDED
Data Ingestion & Knowledge Sources
  • 100+ Prebuilt Connectors – Google Drive, Slack, Salesforce, GitHub, Pinecone, Qdrant, MongoDB Atlas
  • Multimodal Embed v4.0 – Text + images in single vectors, 96 images/batch processing
  • Binary Embeddings – 8x storage reduction (1024 dim → 128 bytes)
  • ⚠️ NO Native Cloud UI – Connectors require developer setup, not drag-and-drop
  • DocCog Engine – 75-85% accuracy with T5 model fine-tuned on SQuAD/TriviaQA
  • Formats – PDF, DOCX, DOC, PPTX, PPT, TXT via platform UI only
  • Enterprise integrations – Salesforce, ServiceNow, Confluence, SharePoint, AWS S3
  • Auto-sync – Hourly, daily, weekly configurable intervals
  • ⚠️ No cloud storage – No Google Drive, Dropbox, or Notion support
  • ⚠️ No API upload – Document management via UI only
  • 1,400+ file formats – PDF, DOCX, Excel, PowerPoint, Markdown, HTML + auto-extraction from ZIP/RAR/7Z archives
  • Website crawling – Sitemap indexing with configurable depth for help docs, FAQs, and public content
  • Multimedia transcription – AI Vision, OCR, YouTube/Vimeo/podcast speech-to-text built-in
  • Cloud integrations – Google Drive, SharePoint, OneDrive, Dropbox, Notion with auto-sync
  • Knowledge platforms – Zendesk, Freshdesk, HubSpot, Confluence, Shopify connectors
  • Massive scale – 60M words (Standard) / 300M words (Premium) per bot with no performance degradation
Integrations & Channels
  • Developer Frameworks – LangChain, LlamaIndex, Haystack, Zapier (8,000+ apps)
  • Multi-Cloud Deployment – AWS Bedrock, Azure, GCP, Oracle OCI, cloud-agnostic portability
  • Cohere Toolkit – Open-source (3,150+ GitHub stars) Next.js deployment app
  • ⚠️ NO Native Messaging/Widget – NO Slack, WhatsApp, Teams, embeddable chat requires custom development
  • 35+ channels – WhatsApp (BSP), Messenger, Instagram, Telegram, Slack, Teams, Line
  • Voice channels – IVR, Google Assistant, Amazon Alexa, telephony
  • Enterprise systems – Salesforce, ServiceNow, Confluence, SharePoint
  • Mobile SDKs – Android, iOS, React Native, Flutter, Cordova
  • ⚠️ No Python SDK – Major gap for backend developers
  • Website embedding – Lightweight JS widget or iframe with customizable positioning
  • CMS plugins – WordPress, WIX, Webflow, Framer, SquareSpace native support
  • 5,000+ app ecosystem – Zapier connects CRMs, marketing, e-commerce tools
  • MCP Server – Integrate with Claude Desktop, Cursor, ChatGPT, Windsurf
  • OpenAI SDK compatible – Drop-in replacement for OpenAI API endpoints
  • LiveChat + Slack – Native chat widgets with human handoff capabilities
Core Agent Features
  • North Platform (GA Aug 2025) – Customizable agents for HR, finance, IT with MCP
  • Grounded Generation – Inline citations showing exact document spans with hallucination reduction
  • Multi-Step Tool Use – Command models execute parallel tool calls with reasoning
  • ⚠️ NO Lead Capture/Analytics – Must implement at application layer, no marketing automation
  • 16B+ conversations – Massive scale annually across enterprise deployments
  • 135+ languages – Including 11+ Indonesian variants (Komodo-7B)
  • Agentic RAG – Multi-checkpoint validation with guardrails
  • YellowG LLM – Claims <1% hallucination vs GPT-3's 22.7%
  • 0.6s response time – Optimized for conversational AI
  • Custom AI Agents – Autonomous GPT-4/Claude agents for business tasks
  • Multi-Agent Systems – Specialized agents for support, sales, knowledge
  • Memory & Context – Persistent conversation history across sessions
  • Tool Integration – Webhooks + 5,000 Zapier apps for automation
  • Continuous Learning – Auto re-indexing without manual retraining
Customization & Branding
  • Open-Source Toolkit (MIT) – Complete frontend source code for unlimited customization
  • Fine-Tuning via LoRA – Command R models with 16K training context for specialization
  • White-Labeling – Fully supported via self-hosted deployments, NO Cohere branding
  • ⚠️ NO Visual Agent Builder – Agent creation requires Python SDK, not for non-technical users
  • Visual Studio – Drag-and-drop conversation flow builder
  • White-labeling – Custom branding on Enterprise plan
  • Agent personality – Configurable tone and response style
  • RBAC – Six permission levels for access control
  • Full white-labeling included – Colors, logos, CSS, custom domains at no extra cost
  • 2-minute setup – No-code wizard with drag-and-drop interface
  • Persona customization – Control AI personality, tone, response style via pre-prompts
  • Visual theme editor – Real-time preview of branding changes
  • Domain allowlisting – Restrict embedding to approved sites only
L L M Model Options
  • Command A – 256K context, $2.50/$10, 75% faster than GPT-4o, 2-GPU minimum
  • Command R+ – 128K context, $2.50/$10, 50% higher throughput, 20% lower latency
  • Command R – 128K context, $0.15/$0.60, 66x cheaper than Command A output
  • Command R7B – 128K context, $0.0375/$0.15, fastest and lowest cost
  • 23 Optimized Languages – English, French, Spanish, German, Japanese, Korean, Chinese, Arabic
  • YellowG LLM – Proprietary with <1% hallucination claims, 0.6s response
  • Komodo-7B – Indonesia-focused with 11+ regional languages
  • T5 Fine-Tuned – SQuAD/TriviaQA for Q&A extraction
  • GPT-3/3.5 – Integration documented
  • ⚠️ GPT-4/Claude unclear – Not explicitly confirmed in docs
  • ⚠️ No manual selection – Dynamic routing handles automatically
  • GPT-5.1 models – Latest thinking models (Optimal & Smart variants)
  • GPT-4 series – GPT-4, GPT-4 Turbo, GPT-4o available
  • Claude 4.5 – Anthropic's Opus available for Enterprise
  • Auto model routing – Balances cost/performance automatically
  • Zero API key management – All models managed behind the scenes
Developer Experience ( A P I & S D Ks)
  • Four Official SDKs – Python, TypeScript/JS, Java, Go with multi-cloud support
  • REST API v2 – Chat, Embed, Rerank, Classify, Tokenize, Fine-tuning, streaming
  • Native RAG – documents parameter for grounded generation with inline citations
  • LLM University (LLMU) – Learning paths for fundamentals, embeddings, SageMaker deployment
  • Platform-first – APIs supplementary, not primary access
  • Available via API – User management, event pushing, webhooks
  • Mobile SDKs – Well-documented Android, iOS, React Native, Flutter
  • ⚠️ NOT via API – Bot creation, document upload, RAG querying
  • ⚠️ No Python SDK – Only mobile SDKs available
  • REST API – Full-featured for agents, projects, data ingestion, chat queries
  • Python SDK – Open-source customgpt-client with full API coverage
  • Postman collections – Pre-built requests for rapid prototyping
  • Webhooks – Real-time event notifications for conversations and leads
  • OpenAI compatible – Use existing OpenAI SDK code with minimal changes
Performance & Accuracy
  • Command A Performance – 75% faster than GPT-4o, runs on 2 GPUs
  • Embed v3.0 Benchmarks – MTEB 64.5, BEIR 55.9 among 90+ models
  • Rerank 3.5 Context – 128K token window handles documents, emails, tables, code
  • Grounded Generation – Inline citations show exact document spans, reduces hallucination
  • YellowG claims – <1% hallucination vs GPT-3's 22.7%
  • 0.6s latency – Average response time claimed
  • DocCog accuracy – 75-85% depending on complexity
  • Scale validated – 16B+ conversations annually
  • ⚠️ No published benchmarks – No independent validation
  • Sub-second responses – Optimized RAG with vector search and multi-layer caching
  • Benchmark-proven – 13% higher accuracy, 34% faster than OpenAI Assistants API
  • Anti-hallucination tech – Responses grounded only in your provided content
  • OpenGraph citations – Rich visual cards with titles, descriptions, images
  • 99.9% uptime – Auto-scaling infrastructure handles traffic spikes
Pricing & Scalability
  • Trial/Free – 20 chat/min, 1,000 calls/month for evaluation
  • Production Pay-Per-Token – Command A $2.50/$10, R7B $0.0375/$0.15 (66x cheaper output)
  • Production Unlimited Monthly – No monthly caps, 500 chat/min rate limit
  • Free tier – 1 bot, 2 channels, 100 MTUs (evaluation only)
  • Basic – ~$10,000/year for single use case
  • Standard – ~$25,000/year for up to 4 use cases
  • Enterprise – Custom with unlimited bots, on-premise options
  • ⚠️ 4-month implementation – Typical deployment timeline
  • Standard: $99/mo – 60M words, 10 bots
  • Premium: $449/mo – 300M words, 100 bots
  • Auto-scaling – Managed cloud scales with demand
  • Flat rates – No per-query charges
Security & Privacy
  • SOC 2 Type II + ISO 27001 + ISO 42001 – Annual audits, AI Management certification
  • GDPR + CCPA Compliant – Data Processing Addendums, EU data residency
  • Zero Data Retention (ZDR) – Available upon approval, 30-day auto deletion
  • Air-Gapped Deployment – Full private on-premise, ZERO Cohere infrastructure access
  • ⚠️ NO HIPAA Certification – Healthcare PHI processing requires sales verification
N/A
  • SOC 2 Type II + GDPR – Third-party audited compliance
  • Encryption – 256-bit AES at rest, SSL/TLS in transit
  • Access controls – RBAC, 2FA, SSO, domain allowlisting
  • Data isolation – Never trains on your data
Observability & Monitoring
  • Native Dashboard – Billing/usage tracking, API key management, spending limits, tokens
  • North Platform – Audit-ready logs, traceability for enterprise compliance
  • Third-Party Integrations – Dynatrace, PostHog, New Relic, Grafana monitoring
  • ⚠️ NO Native Real-Time Alerts – Proactive monitoring requires external integrations
  • Analytics dashboard – Comprehensive conversation metrics
  • Deflection metrics – Automation success rates
  • Voice analytics – IVR and telephony tracking
  • 15-day audit logs – API activity retention
  • Real-time dashboard – Query volumes, token usage, response times
  • Customer Intelligence – User behavior patterns, popular queries, knowledge gaps
  • Conversation analytics – Full transcripts, resolution rates, common questions
  • Export capabilities – API export to BI tools and data warehouses
Support & Ecosystem
  • Discord Community – 21,691+ members for API discussions, troubleshooting, Maker Spotlight
  • Cohere Labs – 4,500+ research community, 100+ publications including Aya (101 languages)
  • Interactive Documentation – docs.cohere.com with 'Try it' testing, Playground export
  • Enterprise Support – Dedicated account management, custom deployment, bespoke pricing
  • ⚠️ NO Live Chat/Phone – Standard customers use Discord and email only
  • Multi-channel support – Email, chat, phone with tier-based access
  • Enterprise support – Dedicated CSMs, priority SLAs
  • Gartner recognition – Magic Quadrant 'Challenger' (2023/2025)
  • G2 ratings – 4.4/5 (106 reviews), 9.3 customization
  • ⚠️ Steep learning curve – "Rubik's cube blindfolded" G2 review
  • Comprehensive docs – Tutorials, cookbooks, API references
  • Email + in-app support – Under 24hr response time
  • Premium support – Dedicated account managers for Premium/Enterprise
  • Open-source SDK – Python SDK, Postman, GitHub examples
  • 5,000+ Zapier apps – CRMs, e-commerce, marketing integrations
No- Code Interface & Usability
  • Playground – Visual model testing with parameter tuning, SDK code export
  • Dataset Upload UI – No-code dataset upload for fine-tuning via dashboard
  • ⚠️ NO Visual Agent Builder – Agent creation requires Python SDK, not for non-technical users
  • Visual Studio – Drag-and-drop flow builder
  • Dynamic AI Agent – Zero-training deployment
  • Pre-built templates – Industry-specific scenarios
  • ⚠️ Reality check – G2 reviews cite "steep learning curve"
  • ⚠️ Developer effort – Required for journey updates despite no-code claims
  • 2-minute deployment – Fastest time-to-value in the industry
  • Wizard interface – Step-by-step with visual previews
  • Drag-and-drop – Upload files, paste URLs, connect cloud storage
  • In-browser testing – Test before deploying to production
  • Zero learning curve – Productive on day one
Enterprise Deployment Flexibility ( Core Differentiator)
  • SaaS (Instant) – Immediate setup via Cohere API with global infrastructure
  • Multi-Cloud Support – AWS Bedrock, Azure, GCP, Oracle OCI, cloud-agnostic portability
  • VPC Deployment – <1 day setup within customer private cloud for isolation
  • Air-Gapped/On-Premises – Full private deployment, ZERO Cohere data access
  • ✅ Unmatched Among Providers – OpenAI, Anthropic, Google lack comparable on-premise options
N/A
N/A
Grounded Generation with Citations ( Core Differentiator)
  • Inline Citations – Responses show exact document spans informing each answer
  • Fine-Grained Attribution – Citations link specific sentences/paragraphs vs generic references
  • Rerank 3.5 Integration – 128K context filters emails, tables, JSON to passages
  • Native RAG API – documents parameter enables grounded generation without external orchestration
  • ✅ Competitive Advantage – Most platforms need custom citation, Cohere provides built-in
N/A
N/A
Multimodal Embed v4.0 ( Differentiator)
  • Text + Images – Single vectors combining text/images eliminate extraction pipelines
  • 96 Images Per Batch – Embed Jobs API handles large-scale multimodal processing
  • Matryoshka Learning – Flexible dimensionality (256/512/1024/1536) for cost-performance optimization
  • Binary Embeddings – 8x storage reduction for large vector databases, minimal loss
  • ✅ Top-Tier Benchmarks – MTEB 64.5, BEIR 55.9 among 90+ models
N/A
N/A
Multi- Lingual Support
  • Command A – 23 optimized languages: English, French, Spanish, German, Japanese, Korean, Chinese
  • Embed and Rerank – 100+ languages with cross-lingual retrieval, no translation
  • Aya Research Model – Cohere Labs open research covering 101 languages
N/A
N/A
R A G-as-a- Service Assessment
  • Platform Type – TRUE RAG-AS-A-SERVICE API PLATFORM for custom developer solutions
  • API-First Architecture – REST API v2 + 4 SDKs (Python, TypeScript, Java, Go)
  • RAG Technology Leadership – Embed v4.0 (multimodal), Rerank 3.5 (128K), inline citations
  • Deployment Flexibility – SaaS, VPC, air-gapped on-premise, unmatched among major providers
  • ⚠️ CRITICAL GAPS – NO chat widgets, messaging integrations, visual builders, analytics
  • Platform type – Full-stack enterprise CX, NOT pure RAG-as-a-Service
  • Critical distinction – RAG embedded, not exposed as API
  • ⚠️ Cannot use as RAG backend – Queries must flow through platform
  • ⚠️ No RAG endpoints – No embedding access or vector store API
  • Comparison warning – vs CustomGPT is architecturally misleading
  • Platform type – TRUE RAG-AS-A-SERVICE with managed infrastructure
  • API-first – REST API, Python SDK, OpenAI compatibility, MCP Server
  • No-code option – 2-minute wizard deployment for non-developers
  • Hybrid positioning – Serves both dev teams (APIs) and business users (no-code)
  • Enterprise ready – SOC 2 Type II, GDPR, WCAG 2.0, flat-rate pricing
Competitive Positioning
  • Market Position – Enterprise-first RAG API platform with unmatched deployment flexibility
  • Deployment Differentiator – Air-gapped on-premise, ZERO Cohere access vs SaaS-only competitors
  • Security Leadership – SOC 2 + ISO 27001 + ISO 42001 (rare AI certification) + GDPR
  • Cost Optimization – Command R7B 66x cheaper than A, model-to-use-case matching
  • Research Pedigree – Founded by Transformer co-author Gomez, $1.54B funding (RBC, Dell, Oracle)
  • 35+ channel coverage – Unmatched omnichannel with WhatsApp BSP
  • Compliance leadership – SOC 2, ISO, HIPAA, GDPR, PCI DSS, FedRAMP
  • Gartner validated – Magic Quadrant Challenger status
  • ⚠️ Not RAG-as-a-Service – Embedded RAG, closed API
  • ⚠️ High entry barrier – $10K+ annual minimum
  • Market position – Leading RAG platform balancing enterprise accuracy with no-code usability. Trusted by 6,000+ orgs including Adobe, MIT, Dropbox.
  • Key differentiators – #1 benchmarked accuracy • 1,400+ formats • Full white-labeling included • Flat-rate pricing
  • vs OpenAI – 10% lower hallucination, 13% higher accuracy, 34% faster
  • vs Botsonic/Chatbase – More file formats, source citations, no hidden costs
  • vs LangChain – Production-ready in 2 min vs weeks of development
Customer Base & Case Studies
  • Financial Services – RBC (Royal Bank of Canada) for banking knowledge and compliance
  • Enterprise IT – Dell for knowledge management, Oracle for database docs
  • Global Operations – LG Electronics using multilingual capabilities for global operations
  • $1.54B Funding – Nvidia, Salesforce, Oracle, AMD, Schroders, Fujitsu investments
N/A
N/A
A I Models
  • Command A – 256K context, $2.50/$10, 75% faster than GPT-4o
  • Command R+/R/R7B – 128K context, pricing from $0.0375 to $10 per 1M
  • 66x Cost Difference – Command R7B output 66x cheaper than Command A
  • 23 Optimized Languages – English, French, Spanish, German, Japanese, Korean, Chinese, Arabic
  • YellowG LLM – Proprietary with <1% hallucination claims
  • Komodo-7B – 11+ Indonesian language variants
  • Orchestrator LLM – Context switching, multi-intent detection
  • T5 Fine-Tuned – DocCog Q&A extraction
  • ⚠️ Limited flexibility – No manual model selection
  • OpenAI – GPT-5.1 (Optimal/Smart), GPT-4 series
  • Anthropic – Claude 4.5 Opus/Sonnet (Enterprise)
  • Auto-routing – Intelligent model selection for cost/performance
  • Managed – No API keys or fine-tuning required
R A G Capabilities
  • Grounded Generation Built-In – Native documents parameter with fine-grained inline citations
  • Embed v4.0 Multimodal – Text + images in single vectors, 96 images/batch
  • Top-Tier Embeddings – MTEB 64.5, BEIR 55.9, Matryoshka (256/512/1024/1536 dim)
  • Rerank 3.5 – 128K token context handles documents, emails, tables, JSON, code
  • Binary Embeddings – 8x storage reduction (1024 dim → 128 bytes) minimal loss
  • Agentic RAG – Multi-checkpoint validation with guardrails
  • DocCog – 75-85% accuracy for Q&A extraction
  • Hallucination prevention – Proprietary training approach
  • Knowledge sync – Configurable intervals for external sources
  • ⚠️ Closed architecture – No direct API or embedding access
  • GPT-4 + RAG – Outperforms OpenAI in independent benchmarks
  • Anti-hallucination – Responses grounded in your content only
  • Automatic citations – Clickable source links in every response
  • Sub-second latency – Optimized vector search and caching
  • Scale to 300M words – No performance degradation at scale
Use Cases
  • Financial Services – RBC deployment for banking knowledge, compliance, North for Banking
  • Healthcare – Ensemble Health for clinical knowledge (HIPAA verification required)
  • Enterprise IT – Dell for knowledge management, customer support, documentation search
  • Technology Companies – Oracle (database docs), LG Electronics (multilingual operations)
  • Customer service – 90% automation across 35+ channels
  • Employee experience – IT support, HR FAQs, leave applications
  • E-commerce – Shopping assistance, order tracking, fraud detection
  • Regulated industries – Healthcare, financial services, government
  • Customer support – 24/7 AI handling common queries with citations
  • Internal knowledge – HR policies, onboarding, technical docs
  • Sales enablement – Product info, lead qualification, education
  • Documentation – Help centers, FAQs with auto-crawling
  • E-commerce – Product recommendations, order assistance
Pricing & Plans
  • Free Tier – Trial API key with 20 chat/min, 1,000 calls/month
  • Production Pay-Per-Token – Command A $2.50/$10, R7B $0.0375/$0.15 (66x cheaper output)
  • Production Unlimited Monthly – No monthly caps, 500 chat/min rate limit
N/A
  • Standard: $99/mo – 10 chatbots, 60M words, 5K items/bot
  • Premium: $449/mo – 100 chatbots, 300M words, 20K items/bot
  • Enterprise: Custom – SSO, dedicated support, custom SLAs
  • 7-day free trial – Full Standard access, no charges
  • Flat-rate pricing – No per-query charges, no hidden costs
Limitations & Considerations
  • Developer-First Platform – Optimized for teams with coding skills, NOT business users
  • NO Visual Agent Builder – Agent creation requires Python SDK, not for non-technical users
  • NO Native Messaging/Widget – NO Slack, WhatsApp, Teams, embeddable chat needs custom development
  • HIPAA Gap – No explicit certification, healthcare needs sales verification
  • NOT Ideal For – SMBs without dev resources, teams needing visual builders/messaging
  • ⚠️ NOT RAG-as-a-Service – Embedded RAG, cannot use as knowledge backend
  • ⚠️ No API-first development – Cannot create bots or upload docs via API
  • ⚠️ Missing developer tools – No Python SDK, no npm package, no OpenAPI spec
  • ⚠️ No cloud storage – No Google Drive, Dropbox, Notion integration
  • ⚠️ High entry barrier – $10K-$25K annual, 4-month implementation
  • Best for – Enterprise omnichannel CX; poor fit for RAG API developers
  • Managed service – Less control over RAG pipeline vs build-your-own
  • Model selection – OpenAI + Anthropic only; no Cohere, AI21, open-source
  • Real-time data – Requires re-indexing; not ideal for live inventory/prices
  • Enterprise features – Custom SSO only on Enterprise plan
Core Chatbot Features
  • Chat API – Multi-turn dialog with state/memory of previous turns for context
  • Retrieval-Augmented Generation (RAG) – Document mode specifies which documents to reference
  • Generative AI Extraction – Automatically extracts answers from responses for reuse
  • Intent-Based AI – Beyond keyword search, surfaces relevant snippets for plain English
  • Multi-turn conversations – Context across turns with intent detection
  • 150+ languages – Automatic detection with native processing
  • Human handoff – Full context transfer with SLA tracking
  • Voice AI – 50+ language support with sentiment analysis
  • 170+ integrations – Complex workflow automation
  • ✅ #1 accuracy – Median 5/5 in independent benchmarks, 10% lower hallucination than OpenAI
  • ✅ Source citations – Every response includes clickable links to original documents
  • ✅ 93% resolution rate – Handles queries autonomously, reducing human workload
  • ✅ 92 languages – Native multilingual support without per-language config
  • ✅ Lead capture – Built-in email collection, custom forms, real-time notifications
  • ✅ Human handoff – Escalation with full conversation context preserved
Security & Compliance
N/A
  • SOC 2 Type II – Independently audited
  • ISO certifications – 27001, 27018, 27701
  • HIPAA/GDPR/PCI DSS – Healthcare, privacy, payment compliance
  • FedRAMP – US government authorized
  • 6 data regions – US, EU, Singapore, India, Indonesia, UAE
  • SOC 2 Type II + GDPR – Regular third-party audits, full EU compliance
  • 256-bit AES encryption – Data at rest; SSL/TLS in transit
  • SSO + 2FA + RBAC – Enterprise access controls with role-based permissions
  • Data isolation – Never trains on customer data
  • Domain allowlisting – Restrict chatbot to approved domains
Customization & Flexibility ( Behavior & Knowledge)
N/A
  • Agent persona – Name, role, tone, communication style
  • Conversation rules – Custom behavior for specific situations
  • Multi-KB support – Role-based access, cross-KB search
  • ⚠️ No embedding control – Retrieval mechanisms not exposed
  • ⚠️ No programmatic API – UI-only knowledge management
  • Live content updates – Add/remove content with automatic re-indexing
  • System prompts – Shape agent behavior and voice through instructions
  • Multi-agent support – Different bots for different teams
  • Smart defaults – No ML expertise required for custom behavior
Additional Considerations
N/A
  • Platform type – Enterprise CX platform with embedded RAG, NOT RaaS
  • ✅ 35+ channels – Exceptional omnichannel with 135+ languages
  • ✅ Compliance breadth – SOC 2, ISO, HIPAA, GDPR, PCI DSS, FedRAMP
  • ⚠️ Not for developers – No RAG API, Python SDK, or programmatic control
  • ⚠️ High entry barrier – $10K-$25K annual with 4-month implementation
  • Best for – Enterprises needing omnichannel CX automation at scale
  • Time-to-value – 2-minute deployment vs weeks with DIY
  • Always current – Auto-updates to latest GPT models
  • Proven scale – 6,000+ organizations, millions of queries
  • Multi-LLM – OpenAI + Claude reduces vendor lock-in
Support & Documentation
N/A
N/A
  • Documentation hub – Docs, tutorials, API references
  • Support channels – Email, in-app chat, dedicated managers (Premium+)
  • Open-source – Python SDK, Postman, GitHub examples
  • Community – User community + 5,000 Zapier integrations

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Final Thoughts

Final Verdict: Cohere vs Yellow.ai

After analyzing features, pricing, performance, and user feedback, both Cohere and Yellow.ai are capable platforms that serve different market segments and use cases effectively.

When to Choose Cohere

  • You value industry-leading deployment flexibility: saas, vpc (<1 day), air-gapped on-premise with zero cohere infrastructure access - unmatched among major ai providers
  • Enterprise security gold standard: SOC 2 Type II + ISO 27001 + ISO 42001 (AI Management System - rare) + GDPR + CCPA + UK Cyber Essentials
  • Grounded generation with inline citations showing exact document spans - built-in hallucination reduction vs competitors requiring custom implementation

Best For: Industry-leading deployment flexibility: SaaS, VPC (<1 day), air-gapped on-premise with ZERO Cohere infrastructure access - unmatched among major AI providers

When to Choose Yellow.ai

  • You value genuinely comprehensive 35+ channel coverage: whatsapp bsp, messenger, instagram, telegram, slack, teams, voice, sms
  • Exceptional compliance credentials: SOC 2, ISO 27001/27018/27701, HIPAA, GDPR, PCI DSS, FedRAMP
  • Multi-region data centers (US, EU, Singapore, India, Indonesia, UAE) with customer-selected residency

Best For: Genuinely comprehensive 35+ channel coverage: WhatsApp BSP, Messenger, Instagram, Telegram, Slack, Teams, voice, SMS

Migration & Switching Considerations

Switching between Cohere and Yellow.ai requires careful planning. Consider data export capabilities, API compatibility, and integration complexity. Both platforms offer migration support, but expect 2-4 weeks for complete transition including testing and team training.

Pricing Comparison Summary

Cohere starts at custom pricing, while Yellow.ai begins at custom pricing. Total cost of ownership should factor in implementation time, training requirements, API usage fees, and ongoing support. Enterprise deployments typically see annual costs ranging from $10,000 to $500,000+ depending on scale and requirements.

Our Recommendation Process

  1. Start with a free trial - Both platforms offer trial periods to test with your actual data
  2. Define success metrics - Response accuracy, latency, user satisfaction, cost per query
  3. Test with real use cases - Don't rely on generic demos; use your production data
  4. Evaluate total cost - Factor in implementation time, training, and ongoing maintenance
  5. Check vendor stability - Review roadmap transparency, update frequency, and support quality

For most organizations, the decision between Cohere and Yellow.ai comes down to specific requirements rather than overall superiority. Evaluate both platforms with your actual data during trial periods, focusing on accuracy, latency, ease of integration, and total cost of ownership.

📚 Next Steps

Ready to make your decision? We recommend starting with a hands-on evaluation of both platforms using your specific use case and data.

  • Review: Check the detailed feature comparison table above
  • Test: Sign up for free trials and test with real queries
  • Calculate: Estimate your monthly costs based on expected usage
  • Decide: Choose the platform that best aligns with your requirements

Last updated: February 24, 2026 | This comparison is regularly reviewed and updated to reflect the latest platform capabilities, pricing, and user feedback.

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Priyansh Khodiyar's avatar

Priyansh Khodiyar

DevRel at CustomGPT.ai. Passionate about AI and its applications. Here to help you navigate the world of AI tools and make informed decisions for your business.

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