Coveo vs SiteGPT: A Detailed Comparison

Priyansh Khodiyar's avatar
Priyansh KhodiyarDevRel at CustomGPT
Comparison Image cover for the blog Coveo vs SiteGPT

Fact checked and reviewed by Bill. Published: 01.04.2024 | Updated: 25.04.2025

In this article, we compare Coveo and SiteGPT across various parameters to help you make an informed decision.

Welcome to the comparison between Coveo and SiteGPT!

Here are some unique insights on Coveo:

Coveo adds RAG features to its enterprise search platform, folding AI answers into a unified index of SharePoint, Salesforce, file shares, and more. It’s powerful, especially with built-in permission filters, but setup targets larger orgs that already rely on Coveo for search.

And here's more information on SiteGPT:

SiteGPT.ai is a no-code chatbot builder focused on customer support. Point it at your site, upload docs, and you’ll have a widget in minutes. Handy, though manual retraining and “coming soon” integrations hint it’s still maturing.

Enjoy reading and exploring the differences between Coveo and SiteGPT.

Comparison Matrix

Feature
logo of coveoCoveo
logo of sitegptSiteGPT
logo of customGPT logoCustomGPT
Data Ingestion & Knowledge Sources
  • Pulls content from a long list of enterprise sources—SharePoint, Salesforce, ServiceNow, Confluence, databases, file shares, Slack, websites—and merges it all into one index with native connectors.
  • Runs OCR and handles structured data, so it can index scanned docs, intranet pages, knowledge articles, and even multimedia.
  • Keeps the index fresh with incremental crawls, push APIs, and scheduled syncs—new or updated content shows up fast.
  • Crawls entire sites by URL or sitemap—thousands of pages in one go. Learn how
  • Accepts uploads in CSV, TXT, PDF, DOCX, PPTX, and Markdown (10 MB per file). File upload info
  • Connects to Google Drive, Dropbox, OneDrive, Notion, Confluence, GitBook, and more out of the box. View integrations
  • Scales to big libraries—up to 100 k pages on the Enterprise tier.
  • Retraining is manual for now (click a button), with automated retrain cycles on the roadmap. Retraining details
  • Lets you ingest more than 1,400 file formats—PDF, DOCX, TXT, Markdown, HTML, and many more—via simple drag-and-drop or API.
  • Crawls entire sites through sitemaps and URLs, automatically indexing public help-desk articles, FAQs, and docs.
  • Turns multimedia into text on the fly: YouTube videos, podcasts, and other media are auto-transcribed with built-in OCR and speech-to-text. View Transcription Guide
  • Connects to Google Drive, SharePoint, Notion, Confluence, HubSpot, and more through API connectors or Zapier. See Zapier Connectors
  • Supports both manual uploads and auto-sync retraining, so your knowledge base always stays up to date.
Integrations & Channels
  • Ships Atomic UI components you can drop into search pages, support hubs, or commerce sites to surface generative answers.
  • Connects natively to platforms like Salesforce and Sitecore, letting AI answers appear right inside tools your team already uses.
  • Need a custom channel? Its robust REST APIs let you build bespoke chatbots or virtual assistants on top of Coveo’s retrieval engine.
  • Ships native connectors for Slack, Google Chat, Facebook Messenger, Crisp, Freshchat, Zendesk Chat, Zoho SalesIQ, and more. See Slack integration
  • Embed on any site with a quick script or iframe—works on web and mobile. Embed instructions
  • Higher tiers add webhook support for event-driven hooks into your own systems.
  • Embeds easily—a lightweight script or iframe drops the chat widget into any website or mobile app.
  • Offers ready-made hooks for Slack, Microsoft Teams, WhatsApp, Telegram, and Facebook Messenger. Explore API Integrations
  • Connects with 5,000+ apps via Zapier and webhooks to automate your workflows.
  • Supports secure deployments with domain allowlisting and a ChatGPT Plugin for private use cases.
Core Chatbot Features
  • Uses Relevance Generative Answering (RGA)—a two-step retrieval plus LLM flow that produces concise, source-cited answers.
  • Respects permissions, showing each user only the content they’re allowed to see.
  • Blends the direct answer with classic search results so people can dig deeper if they want.
  • Strong Q&A for support, with multi-turn history visible in the admin dashboard.
  • Handles 95 + languages to help a global audience. Language support
  • Captures leads automatically during chat sessions.
  • Built-in human handoff lets users escalate to a live agent when needed. Escalation details
  • Tracks sentiment and conversation metrics so you can watch performance in real time.
  • Powers retrieval-augmented Q&A with GPT-4 and GPT-3.5 Turbo, keeping answers anchored to your own content.
  • Reduces hallucinations by grounding replies in your data and adding source citations for transparency. Benchmark Details
  • Handles multi-turn, context-aware chats with persistent history and solid conversation management.
  • Speaks 90+ languages, making global rollouts straightforward.
  • Includes extras like lead capture (email collection) and smooth handoff to a human when needed.
Customization & Branding
  • Atomic components are fully styleable with CSS, making it easy to match your brand’s look and feel.
  • You can tweak answer formatting and citation display through configs; deeper personality tweaks mean editing the prompt.
  • No-code dashboard to swap logos, colors, and welcome text in seconds. Customize appearance
  • White-label add-on removes SiteGPT branding for a seamless look. White-label option
  • Choose preset Personas to set tone and voice for each bot.
  • Fully white-labels the widget—colors, logos, icons, CSS, everything can match your brand. White-label Options
  • Provides a no-code dashboard to set welcome messages, bot names, and visual themes.
  • Lets you shape the AI’s persona and tone using pre-prompts and system instructions.
  • Uses domain allowlisting to ensure the chatbot appears only on approved sites.
LLM Model Options
  • Runs primarily on OpenAI GPT models via Azure OpenAI, delivering high-quality text.
  • If you prefer another model, the Relevance-Augmented Passage Retrieval API lets you plug in your own LLM.
  • Handles model tuning and prompt optimization behind the scenes, though you can override via API when needed.
  • Pick GPT-4o-mini for speed or full GPT-4o for deeper answers. Model options
  • Select the mode per chatbot, balancing response time against depth as you like.
  • Taps into top models—OpenAI’s GPT-4, GPT-3.5 Turbo, and even Anthropic’s Claude for enterprise needs.
  • Automatically balances cost and performance by picking the right model for each request. Model Selection Details
  • Uses proprietary prompt engineering and retrieval tweaks to return high-quality, citation-backed answers.
  • Handles all model management behind the scenes—no extra API keys or fine-tuning steps for you.
Developer Experience (API & SDKs)
  • Provides mature REST APIs and SDKs (Java, .NET, JavaScript) for indexing, connector management, and querying.
  • Ready-made Atomic and Quantic components help you add generative answers to the front end fast.
  • Docs are enterprise-grade, with step-by-step guides for pipelines and index management.
  • REST API for bot management, content uploads, and fetching answers. API getting started
  • Manage Quick Prompts and Personas via API—no multi-language SDK yet, but REST makes it straightforward.
  • Ships a well-documented REST API for creating agents, managing projects, ingesting data, and querying chat. API Documentation
  • Offers open-source SDKs—like the Python customgpt-client—plus Postman collections to speed integration. Open-Source SDK
  • Backs you up with cookbooks, code samples, and step-by-step guides for every skill level.
Integration & Workflow
  • Slots into enterprise workflows by indexing multiple systems without moving the data.
  • Incremental indexing and push updates mean new content is searchable almost immediately.
  • Generative answer widgets can be embedded wherever you need a unified search experience.
  • Embed on sites, pipe into chat channels, and auto-escalate to humans—ideal for support flows.
  • Webhooks on Scale / Enterprise tiers trigger external actions like Zendesk tickets. Pricing & webhooks
  • Scheduled retraining keeps the bot current with live site changes.
  • Gets you live fast with a low-code dashboard: create a project, add sources, and auto-index content in minutes.
  • Fits existing systems via API calls, webhooks, and Zapier—handy for automating CRM updates, email triggers, and more. Auto-sync Feature
  • Slides into CI/CD pipelines so your knowledge base updates continuously without manual effort.
Performance & Accuracy
  • Pairs keyword search with semantic vector search so the LLM gets the best possible context.
  • Reranking plus smart prompts keep hallucinations low and citations precise.
  • Built on a scalable architecture that handles heavy query loads and massive content sets.
  • Retrieval-augmented generation keeps answers factual and on-topic.
  • Two modes (fast vs. accurate) let you choose speed or depth. Model modes
  • Fallback replies and handoff workflows cover edge cases gracefully.
  • Delivers sub-second replies with an optimized pipeline—efficient vector search, smart chunking, and caching.
  • Independent tests rate median answer accuracy at 5/5—outpacing many alternatives. Benchmark Results
  • Always cites sources so users can verify facts on the spot.
  • Maintains speed and accuracy even for massive knowledge bases with tens of millions of words.
Customization & Flexibility (Behavior & Knowledge)
  • Fine-tune which sources and metadata the engine uses via query pipelines and filters.
  • Integrates with SSO/LDAP so results are tailored to each user’s permissions.
  • Developers can tweak prompt templates or inject business rules to shape the output.
  • Click “Retrain” to upload new files or re-crawl a site—no tech skills required.
  • Personas and Quick Prompts steer the conversation style; higher plans add custom rules. Persona configuration
  • Run multiple chatbots under one account, each with its own data set.
  • Lets you add, remove, or tweak content on the fly—automatic re-indexing keeps everything current.
  • Shapes agent behavior through system prompts and sample Q&A, ensuring a consistent voice and focus. Learn How to Update Sources
  • Supports multiple agents per account, so different teams can have their own bots.
  • Balances hands-on control with smart defaults—no deep ML expertise required to get tailored behavior.
Pricing & Scalability
  • Sold under enterprise licenses—pricing depends on sources, query volume, and feature set.
  • Scales to millions of queries with 99.999 % uptime and regional data-center options.
  • Usually involves annual contracts with volume tiers and optional premium support.
  • Growth plan (~$79/mo), Pro/Scale (~$259/mo), plus an Enterprise tier. View pricing
  • Limits scale with message counts, bots, pages crawled, and file uploads—add-ons boost capacity when needed.
  • Runs on straightforward subscriptions: Standard (~$99/mo), Premium (~$449/mo), and customizable Enterprise plans.
  • Gives generous limits—Standard covers up to 60 million words per bot, Premium up to 300 million—all at flat monthly rates. View Pricing
  • Handles scaling for you: the managed cloud infra auto-scales with demand, keeping things fast and available.
Security & Privacy
  • Holds ISO 27001/27018 and SOC 2 certifications, plus HIPAA-compatible deployments.
  • Granular access controls ensure users only see what they’re authorized to view.
  • Can run in private cloud or on-prem for organizations with strict data-residency needs.
  • Uses HTTPS/TLS in transit and encrypted storage at rest—industry-standard security.
  • Data stays in your workspace; formal certifications aren’t front-and-center, but best practices are followed.
  • Protects data in transit with SSL/TLS and at rest with 256-bit AES encryption.
  • Holds SOC 2 Type II certification and complies with GDPR, so your data stays isolated and private. Security Certifications
  • Offers fine-grained access controls—RBAC, two-factor auth, and SSO integration—so only the right people get in.
Observability & Monitoring
  • Built-in analytics dashboard tracks query volume, engagement, and generative-answer performance.
  • Detailed pipeline logs can be exported for deeper analysis.
  • Supports A/B testing in the query pipeline to measure impact and fine-tune relevance.
  • Dashboard shows chat histories, analytics, and trends in one place. Dashboard example
  • Daily email digests keep teams updated without logging in.
  • Comes with a real-time analytics dashboard tracking query volumes, token usage, and indexing status.
  • Lets you export logs and metrics via API to plug into third-party monitoring or BI tools. Analytics API
  • Provides detailed insights for troubleshooting and ongoing optimization.
Support & Ecosystem
  • Comes with enterprise-grade support—account managers, 24/7 help, and extensive training programs.
  • Large partner network and the Coveo Connect community provide docs, forums, and certified integrations.
  • Regular product updates and industry events keep you ahead of the curve.
  • Email support and a “Submit a Request” form for new features or integrations. Submit a request
  • Active blog, Product Hunt launches, and an agency partner program grow the ecosystem.
  • Supplies rich docs, tutorials, cookbooks, and FAQs to get you started fast. Developer Docs
  • Offers quick email and in-app chat support—Premium and Enterprise plans add dedicated managers and faster SLAs. Enterprise Solutions
  • Benefits from an active user community plus integrations through Zapier and GitHub resources.
Additional Considerations
  • Coveo goes beyond Q&A to power search, recommendations, and discovery for large digital experiences.
  • Deep integration with enterprise systems and strong permissioning make it ideal for internal knowledge management.
  • Powerful but best suited for organizations with an established IT team to tune and maintain it.
  • Built-in “Functions” let the bot trigger actions—like opening a support ticket—directly from chat. Learn about Functions
  • SourceSync headless API offers a pure RAG backend when you need more developer control.
  • Slashes engineering overhead with an all-in-one RAG platform—no in-house ML team required.
  • Gets you to value quickly: launch a functional AI assistant in minutes.
  • Stays current with ongoing GPT and retrieval improvements, so you’re always on the latest tech.
  • Balances top-tier accuracy with ease of use, perfect for customer-facing or internal knowledge projects.
No-Code Interface & Usability
  • Admin console and Atomic components let you get started with minimal code.
  • The end-user search UI is polished, but full generative setup usually calls for developer involvement.
  • Great for teams that already have technical resources or use Coveo today; more complex than a pure no-code tool.
  • Guided dashboard lets anyone paste a URL or upload files and launch a bot in minutes.
  • Pre-built integrations and a copy-paste embed snippet make deployment a breeze. Embed instructions
  • Live demo plus 7-day free trial means you can test risk-free.
  • Offers a wizard-style web dashboard so non-devs can upload content, brand the widget, and monitor performance.
  • Supports drag-and-drop uploads, visual theme editing, and in-browser chatbot testing. User Experience Review
  • Uses role-based access so business users and devs can collaborate smoothly.

We hope you found this comparison of Coveo vs SiteGPT helpful.

If robust search plus AI answers across many touchpoints is your goal—and you have the resources for a fuller implementation—Coveo is worth exploring. For a quick standalone chatbot, its breadth could be more than you need.

SiteGPT is great for moderate support loads and quick setup. For enterprise-grade automation or continuous sync, its manual steps could become a bottleneck.

Stay tuned for more updates!

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Priyansh Khodiyar's avatar

Priyansh Khodiyar

DevRel at CustomGPT. Passionate about AI and its applications. Here to help you navigate the world of AI tools.