Azumo vs SearchUnify

Make an informed decision with our comprehensive comparison. Discover which RAG solution perfectly fits your needs.

Priyansh Khodiyar's avatar
Priyansh KhodiyarDevRel at CustomGPT.ai

Fact checked and reviewed by Bill Cava

Published: 01.04.2025Updated: 25.04.2025

In this comprehensive guide, we compare Azumo and SearchUnify across various parameters including features, pricing, performance, and customer support to help you make the best decision for your business needs.

Overview

When choosing between Azumo and SearchUnify, understanding their unique strengths and architectural differences is crucial for making an informed decision. Both platforms serve the RAG (Retrieval-Augmented Generation) space but cater to different use cases and organizational needs.

Quick Decision Guide

  • Choose Azumo if: you value highly skilled nearshore developers in same timezone
  • Choose SearchUnify if: you value g2 leader for 21 consecutive quarters (5+ years) in enterprise search - exceptional market validation vs newer rag startups

About Azumo

Azumo Landing Page Screenshot

Azumo is top-rated nearshore ai development services for custom solutions. Azumo is a leading nearshore software development company specializing in custom AI and machine learning solutions, offering dedicated teams and enterprise-grade development services for businesses looking to build intelligent applications. Founded in 2016, headquartered in San Francisco, CA, the platform has established itself as a reliable solution in the RAG space.

Overall Rating
92/100
Starting Price
$100000/mo

About SearchUnify

SearchUnify Landing Page Screenshot

SearchUnify is ai-powered unified enterprise search and knowledge management. Enterprise cognitive search platform with proprietary Federated RAG (FRAG™) architecture, 100+ pre-built connectors, and mature Salesforce integration. G2 Leader for 21 consecutive quarters (5+ years). Parent company Grazitti Interactive (founded 2008) maintains SOC 2 Type 2 + ISO 27001 + HIPAA compliance. BYOLLM flexibility supports OpenAI, Azure, Google Gemini, Hugging Face, custom models. Critical gaps: NO WhatsApp/Telegram messaging, NO public pricing (AWS Marketplace: $0.01-$0.025/request), NO Zapier integration. Enterprise search heritage vs RAG-first positioning. Founded in 2008 (Grazitti), SearchUnify product launched ~2012, headquartered in Panchkula, India / San Jose, CA, USA, the platform has established itself as a reliable solution in the RAG space.

Overall Rating
84/100
Starting Price
Custom

Key Differences at a Glance

In terms of user ratings, Azumo in overall satisfaction. From a cost perspective, SearchUnify offers more competitive entry pricing. The platforms also differ in their primary focus: AI Development versus Enterprise Search. These differences make each platform better suited for specific use cases and organizational requirements.

⚠️ What This Comparison Covers

We'll analyze features, pricing, performance benchmarks, security compliance, integration capabilities, and real-world use cases to help you determine which platform best fits your organization's needs. All data is independently verified from official documentation and third-party review platforms.

Detailed Feature Comparison

logo of azumo
Azumo
logo of searchunify
SearchUnify
logo of customGPT logo
CustomGPTRECOMMENDED
Data Ingestion & Knowledge Sources
  • Builds custom ETL pipelines that pull data from your proprietary systems, internal wikis, SharePoint, and cloud storage—so everything ends up in one place.
  • Works with both unstructured sources—PDFs, HTML, even multimedia—and structured data like databases or spreadsheets, bringing it all together into a single knowledge index. Learn more
  • Stores and indexes your content in vector databases such as Pinecone or Weaviate, giving you the flexibility to handle domain-specific data.
  • File Formats: PDF, DOC, DOCX, PPT, PPTX, CSV, TXT, XSL with 35+ content parsers
  • 12MB Size Limit: Upper limit per document field - may constrain large PDF processing vs unlimited competitors
  • Website Crawling: Public and gated sites (excluding CAPTCHA-protected), configurable depth, JavaScript-enabled, sitemap support (.txt/.xml), custom HTML selectors
  • YouTube Integration: Channel, playlist, video-level indexing with caption/subtitle extraction - transcript-based search returns timestamped audio segments
  • Cloud Storage: Google Drive, SharePoint, Dropbox, Box, OneDrive, Azure Blob Storage
  • NO Notion Integration: Notable absence from cloud storage connectors vs competitors supporting Notion knowledge bases
  • Sync Frequency: 15-minute intervals to manual on-demand crawls
  • Real-Time Sync: Webhook-based for Box, Docebo, Higher Logic Vanilla, Help Scout
  • CRM/Support: Salesforce, ServiceNow, Zendesk, Dynamics 365, Help Scout with bi-directional data flow
  • Collaboration: Slack, MS Teams, Confluence, Jira for internal knowledge aggregation
  • CMS Platforms: Adobe Experience Manager, MindTouch, MadCap Flare, Joomla
  • LMS Systems: Docebo, Absorb LMS, LearnUpon, Saba Cloud for training content
  • Video Platforms: YouTube, Vimeo, Wistia, Vidyard with transcript extraction
  • Universal Content API: Custom connector development for unsupported platforms
  • Lets you ingest more than 1,400 file formats—PDF, DOCX, TXT, Markdown, HTML, and many more—via simple drag-and-drop or API.
  • Crawls entire sites through sitemaps and URLs, automatically indexing public help-desk articles, FAQs, and docs.
  • Turns multimedia into text on the fly: YouTube videos, podcasts, and other media are auto-transcribed with built-in OCR and speech-to-text. View Transcription Guide
  • Connects to Google Drive, SharePoint, Notion, Confluence, HubSpot, and more through API connectors or Zapier. See Zapier Connectors
  • Supports both manual uploads and auto-sync retraining, so your knowledge base always stays up to date.
Integrations & Channels
  • Specializes in bespoke integrations: Azumo can craft custom connectors for your enterprise tools—CRM, ERP, or even internal intranets.
  • Puts AI agents wherever your users are—web, mobile, Slack, Microsoft Teams—through custom interfaces and API wrappers. Integration services
  • Native Search Clients: Salesforce Service Console/Communities, ServiceNow, Zendesk Support/Help Center, Khoros Aurora/Classic, Slack
  • Marketplace Presence: Salesforce AppExchange (Summit Partner status), ServiceNow Store, Microsoft AppSource
  • Embedding Options: JavaScript widget deployment, custom React/Handlebars components (Khoros), native widgets (Salesforce/ServiceNow consoles)
  • SearchUnifyGPT™ Answer Box: LLM-generated answers displayed above traditional search results with inline citations
  • Webhooks: Real-time sync and SUVA virtual assistant integration with external applications
  • RESTful API: OAuth 2.0 authentication with v2-prefixed endpoints and Swagger documentation per instance
  • CRITICAL: CRITICAL GAPS - NO Consumer Messaging: NO WhatsApp, Telegram, or similar consumer platform integrations - enterprise support channels only
  • CRITICAL: NO Zapier Integration: Significant gap for no-code workflow automation - competitors offer 7,000-8,000+ app connections
  • Enterprise Focus: Deep Salesforce, ServiceNow, Zendesk integration vs consumer-facing omnichannel deployment
  • Embeds easily—a lightweight script or iframe drops the chat widget into any website or mobile app.
  • Offers ready-made hooks for Slack, Zendesk, Confluence, YouTube, Sharepoint, 100+ more. Explore API Integrations
  • Connects with 5,000+ apps via Zapier and webhooks to automate your workflows.
  • Supports secure deployments with domain allowlisting and a ChatGPT Plugin for private use cases.
  • Hosted CustomGPT.ai offers hosted MCP Server with support for Claude Web, Claude Desktop, Cursor, ChatGPT, Windsurf, Trae, etc. Read more here.
  • Supports OpenAI API Endpoint compatibility. Read more here.
Core Chatbot Features
  • Builds RAG agents that focus on context-rich, accurate answers by pairing advanced relevancy search with thoughtful prompt engineering.
  • Supports multi-turn conversations with context retention and clear source attribution to bolster trust. See their approach
  • Handles complex multi-agent systems and multi-step reasoning whenever the business case calls for it.
N/A
  • Reduces hallucinations by grounding replies in your data and adding source citations for transparency. Benchmark Details
  • Handles multi-turn, context-aware chats with persistent history and solid conversation management.
  • Speaks 90+ languages, making global rollouts straightforward.
  • Includes extras like lead capture (email collection) and smooth handoff to a human when needed.
Customization & Branding
  • Gives you unlimited room to customize—from the agent’s persona and tone to a fully branded UI—through bespoke development.
  • Works side-by-side with your team to match brand voice, greetings, fonts, colors, and layouts. Learn about branding
  • Theme Editor: Visual chat widget customization without code
  • Color Configuration: Background, text, conversation bubbles, user input areas with full palette control
  • Typography: Font style selection across all chat elements
  • Icons: Uploadable custom avatars, close icons, skip icons, bot launcher images
  • Messaging: Custom greetings, bot names (12-24 characters), inactivity messages
  • White-Labeling: Supported through custom branding elements (explicit 'white-label' documentation not found)
  • Domain Restrictions: Platform-specific deployment configurations and role-based content permissions
  • Visual Search Tuning: Boost or downgrade document rankings without code via admin UI
  • NLP Manager: Synonym, acronym, keyword configuration via visual interface
  • Temperature Controls: Per-persona, use case, and audience type creativity adjustment for LLM responses
  • Fully white-labels the widget—colors, logos, icons, CSS, everything can match your brand. White-label Options
  • Provides a no-code dashboard to set welcome messages, bot names, and visual themes.
  • Lets you shape the AI’s persona and tone using pre-prompts and system instructions.
  • Uses domain allowlisting to ensure the chatbot appears only on approved sites.
L L M Model Options
  • Takes a model-agnostic stance, integrating whichever model best fits your project—OpenAI's GPT, Anthropic's Claude, Meta's LLaMA, Cohere, or open-source alternatives.
  • Can fine-tune models on domain-specific data for an extra performance boost. Model integration expertise
  • BYOLLM Architecture: Bring Your Own LLM flexibility avoiding vendor lock-in
  • Partner-Provisioned: Claude via Amazon Bedrock (14-day trial), OpenAI Service
  • Self-Provisioned OpenAI: GPT models via API key with full configuration control
  • Azure OpenAI Service: Complete endpoint configuration for enterprise Azure deployments
  • Google Gemini: Integration for Google's multimodal LLM capabilities
  • Hugging Face: Open-source model support for custom or community models
  • In-House Custom Models: Support for proprietary inference models and custom deployments
  • Multiple LLM Connections: Connect multiple providers simultaneously with activation toggles
  • Fallback Mechanisms: Automatic failover when primary LLMs become inaccessible
  • Temperature Controls: Adjust creativity by persona, use case, audience type for each LLM
  • CRITICAL: NO Automatic Model Routing: No intelligent selection based on query characteristics - manual configuration required vs competitors with query complexity-based routing
  • Taps into top models—OpenAI’s GPT-5.1 series, GPT-4 series, and even Anthropic’s Claude for enterprise needs (4.5 opus and sonnet, etc ).
  • Automatically balances cost and performance by picking the right model for each request. Model Selection Details
  • Uses proprietary prompt engineering and retrieval tweaks to return high-quality, citation-backed answers.
  • Handles all model management behind the scenes—no extra API keys or fine-tuning steps for you.
Developer Experience ( A P I & S D Ks)
  • Delivers a tailor-made API or microservice that meets your integration needs—no off-the-shelf SDKs, just code built for you.
  • Collaborates closely on endpoint design, using frameworks like LangChain or Haystack internally, and hands over clear docs and code reviews on delivery. See development process
  • Three Official SDKs: JavaScript/Node.js (su-sdk on NPM), Python (searchunify on PyPI), Java (Maven artifact)
  • JavaScript/Node.js SDK: HTTP/2 support, async clients, non-blocking I/O for high-performance applications
  • Python SDK: Full API coverage with 22+ analytics methods for data analysis and reporting
  • Java SDK: Non-blocking I/O, high concurrency, data marshaling for enterprise Java applications
  • RESTful API v2: Swagger documentation at each instance with v2-prefixed endpoints
  • API Categories: Search (/v2_search/), Content Source management (/v2_cs/), Analytics (/api/v2/)
  • OAuth 2.0 Authentication: Password grant and client credentials with 4-hour access tokens, 14-day refresh tokens
  • MCP (Model Context Protocol) Support: su-mcp library for Claude Desktop and similar LLM tooling integration
  • Documentation Quality: Solid core API coverage with curl examples and authentication guides
  • CRITICAL: CRITICAL GAPS - Rate Limits: Specific limits require community documentation access - transparency gap vs competitors with public rate limit tables
  • CRITICAL: NO API Versioning Policy: No documented deprecation policy - potential breaking change risk
  • CRITICAL: LIMITED Cookbook Examples: Basic code samples but not comprehensive practical examples vs competitors with extensive cookbook libraries
  • Ships a well-documented REST API for creating agents, managing projects, ingesting data, and querying chat. API Documentation
  • Offers open-source SDKs—like the Python customgpt-client—plus Postman collections to speed integration. Open-Source SDK
  • Backs you up with cookbooks, code samples, and step-by-step guides for every skill level.
Performance & Accuracy
  • Pushes for high accuracy by fine-tuning retrieval components and using advanced reranking to keep only the most relevant context.
  • Optimizes large, complex queries with efficient vector search and scalable cloud infrastructure, keeping latency low. Benchmark insights
  • Near Real-Time Analytics: Data refreshes within 120 seconds of capture for dashboard metrics
  • FRAG™ Hallucination Mitigation: 3-layer architecture (Federation, Retrieval, Augmented Generation) specifically designed to reduce false information
  • Vector Search Integration: Semantic similarity and keyword matching combined for improved retrieval accuracy
  • Multi-Repository Context: Documentation, forums, LMS unified for 360-degree enterprise context
  • User Feedback Loops: Continuous improvement through response validation and audit mechanisms
  • Fallback Generation: Maintains service during LLM downtime with alternative response mechanisms
  • Customer Results: Accela 99.7% support cost savings, Cornerstone OnDemand 98% self-service resolution, Syntellis 263% self-service success improvement
  • YouTube Timestamp Search: Transcript-based retrieval returns exact audio segments for precise video content location
  • Delivers sub-second replies with an optimized pipeline—efficient vector search, smart chunking, and caching.
  • Independent tests rate median answer accuracy at 5/5—outpacing many alternatives. Benchmark Results
  • Always cites sources so users can verify facts on the spot.
  • Maintains speed and accuracy even for massive knowledge bases with tens of millions of words.
Customization & Flexibility ( Behavior & Knowledge)
  • Lets you build multiple datastores, set role-based access, and tweak system prompts so the agent behaves exactly as you want.
  • Makes continuous refinement easy—add new training data, tune prompts, or plug in custom logic for tricky queries. Customization approach
  • Visual Search Tuning: Boost or downgrade document rankings via admin UI without coding
  • NLP Manager: Synonym, acronym, keyword configuration per language through visual interface
  • Temperature Controls: Per-persona, use case, audience type creativity adjustment for LLM responses
  • Multi-LLM Support: Connect multiple providers simultaneously with activation toggles and failovers
  • Custom Slots: Lead capture field configuration for SUVA conversations
  • Custom HTML Selectors: Precise website crawling targeting specific content elements
  • Configurable Crawl Depth: Control how deeply websites are indexed for knowledge base
  • Sync Frequency Options: 15-minute intervals to manual on-demand for different update requirements
  • RBAC Customization: Super Admin, Admin, Moderator tiers with configurable permissions
  • Custom User Attributes: Organization-specific analytics dimensions for tailored reporting
  • Lets you add, remove, or tweak content on the fly—automatic re-indexing keeps everything current.
  • Shapes agent behavior through system prompts and sample Q&A, ensuring a consistent voice and focus. Learn How to Update Sources
  • Supports multiple agents per account, so different teams can have their own bots.
  • Balances hands-on control with smart defaults—no deep ML expertise required to get tailored behavior.
Pricing & Scalability
  • Uses a bespoke, project-based pricing model—costs scale with scope, complexity, and timeline, so expect a higher upfront investment than a typical SaaS subscription. Pricing overview
  • Architected for enterprise scale: as query volume and data grow, the infrastructure scales right along with you.
  • NO Public Pricing: Website requires custom enterprise quotes - transparency gap vs competitors with published tiers
  • AWS Marketplace Revealed Pricing: Up to 100K searches/month $0.025/request, up to 200K $0.015/request, up to 300K $0.01/request
  • Unlimited Content Sources: Flat subscription pricing with no per-connector fees
  • Free Trials: Available without credit card requirement for evaluation
  • Annual Escalation: User reviews note "guaranteed price increase every year" - budget unpredictability concern
  • 7-14 Day Deployment: Using pre-built connectors for implementation timeframe
  • Multi-Geographic AWS: Automatic backups across regions for data redundancy
  • Enterprise Consulting: Assess, Advise, Engage packages for implementation support
  • Startup to Enterprise: Platform scales from small teams to large organizations
  • Runs on straightforward subscriptions: Standard (~$99/mo), Premium (~$449/mo), and customizable Enterprise plans.
  • Gives generous limits—Standard covers up to 60 million words per bot, Premium up to 300 million—all at flat monthly rates. View Pricing
  • Handles scaling for you: the managed cloud infra auto-scales with demand, keeping things fast and available.
Security & Privacy
  • Offers the choice of on-prem or VPC deployments for full data sovereignty.
  • Implements enterprise-grade encryption, granular access controls, and compliance measures (HIPAA, FINRA, and more) tailored to your industry. Learn about security
  • SOC Certifications: SOC 1 Type 2, SOC 2 Type 2, SOC 3 from parent company Grazitti Interactive
  • ISO 27001:2013: Information Security Management System compliance
  • ISO 27701:2019: Privacy Information Management System certification
  • HIPAA Compliant: Healthcare data protection requirements met
  • GDPR Compliant: Acts as data processor with EU data protection compliance
  • Single-Tenant Architecture: Customer data isolation preventing cross-tenant information leakage
  • AES-256 Encryption: Data at rest protection with industry-standard encryption
  • TLS 1.3 in Transit: Latest transport layer security for data transmission
  • SSO Integration: SAML 2.0 with Okta, Azure AD, OneLogin, CyberArk, Google Workspace
  • FRAG Security: Sensitive data removal before third-party LLM transmission, response analysis preventing leakage, zero-retention policies for LLM interactions
  • Detailed Audit Trails: Prompts and responses logged for compliance with 30-day retention
  • RBAC: Super Admin, Admin, Moderator roles with configurable permissions and activity tracking
  • Admin Logs: 30-day retention with CSV export for compliance and security review
  • Protects data in transit with SSL/TLS and at rest with 256-bit AES encryption.
  • Holds SOC 2 Type II certification and complies with GDPR, so your data stays isolated and private. Security Certifications
  • Offers fine-grained access controls—RBAC, two-factor auth, and SSO integration—so only the right people get in.
Observability & Monitoring
  • Bakes in comprehensive logging and monitoring—tracking query performance, retrieval success, and response times out of the box.
  • Can tie into your monitoring stack (Splunk, CloudWatch, etc.) for real-time alerts and KPI-driven analytics. Monitoring capabilities
  • 30+ Pre-Built Metrics: Comprehensive analytics across search performance, conversion tracking, content gap analysis
  • Search Performance: Query trends, content source indexing status, click position tracking, Salesforce case creation, SearchUnifyGPT feedback
  • Conversion Tracking: Full user journey sessions, case deflection rates, popular documents, discussions-to-articles identification
  • Content Gap Analysis: Unsuccessful searches, no-click/no-result sessions, high-conversion results not on page one, content length insights
  • Near Real-Time Refresh: Data updates within 120 seconds of capture for analytics dashboards
  • SUVA Metrics: Deflection rate, handover rate, abandonment rate, average response time, CSAT scores, LLM token usage tracking
  • Actionable Insights: AI-generated plain-English recommendations from analytics data vs dashboards requiring manual interpretation
  • Custom User Attributes: Organization-specific analytics dimensions for tailored reporting
  • Admin Activity Logs: User activity tracking, configuration changes, feature usage with 30-day retention and CSV export
  • Comes with a real-time analytics dashboard tracking query volumes, token usage, and indexing status.
  • Lets you export logs and metrics via API to plug into third-party monitoring or BI tools. Analytics API
  • Provides detailed insights for troubleshooting and ongoing optimization.
Support & Ecosystem
  • Provides white-glove support with a dedicated account manager and direct access to the dev team during and after deployment. Support details
  • Leverages a broad technology network—including partnerships like Snowflake—and deep expertise across multiple AI platforms.
  • SearchUnify Academy: Free self-paced training with certifications covering cognitive search fundamentals, search tuning, content source configuration, platform administration
  • Swagger Documentation: Per-instance API documentation with curl examples and authentication guides
  • Community Forum: User forum and knowledge base access for peer support
  • Enterprise Support Channels: Phone, email, chat support for enterprise customers
  • Implementation Consulting: Assess, Advise, Engage packages for deployment assistance
  • Dedicated Account Management: Enterprise tier with assigned account managers
  • 97-98% G2 Satisfaction: "Ease of Doing Business With" rating from customer reviews
  • Guided Workflows: Contextual help suggestions for admin onboarding and platform navigation
  • Visual Admin Interface: OAuth flows handled through UI, pre-built templates, drag-and-drop components
  • Supplies rich docs, tutorials, cookbooks, and FAQs to get you started fast. Developer Docs
  • Offers quick email and in-app chat support—Premium and Enterprise plans add dedicated managers and faster SLAs. Enterprise Solutions
  • Benefits from an active user community plus integrations through Zapier and GitHub resources.
Core Agent Features
  • Custom RAG Agents: Builds context-rich, accurate answers by pairing advanced relevancy search with thoughtful prompt engineering tailored to specific business needs
  • Multi-Turn Conversations: Supports conversation context retention and clear source attribution to bolster trust across multi-step interactions Conversation approach
  • Multi-Agent Systems: Handles complex multi-agent orchestration and multi-step reasoning when business case demands coordination across specialized agents
  • Voice & Text Capabilities: Can implement voice agents, text chatbots, or hybrid solutions depending on channel requirements and use case specifications
  • Custom Analytics: Performance monitoring, query tracking, response time metrics integrated with client monitoring stacks (Splunk, CloudWatch) for KPI-driven insights
  • Lead Capture & CRM: Custom integration with enterprise CRM systems (Salesforce, HubSpot, Microsoft Dynamics) for lead qualification and contact management
  • Human Handoff: Configurable escalation logic with full conversation context transfer to human agents when AI confidence drops below thresholds or complex queries detected
  • Workflow Automation: Connects with enterprise tools (ERP, CRM, internal intranets) for complex multi-step workflows beyond simple Q&A retrieval
  • Proprietary System Integration: Builds custom connectors for legacy systems, internal databases, and proprietary data sources without published APIs
  • Bespoke Development: All features custom-built to specifications - no off-the-shelf limitations on functionality or integration capabilities
  • SUVA Virtual Assistant: "World's First Federated RAG Chatbot" analyzing 20+ attributes (customer history, similar cases, past resolutions)
  • Multi-Turn Conversation: Context retention across sessions with conversation memory
  • Lead Capture: Custom slots and in-chat case creation for lead generation
  • Human Handoff: Seamless escalation to Salesforce, Zendesk, Khoros with full conversation history transfer
  • Intent Recognition: Unsupervised ML with NER entity extraction and sentiment analysis
  • Voice Capabilities: Speech-to-Text and Text-to-Speech integration
  • 35+ Languages: Native handling for Arabic, German, French, Mandarin Chinese with extended support via translation CSV
  • Up to 5 Virtual Agents: Per instance deployable across internal and customer-facing portals
  • Temperature Controls: Adjust response creativity by persona, use case, and audience type
  • SearchUnifyGPT™: LLM answers with inline citations above traditional search results
  • Custom AI Agents: Build autonomous agents powered by GPT-4 and Claude that can perform tasks independently and make real-time decisions based on business knowledge
  • Decision-Support Capabilities: AI agents analyze proprietary data to provide insights, recommendations, and actionable responses specific to your business domain
  • Multi-Agent Systems: Deploy multiple specialized AI agents that can collaborate and optimize workflows in areas like customer support, sales, and internal knowledge management
  • Memory & Context Management: Agents maintain conversation history and persistent context for coherent multi-turn interactions View Agent Documentation
  • Tool Integration: Agents can trigger actions, integrate with external APIs via webhooks, and connect to 5,000+ apps through Zapier for automated workflows
  • Hyper-Accurate Responses: Leverages advanced RAG technology and retrieval mechanisms to deliver context-aware, citation-backed responses grounded in your knowledge base
  • Continuous Learning: Agents improve over time through automatic re-indexing of knowledge sources and integration of new data without manual retraining
R A G-as-a- Service Assessment
  • Platform Classification: CUSTOM AI DEVELOPMENT AGENCY, NOT a self-service RAG platform - delivers bespoke RAG solutions vs providing standardized API service
  • Architecture Philosophy: Full custom implementation from scratch vs plug-and-play API consumption - requires development partnership not subscription
  • Target Audience: Enterprises with complex, mission-critical requirements and dedicated budgets ($10K+ minimum) vs developers seeking instant API access
  • RAG Implementation Depth: Complete pipeline customization including chunking strategies, embedding models, vector databases, retrieval algorithms, reranking mechanisms
  • Agentic RAG Capabilities: Implements cutting-edge agentic RAG with multi-agent reasoning, self-validation, real-time orchestration between retrievers/planners/verifiers Agentic RAG approach
  • Code Ownership: Clients own delivered code and infrastructure enabling complete control, modification rights, and independent maintenance post-delivery
  • Deployment Flexibility: On-premise, VPC, cloud-agnostic options for complete data sovereignty vs SaaS vendor lock-in
  • Developer Experience: Tailor-made APIs and microservices designed for specific integration needs - no generic SDKs but custom endpoints with comprehensive documentation
  • Implementation Timeline: Weeks to months for delivery vs instant API access - requires discovery, design, development, testing, deployment phases
  • Ongoing Support: Professional services model with dedicated account manager and direct development team access vs community forums or ticketing systems
  • Cost Structure: Project-based pricing ($10K-$70K+ range) vs monthly subscription - higher upfront but includes customization, deployment, training
  • Use Case Fit: Ideal for enterprises needing custom RAG for legacy systems, specialized workflows, compliance requirements; poor fit for rapid prototyping or simple chatbot deployments
  • Platform Type: ENTERPRISE COGNITIVE SEARCH PLATFORM with RAG capabilities - NOT RAG-first product positioning
  • Market Heritage: 5+ years enterprise search leadership (G2 Leader 21 consecutive quarters) with RAG added as enhancement vs built RAG-first
  • FRAG™ Architecture: Proprietary Federated RAG specifically designed for enterprise knowledge unification and hallucination mitigation
  • Developer Access: Three official SDKs (JavaScript, Python, Java) + RESTful API + MCP support provide programmatic control
  • 100+ Connectors: Pre-built integrations dramatically reduce RAG implementation effort vs API-only platforms requiring custom connectors
  • BYOLLM Flexibility: Supports Claude, OpenAI, Azure, Google Gemini, Hugging Face, custom models - avoid vendor lock-in
  • Enterprise Feature Set: SOC 2 + ISO 27001/27701 + HIPAA compliance, single-tenant architecture, 30+ analytics metrics, Salesforce Summit Partner integration
  • Comparison Validity: Architectural comparison to CustomGPT.ai is VALID but highlights different priorities - SearchUnify enterprise search platform with RAG vs likely more developer-first RAG API from CustomGPT
  • Use Case Fit: Large enterprises with fragmented knowledge across 100+ systems (Salesforce-centric orgs especially), organizations prioritizing enterprise security/compliance, teams needing mature analytics and no-code usability
  • NOT Ideal For: Developers seeking lightweight API-first RAG, SMBs without enterprise platform ecosystem, consumer-facing chatbot deployments (WhatsApp/Telegram absent)
  • Platform Type: TRUE RAG-AS-A-SERVICE PLATFORM - all-in-one managed solution combining developer APIs with no-code deployment capabilities
  • Core Architecture: Serverless RAG infrastructure with automatic embedding generation, vector search optimization, and LLM orchestration fully managed behind API endpoints
  • API-First Design: Comprehensive REST API with well-documented endpoints for creating agents, managing projects, ingesting data (1,400+ formats), and querying chat API Documentation
  • Developer Experience: Open-source Python SDK (customgpt-client), Postman collections, OpenAI API endpoint compatibility, and extensive cookbooks for rapid integration
  • No-Code Alternative: Wizard-style web dashboard enables non-developers to upload content, brand widgets, and deploy chatbots without touching code
  • Hybrid Target Market: Serves both developer teams wanting robust APIs AND business users seeking no-code RAG deployment - unique positioning vs pure API platforms (Cohere) or pure no-code tools (Jotform)
  • RAG Technology Leadership: Industry-leading answer accuracy (median 5/5 benchmarked), 1,400+ file format support with auto-transcription, proprietary anti-hallucination mechanisms, and citation-backed responses Benchmark Details
  • Deployment Flexibility: Cloud-hosted SaaS with auto-scaling, API integrations, embedded chat widgets, ChatGPT Plugin support, and hosted MCP Server for Claude/Cursor/ChatGPT
  • Enterprise Readiness: SOC 2 Type II + GDPR compliance, full white-labeling, domain allowlisting, RBAC with 2FA/SSO, and flat-rate pricing without per-query charges
  • Use Case Fit: Ideal for organizations needing both rapid no-code deployment AND robust API capabilities, teams handling diverse content types (1,400+ formats, multimedia transcription), and businesses requiring production-ready RAG without building ML infrastructure from scratch
  • Competitive Positioning: Bridges the gap between developer-first platforms (Cohere, Deepset) requiring heavy coding and no-code chatbot builders (Jotform, Kommunicate) lacking API depth - offers best of both worlds
Additional Considerations
  • Perfect for organizations that need a custom, mission-critical AI solution that integrates with legacy systems or runs complex multi-step workflows.
  • You own the delivered code and system, giving you ultimate flexibility to maintain or extend it later. Custom development approach
  • Expect a higher initial investment and a longer rollout compared with off-the-shelf SaaS tools.
  • Enterprise-First Platform: Designed for large organizations with complex, federated knowledge ecosystems - may be overwhelming for small businesses seeking simple chatbot solutions
  • Implementation Complexity: While pre-built connectors accelerate deployment (7-14 days), proper configuration of 100+ sources, FRAG™ architecture, and SUVA agents requires thoughtful planning and technical expertise
  • Learning Curve for Advanced Features: Temperature controls, NLP Manager, visual search tuning, and multi-LLM configuration provide powerful customization but require understanding of AI/RAG concepts for optimal utilization
  • Cost Structure Opacity: Lack of public pricing transparency creates evaluation friction - potential customers must engage sales for quotes, making competitive comparison difficult without significant time investment
  • Annual Price Escalation Risk: User reviews consistently mention "guaranteed price increase every year" - organizations should factor long-term budget growth into ROI calculations and contract negotiations
  • Integration Gaps for Modern Workflows: Missing Zapier (7,000+ app ecosystem), Notion (popular knowledge base), and consumer messaging platforms (WhatsApp, Telegram) limit use cases vs competitors with broader integration catalogs
  • Limited Customization for External Use: Platform optimized for internal employee support and customer self-service portals - not designed for white-labeled external chatbot products or complex conversational commerce applications
  • Cloud-Only Deployment Constraint: Organizations requiring air-gapped environments, on-premise data residency, or hybrid cloud architectures cannot use SearchUnify (vs competitors like Cohere offering private deployment options)
  • Document Size Limitations: 12MB per document field may constrain processing of large technical manuals, legal documents, or comprehensive training materials vs competitors with unlimited document ingestion
  • Manual LLM Configuration Required: No automatic model routing based on query complexity - IT teams must manually configure which LLM handles which scenarios vs intelligent routing competitors
  • API Documentation Transparency Gaps: Rate limits require community access, no public API versioning policy, limited cookbook examples compared to developer-first platforms with comprehensive API documentation and sandbox environments
  • Best For: Large enterprises with Salesforce-centric operations, organizations with 100+ fragmented knowledge sources, regulated industries requiring SOC 2/HIPAA/GDPR compliance, teams prioritizing federated search accuracy over rapid deployment simplicity
  • NOT Ideal For: Small businesses with limited budgets, startups needing rapid prototyping without sales engagement, organizations requiring consumer messaging platform support, teams seeking white-labeled external chatbot products, companies needing air-gapped/on-premise deployment
  • Slashes engineering overhead with an all-in-one RAG platform—no in-house ML team required.
  • Gets you to value quickly: launch a functional AI assistant in minutes.
  • Stays current with ongoing GPT and retrieval improvements, so you’re always on the latest tech.
  • Balances top-tier accuracy with ease of use, perfect for customer-facing or internal knowledge projects.
No- Code Interface & Usability
  • Doesn't come with a ready-made no-code interface—any admin or user UI is built as part of the custom solution.
  • While the final UI can be polished and user-friendly, non-developers will generally need developer help for changes.
  • 97-98% G2 Usability Satisfaction: Consistently high ratings for "Ease of Doing Business With"
  • Visual Content Source Configuration: OAuth flows handled through admin UI without manual setup
  • Pre-Built Templates: Knowbler for KCS-aligned knowledge articles with structured creation workflows
  • Drag-and-Drop Components: Salesforce Console search client components for visual customization
  • NLP Manager: Synonym, acronym, keyword configuration without coding requirements
  • Visual Search Tuning: Boost or downgrade document rankings via UI sliders and controls
  • Theme Editor: Chat widget customization (colors, fonts, icons, messaging) without CSS knowledge
  • SUVA Agent Builder: Visual configuration for up to 5 virtual agents per instance
  • Analytics Dashboard: Point-and-click metric exploration with AI-generated Actionable Insights
  • Guided Workflows: Step-by-step contextual help for common admin tasks
  • Offers a wizard-style web dashboard so non-devs can upload content, brand the widget, and monitor performance.
  • Supports drag-and-drop uploads, visual theme editing, and in-browser chatbot testing. User Experience Review
  • Uses role-based access so business users and devs can collaborate smoothly.
Competitive Positioning
  • Market position: Premium custom AI development agency specializing in bespoke RAG and AI agent solutions for enterprises with complex, mission-critical requirements
  • Target customers: Large enterprises and regulated industries (HIPAA, FINRA) needing fully customized AI solutions that integrate with legacy systems and proprietary infrastructure
  • Key competitors: Deviniti, Contextual.ai (enterprise RAG), Azure AI, OpenAI (enterprise offerings), and internal AI development teams
  • Competitive advantages: Model-agnostic flexibility, white-glove support with dedicated dev teams, full code ownership, on-prem/VPC deployment options for data sovereignty, and deep expertise across multiple AI platforms including Snowflake partnerships
  • Pricing advantage: Higher upfront investment than SaaS solutions but provides long-term ownership without recurring subscription costs; best value for organizations with unique, complex requirements that can't be met by off-the-shelf tools
  • Use case fit: Ideal when you need custom integrations with legacy systems, specialized multi-step workflows, domain-specific fine-tuning, or compliance requirements that demand on-premises deployment and full data control
  • Market Position: Enterprise cognitive search leader with RAG enhancement vs pure-play RAG startups
  • 5+ Years Market Leadership: G2 Leader 21 consecutive quarters in Enterprise Search - exceptional validation vs newer RAG platforms
  • IDC/Forrester Recognition: IDC MarketScape 2024 Major Player (Knowledge Management), Forrester Wave Q3 2021 Strong Performer (Cognitive Search)
  • FRAG™ Differentiator: Proprietary 3-layer federated architecture specifically designed for enterprise hallucination mitigation vs generic RAG implementations
  • 100+ Connector Advantage: Dramatically reduced integration effort vs platforms requiring custom connector development for enterprise systems
  • Salesforce Strength: Summit Partner status with native Service Console/Communities clients, drag-and-drop components, AppExchange - unmatched depth vs API-only Salesforce integrations
  • YouTube Capability: Transcript-based timestamped search rare among RAG platforms - strong for video training content
  • BYOLLM Flexibility: Claude, OpenAI, Azure, Google Gemini, Hugging Face, custom models vs vendor lock-in from single-provider platforms
  • Enterprise Security: SOC 1/2/3 + ISO 27001/27701 + HIPAA + GDPR with single-tenant architecture competitive with Cohere, Progress enterprise offerings
  • vs. CustomGPT: SearchUnify enterprise search platform + RAG vs likely more developer-first RAG API - different target markets
  • vs. Cohere: SearchUnify 100+ connectors + no-code usability vs Cohere superior AI models + air-gapped deployment
  • vs. Progress: SearchUnify FRAG™ + Salesforce depth vs Progress REMi quality monitoring + open-source NucliaDB
  • vs. Chatling/Jotform: SearchUnify enterprise cognitive search vs SMB no-code chatbot tools - fundamentally different scales
  • CRITICAL: Pricing Transparency Gap: NO public pricing vs competitors with published tiers - requires sales engagement and annual escalation clauses
  • CRITICAL: Consumer Messaging Absent: NO WhatsApp, Telegram, Zapier vs omnichannel competitors - enterprise support channels only
  • CRITICAL: Cloud-Only Limitation: NO on-premise/air-gapped deployment vs Cohere's private deployment options for highly regulated industries
  • Market position: Leading all-in-one RAG platform balancing enterprise-grade accuracy with developer-friendly APIs and no-code usability for rapid deployment
  • Target customers: Mid-market to enterprise organizations needing production-ready AI assistants, development teams wanting robust APIs without building RAG infrastructure, and businesses requiring 1,400+ file format support with auto-transcription (YouTube, podcasts)
  • Key competitors: OpenAI Assistants API, Botsonic, Chatbase.co, Azure AI, and custom RAG implementations using LangChain
  • Competitive advantages: Industry-leading answer accuracy (median 5/5 benchmarked), 1,400+ file format support with auto-transcription, SOC 2 Type II + GDPR compliance, full white-labeling included, OpenAI API endpoint compatibility, hosted MCP Server support (Claude, Cursor, ChatGPT), generous data limits (60M words Standard, 300M Premium), and flat monthly pricing without per-query charges
  • Pricing advantage: Transparent flat-rate pricing at $99/month (Standard) and $449/month (Premium) with generous included limits; no hidden costs for API access, branding removal, or basic features; best value for teams needing both no-code dashboard and developer APIs in one platform
  • Use case fit: Ideal for businesses needing both rapid no-code deployment and robust API capabilities, organizations handling diverse content types (1,400+ formats, multimedia transcription), teams requiring white-label chatbots with source citations for customer-facing or internal knowledge projects, and companies wanting all-in-one RAG without managing ML infrastructure
A I Models
  • Primary models: Model-agnostic approach supporting GPT-4, GPT-3.5, Claude 3.5, Gemini, Meta LLaMA 3.3, Qwen 2.5, Cohere, and open-source alternatives
  • Model selection: Custom selection determined during discovery phase with Azumo development team based on project requirements and use case
  • Fine-tuning capabilities: Domain-specific model fine-tuning using efficient, scalable techniques on curated and annotated datasets reflecting real business environments
  • Model switching: Not self-service - model configuration determined by professional services team during implementation
  • Provider relationships: Works with top LLM providers including OpenAI, Anthropic, Google DeepMind, Meta, DeepSeek, xAI, and Mistral
  • BYOLLM (Bring Your Own LLM) Architecture: Avoid vendor lock-in with flexible model selection
  • Partner-Provisioned LLMs: Claude via Amazon Bedrock (14-day trial), OpenAI GPT models with managed service
  • Self-Provisioned OpenAI: Connect your own OpenAI API key with full configuration control (GPT-4, GPT-3.5-turbo, etc.)
  • Azure OpenAI Service: Complete endpoint configuration for enterprise Azure deployments with data residency control
  • Google Gemini: Integration for Google's multimodal LLM capabilities and competitive pricing
  • Hugging Face Models: Open-source model support for custom or community models (Llama, Falcon, etc.)
  • Custom In-House Models: Support for proprietary inference models and custom deployments
  • Multiple LLM Connections: Connect multiple providers simultaneously with activation toggles and automatic failover
  • Temperature Controls: Adjust creativity by persona, use case, and audience type for each LLM
  • No Automatic Model Routing: Manual configuration required vs competitors with query complexity-based routing
  • Primary models: GPT-5.1 and 4 series from OpenAI, and Anthropic's Claude 4.5 (opus and sonnet) for enterprise needs
  • Automatic model selection: Balances cost and performance by automatically selecting the appropriate model for each request Model Selection Details
  • Proprietary optimizations: Custom prompt engineering and retrieval enhancements for high-quality, citation-backed answers
  • Managed infrastructure: All model management handled behind the scenes - no API keys or fine-tuning required from users
  • Anti-hallucination technology: Advanced mechanisms ensure chatbot only answers based on provided content, improving trust and factual accuracy
R A G Capabilities
  • Vector databases: Integration with Pinecone, Weaviate, Qdrant, and other leading vector database solutions for domain-specific data handling
  • Chunking strategy: Semantic chunking breaks documents into meaningful sections by topic/intent rather than fixed-size pieces; chunk size depends on content type (paragraph-sized for FAQs, larger with overlap for narratives)
  • Retrieval methods: Advanced relevancy search with reranking to keep only most relevant context; optimization of retrieval components for high accuracy
  • Context window: Leverages 128k token context windows for large document processing and complex queries
  • Pipeline optimization: Complete RAG pipeline including chunking, embedding, vector search, reranking, and answer generation with citations
  • FRAG™ (Federated RAG) Architecture: Proprietary 3-layer framework specifically designed for hallucination mitigation in enterprise knowledge retrieval
  • Federation Layer: Constructs 360-degree enterprise context by unifying data across all 100+ connected sources simultaneously
  • Retrieval Layer: Filters responses using keyword matching, semantic similarity, and vector search for comprehensive result accuracy
  • Augmented Generation Layer: Produces responses using neural networks with temperature-controlled creativity balancing accuracy and natural language
  • Vector Search Integration: Semantic embedding-based retrieval combined with traditional keyword matching
  • Hybrid Search: Reciprocal rank fusion combines dense and sparse retrieval for best-of-both-worlds accuracy
  • Multi-Repository Context: Documentation, forums, LMS, CRM, support tickets unified for comprehensive answer grounding
  • SUVA "World's First Federated RAG Chatbot": Analyzes 20+ attributes (customer history, similar cases, past resolutions) across federated enterprise sources
  • Hallucination Mitigation: 3-layer FRAG architecture with sensitive data removal before LLM transmission and response analysis preventing leakage
  • User Feedback Loops: Continuous improvement through response validation and audit mechanisms
  • Fallback Generation: Maintains service during LLM downtime with alternative response mechanisms
  • Core architecture: GPT-4 combined with Retrieval-Augmented Generation (RAG) technology, outperforming OpenAI in RAG benchmarks RAG Performance
  • Anti-hallucination technology: Advanced mechanisms reduce hallucinations and ensure responses are grounded in provided content Benchmark Details
  • Automatic citations: Each response includes clickable citations pointing to original source documents for transparency and verification
  • Optimized pipeline: Efficient vector search, smart chunking, and caching for sub-second reply times
  • Scalability: Maintains speed and accuracy for massive knowledge bases with tens of millions of words
  • Context-aware conversations: Multi-turn conversations with persistent history and comprehensive conversation management
  • Source verification: Always cites sources so users can verify facts on the spot
Use Cases
  • Primary industries: E-commerce (product recommendations, customer support), healthcare (patient interactions, diagnostics), finance (fraud detection, automated reporting, compliance monitoring), manufacturing & logistics (production optimization, supply chains)
  • Enterprise applications: Custom ETL pipelines for proprietary systems, internal wiki integration, SharePoint connectors, multi-step reasoning agents, complex multi-agent systems
  • Ideal team sizes: Large enterprises with dedicated development teams; projects typically involve teams of 1-15 Azumo members working alongside client teams
  • Common implementations: Legacy system modernization, SQL Server to Azure migrations, health screening platforms, real-time AI agent assistance with CRM system integration and automated reporting
  • Deployment timeline: 12-18 month pilot phases common before company-wide rollout; implementations take longer than SaaS solutions but deliver mission-critical custom capabilities
  • Enterprise Customer Support: SUVA virtual assistant deflects support tickets with federated knowledge across all enterprise systems (99.7% cost savings at Accela)
  • Salesforce Service Cloud Enhancement: Native Service Console and Communities integration for unified knowledge search within Salesforce workflows
  • Multi-System Knowledge Unification: Consolidate fragmented knowledge across 100+ systems (CRM, LMS, forums, documentation, SharePoint, etc.)
  • Employee Self-Service: Internal help desks and HR portals with federated search across all internal knowledge sources
  • Customer Community Portals: Self-service communities with SearchUnifyGPT™ answers and traditional search results side-by-side
  • Training & LMS Search: Unified search across Docebo, Absorb LMS, YouTube transcripts, and documentation for training content discovery
  • Contact Center Optimization: Agent Helper provides real-time knowledge suggestions during live support interactions to improve resolution times
  • Case Deflection: 98% self-service resolution (Cornerstone OnDemand) reducing support ticket volume and operational costs
  • Customer support automation: AI assistants handling common queries, reducing support ticket volume, providing 24/7 instant responses with source citations
  • Internal knowledge management: Employee self-service for HR policies, technical documentation, onboarding materials, company procedures across 1,400+ file formats
  • Sales enablement: Product information chatbots, lead qualification, customer education with white-labeled widgets on websites and apps
  • Documentation assistance: Technical docs, help centers, FAQs with automatic website crawling and sitemap indexing
  • Educational platforms: Course materials, research assistance, student support with multimedia content (YouTube transcriptions, podcasts)
  • Healthcare information: Patient education, medical knowledge bases (SOC 2 Type II compliant for sensitive data)
  • Financial services: Product guides, compliance documentation, customer education with GDPR compliance
  • E-commerce: Product recommendations, order assistance, customer inquiries with API integration to 5,000+ apps via Zapier
  • SaaS onboarding: User guides, feature explanations, troubleshooting with multi-agent support for different teams
Security & Compliance
  • Certifications: HIPAA with Business Associate Agreement (BAA) capability, FINRA compliance for financial services, GDPR compliance for EU data protection
  • Deployment options: On-premise or VPC deployments for full data sovereignty and control; cloud-agnostic architecture
  • Encryption: Enterprise-grade encryption at rest and in transit; granular access controls and role-based permissions
  • Data retention: Custom data retention policies tailored to industry requirements and compliance mandates
  • Monitoring: Comprehensive logging and monitoring tied to client monitoring stacks (Splunk, CloudWatch, etc.) for real-time alerts and KPI-driven analytics
  • Vulnerability management: Continuous security scanning and threat detection for production systems
  • SOC Certifications: SOC 1 Type 2, SOC 2 Type 2, SOC 3 from parent company Grazitti Interactive
  • ISO 27001:2013: Information Security Management System compliance for enterprise data protection
  • ISO 27701:2019: Privacy Information Management System certification for global privacy requirements
  • HIPAA Compliant: Healthcare data protection requirements met for medical organizations
  • GDPR Compliant: Acts as data processor with EU data protection compliance and Standard Contractual Clauses
  • Single-Tenant Architecture: Customer data isolation preventing cross-tenant information leakage
  • AES-256 Encryption: Data at rest protection with industry-standard encryption
  • TLS 1.3 in Transit: Latest transport layer security for data transmission
  • SSO Integration: SAML 2.0 with Okta, Azure AD, OneLogin, CyberArk, Google Workspace for centralized identity management
  • FRAG Security: Sensitive data removal before third-party LLM transmission, response analysis preventing leakage, zero-retention policies for LLM interactions
  • Detailed Audit Trails: Prompts and responses logged for compliance with 30-day retention and CSV export
  • RBAC: Super Admin, Admin, Moderator roles with configurable permissions and activity tracking
  • Encryption: SSL/TLS for data in transit, 256-bit AES encryption for data at rest
  • SOC 2 Type II certification: Industry-leading security standards with regular third-party audits Security Certifications
  • GDPR compliance: Full compliance with European data protection regulations, ensuring data privacy and user rights
  • Access controls: Role-based access control (RBAC), two-factor authentication (2FA), SSO integration for enterprise security
  • Data isolation: Customer data stays isolated and private - platform never trains on user data
  • Domain allowlisting: Ensures chatbot appears only on approved sites for security and brand protection
  • Secure deployments: ChatGPT Plugin support for private use cases with controlled access
Pricing & Plans
  • Pricing model: Bespoke project-based pricing with costs scaling by scope, complexity, and timeline; higher upfront investment than SaaS subscriptions
  • Minimum project size: $10,000+ minimum engagement; average hourly rate $25-49/hour
  • Project cost range: $4,200 to over $70,000 depending on complexity and requirements
  • Billing structure: Week-by-week exploratory pricing available for flexibility; custom enterprise agreements for long-term partnerships (average 3.2+ years)
  • Team composition: Clients work with teams of 1-15 members ensuring quality service and timely delivery
  • Value proposition: Full code ownership without recurring subscription costs; long-term investment for organizations with unique, complex requirements
  • No Public Pricing: Website requires custom enterprise quotes - transparency gap vs competitors with published tiers
  • AWS Marketplace Pricing (Revealed): Up to 100K searches/month at $0.025/request, up to 200K at $0.015/request, up to 300K at $0.01/request
  • Unlimited Content Sources: Flat subscription pricing with no per-connector fees for 100+ pre-built integrations
  • Free Trials: Available without credit card requirement for evaluation and proof-of-concept
  • Annual Price Escalation: User reviews note "guaranteed price increase every year" - budget unpredictability concern
  • 7-14 Day Deployment: Using pre-built connectors for rapid implementation timeframe
  • Multi-Geographic AWS: Automatic backups across regions for data redundancy and disaster recovery
  • Enterprise Consulting: Assess, Advise, Engage packages for implementation support and best practices guidance
  • Scalability: Platform scales from small teams to large organizations without architectural changes
  • Standard Plan: $99/month or $89/month annual - 10 custom chatbots, 5,000 items per chatbot, 60 million words per bot, basic helpdesk support, standard security View Pricing
  • Premium Plan: $499/month or $449/month annual - 100 custom chatbots, 20,000 items per chatbot, 300 million words per bot, advanced support, enhanced security, additional customization
  • Enterprise Plan: Custom pricing - Comprehensive AI solutions, highest security and compliance, dedicated account managers, custom SSO, token authentication, priority support with faster SLAs Enterprise Solutions
  • 7-Day Free Trial: Full access to Standard features without charges - available to all users
  • Annual billing discount: Save 10% by paying upfront annually ($89/mo Standard, $449/mo Premium)
  • Flat monthly rates: No per-query charges, no hidden costs for API access or white-labeling (included in all plans)
  • Managed infrastructure: Auto-scaling cloud infrastructure included - no additional hosting or scaling fees
Support & Documentation
  • Support model: White-glove support with dedicated account manager and direct access to development team during and after deployment
  • Project management: Weekly meetings, backlog system, continuous engagement throughout project lifecycle and post-delivery assistance beyond original scope
  • Documentation: Custom documentation delivered with code including endpoint design, architecture diagrams, and implementation guides
  • Training: In-person training and knowledge transfer sessions with client teams; hands-over clear docs and code reviews on delivery
  • Response times: Direct communication with dedicated team; no formal SLAs but clients report high responsiveness and transparency
  • Community: No public community forum; support delivered through professional services engagement model
  • SearchUnify Academy: Free self-paced training with certifications covering cognitive search fundamentals, search tuning, content source configuration, platform administration
  • Swagger Documentation: Per-instance API documentation with curl examples and authentication guides at each deployment
  • Three Official SDKs: JavaScript/Node.js (su-sdk on NPM), Python (searchunify on PyPI), Java (Maven artifact) with comprehensive method coverage
  • MCP (Model Context Protocol) Support: su-mcp library for Claude Desktop and similar LLM tooling integration
  • Community Forum: User forum and knowledge base access for peer support and best practices sharing
  • Enterprise Support Channels: Phone, email, chat support for enterprise customers with SLA guarantees
  • Implementation Consulting: Assess, Advise, Engage packages for deployment assistance and optimization
  • Dedicated Account Management: Enterprise tier with assigned account managers and quarterly business reviews
  • 97-98% G2 Satisfaction: "Ease of Doing Business With" rating from customer reviews indicating strong relationship management
  • Guided Workflows: Contextual help suggestions for admin onboarding and platform navigation
  • Documentation hub: Rich docs, tutorials, cookbooks, FAQs, API references for rapid onboarding Developer Docs
  • Email and in-app support: Quick support via email and in-app chat for all users
  • Premium support: Premium and Enterprise plans include dedicated account managers and faster SLAs
  • Code samples: Cookbooks, step-by-step guides, and examples for every skill level API Documentation
  • Open-source resources: Python SDK (customgpt-client), Postman collections, GitHub integrations Open-Source SDK
  • Active community: User community plus 5,000+ app integrations through Zapier ecosystem
  • Regular updates: Platform stays current with ongoing GPT and retrieval improvements automatically
Limitations & Considerations
  • Higher initial investment: Project-based pricing ($10,000+ minimum) significantly higher than SaaS alternatives; not suitable for small businesses or startups with limited budgets
  • Longer implementation timeline: Expect 12-18 month pilot phases before enterprise-wide rollout; implementations take weeks to months vs. hours for self-service platforms
  • Requires technical resources: Organizations need internal development teams to maintain and extend custom solutions post-delivery; not a turnkey solution
  • Services-driven approach: Model selection, configuration, and customization determined by Azumo team vs. self-service dashboard controls
  • Learning curve: Custom systems require significant onboarding and training for client teams to operate and maintain effectively
  • Not ideal for: Simple use cases that can be solved with off-the-shelf tools, organizations seeking rapid deployment without development resources, budget-constrained small businesses
  • No Public Pricing Transparency: Requires sales engagement for quotes - budget planning difficulty vs published pricing tiers
  • Guaranteed Annual Price Increases: User reviews note year-over-year price escalation clauses - long-term budget unpredictability
  • No Consumer Messaging Platforms: Missing WhatsApp, Telegram, Facebook Messenger native integrations - enterprise support channels only
  • No Zapier Integration: Significant gap for no-code workflow automation - competitors offer 7,000-8,000+ app connections
  • Cloud-Only Deployment: No on-premise or air-gapped deployment options - may disqualify certain regulated industries
  • No Automatic Model Routing: Manual LLM configuration required vs intelligent query-based routing in competitors
  • 12MB Document Size Limit: Upper limit per document field may constrain large PDF processing vs unlimited competitors
  • No Notion Integration: Notable absence from cloud storage connectors vs competitors supporting Notion knowledge bases
  • Rate Limits Not Public: Specific API rate limits require community documentation access - transparency gap
  • No API Versioning Policy: Undocumented deprecation policy - potential breaking change risk for integrations
  • Limited API Cookbook Examples: Basic code samples but not comprehensive practical examples vs competitors with extensive libraries
  • Managed service approach: Less control over underlying RAG pipeline configuration compared to build-your-own solutions like LangChain
  • Vendor lock-in: Proprietary platform - migration to alternative RAG solutions requires rebuilding knowledge bases
  • Model selection: Limited to OpenAI (GPT-5.1 and 4 series) and Anthropic (Claude, opus and sonnet 4.5) - no support for other LLM providers (Cohere, AI21, open-source models)
  • Pricing at scale: Flat-rate pricing may become expensive for very high-volume use cases (millions of queries/month) compared to pay-per-use models
  • Customization limits: While highly configurable, some advanced RAG techniques (custom reranking, hybrid search strategies) may not be exposed
  • Language support: Supports 90+ languages but performance may vary for less common languages or specialized domains
  • Real-time data: Knowledge bases require re-indexing for updates - not ideal for real-time data requirements (stock prices, live inventory)
  • Enterprise features: Some advanced features (custom SSO, token authentication) only available on Enterprise plan with custom pricing
Federated R A G ( F R A G™) Architecture ( Core Differentiator)
N/A
  • Proprietary 3-Layer Framework: Specifically designed for hallucination mitigation in enterprise knowledge retrieval
  • Federation Layer: Constructs 360-degree enterprise context by unifying data across all 100+ connected sources simultaneously
  • Retrieval Layer: Filters responses using keyword matching, semantic similarity, and vector search for comprehensive result accuracy
  • Augmented Generation Layer: Produces responses using neural networks with temperature-controlled creativity balancing accuracy and natural language
  • Vector Search Integration: Semantic embedding-based retrieval combined with traditional keyword matching for best-of-both-worlds accuracy
  • Prompt Optimization: Local retrieval enhances prompts with relevant context from federated sources before LLM submission
  • Multi-Repository Context: Documentation, forums, LMS, CRM, support tickets unified for comprehensive answer grounding
  • User Feedback Loops: Continuous improvement through response validation and audit mechanisms
  • Fallback Generation: Maintains service during LLM downtime with alternative response mechanisms
  • SUVA "World's First Federated RAG Chatbot": Analyzes 20+ attributes (customer history, similar cases, past resolutions) across federated enterprise sources
  • Competitive Advantage: Most RAG platforms focus on single-source or simple multi-source retrieval - FRAG™ explicitly designed for complex enterprise federation
N/A
100+ Pre- Built Connectors ( Differentiator)
N/A
  • Dramatically Reduced Integration Effort: Out-of-box connectors vs custom development required by many RAG platforms
  • CRM/Support Systems: Salesforce, ServiceNow, Zendesk, Dynamics 365, Help Scout with bi-directional sync
  • Collaboration Platforms: Slack, MS Teams, Confluence, Jira for internal knowledge aggregation
  • Cloud Storage: Google Drive, SharePoint, Dropbox, Box, OneDrive, Azure Blob Storage
  • CMS Platforms: Adobe Experience Manager, MindTouch, MadCap Flare, Joomla, WordPress
  • LMS Systems: Docebo, Absorb LMS, LearnUpon, Saba Cloud for training content unification
  • Video Platforms: YouTube, Vimeo, Wistia, Vidyard with transcript extraction
  • Vector Databases: Pinecone, Qdrant, MongoDB Atlas, Milvus for advanced RAG architectures
  • Universal Content API: Custom connector development framework for unsupported platforms
  • 7-14 Day Deployment: Pre-built connectors enable rapid implementation vs months of custom integration development
  • Maintenance Burden Shift: SearchUnify maintains connector compatibility vs customer responsibility for custom integrations
N/A
Salesforce Summit Partner Integration ( Differentiator)
N/A
  • Summit Partner Status: Highest Salesforce partnership tier indicating deep technical integration and strategic relationship
  • Native Service Console Client: Embedded search within Salesforce agent workspace with full context awareness
  • Native Communities Client: Customer-facing portal search integrated seamlessly into Salesforce Communities/Experience Cloud
  • Drag-and-Drop Components: Visual Salesforce Console customization without coding for search placement and configuration
  • AppExchange Availability: Official Salesforce marketplace listing with customer reviews and streamlined deployment
  • Salesforce Case Creation: SUVA chatbot creates support cases directly in Salesforce with full conversation history attachment
  • Bi-Directional Data Flow: Search results link to Salesforce records, updates sync back to SearchUnify knowledge base
  • Analytics Integration: Case deflection tracking tied to Salesforce case creation metrics for ROI measurement
  • Competitive Advantage: Most RAG platforms offer basic Salesforce API integration - SearchUnify provides native UX-level integration as Summit Partner
N/A
You Tube Transcript- Based Search ( Differentiator)
N/A
  • Channel, Playlist, Video-Level Indexing: Comprehensive YouTube content ingestion at multiple organizational levels
  • Caption/Subtitle Extraction: Automatic transcript extraction from YouTube videos without manual downloads
  • Timestamped Search Results: Queries return exact audio segments with timestamps linking to relevant video moments
  • Training Video Search: Enables precise location of procedures, explanations, demonstrations within hours of video content
  • LMS Integration: Combined with Docebo, Absorb LMS, LearnUpon, Saba Cloud for unified training content search across video and documents
  • Rare Capability: Most RAG platforms require manual transcript uploads or external transcription services - SearchUnify handles end-to-end YouTube workflow
  • Use Case Strength: Organizations with extensive video training libraries (product demos, customer education, employee onboarding)
N/A
Multi- Lingual Support
N/A
  • SUVA 35+ Languages: Native support for Arabic, German, French, Mandarin Chinese with extended configuration
  • Translation CSV Configuration: Extended language support including Bengali, Bulgarian, Catalan, Croatian, Czech, Danish, Dutch, Finnish, Greek, Hebrew, Hindi, Hungarian, Indonesian, Italian, Japanese, Korean, Latvian, Lithuanian, Malay, Norwegian, Polish, Portuguese, Romanian, Russian, Serbian, Slovak, Slovenian, Swedish, Thai, Turkish, Ukrainian, Vietnamese
  • Multilingual NLP: Synonym, acronym, keyword configuration per language via NLP Manager
  • Cross-Language Search: Federated retrieval capabilities across language boundaries
  • Global Enterprise Support: Designed for multinational organizations with diverse language requirements
N/A
Deployment & Infrastructure
N/A
  • Cloud-Only SaaS: Hosted on AWS infrastructure with multi-geographic automatic backups
  • Single-Tenant Architecture: Customer data isolation preventing cross-tenant information leakage
  • Multi-Geographic AWS: Redundant backups across regions for data protection and disaster recovery
  • Native Widget Deployment: Salesforce Service Console/Communities, ServiceNow, Zendesk Support/Help Center, Khoros Aurora/Classic, Slack
  • JavaScript Widget: Embeddable search and chat widgets for custom web deployments
  • API-Based Deployment: RESTful endpoints with OAuth 2.0 for custom application integration
  • Marketplace Availability: Salesforce AppExchange, ServiceNow Store, Microsoft AppSource for streamlined procurement
  • 7-14 Day Deployment: Using pre-built connectors for rapid implementation timeframes
  • CRITICAL: NO On-Premise Option: Cloud-only deployment may disqualify air-gapped enterprise requirements
  • CRITICAL: NO Hybrid Deployment: Cannot combine cloud processing with on-premise data storage
N/A
Customer Base & Case Studies
N/A
  • Accela: 99.7% support cost savings with SUVA chatbot deflecting cases and providing instant answers
  • Cornerstone OnDemand: 98% self-service resolution rate using SearchUnify federated search across LMS and support content
  • Syntellis: 263% self-service success improvement consolidating knowledge sources with FRAG™ architecture
  • Enterprise Customer Base: Large organizations across healthcare, finance, technology, education sectors
  • Salesforce-Centric Orgs: Summit Partner status attracts Salesforce Service Cloud customers seeking deep integration
  • Parent Company Scale: Grazitti Interactive 1,000+ employees, founded 2008, bootstrapped and profitable
  • Market Recognition: G2 Leader 21 consecutive quarters, IDC MarketScape Major Player, Forrester Strong Performer, Info-Tech Gold Medalist
  • 97-98% G2 Satisfaction: "Ease of Doing Business With" rating from customer reviews indicates strong relationship management
N/A

Ready to experience the CustomGPT difference?

Start Free Trial →

Final Thoughts

Final Verdict: Azumo vs SearchUnify

After analyzing features, pricing, performance, and user feedback, both Azumo and SearchUnify are capable platforms that serve different market segments and use cases effectively.

When to Choose Azumo

  • You value highly skilled nearshore developers in same timezone
  • Extensive AI/ML expertise since 2016
  • Flexible engagement models (staff aug or project-based)

Best For: Highly skilled nearshore developers in same timezone

When to Choose SearchUnify

  • You value g2 leader for 21 consecutive quarters (5+ years) in enterprise search - exceptional market validation vs newer rag startups
  • Proprietary FRAG™ architecture specifically designed for hallucination mitigation with 3-layer federation, retrieval, augmented generation
  • 100+ pre-built connectors dramatically reduce integration effort - Google Drive, Salesforce, ServiceNow, Zendesk, Slack, MS Teams, YouTube, Adobe AEM

Best For: G2 Leader for 21 consecutive quarters (5+ years) in Enterprise Search - exceptional market validation vs newer RAG startups

Migration & Switching Considerations

Switching between Azumo and SearchUnify requires careful planning. Consider data export capabilities, API compatibility, and integration complexity. Both platforms offer migration support, but expect 2-4 weeks for complete transition including testing and team training.

Pricing Comparison Summary

Azumo starts at $100000/month, while SearchUnify begins at custom pricing. Total cost of ownership should factor in implementation time, training requirements, API usage fees, and ongoing support. Enterprise deployments typically see annual costs ranging from $10,000 to $500,000+ depending on scale and requirements.

Our Recommendation Process

  1. Start with a free trial - Both platforms offer trial periods to test with your actual data
  2. Define success metrics - Response accuracy, latency, user satisfaction, cost per query
  3. Test with real use cases - Don't rely on generic demos; use your production data
  4. Evaluate total cost - Factor in implementation time, training, and ongoing maintenance
  5. Check vendor stability - Review roadmap transparency, update frequency, and support quality

For most organizations, the decision between Azumo and SearchUnify comes down to specific requirements rather than overall superiority. Evaluate both platforms with your actual data during trial periods, focusing on accuracy, latency, ease of integration, and total cost of ownership.

📚 Next Steps

Ready to make your decision? We recommend starting with a hands-on evaluation of both platforms using your specific use case and data.

  • Review: Check the detailed feature comparison table above
  • Test: Sign up for free trials and test with real queries
  • Calculate: Estimate your monthly costs based on expected usage
  • Decide: Choose the platform that best aligns with your requirements

Last updated: December 10, 2025 | This comparison is regularly reviewed and updated to reflect the latest platform capabilities, pricing, and user feedback.

Ready to Get Started with CustomGPT?

Join thousands of businesses that trust CustomGPT for their AI needs. Choose the path that works best for you.

Why Choose CustomGPT?

97% Accuracy

Industry-leading benchmarks

5-Min Setup

Get started instantly

24/7 Support

Expert help when you need it

Enterprise Ready

Scale with confidence

Trusted by leading companies worldwide

Fortune 500Fortune 500Fortune 500Fortune 500Fortune 500Fortune 500

CustomGPT

The most accurate RAG-as-a-Service API. Deliver production-ready reliable RAG applications faster. Benchmarked #1 in accuracy and hallucinations for fully managed RAG-as-a-Service API.

Get in touch
Contact Us

Join the Discussion

Loading comments...

Priyansh Khodiyar's avatar

Priyansh Khodiyar

DevRel at CustomGPT.ai. Passionate about AI and its applications. Here to help you navigate the world of AI tools and make informed decisions for your business.

Watch: Understanding AI Tool Comparisons