Azumo vs Deepset: A Detailed Comparison

Priyansh Khodiyar's avatar
Priyansh KhodiyarDevRel at CustomGPT
Comparison Image cover for the blog Azumo vs Deepset

Fact checked and reviewed by Bill. Published: 01.04.2024 | Updated: 25.04.2025

In this article, we compare Azumo and Deepset across various parameters to help you make an informed decision.

Welcome to the comparison between Azumo and Deepset!

Here are some unique insights on Azumo:

Azumo isn’t a product; it’s a dev shop that builds custom RAG solutions. They’ll tailor pipelines, models, and UIs to your specs—great for unique needs, but naturally more time-intensive than buying an off-the-shelf tool.

And here's more information on Deepset:

Deepset lets you stitch together RAG pipelines piece by piece: link data sources, choose models, tweak retrieval steps. Developers love the freedom, but casual users may find the learning curve steep.

Enjoy reading and exploring the differences between Azumo and Deepset.

Comparison Matrix

Feature
logo of azumoAzumo
logo of deepsetDeepset
logo of customGPT logoCustomGPT
Data Ingestion & Knowledge Sources
  • Builds custom ETL pipelines that pull data from your proprietary systems, internal wikis, SharePoint, and cloud storage—so everything ends up in one place.
  • Works with both unstructured sources—PDFs, HTML, even multimedia—and structured data like databases or spreadsheets, bringing it all together into a single knowledge index. Learn more
  • Stores and indexes your content in vector databases such as Pinecone or Weaviate, giving you the flexibility to handle domain-specific data.
  • Gives developers a flexible framework to wire up connectors and process nearly any file type or data source with libraries like Unstructured.
  • Lets you push content into vector stores such as OpenSearch, Pinecone, Weaviate, or Snowflake—pick the backend that fits best. Learn more
  • Setup is hands-on, but the payoff is deep, domain-specific customization of your ingestion pipelines.
  • Lets you ingest more than 1,400 file formats—PDF, DOCX, TXT, Markdown, HTML, and many more—via simple drag-and-drop or API.
  • Crawls entire sites through sitemaps and URLs, automatically indexing public help-desk articles, FAQs, and docs.
  • Turns multimedia into text on the fly: YouTube videos, podcasts, and other media are auto-transcribed with built-in OCR and speech-to-text. View Transcription Guide
  • Connects to Google Drive, SharePoint, Notion, Confluence, HubSpot, and more through API connectors or Zapier. See Zapier Connectors
  • Supports both manual uploads and auto-sync retraining, so your knowledge base always stays up to date.
Integrations & Channels
  • Specializes in bespoke integrations: Azumo can craft custom connectors for your enterprise tools—CRM, ERP, or even internal intranets.
  • Puts AI agents wherever your users are—web, mobile, Slack, Microsoft Teams—through custom interfaces and API wrappers. Integration services
  • API-first approach—drop the RAG system into your own app through REST endpoints or the Haystack SDK.
  • Shareable pipeline prototypes are great for demos, but production channels (Slack bots, web chat, etc.) need a bit of custom code. See prototype feature
  • Embeds easily—a lightweight script or iframe drops the chat widget into any website or mobile app.
  • Offers ready-made hooks for Slack, Microsoft Teams, WhatsApp, Telegram, and Facebook Messenger. Explore API Integrations
  • Connects with 5,000+ apps via Zapier and webhooks to automate your workflows.
  • Supports secure deployments with domain allowlisting and a ChatGPT Plugin for private use cases.
Core Chatbot Features
  • Builds RAG agents that focus on context-rich, accurate answers by pairing advanced relevancy search with thoughtful prompt engineering.
  • Supports multi-turn conversations with context retention and clear source attribution to bolster trust. See their approach
  • Handles complex multi-agent systems and multi-step reasoning whenever the business case calls for it.
  • Builds RAG agents as modular pipelines—retriever + reader, plus optional rerankers or multi-step logic.
  • Multi-turn chat? Source attributions? Fine-grained retrieval tweaks? All possible with the right config. Pipeline overview
  • Advanced users can layer in tool use and external API calls for richer agent behavior.
  • Powers retrieval-augmented Q&A with GPT-4 and GPT-3.5 Turbo, keeping answers anchored to your own content.
  • Reduces hallucinations by grounding replies in your data and adding source citations for transparency. Benchmark Details
  • Handles multi-turn, context-aware chats with persistent history and solid conversation management.
  • Speaks 90+ languages, making global rollouts straightforward.
  • Includes extras like lead capture (email collection) and smooth handoff to a human when needed.
Customization & Branding
  • Gives you unlimited room to customize—from the agent’s persona and tone to a fully branded UI—through bespoke development.
  • Works side-by-side with your team to match brand voice, greetings, fonts, colors, and layouts. Learn about branding
  • No drag-and-drop theming here—you’ll craft your own front end if you need branded UI.
  • That also means full freedom to shape the visuals and conversational tone any way you like. Custom components
  • Fully white-labels the widget—colors, logos, icons, CSS, everything can match your brand. White-label Options
  • Provides a no-code dashboard to set welcome messages, bot names, and visual themes.
  • Lets you shape the AI’s persona and tone using pre-prompts and system instructions.
  • Uses domain allowlisting to ensure the chatbot appears only on approved sites.
LLM Model Options
  • Takes a model-agnostic stance, integrating whichever model best fits your project—OpenAI's GPT, Anthropic's Claude, Meta's LLaMA, Cohere, or open-source alternatives.
  • Can fine-tune models on domain-specific data for an extra performance boost. Model integration expertise
  • Model-agnostic: plug in GPT-4, Llama 2, Claude, Cohere, and more—whatever works for you.
  • Switch models or embeddings through the “Connections” UI with just a few clicks. View supported models
  • Taps into top models—OpenAI’s GPT-4, GPT-3.5 Turbo, and even Anthropic’s Claude for enterprise needs.
  • Automatically balances cost and performance by picking the right model for each request. Model Selection Details
  • Uses proprietary prompt engineering and retrieval tweaks to return high-quality, citation-backed answers.
  • Handles all model management behind the scenes—no extra API keys or fine-tuning steps for you.
Developer Experience (API & SDKs)
  • Delivers a tailor-made API or microservice that meets your integration needs—no off-the-shelf SDKs, just code built for you.
  • Collaborates closely on endpoint design, using frameworks like LangChain or Haystack internally, and hands over clear docs and code reviews on delivery. See development process
  • Comprehensive REST API plus the open-source Haystack SDK for building, running, and querying pipelines.
  • Deepset Studio’s visual editor lets you drag-and-drop components, then export YAML for version control. Studio overview
  • Ships a well-documented REST API for creating agents, managing projects, ingesting data, and querying chat. API Documentation
  • Offers open-source SDKs—like the Python customgpt-client—plus Postman collections to speed integration. Open-Source SDK
  • Backs you up with cookbooks, code samples, and step-by-step guides for every skill level.
Integration & Workflow
  • Fits the RAG system neatly into your existing workflows—custom API endpoints, middleware, and automated ingestion pipelines, all built to spec.
  • Deploys in the environment you choose (cloud, VPC, on-prem) and hooks into your CI/CD and data-update processes. Deployment options
  • Embed deeply into enterprise stacks—custom connectors, bespoke endpoints, the works.
  • Schedule ETL jobs and route data conditionally right from the pipeline config. Deployment API
  • Gets you live fast with a low-code dashboard: create a project, add sources, and auto-index content in minutes.
  • Fits existing systems via API calls, webhooks, and Zapier—handy for automating CRM updates, email triggers, and more. Auto-sync Feature
  • Slides into CI/CD pipelines so your knowledge base updates continuously without manual effort.
Performance & Accuracy
  • Pushes for high accuracy by fine-tuning retrieval components and using advanced reranking to keep only the most relevant context.
  • Optimizes large, complex queries with efficient vector search and scalable cloud infrastructure, keeping latency low. Benchmark insights
  • Tune for max accuracy with multi-step retrieval, hybrid search, and custom rerankers.
  • Mix and match components to hit your latency targets—even at large scale. Benchmark insights
  • Delivers sub-second replies with an optimized pipeline—efficient vector search, smart chunking, and caching.
  • Independent tests rate median answer accuracy at 5/5—outpacing many alternatives. Benchmark Results
  • Always cites sources so users can verify facts on the spot.
  • Maintains speed and accuracy even for massive knowledge bases with tens of millions of words.
Customization & Flexibility (Behavior & Knowledge)
  • Lets you build multiple datastores, set role-based access, and tweak system prompts so the agent behaves exactly as you want.
  • Makes continuous refinement easy—add new training data, tune prompts, or plug in custom logic for tricky queries. Customization approach
  • Build anything: multi-hop retrieval, custom logic, bespoke prompts—your pipeline, your rules.
  • Create multiple datastores, add role-based filters, or pipe in external APIs as extra tools. Component templates
  • Lets you add, remove, or tweak content on the fly—automatic re-indexing keeps everything current.
  • Shapes agent behavior through system prompts and sample Q&A, ensuring a consistent voice and focus. Learn How to Update Sources
  • Supports multiple agents per account, so different teams can have their own bots.
  • Balances hands-on control with smart defaults—no deep ML expertise required to get tailored behavior.
Pricing & Scalability
  • Uses a bespoke, project-based pricing model—costs scale with scope, complexity, and timeline, so expect a higher upfront investment than a typical SaaS subscription. Pricing overview
  • Architected for enterprise scale: as query volume and data grow, the infrastructure scales right along with you.
  • Start free in Deepset Studio, then move to usage-based Enterprise plans as you scale.
  • Deploy in cloud, hybrid, or on-prem setups to handle huge corpora and heavy traffic. Pricing overview
  • Runs on straightforward subscriptions: Standard (~$99/mo), Premium (~$449/mo), and customizable Enterprise plans.
  • Gives generous limits—Standard covers up to 60 million words per bot, Premium up to 300 million—all at flat monthly rates. View Pricing
  • Handles scaling for you: the managed cloud infra auto-scales with demand, keeping things fast and available.
Security & Privacy
  • Offers the choice of on-prem or VPC deployments for full data sovereignty.
  • Implements enterprise-grade encryption, granular access controls, and compliance measures (HIPAA, FINRA, and more) tailored to your industry. Learn about security
  • SOC 2 Type II, ISO 27001, GDPR, HIPAA—you’re covered for enterprise compliance.
  • Choose cloud, VPC, or on-prem to keep data exactly where you need it. Security compliance
  • Protects data in transit with SSL/TLS and at rest with 256-bit AES encryption.
  • Holds SOC 2 Type II certification and complies with GDPR, so your data stays isolated and private. Security Certifications
  • Offers fine-grained access controls—RBAC, two-factor auth, and SSO integration—so only the right people get in.
Observability & Monitoring
  • Bakes in comprehensive logging and monitoring—tracking query performance, retrieval success, and response times out of the box.
  • Can tie into your monitoring stack (Splunk, CloudWatch, etc.) for real-time alerts and KPI-driven analytics. Monitoring capabilities
  • Deepset Studio dashboard shows latency, error rates, resource use—everything you’d expect.
  • Detailed logs integrate with Prometheus, Splunk, and more for deep observability. Monitoring features
  • Comes with a real-time analytics dashboard tracking query volumes, token usage, and indexing status.
  • Lets you export logs and metrics via API to plug into third-party monitoring or BI tools. Analytics API
  • Provides detailed insights for troubleshooting and ongoing optimization.
Support & Ecosystem
  • Provides white-glove support with a dedicated account manager and direct access to the dev team during and after deployment. Support details
  • Leverages a broad technology network—including partnerships like Snowflake—and deep expertise across multiple AI platforms.
  • Lean on the Haystack open-source community (Discord, GitHub) or paid enterprise support. Community insights
  • Wide ecosystem of vector DBs, model providers, and ML tools means plenty of plug-ins and extensions.
  • Supplies rich docs, tutorials, cookbooks, and FAQs to get you started fast. Developer Docs
  • Offers quick email and in-app chat support—Premium and Enterprise plans add dedicated managers and faster SLAs. Enterprise Solutions
  • Benefits from an active user community plus integrations through Zapier and GitHub resources.
Additional Considerations
  • Perfect for organizations that need a custom, mission-critical AI solution that integrates with legacy systems or runs complex multi-step workflows.
  • You own the delivered code and system, giving you ultimate flexibility to maintain or extend it later. Custom development approach
  • Expect a higher initial investment and a longer rollout compared with off-the-shelf SaaS tools.
  • Perfect for teams that need heavily customized, domain-specific RAG solutions.
  • Full control and future portability—but expect a steeper learning curve and more dev effort. More details
  • Slashes engineering overhead with an all-in-one RAG platform—no in-house ML team required.
  • Gets you to value quickly: launch a functional AI assistant in minutes.
  • Stays current with ongoing GPT and retrieval improvements, so you’re always on the latest tech.
  • Balances top-tier accuracy with ease of use, perfect for customer-facing or internal knowledge projects.
No-Code Interface & Usability
  • Doesn’t come with a ready-made no-code interface—any admin or user UI is built as part of the custom solution.
  • While the final UI can be polished and user-friendly, non-developers will generally need developer help for changes.
  • Deepset Studio offers low-code drag-and-drop, yet it’s still aimed at developers and ML engineers.
  • Non-tech users may need help, and production UIs will be custom-built.
  • Offers a wizard-style web dashboard so non-devs can upload content, brand the widget, and monitor performance.
  • Supports drag-and-drop uploads, visual theme editing, and in-browser chatbot testing. User Experience Review
  • Uses role-based access so business users and devs can collaborate smoothly.

We hope you found this comparison of Azumo vs Deepset helpful.

Azumo delivers exactly what you ask for, which is powerful if you have specific demands. Smaller or faster-moving projects may prefer a ready-made platform over a ground-up build.

If your team enjoys building from components and wants total control, Deepset is a strong choice. Otherwise, a simpler, managed platform might save time.

Stay tuned for more updates!

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Priyansh Khodiyar's avatar

Priyansh Khodiyar

DevRel at CustomGPT. Passionate about AI and its applications. Here to help you navigate the world of AI tools.