CustomGPT vs SiteGPT: A Detailed Comparison

In this article, we compare CustomGPT and SiteGPT across various parameters to help you make an informed decision.

Welcome to the comparison between CustomGPT and SiteGPT!

Here are some unique insights on CustomGPT:

CustomGPT.ai is our RAG-as-a-Service platform built to help you turn your proprietary data into a smart, responsive AI assistant with minimal fuss. Designed with both developers and business users in mind, it streamlines data ingestion—whether you’re uploading documents or crawling a website—and delivers reliable, context-aware responses through a simple, yet powerful API and user interface.

We built CustomGPT.ai to take the complexity out of deploying AI. It’s engineered to work out-of-the-box while still offering the flexibility for deeper integrations, so you can focus on building great applications instead of managing infrastructure.

And here's more information on SiteGPT:

SiteGPT.ai markets itself as a no‑code RAG solution for customer support, touting native integrations with popular platforms and a simple web chat widget that lets you deploy an AI assistant in minutes. It claims to ingest website content and common document formats while supporting over 95 languages, making it appear versatile for handling corporate FAQs and support tickets.

However, one can’t help but wonder if its reliance on a manual retraining process—where you must click a “Retrain” button to update the bot’s knowledge—might become a bottleneck in fast‑paced environments. While the platform boasts a range of integrations with Google Drive, SharePoint, and even helpdesk systems, the lack of fully automated content syncing and the promise of “coming soon” features suggest that SiteGPT may still be catching up to its lofty claims.

Enjoy reading and exploring the differences between CustomGPT and SiteGPT.

Comparison Matrix

Feature
CustomGPTCustomGPT
sitegptSiteGPT
Data Ingestion & Knowledge Sources
  • Supports ingestion of over 1,400 file formats (PDF, DOCX, TXT, Markdown, HTML, etc.) via drag-and-drop or API.
  • Crawls websites using sitemaps and URLs to automatically index public helpdesk articles, FAQs, and documentation.
  • Automatically transcribes multimedia content (YouTube videos, podcasts) with built-in OCR and speech-to-text technology. View Transcription Guide
  • Integrates with cloud storage and business apps such as Google Drive, SharePoint, Notion, Confluence, and HubSpot using API connectors and Zapier. See Zapier Connectors
  • Offers both manual uploads and automated retraining (auto-sync) to continuously refresh and update your knowledge base.
  • Ingests web content by crawling websites via URL or sitemap, scanning thousands of pages automatically. Learn how
  • Supports file uploads in common formats (CSV, TXT, PDF, DOCX, PPTX, Markdown) with a default 10 MB per file limit. File Upload Info
  • Integrates with popular cloud storage and documentation platforms like Google Drive, Dropbox, OneDrive, Notion, Confluence, and GitBook. View integrations
  • Indexes thousands of pages and supports enterprise-scale knowledge bases (up to 100k pages on the Enterprise plan).
  • Retraining is triggered manually via the dashboard, with plans for automated periodic retraining underway. Retraining Details
Integrations & Channels
  • Provides an embeddable chat widget for websites and mobile apps that is added via a simple script or iframe.
  • Supports native integrations with popular messaging platforms like Slack, Microsoft Teams, WhatsApp, Telegram, and Facebook Messenger. Explore API Integrations
  • Enables connectivity with over 5,000 external apps via Zapier and webhooks, facilitating seamless workflow automation.
  • Offers secure deployment options with domain allowlisting and ChatGPT Plugin integration for private use cases.
  • Provides native integrations for customer support channels such as Google Chat, Facebook Messenger, Crisp Live Chat, Slack, Freshchat, Zendesk Chat, and Zoho SalesIQ. See Slack Integration
  • Supports web and mobile embedding via an easy-to-use script/iframe for live chat on your website. Embed Instructions
  • Offers webhook support (in Scale/Enterprise plans) for event-driven integrations with external systems.
Core Chatbot Features
  • Delivers retrieval-augmented Q&A powered by OpenAI’s GPT-4 and GPT-3.5 Turbo, ensuring responses are strictly based on your provided content.
  • Minimizes hallucinations by grounding answers in your data and automatically including source citations for transparency. Benchmark Details
  • Supports multi-turn, context-aware conversations with persistent chat history and robust conversation management.
  • Offers multi-lingual support (over 90 languages) for global deployment.
  • Includes additional features such as lead capture (e.g., email collection) and human escalation/handoff when required.
  • Provides robust Q&A functionality tailored for customer support, with multi-turn conversation history accessible via an admin dashboard.
  • Supports multi-lingual interactions (95+ languages) to serve a global audience. View language support
  • Includes built-in lead capture mechanisms to collect visitor details during chat sessions.
  • Features a “Human Handoff” function that lets users escalate conversations to live agents. Escalation details
  • Provides sentiment analysis and conversation analytics to monitor chat performance.
Customization & Branding
  • Enables full white-labeling: customize the chat widget’s colors, logos, icons, and CSS to fully match your brand. White-label Options
  • Provides a no-code dashboard to configure welcome messages, chatbot names, and visual themes.
  • Allows configuration of the AI’s persona and tone through pre-prompts and system instructions.
  • Supports domain allowlisting so that the chatbot is deployed only on authorized websites.
  • Offers customization of the chatbot’s appearance – change logos, colors, and welcome text via the no-code dashboard. Customize Appearance
  • Provides an option to remove SiteGPT branding as an add-on for a fully white-labeled experience. White-label Option
  • Allows configuration of chatbot personas/tone through preset “Personas” to tailor response style.
LLM Model Options
  • Leverages state-of-the-art language models such as OpenAI’s GPT-4, GPT-3.5 Turbo, and optionally Anthropic’s Claude for enterprise needs.
  • Automatically manages model selection and routing to balance cost and performance without manual intervention. Model Selection Details
  • Employs proprietary prompt engineering and retrieval optimizations to deliver high-quality, citation-backed responses.
  • Abstracts model management so that you do not need to handle separate LLM API keys or fine-tuning processes.
  • Offers two preset model configurations: GPT-4o-mini for faster, lightweight responses and GPT-4o for deeper, more accurate answers. Model Options
  • The choice between fast vs. accurate mode is set per chatbot, providing a balance between speed and quality.
Developer Experience (API & SDKs)
  • Provides a robust, well-documented REST API with endpoints for creating agents, managing projects, ingesting data, and querying responses. API Documentation
  • Offers official open-source SDKs (e.g. Python SDK customgpt-client) and Postman collections to accelerate integration. Open-Source SDK
  • Includes detailed cookbooks, code samples, and step-by-step integration guides to support developers at every level.
  • Provides RESTful API endpoints for managing chatbots, adding content, and retrieving chat responses. API Getting Started
  • Supports management of “Quick Prompts” and “Personas” through the API, though no official multi-language SDK is offered.
Integration & Workflow
  • Enables rapid deployment via a guided, low-code dashboard that allows you to create a project, add data sources, and auto-index content.
  • Supports seamless integration into existing systems through API calls, webhooks, and Zapier connectors for automation (e.g., CRM updates, email triggers). Auto-sync Feature
  • Facilitates integration into CI/CD pipelines for continuous knowledge base updates without manual intervention.
  • Designed for integration into customer support workflows – embed the chatbot on websites, integrate with chat channels, and automate escalations to human agents.
  • Offers webhook support on higher tiers to trigger external actions (e.g., ticket creation in Zendesk or CRM updates). View Pricing & Webhooks
  • Supports scheduled retraining to update its knowledge base from live web content.
Performance & Accuracy
  • Optimized retrieval pipeline using efficient vector search, document chunking, and caching to deliver sub-second response times.
  • Independent benchmarks show a median answer accuracy of 5/5 (e.g., 4.4/5 vs. 3.5/5 for alternatives). Benchmark Results
  • Delivers responses with built-in source citations to ensure factuality and verifiability.
  • Maintains high performance even with large-scale knowledge bases (supporting tens of millions of words).
  • Delivers contextually relevant, fact-based answers using retrieval-augmented generation, minimizing hallucinations.
  • Provides two modes (fast vs. accurate) to balance response speed and depth based on support needs. Learn about Model Modes
  • Implements quality mechanisms such as fallback messages and human escalation when uncertain.
Customization & Flexibility (Behavior & Knowledge)
  • Enables dynamic updates to your knowledge base – add, remove, or modify content on-the-fly with automatic re-indexing.
  • Allows you to configure the agent’s behavior via customizable system prompts and pre-defined example Q&A, ensuring a consistent tone and domain focus. Learn How to Update Sources
  • Supports multiple agents per account, allowing for different chatbots for various departments or use cases.
  • Offers a balance between high-level control and automated optimization, so you get tailored behavior without deep ML engineering.
  • Allows non-technical updates to the knowledge base via a simple “Retrain” button – you can upload new files or re-crawl websites quickly.
  • Provides configuration options for chatbot Personas and Quick Prompts to guide user interactions, with potential for custom rules on higher plans. See Persona Configuration
  • Supports the creation of multiple chatbots for different knowledge domains within one account.
Pricing & Scalability
  • Operates on a subscription-based pricing model with clearly defined tiers: Standard (~$99/month), Premium (~$449/month), and custom Enterprise plans.
  • Provides generous content allowances – Standard supports up to 60 million words per bot and Premium up to 300 million words – with predictable, flat monthly costs. View Pricing
  • Fully managed cloud infrastructure that auto-scales with increasing usage, ensuring high availability and performance without additional effort.
  • Tiers include the Growth plan at around $79/month and Pro/Scale plans at approximately $259/month, with an Enterprise option available. View Pricing
  • Usage is based on message counts, number of chatbots, web pages crawled, and file uploads – scalable with add-ons for increased limits.
Security & Privacy
  • Ensures enterprise-grade security with SSL/TLS for data in transit and 256-bit AES encryption for data at rest.
  • Holds SOC 2 Type II certification and complies with GDPR, ensuring your proprietary data remains isolated and confidential. Security Certifications
  • Offers robust access controls, including role-based access, two-factor authentication, and Single Sign-On (SSO) integration for secure management.
  • Implements standard cloud security practices (HTTPS/TLS for data in transit, encrypted storage for indexed data).
  • Ensures data remains within your workspace; while formal certifications aren’t prominently advertised, security best practices are followed.
Observability & Monitoring
  • Includes a comprehensive analytics dashboard that tracks query volumes, conversation history, token usage, and indexing status in real time.
  • Supports exporting logs and metrics via API for integration with third-party monitoring and BI tools. Analytics API
  • Provides detailed insights for troubleshooting and continuous improvement of chatbot performance.
  • Offers a dashboard for reviewing chat histories, conversation analytics (e.g., message counts and sentiment analysis), and performance trends. View Dashboard Example
  • Provides daily email summaries of chatbot activity for quick oversight.
Support & Ecosystem
  • Offers extensive online documentation, tutorials, cookbooks, and FAQs to help you get started quickly. Developer Docs
  • Provides responsive support via email and in-app chat; Premium and Enterprise customers receive dedicated account management and faster SLAs. Enterprise Solutions
  • Benefits from an active community of users and partners, along with integrations via Zapier and GitHub-based resources.
  • Delivers customer support via email and direct contact; users can submit feature requests and integration ideas directly. Submit a request
  • Builds an emerging ecosystem through blog content, Product Hunt features, and a partner program for agencies.
Additional Considerations
  • Reduces engineering overhead by providing an all-in-one, turnkey RAG solution that does not require in-house ML expertise.
  • Delivers rapid time-to-value with minimal setup – enabling deployment of a functional AI assistant within minutes.
  • Continuously updated to leverage the latest improvements in GPT models and retrieval methods, ensuring state-of-the-art performance.
  • Balances high accuracy with ease-of-use, making it ideal for both customer-facing applications and internal knowledge management.
  • Offers a built-in “Functions” execution feature for turning Q&A into transactional actions (e.g., creating support tickets) – adding an extra layer of interactivity. Learn about Functions
  • Provides a headless RAG-as-a-Service API (SourceSync) for developers needing a customizable retrieval backend.
No-Code Interface & Usability
  • Features an intuitive, wizard-driven web dashboard that lets non-developers upload content, configure chatbots, and monitor performance without coding.
  • Offers drag-and-drop file uploads, visual customization for branding, and interactive in-browser testing of your AI assistant. User Experience Review
  • Supports role-based access to allow collaboration between business users and developers.
  • Designed for non-technical users with a guided, intuitive dashboard that makes it easy to input a URL or upload files and quickly launch a chatbot.
  • Offers pre-built integrations and a simple embed code snippet for adding the chatbot to your website – minimal configuration required. Embed Instructions
  • Includes live demo and a 7-day free trial for risk-free testing, making it highly accessible for startups and support teams.

We hope you found this comparison of CustomGPT vs SiteGPT helpful.

CustomGPT.ai is all about providing an end-to-end solution that lets you scale quickly and confidently. With a user-friendly dashboard, robust performance, and dedicated support, our platform is designed to meet the practical needs of your projects without the usual hassle.

We hope this overview gives you a clear picture of what CustomGPT.ai brings to the table. Thanks for taking the time to explore our approach—our team is always here to help you get the most out of your AI initiatives.

In the end, SiteGPT.ai offers an attractive, no‑code interface for launching a customer support chatbot quickly, but its ease‑of‑use might come at the cost of deeper automation and flexibility. For organizations seeking a truly hands‑off, continuously updating AI assistant, the need for manual intervention and the basic nature of its integrations could be a drawback.

If you’re looking for a plug‑and‑play solution to handle moderate support queries, SiteGPT might suffice—but for enterprises requiring seamless, enterprise‑scale operations, its limitations may prompt a closer, more skeptical evaluation.

Stay tuned for more updates!

CustomGPT

The most accurate RAG-as-a-Service API. Deliver production-ready reliable RAG applications faster. Benchmarked #1 in accuracy and hallucinations for fully managed RAG-as-a-Service API.

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