Azumo vs Contextual AI: A Detailed Comparison

Priyansh Khodiyar's avatar
Priyansh KhodiyarDevRel at CustomGPT
Comparison Image cover for the blog Azumo vs Contextual AI

Fact checked and reviewed by Bill. Published: 01.04.2024 | Updated: 25.04.2025

In this article, we compare Azumo and Contextual AI across various parameters to help you make an informed decision.

Welcome to the comparison between Azumo and Contextual AI!

Here are some unique insights on Azumo:

Azumo isn’t a product; it’s a dev shop that builds custom RAG solutions. They’ll tailor pipelines, models, and UIs to your specs—great for unique needs, but naturally more time-intensive than buying an off-the-shelf tool.

And here's more information on Contextual AI:

Contextual AI focuses on enterprise-grade accuracy and security—fine-grained access control, robust guardrails, and advanced retrieval for large, sensitive datasets. Setup is API-driven and assumes a tech-savvy team.

Enjoy reading and exploring the differences between Azumo and Contextual AI.

Comparison Matrix

Feature
logo of azumoAzumo
logo of contextualaiContextual AI
logo of customGPT logoCustomGPT
Data Ingestion & Knowledge Sources
  • Builds custom ETL pipelines that pull data from your proprietary systems, internal wikis, SharePoint, and cloud storage—so everything ends up in one place.
  • Works with both unstructured sources—PDFs, HTML, even multimedia—and structured data like databases or spreadsheets, bringing it all together into a single knowledge index. Learn more
  • Stores and indexes your content in vector databases such as Pinecone or Weaviate, giving you the flexibility to handle domain-specific data.
  • Easily brings in both unstructured files (PDFs, HTML, images, charts) and structured data (databases, spreadsheets) through ready-made connectors.
  • Does multimodal retrieval—turns images and charts into embeddings so everything is searchable together. Source
  • Hooks into popular SaaS tools like Slack, GitHub, and Google Drive for seamless data flow.
  • Lets you ingest more than 1,400 file formats—PDF, DOCX, TXT, Markdown, HTML, and many more—via simple drag-and-drop or API.
  • Crawls entire sites through sitemaps and URLs, automatically indexing public help-desk articles, FAQs, and docs.
  • Turns multimedia into text on the fly: YouTube videos, podcasts, and other media are auto-transcribed with built-in OCR and speech-to-text. View Transcription Guide
  • Connects to Google Drive, SharePoint, Notion, Confluence, HubSpot, and more through API connectors or Zapier. See Zapier Connectors
  • Supports both manual uploads and auto-sync retraining, so your knowledge base always stays up to date.
Integrations & Channels
  • Specializes in bespoke integrations: Azumo can craft custom connectors for your enterprise tools—CRM, ERP, or even internal intranets.
  • Puts AI agents wherever your users are—web, mobile, Slack, Microsoft Teams—through custom interfaces and API wrappers. Integration services
  • Built for API integration first—no plug-and-play web widget included.
  • Enterprise-grade endpoints and a Snowflake Native App option make tight data integration straightforward. Source
  • Embeds easily—a lightweight script or iframe drops the chat widget into any website or mobile app.
  • Offers ready-made hooks for Slack, Microsoft Teams, WhatsApp, Telegram, and Facebook Messenger. Explore API Integrations
  • Connects with 5,000+ apps via Zapier and webhooks to automate your workflows.
  • Supports secure deployments with domain allowlisting and a ChatGPT Plugin for private use cases.
Core Chatbot Features
  • Builds RAG agents that focus on context-rich, accurate answers by pairing advanced relevancy search with thoughtful prompt engineering.
  • Supports multi-turn conversations with context retention and clear source attribution to bolster trust. See their approach
  • Handles complex multi-agent systems and multi-step reasoning whenever the business case calls for it.
  • Powers advanced RAG agents with multi-hop retrieval and chain-of-thought reasoning for tough questions.
  • Uses a reranker plus groundedness scoring for factual answers with precise attribution. Source
  • “Instant Viewer” highlights the exact source text backing each part of the answer.
  • Powers retrieval-augmented Q&A with GPT-4 and GPT-3.5 Turbo, keeping answers anchored to your own content.
  • Reduces hallucinations by grounding replies in your data and adding source citations for transparency. Benchmark Details
  • Handles multi-turn, context-aware chats with persistent history and solid conversation management.
  • Speaks 90+ languages, making global rollouts straightforward.
  • Includes extras like lead capture (email collection) and smooth handoff to a human when needed.
Customization & Branding
  • Gives you unlimited room to customize—from the agent’s persona and tone to a fully branded UI—through bespoke development.
  • Works side-by-side with your team to match brand voice, greetings, fonts, colors, and layouts. Learn about branding
  • Lets you tweak system prompts, tone, and content filters to match company policies—on the back end.
  • No out-of-the-box UI builder; you’ll embed it in your own branded front end. Source
  • Fully white-labels the widget—colors, logos, icons, CSS, everything can match your brand. White-label Options
  • Provides a no-code dashboard to set welcome messages, bot names, and visual themes.
  • Lets you shape the AI’s persona and tone using pre-prompts and system instructions.
  • Uses domain allowlisting to ensure the chatbot appears only on approved sites.
LLM Model Options
  • Takes a model-agnostic stance, integrating whichever model best fits your project—OpenAI's GPT, Anthropic's Claude, Meta's LLaMA, Cohere, or open-source alternatives.
  • Can fine-tune models on domain-specific data for an extra performance boost. Model integration expertise
  • Runs on its own Grounded Language Model (GLM) tuned for RAG—tests show ~88 % factual accuracy.
  • Exposes standalone model APIs (reranker, generator) with simple token-based pricing. Source
  • Taps into top models—OpenAI’s GPT-4, GPT-3.5 Turbo, and even Anthropic’s Claude for enterprise needs.
  • Automatically balances cost and performance by picking the right model for each request. Model Selection Details
  • Uses proprietary prompt engineering and retrieval tweaks to return high-quality, citation-backed answers.
  • Handles all model management behind the scenes—no extra API keys or fine-tuning steps for you.
Developer Experience (API & SDKs)
  • Delivers a tailor-made API or microservice that meets your integration needs—no off-the-shelf SDKs, just code built for you.
  • Collaborates closely on endpoint design, using frameworks like LangChain or Haystack internally, and hands over clear docs and code reviews on delivery. See development process
  • Offers solid REST APIs and a Python SDK for managing agents, ingesting data, and querying. Source
  • Endpoints cover tuning, evaluation, and standalone components—all with clear, token-based pricing.
  • Ships a well-documented REST API for creating agents, managing projects, ingesting data, and querying chat. API Documentation
  • Offers open-source SDKs—like the Python customgpt-client—plus Postman collections to speed integration. Open-Source SDK
  • Backs you up with cookbooks, code samples, and step-by-step guides for every skill level.
Integration & Workflow
  • Fits the RAG system neatly into your existing workflows—custom API endpoints, middleware, and automated ingestion pipelines, all built to spec.
  • Deploys in the environment you choose (cloud, VPC, on-prem) and hooks into your CI/CD and data-update processes. Deployment options
  • Deploy in the cloud, a VPC, on-prem, or as a Snowflake Native App—whatever fits your stack.
  • Fits into CI/CD pipelines and event-driven flows through custom API calls. Source
  • Gets you live fast with a low-code dashboard: create a project, add sources, and auto-index content in minutes.
  • Fits existing systems via API calls, webhooks, and Zapier—handy for automating CRM updates, email triggers, and more. Auto-sync Feature
  • Slides into CI/CD pipelines so your knowledge base updates continuously without manual effort.
Performance & Accuracy
  • Pushes for high accuracy by fine-tuning retrieval components and using advanced reranking to keep only the most relevant context.
  • Optimizes large, complex queries with efficient vector search and scalable cloud infrastructure, keeping latency low. Benchmark insights
  • RAG 2.0 approach tops industry benchmarks for document understanding and factuality. Source
  • Handles large, noisy datasets with multi-hop retrieval and robust reranking for grounded answers.
  • Delivers sub-second replies with an optimized pipeline—efficient vector search, smart chunking, and caching.
  • Independent tests rate median answer accuracy at 5/5—outpacing many alternatives. Benchmark Results
  • Always cites sources so users can verify facts on the spot.
  • Maintains speed and accuracy even for massive knowledge bases with tens of millions of words.
Customization & Flexibility (Behavior & Knowledge)
  • Lets you build multiple datastores, set role-based access, and tweak system prompts so the agent behaves exactly as you want.
  • Makes continuous refinement easy—add new training data, tune prompts, or plug in custom logic for tricky queries. Customization approach
  • Create multiple datastores and link them to agents by role or permission for fine-grained access.
  • Tune the LLM on your own data, add guardrails, and embed custom logic as needed. Source
  • Lets you add, remove, or tweak content on the fly—automatic re-indexing keeps everything current.
  • Shapes agent behavior through system prompts and sample Q&A, ensuring a consistent voice and focus. Learn How to Update Sources
  • Supports multiple agents per account, so different teams can have their own bots.
  • Balances hands-on control with smart defaults—no deep ML expertise required to get tailored behavior.
Pricing & Scalability
  • Uses a bespoke, project-based pricing model—costs scale with scope, complexity, and timeline, so expect a higher upfront investment than a typical SaaS subscription. Pricing overview
  • Architected for enterprise scale: as query volume and data grow, the infrastructure scales right along with you.
  • Usage-based pricing tailored for enterprises—cost scales with agent capacity, data size, and query load. Source
  • Standalone component APIs are priced per token, letting you mix and match pieces as you grow.
  • Runs on straightforward subscriptions: Standard (~$99/mo), Premium (~$449/mo), and customizable Enterprise plans.
  • Gives generous limits—Standard covers up to 60 million words per bot, Premium up to 300 million—all at flat monthly rates. View Pricing
  • Handles scaling for you: the managed cloud infra auto-scales with demand, keeping things fast and available.
Security & Privacy
  • Offers the choice of on-prem or VPC deployments for full data sovereignty.
  • Implements enterprise-grade encryption, granular access controls, and compliance measures (HIPAA, FINRA, and more) tailored to your industry. Learn about security
  • SOC 2 compliant with encryption in transit and at rest; deploy on-prem or in a VPC for full sovereignty. Source
  • Implements role-based permissions and query-time access checks to keep data secure.
  • Protects data in transit with SSL/TLS and at rest with 256-bit AES encryption.
  • Holds SOC 2 Type II certification and complies with GDPR, so your data stays isolated and private. Security Certifications
  • Offers fine-grained access controls—RBAC, two-factor auth, and SSO integration—so only the right people get in.
Observability & Monitoring
  • Bakes in comprehensive logging and monitoring—tracking query performance, retrieval success, and response times out of the box.
  • Can tie into your monitoring stack (Splunk, CloudWatch, etc.) for real-time alerts and KPI-driven analytics. Monitoring capabilities
  • Built-in evaluation shows groundedness scores, retrieval metrics, and logs every step. Source
  • Plugs into external monitoring tools and supports detailed logging for audits and troubleshooting.
  • Comes with a real-time analytics dashboard tracking query volumes, token usage, and indexing status.
  • Lets you export logs and metrics via API to plug into third-party monitoring or BI tools. Analytics API
  • Provides detailed insights for troubleshooting and ongoing optimization.
Support & Ecosystem
  • Provides white-glove support with a dedicated account manager and direct access to the dev team during and after deployment. Support details
  • Leverages a broad technology network—including partnerships like Snowflake—and deep expertise across multiple AI platforms.
  • High-touch enterprise support with solution engineers and technical account managers.
  • Grows its ecosystem via partnerships (e.g., Snowflake) and industry thought leadership. Source
  • Supplies rich docs, tutorials, cookbooks, and FAQs to get you started fast. Developer Docs
  • Offers quick email and in-app chat support—Premium and Enterprise plans add dedicated managers and faster SLAs. Enterprise Solutions
  • Benefits from an active user community plus integrations through Zapier and GitHub resources.
Additional Considerations
  • Perfect for organizations that need a custom, mission-critical AI solution that integrates with legacy systems or runs complex multi-step workflows.
  • You own the delivered code and system, giving you ultimate flexibility to maintain or extend it later. Custom development approach
  • Expect a higher initial investment and a longer rollout compared with off-the-shelf SaaS tools.
  • Great for mission-critical apps that need multimodal retrieval and advanced reasoning.
  • Requires more up-front setup and technical know-how than no-code tools—best for teams with ML expertise.
  • Handles complex needs like role-based data access and evolving multimodal content. Source
  • Slashes engineering overhead with an all-in-one RAG platform—no in-house ML team required.
  • Gets you to value quickly: launch a functional AI assistant in minutes.
  • Stays current with ongoing GPT and retrieval improvements, so you’re always on the latest tech.
  • Balances top-tier accuracy with ease of use, perfect for customer-facing or internal knowledge projects.
No-Code Interface & Usability
  • Doesn’t come with a ready-made no-code interface—any admin or user UI is built as part of the custom solution.
  • While the final UI can be polished and user-friendly, non-developers will generally need developer help for changes.
  • Web console helps manage agents, but there’s no drag-and-drop chatbot builder.
  • UI integration is a coding project—APIs are powerful, but non-tech users will need developer help.
  • Offers a wizard-style web dashboard so non-devs can upload content, brand the widget, and monitor performance.
  • Supports drag-and-drop uploads, visual theme editing, and in-browser chatbot testing. User Experience Review
  • Uses role-based access so business users and devs can collaborate smoothly.

We hope you found this comparison of Azumo vs Contextual AI helpful.

Azumo delivers exactly what you ask for, which is powerful if you have specific demands. Smaller or faster-moving projects may prefer a ready-made platform over a ground-up build.

For organizations needing strict compliance and high accuracy at scale, Contextual AI is compelling. Simpler use cases may find the engineering overhead more than they bargained for.

Stay tuned for more updates!

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Priyansh Khodiyar's avatar

Priyansh Khodiyar

DevRel at CustomGPT. Passionate about AI and its applications. Here to help you navigate the world of AI tools.