What are the main differences between Contextual AI and SiteGPT?

Contextual AI and SiteGPT differ in features, pricing, and target audience. Contextual AI excels in specific use cases while SiteGPT offers different strengths. Our detailed comparison covers all key differences to help you choose.

Which is better: Contextual AI or SiteGPT?

The better choice between Contextual AI and SiteGPT depends on your specific needs. Consider factors like budget, required features, team size, and technical requirements. Our comparison tool helps you evaluate both options side-by-side.

How much does Contextual AI cost compared to SiteGPT?

Pricing varies between Contextual AI and SiteGPT. Both offer different pricing tiers and models. Check our detailed pricing comparison to see which fits your budget and requirements better.

Can I switch from Contextual AI to SiteGPT easily?

Migration between Contextual AI and SiteGPT depends on your current setup and data. Many tools offer migration assistance or import features. Review our migration guide section for specific steps and considerations.

What integrations do Contextual AI and SiteGPT support?

Both Contextual AI and SiteGPT offer various integrations with popular tools and platforms. Our comparison includes a detailed integration matrix to help you ensure compatibility with your existing tech stack.

Contextual AI vs SiteGPT

Make an informed decision with our comprehensive comparison. Discover which RAG solution perfectly fits your needs.

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Priyansh KhodiyarDevRel at CustomGPT.ai

Fact checked and reviewed by Bill Cava

Published: 01.04.2025Updated: 25.04.2025

In this comprehensive guide, we compare Contextual AI and SiteGPT across various parameters including features, pricing, performance, and customer support to help you make the best decision for your business needs.

Overview

Welcome to the comparison between Contextual AI and SiteGPT!

Here are some unique insights on Contextual AI:

Contextual AI focuses on enterprise-grade accuracy and security—fine-grained access control, robust guardrails, and advanced retrieval for large, sensitive datasets. Setup is API-driven and assumes a tech-savvy team.

And here's more information on SiteGPT:

SiteGPT.ai is a no-code chatbot builder focused on customer support. Point it at your site, upload docs, and you’ll have a widget in minutes. Handy, though manual retraining and “coming soon” integrations hint it’s still maturing.

Enjoy reading and exploring the differences between Contextual AI and SiteGPT.

Detailed Feature Comparison

Features	Contextual AI	SiteGPT	CustomGPTRECOMMENDED
Data Ingestion & Knowledge Sources	Easily brings in both unstructured files (PDFs, HTML, images, charts) and structured data (databases, spreadsheets) through ready-made connectors. Does multimodal retrieval—turns images and charts into embeddings so everything is searchable together. Source Hooks into popular SaaS tools like Slack, GitHub, and Google Drive for seamless data flow.	Crawls entire sites by URL or sitemap—thousands of pages in one go. Learn how Accepts uploads in CSV, TXT, PDF, DOCX, PPTX, and Markdown (10 MB per file). File upload info Connects to Google Drive, Dropbox, OneDrive, Notion, Confluence, GitBook, and more out of the box. View integrations Scales to big libraries—up to 100 k pages on the Enterprise tier. Retraining is manual for now (click a button), with automated retrain cycles on the roadmap. Retraining details	Lets you ingest more than 1,400 file formats—PDF, DOCX, TXT, Markdown, HTML, and many more—via simple drag-and-drop or API. Crawls entire sites through sitemaps and URLs, automatically indexing public help-desk articles, FAQs, and docs. Turns multimedia into text on the fly: YouTube videos, podcasts, and other media are auto-transcribed with built-in OCR and speech-to-text. View Transcription Guide Connects to Google Drive, SharePoint, Notion, Confluence, HubSpot, and more through API connectors or Zapier. See Zapier Connectors Supports both manual uploads and auto-sync retraining, so your knowledge base always stays up to date.
Integrations & Channels	Built for API integration first—no plug-and-play web widget included. Enterprise-grade endpoints and a Snowflake Native App option make tight data integration straightforward. Source	Ships native connectors for Slack, Google Chat, Facebook Messenger, Crisp, Freshchat, Zendesk Chat, Zoho SalesIQ, and more. See Slack integration Embed on any site with a quick script or iframe—works on web and mobile. Embed instructions Higher tiers add webhook support for event-driven hooks into your own systems.	Embeds easily—a lightweight script or iframe drops the chat widget into any website or mobile app. Offers ready-made hooks for Slack, Microsoft Teams, WhatsApp, Telegram, and Facebook Messenger. Explore API Integrations Connects with 5,000+ apps via Zapier and webhooks to automate your workflows. Supports secure deployments with domain allowlisting and a ChatGPT Plugin for private use cases.
Core Chatbot Features	Powers advanced RAG agents with multi-hop retrieval and chain-of-thought reasoning for tough questions. Uses a reranker plus groundedness scoring for factual answers with precise attribution. Source “Instant Viewer” highlights the exact source text backing each part of the answer.	Strong Q&A for support, with multi-turn history visible in the admin dashboard. Handles 95 + languages to help a global audience. Language support Captures leads automatically during chat sessions. Built-in human handoff lets users escalate to a live agent when needed. Escalation details Tracks sentiment and conversation metrics so you can watch performance in real time.	Powers retrieval-augmented Q&A with GPT-4 and GPT-3.5 Turbo, keeping answers anchored to your own content. Reduces hallucinations by grounding replies in your data and adding source citations for transparency. Benchmark Details Handles multi-turn, context-aware chats with persistent history and solid conversation management. Speaks 90+ languages, making global rollouts straightforward. Includes extras like lead capture (email collection) and smooth handoff to a human when needed.
Customization & Branding	Lets you tweak system prompts, tone, and content filters to match company policies—on the back end. No out-of-the-box UI builder; you’ll embed it in your own branded front end. Source	No-code dashboard to swap logos, colors, and welcome text in seconds. Customize appearance White-label add-on removes SiteGPT branding for a seamless look. White-label option Choose preset Personas to set tone and voice for each bot.	Fully white-labels the widget—colors, logos, icons, CSS, everything can match your brand. White-label Options Provides a no-code dashboard to set welcome messages, bot names, and visual themes. Lets you shape the AI’s persona and tone using pre-prompts and system instructions. Uses domain allowlisting to ensure the chatbot appears only on approved sites.
L L M Model Options	Runs on its own Grounded Language Model (GLM) tuned for RAG—tests show ~88 % factual accuracy. Exposes standalone model APIs (reranker, generator) with simple token-based pricing. Source	Pick GPT-4o-mini for speed or full GPT-4o for deeper answers. Model options Select the mode per chatbot, balancing response time against depth as you like.	Taps into top models—OpenAI’s GPT-4, GPT-3.5 Turbo, and even Anthropic’s Claude for enterprise needs. Automatically balances cost and performance by picking the right model for each request. Model Selection Details Uses proprietary prompt engineering and retrieval tweaks to return high-quality, citation-backed answers. Handles all model management behind the scenes—no extra API keys or fine-tuning steps for you.
Developer Experience ( A P I & S D Ks)	Offers solid REST APIs and a Python SDK for managing agents, ingesting data, and querying. Source Endpoints cover tuning, evaluation, and standalone components—all with clear, token-based pricing.	REST API for bot management, content uploads, and fetching answers. API getting started Manage Quick Prompts and Personas via API—no multi-language SDK yet, but REST makes it straightforward.	Ships a well-documented REST API for creating agents, managing projects, ingesting data, and querying chat. API Documentation Offers open-source SDKs—like the Python `customgpt-client`—plus Postman collections to speed integration. Open-Source SDK Backs you up with cookbooks, code samples, and step-by-step guides for every skill level.
Integration & Workflow	Deploy in the cloud, a VPC, on-prem, or as a Snowflake Native App—whatever fits your stack. Fits into CI/CD pipelines and event-driven flows through custom API calls. Source	Embed on sites, pipe into chat channels, and auto-escalate to humans—ideal for support flows. Webhooks on Scale / Enterprise tiers trigger external actions like Zendesk tickets. Pricing & webhooks Scheduled retraining keeps the bot current with live site changes.	Gets you live fast with a low-code dashboard: create a project, add sources, and auto-index content in minutes. Fits existing systems via API calls, webhooks, and Zapier—handy for automating CRM updates, email triggers, and more. Auto-sync Feature Slides into CI/CD pipelines so your knowledge base updates continuously without manual effort.
Performance & Accuracy	RAG 2.0 approach tops industry benchmarks for document understanding and factuality. Source Handles large, noisy datasets with multi-hop retrieval and robust reranking for grounded answers.	Retrieval-augmented generation keeps answers factual and on-topic. Two modes (fast vs. accurate) let you choose speed or depth. Model modes Fallback replies and handoff workflows cover edge cases gracefully.	Delivers sub-second replies with an optimized pipeline—efficient vector search, smart chunking, and caching. Independent tests rate median answer accuracy at 5/5—outpacing many alternatives. Benchmark Results Always cites sources so users can verify facts on the spot. Maintains speed and accuracy even for massive knowledge bases with tens of millions of words.
Customization & Flexibility ( Behavior & Knowledge)	Create multiple datastores and link them to agents by role or permission for fine-grained access. Tune the LLM on your own data, add guardrails, and embed custom logic as needed. Source	Click “Retrain” to upload new files or re-crawl a site—no tech skills required. Personas and Quick Prompts steer the conversation style; higher plans add custom rules. Persona configuration Run multiple chatbots under one account, each with its own data set.	Lets you add, remove, or tweak content on the fly—automatic re-indexing keeps everything current. Shapes agent behavior through system prompts and sample Q&A, ensuring a consistent voice and focus. Learn How to Update Sources Supports multiple agents per account, so different teams can have their own bots. Balances hands-on control with smart defaults—no deep ML expertise required to get tailored behavior.
Pricing & Scalability	Usage-based pricing tailored for enterprises—cost scales with agent capacity, data size, and query load. Source Standalone component APIs are priced per token, letting you mix and match pieces as you grow.	Growth plan (~$79/mo), Pro/Scale (~$259/mo), plus an Enterprise tier. View pricing Limits scale with message counts, bots, pages crawled, and file uploads—add-ons boost capacity when needed.	Runs on straightforward subscriptions: Standard (~$99/mo), Premium (~$449/mo), and customizable Enterprise plans. Gives generous limits—Standard covers up to 60 million words per bot, Premium up to 300 million—all at flat monthly rates. View Pricing Handles scaling for you: the managed cloud infra auto-scales with demand, keeping things fast and available.
Security & Privacy	SOC 2 compliant with encryption in transit and at rest; deploy on-prem or in a VPC for full sovereignty. Source Implements role-based permissions and query-time access checks to keep data secure.	Uses HTTPS/TLS in transit and encrypted storage at rest—industry-standard security. Data stays in your workspace; formal certifications aren’t front-and-center, but best practices are followed.	Protects data in transit with SSL/TLS and at rest with 256-bit AES encryption. Holds SOC 2 Type II certification and complies with GDPR, so your data stays isolated and private. Security Certifications Offers fine-grained access controls—RBAC, two-factor auth, and SSO integration—so only the right people get in.
Observability & Monitoring	Built-in evaluation shows groundedness scores, retrieval metrics, and logs every step. Source Plugs into external monitoring tools and supports detailed logging for audits and troubleshooting.	Dashboard shows chat histories, analytics, and trends in one place. Dashboard example Daily email digests keep teams updated without logging in.	Comes with a real-time analytics dashboard tracking query volumes, token usage, and indexing status. Lets you export logs and metrics via API to plug into third-party monitoring or BI tools. Analytics API Provides detailed insights for troubleshooting and ongoing optimization.
Support & Ecosystem	High-touch enterprise support with solution engineers and technical account managers. Grows its ecosystem via partnerships (e.g., Snowflake) and industry thought leadership. Source	Email support and a “Submit a Request” form for new features or integrations. Submit a request Active blog, Product Hunt launches, and an agency partner program grow the ecosystem.	Supplies rich docs, tutorials, cookbooks, and FAQs to get you started fast. Developer Docs Offers quick email and in-app chat support—Premium and Enterprise plans add dedicated managers and faster SLAs. Enterprise Solutions Benefits from an active user community plus integrations through Zapier and GitHub resources.
Additional Considerations	Great for mission-critical apps that need multimodal retrieval and advanced reasoning. Requires more up-front setup and technical know-how than no-code tools—best for teams with ML expertise. Handles complex needs like role-based data access and evolving multimodal content. Source	Built-in “Functions” let the bot trigger actions—like opening a support ticket—directly from chat. Learn about Functions SourceSync headless API offers a pure RAG backend when you need more developer control.	Slashes engineering overhead with an all-in-one RAG platform—no in-house ML team required. Gets you to value quickly: launch a functional AI assistant in minutes. Stays current with ongoing GPT and retrieval improvements, so you’re always on the latest tech. Balances top-tier accuracy with ease of use, perfect for customer-facing or internal knowledge projects.
No- Code Interface & Usability	Web console helps manage agents, but there’s no drag-and-drop chatbot builder. UI integration is a coding project—APIs are powerful, but non-tech users will need developer help.	Guided dashboard lets anyone paste a URL or upload files and launch a bot in minutes. Pre-built integrations and a copy-paste embed snippet make deployment a breeze. Embed instructions Live demo plus 7-day free trial means you can test risk-free.	Offers a wizard-style web dashboard so non-devs can upload content, brand the widget, and monitor performance. Supports drag-and-drop uploads, visual theme editing, and in-browser chatbot testing. User Experience Review Uses role-based access so business users and devs can collaborate smoothly.

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Final Thoughts

We hope you found this comparison of Contextual AI vs SiteGPT helpful.

For organizations needing strict compliance and high accuracy at scale, Contextual AI is compelling. Simpler use cases may find the engineering overhead more than they bargained for.

SiteGPT is great for moderate support loads and quick setup. For enterprise-grade automation or continuous sync, its manual steps could become a bottleneck.

Stay tuned for more updates!

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Priyansh Khodiyar

DevRel at CustomGPT.ai. Passionate about AI and its applications. Here to help you navigate the world of AI tools and make informed decisions for your business.