Deepset vs Yellow.ai

Make an informed decision with our comprehensive comparison. Discover which RAG solution perfectly fits your needs.

More about Yellow.aiMore about DeepsetGet Started Today
Priyansh Khodiyar's avatar
Priyansh KhodiyarDevRel at CustomGPT.ai

Fact checked and reviewed by Bill Cava

Published: 01.04.2025Updated: 25.04.2025

In this comprehensive guide, we compare Deepset and Yellow.ai across various parameters including features, pricing, performance, and customer support to help you make the best decision for your business needs.

Overview

When choosing between Deepset and Yellow.ai, understanding their unique strengths and architectural differences is crucial for making an informed decision. Both platforms serve the RAG (Retrieval-Augmented Generation) space but cater to different use cases and organizational needs.

Quick Decision Guide

  • Choose Deepset if: you value mature open-source framework (since 2020)
  • Choose Yellow.ai if: you value genuinely comprehensive 35+ channel coverage: whatsapp bsp, messenger, instagram, telegram, slack, teams, voice, sms

About Deepset

Deepset Landing Page Screenshot

Deepset is open-source framework and enterprise platform for llm orchestration. Deepset is the creator of Haystack, the leading open-source framework for building production-ready LLM applications, and offers an enterprise AI platform for developing and deploying custom AI agents and applications. Founded in 2018, headquartered in Berlin, Germany, the platform has established itself as a reliable solution in the RAG space.

Overall Rating
83/100
Starting Price
Custom

About Yellow.ai

Yellow.ai Landing Page Screenshot

Yellow.ai is enterprise conversational ai platform with multi-llm orchestration. Enterprise conversational AI platform with embedded RAG capabilities processing 16 billion+ conversations annually. Multi-LLM orchestration across 35+ channels and 135+ languages with proprietary YellowG LLM claiming <1% hallucination rates. Founded in 2016, headquartered in San Mateo, CA, USA / Bengaluru, India, the platform has established itself as a reliable solution in the RAG space.

Overall Rating
85/100
Starting Price
Custom

Key Differences at a Glance

In terms of user ratings, both platforms score similarly in overall satisfaction. From a cost perspective, pricing is comparable. The platforms also differ in their primary focus: AI Development Platform versus Conversational AI. These differences make each platform better suited for specific use cases and organizational requirements.

⚠️ What This Comparison Covers

We'll analyze features, pricing, performance benchmarks, security compliance, integration capabilities, and real-world use cases to help you determine which platform best fits your organization's needs. All data is independently verified from official documentation and third-party review platforms.

Detailed Feature Comparison

logo of deepset
Deepset
logo of yellow
Yellow.ai
logo of customGPT logo
CustomGPTRECOMMENDED
Data Ingestion & Knowledge Sources
  • Flexible ingestion – Process any file type with connectors and Unstructured library
  • Vector store options – OpenSearch, Pinecone, Weaviate, Snowflake support Learn more
  • ⚠️ Hands-on setup required for domain-specific pipeline customization
  • DocCog Engine – 75-85% accuracy with T5 model fine-tuned on SQuAD/TriviaQA
  • Formats – PDF, DOCX, DOC, PPTX, PPT, TXT via platform UI only
  • Enterprise integrations – Salesforce, ServiceNow, Confluence, SharePoint, AWS S3
  • Auto-sync – Hourly, daily, weekly configurable intervals
  • ⚠️ No cloud storage – No Google Drive, Dropbox, or Notion support
  • ⚠️ No API upload – Document management via UI only
  • 1,400+ file formats – PDF, DOCX, Excel, PowerPoint, Markdown, HTML + auto-extraction from ZIP/RAR/7Z archives
  • Website crawling – Sitemap indexing with configurable depth for help docs, FAQs, and public content
  • Multimedia transcription – AI Vision, OCR, YouTube/Vimeo/podcast speech-to-text built-in
  • Cloud integrations – Google Drive, SharePoint, OneDrive, Dropbox, Notion with auto-sync
  • Knowledge platforms – Zendesk, Freshdesk, HubSpot, Confluence, Shopify connectors
  • Massive scale – 60M words (Standard) / 300M words (Premium) per bot with no performance degradation
Integrations & Channels
  • API-first design – REST endpoints and Haystack SDK for custom app integration
  • Shareable prototypes – Quick demos available See feature
  • ⚠️ Production channels (Slack, web chat) require custom code development
  • 35+ channels – WhatsApp (BSP), Messenger, Instagram, Telegram, Slack, Teams, Line
  • Voice channels – IVR, Google Assistant, Amazon Alexa, telephony
  • Enterprise systems – Salesforce, ServiceNow, Confluence, SharePoint
  • Mobile SDKs – Android, iOS, React Native, Flutter, Cordova
  • ⚠️ No Python SDK – Major gap for backend developers
  • Website embedding – Lightweight JS widget or iframe with customizable positioning
  • CMS plugins – WordPress, WIX, Webflow, Framer, SquareSpace native support
  • 5,000+ app ecosystem – Zapier connects CRMs, marketing, e-commerce tools
  • MCP Server – Integrate with Claude Desktop, Cursor, ChatGPT, Windsurf
  • OpenAI SDK compatible – Drop-in replacement for OpenAI API endpoints
  • LiveChat + Slack – Native chat widgets with human handoff capabilities
Core Chatbot Features
  • Modular RAG pipelines – Retriever + reader + optional rerankers/multi-step logic
  • Advanced features – Multi-turn chat, source attribution, fine-grained retrieval Overview
  • ✅ Tool use and external API integration for rich agent behavior
  • Multi-turn conversations – Context across turns with intent detection
  • 150+ languages – Automatic detection with native processing
  • Human handoff – Full context transfer with SLA tracking
  • Voice AI – 50+ language support with sentiment analysis
  • 170+ integrations – Complex workflow automation
  • ✅ #1 accuracy – Median 5/5 in independent benchmarks, 10% lower hallucination than OpenAI
  • ✅ Source citations – Every response includes clickable links to original documents
  • ✅ 93% resolution rate – Handles queries autonomously, reducing human workload
  • ✅ 92 languages – Native multilingual support without per-language config
  • ✅ Lead capture – Built-in email collection, custom forms, real-time notifications
  • ✅ Human handoff – Escalation with full conversation context preserved
Customization & Branding
  • ⚠️ No drag-and-drop theming – requires custom front-end development for branded UI
  • ✅ Full freedom for visuals and conversational tone Custom components
  • Visual Studio – Drag-and-drop conversation flow builder
  • White-labeling – Custom branding on Enterprise plan
  • Agent personality – Configurable tone and response style
  • RBAC – Six permission levels for access control
  • Full white-labeling included – Colors, logos, CSS, custom domains at no extra cost
  • 2-minute setup – No-code wizard with drag-and-drop interface
  • Persona customization – Control AI personality, tone, response style via pre-prompts
  • Visual theme editor – Real-time preview of branding changes
  • Domain allowlisting – Restrict embedding to approved sites only
L L M Model Options
  • Model-agnostic – GPT-4, Llama 2, Claude, Cohere, 80+ providers supported
  • ✅ Switch models via Connections UI with few clicks View models
  • YellowG LLM – Proprietary with <1% hallucination claims, 0.6s response
  • Komodo-7B – Indonesia-focused with 11+ regional languages
  • T5 Fine-Tuned – SQuAD/TriviaQA for Q&A extraction
  • GPT-3/3.5 – Integration documented
  • ⚠️ GPT-4/Claude unclear – Not explicitly confirmed in docs
  • ⚠️ No manual selection – Dynamic routing handles automatically
  • GPT-5.1 models – Latest thinking models (Optimal & Smart variants)
  • GPT-4 series – GPT-4, GPT-4 Turbo, GPT-4o available
  • Claude 4.5 – Anthropic's Opus available for Enterprise
  • Auto model routing – Balances cost/performance automatically
  • Zero API key management – All models managed behind the scenes
Developer Experience ( A P I & S D Ks)
  • REST API + Haystack SDK – Build, run, and query pipelines with comprehensive tooling
  • ✅ Visual editor with drag-and-drop, export YAML for version control Studio overview
  • Platform-first – APIs supplementary, not primary access
  • Available via API – User management, event pushing, webhooks
  • Mobile SDKs – Well-documented Android, iOS, React Native, Flutter
  • ⚠️ NOT via API – Bot creation, document upload, RAG querying
  • ⚠️ No Python SDK – Only mobile SDKs available
  • REST API – Full-featured for agents, projects, data ingestion, chat queries
  • Python SDK – Open-source customgpt-client with full API coverage
  • Postman collections – Pre-built requests for rapid prototyping
  • Webhooks – Real-time event notifications for conversations and leads
  • OpenAI compatible – Use existing OpenAI SDK code with minimal changes
Performance & Accuracy
  • ✅ Multi-step retrieval, hybrid search, custom rerankers for max accuracy
  • ✅ Modular components optimize latency at scale Benchmark insights
  • YellowG claims – <1% hallucination vs GPT-3's 22.7%
  • 0.6s latency – Average response time claimed
  • DocCog accuracy – 75-85% depending on complexity
  • Scale validated – 16B+ conversations annually
  • ⚠️ No published benchmarks – No independent validation
  • Sub-second responses – Optimized RAG with vector search and multi-layer caching
  • Benchmark-proven – 13% higher accuracy, 34% faster than OpenAI Assistants API
  • Anti-hallucination tech – Responses grounded only in your provided content
  • OpenGraph citations – Rich visual cards with titles, descriptions, images
  • 99.9% uptime – Auto-scaling infrastructure handles traffic spikes
Customization & Flexibility ( Behavior & Knowledge)
  • ✅ Full control: multi-hop retrieval, custom logic, bespoke prompts available
  • ✅ Multiple datastores, role-based filters, external API integration Templates
  • Agent persona – Name, role, tone, communication style
  • Conversation rules – Custom behavior for specific situations
  • Multi-KB support – Role-based access, cross-KB search
  • ⚠️ No embedding control – Retrieval mechanisms not exposed
  • ⚠️ No programmatic API – UI-only knowledge management
  • Live content updates – Add/remove content with automatic re-indexing
  • System prompts – Shape agent behavior and voice through instructions
  • Multi-agent support – Different bots for different teams
  • Smart defaults – No ML expertise required for custom behavior
Pricing & Scalability
  • Free Studio – Development environment, then usage-based Enterprise plans at scale
  • ✅ Cloud, hybrid, or on-prem deployment options Pricing overview
  • Free tier – 1 bot, 2 channels, 100 MTUs (evaluation only)
  • Basic – ~$10,000/year for single use case
  • Standard – ~$25,000/year for up to 4 use cases
  • Enterprise – Custom with unlimited bots, on-premise options
  • ⚠️ 4-month implementation – Typical deployment timeline
  • Standard: $99/mo – 60M words, 10 bots
  • Premium: $449/mo – 300M words, 100 bots
  • Auto-scaling – Managed cloud scales with demand
  • Flat rates – No per-query charges
Security & Privacy
  • ✅ SOC 2 Type II, ISO 27001, GDPR, HIPAA enterprise compliance
  • ✅ Cloud, VPC, or on-prem data residency options Security compliance
N/A
  • SOC 2 Type II + GDPR – Third-party audited compliance
  • Encryption – 256-bit AES at rest, SSL/TLS in transit
  • Access controls – RBAC, 2FA, SSO, domain allowlisting
  • Data isolation – Never trains on your data
Observability & Monitoring
  • Studio dashboard – Latency, error rates, resource usage tracking available
  • ✅ Logs integrate with Prometheus, Splunk, and more Monitoring features
  • Analytics dashboard – Comprehensive conversation metrics
  • Deflection metrics – Automation success rates
  • Voice analytics – IVR and telephony tracking
  • 15-day audit logs – API activity retention
  • Real-time dashboard – Query volumes, token usage, response times
  • Customer Intelligence – User behavior patterns, popular queries, knowledge gaps
  • Conversation analytics – Full transcripts, resolution rates, common questions
  • Export capabilities – API export to BI tools and data warehouses
Support & Ecosystem
  • Community support – Haystack open-source community (Discord, GitHub, 14K+ stars) Insights
  • ✅ Wide ecosystem: vector DBs, model providers, ML tool integrations
  • Enterprise support – Paid tiers with dedicated assistance available
  • Multi-channel support – Email, chat, phone with tier-based access
  • Enterprise support – Dedicated CSMs, priority SLAs
  • Gartner recognition – Magic Quadrant 'Challenger' (2023/2025)
  • G2 ratings – 4.4/5 (106 reviews), 9.3 customization
  • ⚠️ Steep learning curve – "Rubik's cube blindfolded" G2 review
  • Comprehensive docs – Tutorials, cookbooks, API references
  • Email + in-app support – Under 24hr response time
  • Premium support – Dedicated account managers for Premium/Enterprise
  • Open-source SDK – Python SDK, Postman, GitHub examples
  • 5,000+ Zapier apps – CRMs, e-commerce, marketing integrations
Additional Considerations
  • ✅ Ideal for heavily customized, domain-specific RAG solutions with full control
  • ⚠️ Steeper learning curve and more dev effort required Details
  • Platform type – Enterprise CX platform with embedded RAG, NOT RaaS
  • ✅ 35+ channels – Exceptional omnichannel with 135+ languages
  • ✅ Compliance breadth – SOC 2, ISO, HIPAA, GDPR, PCI DSS, FedRAMP
  • ⚠️ Not for developers – No RAG API, Python SDK, or programmatic control
  • ⚠️ High entry barrier – $10K-$25K annual with 4-month implementation
  • Best for – Enterprises needing omnichannel CX automation at scale
  • Time-to-value – 2-minute deployment vs weeks with DIY
  • Always current – Auto-updates to latest GPT models
  • Proven scale – 6,000+ organizations, millions of queries
  • Multi-LLM – OpenAI + Claude reduces vendor lock-in
No- Code Interface & Usability
  • Low-code Studio – Drag-and-drop interface aimed at developers and ML engineers
  • ⚠️ Non-tech users need help; production UIs require custom development
  • Visual Studio – Drag-and-drop flow builder
  • Dynamic AI Agent – Zero-training deployment
  • Pre-built templates – Industry-specific scenarios
  • ⚠️ Reality check – G2 reviews cite "steep learning curve"
  • ⚠️ Developer effort – Required for journey updates despite no-code claims
  • 2-minute deployment – Fastest time-to-value in the industry
  • Wizard interface – Step-by-step with visual previews
  • Drag-and-drop – Upload files, paste URLs, connect cloud storage
  • In-browser testing – Test before deploying to production
  • Zero learning curve – Productive on day one
Competitive Positioning
  • Market position – Developer-first RAG framework with enterprise cloud offering for custom solutions
  • Target customers – ML engineers, dev teams needing deep RAG customization and portability
  • Key competitors – LangChain/LangSmith, Contextual.ai, Dataworkz, Vectara.ai, Pinecone/Weaviate implementations
  • Advantages – Open-source Haystack, model-agnostic, visual editor, modular components, wide ecosystem, compliance
  • Pricing advantage – Free Studio, usage-based Enterprise; no vendor lock-in via open-source
  • Use case fit – Customized domain-specific RAG, complex workflows, developer-friendly APIs with portability
  • 35+ channel coverage – Unmatched omnichannel with WhatsApp BSP
  • Compliance leadership – SOC 2, ISO, HIPAA, GDPR, PCI DSS, FedRAMP
  • Gartner validated – Magic Quadrant Challenger status
  • ⚠️ Not RAG-as-a-Service – Embedded RAG, closed API
  • ⚠️ High entry barrier – $10K+ annual minimum
  • Market position – Leading RAG platform balancing enterprise accuracy with no-code usability. Trusted by 6,000+ orgs including Adobe, MIT, Dropbox.
  • Key differentiators – #1 benchmarked accuracy • 1,400+ formats • Full white-labeling included • Flat-rate pricing
  • vs OpenAI – 10% lower hallucination, 13% higher accuracy, 34% faster
  • vs Botsonic/Chatbase – More file formats, source citations, no hidden costs
  • vs LangChain – Production-ready in 2 min vs weeks of development
A I Models
  • Model-agnostic – GPT-4, Claude, Llama 2, Cohere, 80+ providers via unified interface
  • ✅ Switch models via Connections UI without code changes
  • Embeddings – OpenAI, Cohere, Sentence Transformers, custom models supported
  • ✅ Multiple LLMs per pipeline for different components (retrieval vs generation)
  • Fine-tuning – Train on proprietary data for domain-specific accuracy
  • YellowG LLM – Proprietary with <1% hallucination claims
  • Komodo-7B – 11+ Indonesian language variants
  • Orchestrator LLM – Context switching, multi-intent detection
  • T5 Fine-Tuned – DocCog Q&A extraction
  • ⚠️ Limited flexibility – No manual model selection
  • OpenAI – GPT-5.1 (Optimal/Smart), GPT-4 series
  • Anthropic – Claude 4.5 Opus/Sonnet (Enterprise)
  • Auto-routing – Intelligent model selection for cost/performance
  • Managed – No API keys or fine-tuning required
R A G Capabilities
  • ✅ Multi-step retrieval, hybrid search (semantic + keyword), custom rerankers for max accuracy
  • Modular design – Flexible retriever + reader + reranker for customized workflows
  • Multi-hop retrieval – Chain steps for complex queries requiring deep context
  • Vector DB flexibility – OpenSearch, Pinecone, Weaviate, Snowflake, Qdrant backends
  • ✅ Source attribution with citations, confidence scores; MTEB benchmark-proven performance
  • Haystack framework – Open-source foundation for full customization and portability
  • Agentic RAG – Multi-checkpoint validation with guardrails
  • DocCog – 75-85% accuracy for Q&A extraction
  • Hallucination prevention – Proprietary training approach
  • Knowledge sync – Configurable intervals for external sources
  • ⚠️ Closed architecture – No direct API or embedding access
  • GPT-4 + RAG – Outperforms OpenAI in independent benchmarks
  • Anti-hallucination – Responses grounded in your content only
  • Automatic citations – Clickable source links in every response
  • Sub-second latency – Optimized vector search and caching
  • Scale to 300M words – No performance degradation at scale
Use Cases
  • Domain-specific Q&A – Enterprise knowledge bases with specialized terminology and fine-tuned models
  • Research & analysis – Multi-hop retrieval for complex questions across large corpora
  • Technical documentation – Developer-focused RAG for code docs, API references, guides
  • Compliance & legal – HIPAA/GDPR systems for regulated industries with on-prem deployment
  • Custom AI agents – External API calls, tool use, multi-step reasoning capabilities
  • ✅ Enterprise search and future-proof AI with no vendor lock-in
  • Customer service – 90% automation across 35+ channels
  • Employee experience – IT support, HR FAQs, leave applications
  • E-commerce – Shopping assistance, order tracking, fraud detection
  • Regulated industries – Healthcare, financial services, government
  • Customer support – 24/7 AI handling common queries with citations
  • Internal knowledge – HR policies, onboarding, technical docs
  • Sales enablement – Product info, lead qualification, education
  • Documentation – Help centers, FAQs with auto-crawling
  • E-commerce – Product recommendations, order assistance
Security & Compliance
  • ✅ SOC 2 Type II, ISO 27001, GDPR, HIPAA certifications with annual audits
  • Flexible deployment – Cloud, hybrid, VPC, or on-premises for complete data control
  • Data residency – Choose storage location (US, EU, on-prem) for compliance
  • ✅ No model training on customer data; comprehensive audit trails
  • SOC 2 Type II – Independently audited
  • ISO certifications – 27001, 27018, 27701
  • HIPAA/GDPR/PCI DSS – Healthcare, privacy, payment compliance
  • FedRAMP – US government authorized
  • 6 data regions – US, EU, Singapore, India, Indonesia, UAE
  • SOC 2 Type II + GDPR – Regular third-party audits, full EU compliance
  • 256-bit AES encryption – Data at rest; SSL/TLS in transit
  • SSO + 2FA + RBAC – Enterprise access controls with role-based permissions
  • Data isolation – Never trains on customer data
  • Domain allowlisting – Restrict chatbot to approved domains
Pricing & Plans
  • Studio (Free) – Development environment with unlimited files for prototyping
  • Enterprise – Usage-based pricing (queries, documents, compute); no per-seat charges
  • Deployment tiers – Cloud (managed SaaS), hybrid, or on-prem with separate pricing
  • ✅ Professional services and custom development available; handles millions of documents
  • ✅ Haystack framework free forever; only pay for managed cloud services
N/A
  • Standard: $99/mo – 10 chatbots, 60M words, 5K items/bot
  • Premium: $449/mo – 100 chatbots, 300M words, 20K items/bot
  • Enterprise: Custom – SSO, dedicated support, custom SLAs
  • 7-day free trial – Full Standard access, no charges
  • Flat-rate pricing – No per-query charges, no hidden costs
Support & Documentation
  • Community – Active Discord, GitHub (14K+ stars) with responsive maintainers
  • Enterprise support – Email, Slack Connect, dedicated engineers for paid customers
  • ✅ Comprehensive docs at docs.cloud.deepset.ai with tutorials, API references, guides
  • Resources – YouTube tutorials, GitHub examples, starter templates for common use cases
  • ✅ Wide ecosystem: vector DB providers, model vendors, tool developers
  • Professional services – Custom development, architecture consulting, implementation support
N/A
  • Documentation hub – Docs, tutorials, API references
  • Support channels – Email, in-app chat, dedicated managers (Premium+)
  • Open-source – Python SDK, Postman, GitHub examples
  • Community – User community + 5,000 Zapier integrations
Limitations & Considerations
  • ⚠️ Steeper learning curve – Requires ML/engineering skills, not ideal for non-technical users
  • ⚠️ Custom UI required – No drag-and-drop widget; build production interfaces from scratch
  • ⚠️ Hands-on setup – More config effort vs plug-and-play SaaS platforms
  • ⚠️ Studio limitations – Visual editor still needs RAG understanding; DevOps work for production
  • ⚠️ Enterprise costs – Usage-based pricing expensive at high volumes without optimization
  • ⚠️ Best for technical teams – Not for business users seeking no-code solutions
  • ⚠️ NOT RAG-as-a-Service – Embedded RAG, cannot use as knowledge backend
  • ⚠️ No API-first development – Cannot create bots or upload docs via API
  • ⚠️ Missing developer tools – No Python SDK, no npm package, no OpenAPI spec
  • ⚠️ No cloud storage – No Google Drive, Dropbox, Notion integration
  • ⚠️ High entry barrier – $10K-$25K annual, 4-month implementation
  • Best for – Enterprise omnichannel CX; poor fit for RAG API developers
  • Managed service – Less control over RAG pipeline vs build-your-own
  • Model selection – OpenAI + Anthropic only; no Cohere, AI21, open-source
  • Real-time data – Requires re-indexing; not ideal for live inventory/prices
  • Enterprise features – Custom SSO only on Enterprise plan
Core Agent Features
  • AI Agents – LLM-powered agents with reasoning, reflection, tool use Guide
  • Spectrum approach – Balance structured workflows with autonomous capabilities Details
  • ✅ Planning mechanisms: chain-of-thought/tree-of-thought for multi-step reasoning
  • Dynamic routing – LLMs evaluate and choose tools, databases, actions based on context
  • ✅ Reflection & self-correction for improved accuracy and adaptive strategies
  • Agentic RAG – Build pipelines with graphs, multimodal capabilities RAG Guide
  • 16B+ conversations – Massive scale annually across enterprise deployments
  • 135+ languages – Including 11+ Indonesian variants (Komodo-7B)
  • Agentic RAG – Multi-checkpoint validation with guardrails
  • YellowG LLM – Claims <1% hallucination vs GPT-3's 22.7%
  • 0.6s response time – Optimized for conversational AI
  • Custom AI Agents – Autonomous GPT-4/Claude agents for business tasks
  • Multi-Agent Systems – Specialized agents for support, sales, knowledge
  • Memory & Context – Persistent conversation history across sessions
  • Tool Integration – Webhooks + 5,000 Zapier apps for automation
  • Continuous Learning – Auto re-indexing without manual retraining
R A G-as-a- Service Assessment
  • Platform Type – HYBRID: Open-source Haystack + enterprise Deepset Cloud for custom RAG solutions
  • Architecture – Modular pipelines (retriever + reader + reranker), full control over embeddings/vector DBs
  • Agentic capabilities – Autonomous agents with planning, routing, reflection Guide
  • Developer experience – REST API, Haystack SDK, visual Studio editor Studio
  • ⚠️ No-code limited – Studio drag-and-drop for developers, not non-tech users
  • Target market – ML engineers, dev teams needing deep customization and portability
  • ✅ RAG leadership: multi-step retrieval, hybrid search, model-agnostic (80+ providers), MTEB benchmarks Data
  • ✅ Enterprise ready: SOC 2, ISO 27001, GDPR, HIPAA; cloud/VPC/on-prem deployment
  • Use case fit – Custom domain RAG, complex workflows, developer APIs with portability
  • ✅ Open-source advantage: Haystack (14K+ stars) free; no vendor lock-in
  • ⚠️ NOT for: Non-tech teams, turnkey chatbots, pre-built widgets/Slack integrations
  • Competition – LangChain, Contextual.ai, Dataworkz; differentiated by open-source foundation
  • Platform type – Full-stack enterprise CX, NOT pure RAG-as-a-Service
  • Critical distinction – RAG embedded, not exposed as API
  • ⚠️ Cannot use as RAG backend – Queries must flow through platform
  • ⚠️ No RAG endpoints – No embedding access or vector store API
  • Comparison warning – vs CustomGPT is architecturally misleading
  • Platform type – TRUE RAG-AS-A-SERVICE with managed infrastructure
  • API-first – REST API, Python SDK, OpenAI compatibility, MCP Server
  • No-code option – 2-minute wizard deployment for non-developers
  • Hybrid positioning – Serves both dev teams (APIs) and business users (no-code)
  • Enterprise ready – SOC 2 Type II, GDPR, WCAG 2.0, flat-rate pricing

Ready to experience the CustomGPT difference?

Start Free Trial →

Final Thoughts

Final Verdict: Deepset vs Yellow.ai

After analyzing features, pricing, performance, and user feedback, both Deepset and Yellow.ai are capable platforms that serve different market segments and use cases effectively.

When to Choose Deepset

  • You value mature open-source framework (since 2020)
  • Production-ready from day one
  • Highly modular and customizable

Best For: Mature open-source framework (since 2020)

When to Choose Yellow.ai

  • You value genuinely comprehensive 35+ channel coverage: whatsapp bsp, messenger, instagram, telegram, slack, teams, voice, sms
  • Exceptional compliance credentials: SOC 2, ISO 27001/27018/27701, HIPAA, GDPR, PCI DSS, FedRAMP
  • Multi-region data centers (US, EU, Singapore, India, Indonesia, UAE) with customer-selected residency

Best For: Genuinely comprehensive 35+ channel coverage: WhatsApp BSP, Messenger, Instagram, Telegram, Slack, Teams, voice, SMS

Migration & Switching Considerations

Switching between Deepset and Yellow.ai requires careful planning. Consider data export capabilities, API compatibility, and integration complexity. Both platforms offer migration support, but expect 2-4 weeks for complete transition including testing and team training.

Pricing Comparison Summary

Deepset starts at custom pricing, while Yellow.ai begins at custom pricing. Total cost of ownership should factor in implementation time, training requirements, API usage fees, and ongoing support. Enterprise deployments typically see annual costs ranging from $10,000 to $500,000+ depending on scale and requirements.

Our Recommendation Process

  1. Start with a free trial - Both platforms offer trial periods to test with your actual data
  2. Define success metrics - Response accuracy, latency, user satisfaction, cost per query
  3. Test with real use cases - Don't rely on generic demos; use your production data
  4. Evaluate total cost - Factor in implementation time, training, and ongoing maintenance
  5. Check vendor stability - Review roadmap transparency, update frequency, and support quality

For most organizations, the decision between Deepset and Yellow.ai comes down to specific requirements rather than overall superiority. Evaluate both platforms with your actual data during trial periods, focusing on accuracy, latency, ease of integration, and total cost of ownership.

📚 Next Steps

Ready to make your decision? We recommend starting with a hands-on evaluation of both platforms using your specific use case and data.

  • • Review: Check the detailed feature comparison table above
  • • Test: Sign up for free trials and test with real queries
  • • Calculate: Estimate your monthly costs based on expected usage
  • • Decide: Choose the platform that best aligns with your requirements

Last updated: February 23, 2026 | This comparison is regularly reviewed and updated to reflect the latest platform capabilities, pricing, and user feedback.

See Also

Ready to Get Started with CustomGPT?

Join thousands of businesses that trust CustomGPT for their AI needs. Choose the path that works best for you.

Start Your Free Trial

Experience the full power of CustomGPT risk-free.

Get Started
RECOMMENDED

Request a Demo

See how CustomGPT can transform your business operations.

Get Started

Contact Sales

Get personalized guidance from our expert team.

Get Started

Why Choose CustomGPT?

97% Accuracy

Industry-leading benchmarks

5-Min Setup

Get started instantly

24/7 Support

Expert help when you need it

Enterprise Ready

Scale with confidence

Trusted by leading companies worldwide

Fortune 500Fortune 500Fortune 500Fortune 500Fortune 500Fortune 500

CustomGPT

The most accurate RAG-as-a-Service API. Deliver production-ready reliable RAG applications faster. Benchmarked #1 in accuracy and hallucinations for fully managed RAG-as-a-Service API.

Get API KeyDocumentationRead our benchmarks
Get in touch
Contact Us

Join the Discussion

Loading comments...

Priyansh Khodiyar's avatar

Priyansh Khodiyar

DevRel at CustomGPT.ai. Passionate about AI and its applications. Here to help you navigate the world of AI tools and make informed decisions for your business.

Watch: Understanding AI Tool Comparisons