Data Ingestion & Knowledge Sources
Document Formats – PDF, DOC, MD, TXT with automatic OCR parsingSpreadsheets – CSV, XLS, XLSX with header+row slicing methodologyCloud Integrations – Google Drive auto-sync, Notion, Microsoft Word scheduled updatesWebsite Crawling – Sitemap mode with scheduled refresh for automatic updatesAudio/Video – ASR services, YouTube transcript extraction via official toolsDatabase Support – MySQL, PostgreSQL, SQL Server, Oracle, MongoDB, Redis queries✅ Real-Time Activation – Knowledge effective immediately after saving without deployment delays
✅ Conversation-to-Knowledge – One-click training from logs with automatic Q&A pair generation
✅ Native Knowledge Base – Guru Cards with expert ownership and verification workflowsPre-Built Connectors – Google Drive, SharePoint, Confluence, Notion, Slack, DiscordAutomated Syncing – API/SDK, Zapier integrations for continuous updatesReal-Time Indexing – Updates immediately reflected in AI responsesEnterprise Scale – Handles millions of items across thousands of employees
1,400+ file formats – PDF, DOCX, Excel, PowerPoint, Markdown, HTML + auto-extraction from ZIP/RAR/7Z archivesWebsite crawling – Sitemap indexing with configurable depth for help docs, FAQs, and public contentMultimedia transcription – AI Vision, OCR, YouTube/Vimeo/podcast speech-to-text built-inCloud integrations – Google Drive, SharePoint, OneDrive, Dropbox, Notion with auto-syncKnowledge platforms – Zendesk, Freshdesk, HubSpot, Confluence, Shopify connectorsMassive scale – 60M words (Standard) / 300M words (Premium) per bot with no performance degradation
Messaging Platforms – WhatsApp (Meta+EngageLab), Telegram, Slack, Discord, Messenger, Instagram, Line, WeChat, DingTalkCustomer Service – Intercom, LiveChat, Zoho, Zendesk (Zapier), Sobot, SaleSmartly, LivedeskCRM Integration – Salesforce and HubSpot for lead capture with AI SDR capabilitiesAutomation – Zapier (1,500+ apps), n8n workflow support, Webhook V2Website Embedding – Bubble widget, iframe with user ID passthrough, full APIMobile Integration – iOS Swift and Android Java WebView bridges⚠️ Access Control – Domain whitelisting, configurable credit consumption limits per user
✅ Native Workplace Apps – Slack, Microsoft Teams, browser extension✅ AI Tool Integration – ChatGPT, Claude, GitHub Copilot via MCP ServerBusiness Apps – Salesforce, Zendesk, Zapier (1,000+ apps)Developer Access – REST API, Python SDK, webhooks⚠️ Internal Focus – Limited external channels like WhatsApp or Telegram
Website embedding – Lightweight JS widget or iframe with customizable positioningCMS plugins – WordPress, WIX, Webflow, Framer, SquareSpace native support5,000+ app ecosystem – Zapier connects CRMs, marketing, e-commerce toolsMCP Server – Integrate with Claude Desktop, Cursor, ChatGPT, WindsurfOpenAI SDK compatible – Drop-in replacement for OpenAI API endpointsLiveChat + Slack – Native chat widgets with human handoff capabilities
Three Agent Architectures – Agent (single LLM), Flow-Agent (visual orchestration), MultiAgent (collaborative roles)Multi-Lingual – 90+ languages with 24/7 multilingual supportRAG Grounding – Hybrid search (semantic+keyword) with Jina/BAAI re-ranking for hallucination preventionCitation Support – Source references with configurable relevance score thresholdsHuman Handoff – Intercom, LiveChat, Sobot, Zoho, Webhook triggers with automatic conversation summarization✅ Lead Capture – Salesforce/HubSpot integration claiming 300% lead growth
⚠️ Performance Claims – 95% autonomous resolution, 90% issue reduction (self-reported, no independent validation)
✅ Grounded Answers – All responses backed by verified knowledge with automatic citations✅ Permission-Aware – Answers tailored to user's role and access permissionsCustom Knowledge Agents – Specialized AI agents per team with role-specific insightsMulti-Lingual – Content in all languages, translation to 50+ (UI English-only)Analytics Dashboard – Usage stats, deflection rates, time saved, knowledge gaps
✅ #1 accuracy – Median 5/5 in independent benchmarks, 10% lower hallucination than OpenAI✅ Source citations – Every response includes clickable links to original documents✅ 93% resolution rate – Handles queries autonomously, reducing human workload✅ 92 languages – Native multilingual support without per-language config✅ Lead capture – Built-in email collection, custom forms, real-time notifications✅ Human handoff – Escalation with full conversation context preserved
Widget Customization – Custom nickname, theme color, bubble icon, position, sizeProactive Messaging – Configurable triggers with condition-based timing for automated engagementWhite-Labeling – Private deployment with independent brand logos and service domainsMulti-Agent Specialization – Create specialized AI roles with unique expertise and knowledge basesRegional Control – Data storage selection (Singapore default, Japan, Thailand)RBAC – Owner, manager, viewer roles with team seat management
Custom Agents – Unique name, avatar, scope per agent (IT, HR, Sales)Prompt Configuration – Custom instructions and system messages per agentNo-Code Setup – Guided workflows via dashboard menu⚠️ Limited White-Labeling – Guru branding present throughout platform
Full white-labeling included – Colors, logos, CSS, custom domains at no extra cost2-minute setup – No-code wizard with drag-and-drop interfacePersona customization – Control AI personality, tone, response style via pre-promptsVisual theme editor – Real-time preview of branding changesDomain allowlisting – Restrict embedding to approved sites only
OpenAI – GPT-5.1 (400k context), GPT-4.1 (1M context), GPT-4o, o3, o4-miniAnthropic – Claude 4.5 Opus/Sonnet/Haiku (200k), Claude 4.0 SonnetGoogle – Gemini 3.0 Pro, Gemini 2.5 Pro/FlashDeepSeek – V3, R1 reasoning model (claimed 87.5% AIME 2025 accuracy)Meta – Llama 3.0/3.1 (8B-405B parameter range)Chinese LLMs – Qwen 3.0/2.5, Hunyuan, ERNIE 4.0, GLM-4.5✅ Dynamic Model Switching – Mid-conversation changes based on task requirements
✅ Service Modes – GPTBots-provided API keys OR bring-your-own-key with reduced credits
✅ Competitive Differentiator – 30+ model options, one of market's most comprehensive selections
⚠️ Abstracted Model – LLM selection handled internally, likely OpenAI GPTPrivate Models – Enterprise option for dedicated Azure OpenAI instanceZero Data Retention – Third-party LLM never stores customer data
GPT-5.1 models – Latest thinking models (Optimal & Smart variants)GPT-4 series – GPT-4, GPT-4 Turbo, GPT-4o availableClaude 4.5 – Anthropic's Opus available for EnterpriseAuto model routing – Balances cost/performance automaticallyZero API key management – All models managed behind the scenes
Developer Experience ( A P I & S D Ks)
REST API – 8 categories: Conversation, Workflow, Knowledge, Database, Models, User, Analytics, AccountCore Capabilities – Create conversations, send messages, retrieve history, run workflows (sync/async)Audio Support – Audio-to-text and text-to-audio conversion endpointsUser Management – Identity management with cross-channel user merging⚠️ Rate Limits – Free tier severely constrained at 3 requests/minute
❌ SDK Gap – NO official Python, JavaScript, or Go SDKs available
Documentation – Comprehensive references, multi-language support, 11+ releases in 2025⚠️ Critical Limitation – Developers must implement direct REST calls without SDK support
REST API – Full coverage for Cards, Collections, AI queries✅ MCP Server – Model Context Protocol for external AI accessPython SDK & Webhooks – Official library and event subscriptionsAutomation Platforms – Pre-built Zapier, Workato connectors
REST API – Full-featured for agents, projects, data ingestion, chat queriesPython SDK – Open-source customgpt-client with full API coveragePostman collections – Pre-built requests for rapid prototypingWebhooks – Real-time event notifications for conversations and leadsOpenAI compatible – Use existing OpenAI SDK code with minimal changes
Hybrid RAG Architecture – Multi-path retrieval with semantic vector + keyword searchRe-Ranking Models – Jina and BAAI models for improved accuracy after retrievalChunking Strategy – Default 600 tokens adjustable with custom text splittersHallucination Prevention – RAG grounding, configurable relevance score thresholds✅ DeepSeek R1 Integration – Claimed 87.5% AIME accuracy (improved from 70%)
⚠️ Case Study Results – GameWorld claims $4M annual savings (self-reported)
❌ Benchmark Gap – NO published RAGAS scores or third-party analyst coverage
✅ RAG Foundation – All answers grounded in verified company knowledge✅ Automatic Citations – Every answer includes exact source referencesMultiple Retrieval Techniques – Several algorithms for optimal resultsPermission Filtering – Retrieval uses only authorized contentReal-Time Accuracy – Updates immediately reflected in responses
Sub-second responses – Optimized RAG with vector search and multi-layer cachingBenchmark-proven – 13% higher accuracy, 34% faster than OpenAI Assistants APIAnti-hallucination tech – Responses grounded only in your provided contentOpenGraph citations – Rich visual cards with titles, descriptions, images99.9% uptime – Auto-scaling infrastructure handles traffic spikes
Free Plan – $0/month, 100 credits, unlimited agents (3 requests/minute limit)Business Plan – $649/month, 10,000 credits, 100 agents, 10 published, 10 seatsEnterprise Plan – Custom pricing with private deployment and AI project consultingCredit System – 100 credits = $1 USD, 1-year validity (use-it-or-lose-it)Sample Consumption – GPT-4.1 (0.22/0.88), DeepSeek V3 (0.0157/0.0314), Claude 4.5 (0.33/1.65)⚠️ Entry Cost Barrier – $649/month significantly higher than sub-$100 competitors
✅ Scale Support – 45,500+ users across 188 countries validates enterprise scalability
⚠️ Self-Serve Plan – $25/user/month (annual), $30/month (monthly), 10-user minimumEnterprise Plan – Custom pricing with volume discountsNo Content Limits – Store thousands of Cards without feesEnterprise Scale – Supports thousands of employees in production
Standard: $99/mo – 60M words, 10 botsPremium: $449/mo – 300M words, 100 botsAuto-scaling – Managed cloud scales with demandFlat rates – No per-query charges
ISO 27001 – Information Security Management System certificationISO 27701 – Privacy Information Management System certificationGDPR Compliance – Explicit compliance with data deletion within 15 business daysEncryption – SSL/HTTPS for transit, encryption technology for data at restRegional Storage – Singapore (default), Japan, Thailand data centersSSO Support – SAML 2.0 with Microsoft Azure, Okta, OneLogin, Google⚠️ SOC 2 – Referenced but explicit certification details not prominently documented
❌ HIPAA – Not mentioned, potential blocker for healthcare use cases
✅ SOC 2 Type II – Independently audited security controls✅ GDPR Compliant – Data protection, EU residency options✅ Zero LLM Data Retention – AI models never store customer dataSAML SSO – Okta, Azure AD, Google Workspace integrationPermission-Aware Security – AI respects real-time access controls
SOC 2 Type II + GDPR – Third-party audited complianceEncryption – 256-bit AES at rest, SSL/TLS in transitAccess controls – RBAC, 2FA, SSO, domain allowlistingData isolation – Never trains on your data
Observability & Monitoring
Analytics API – Dedicated endpoints for credit consumption trackingToken Tracking – API V2 includes detailed input/output token countsConversation Logs – Full history with configurable retentionGA4 Integration – Event callback tracking for conversion measurementRetrieval Testing – Debug knowledge base recall quality before deployment⚠️ Monitoring Gap – Specific alerting capabilities less emphasized than core features
AI Agent Center – Detailed logs of queries, answers, sources citedAnalytics Dashboard – Usage stats, engagement, deflection metricsTrend Analysis – Identify frequently asked questions and knowledge gapsBI Integration – API access for Looker, Tableau
Real-time dashboard – Query volumes, token usage, response timesCustomer Intelligence – User behavior patterns, popular queries, knowledge gapsConversation analytics – Full transcripts, resolution rates, common questionsExport capabilities – API export to BI tools and data warehouses
Documentation – Comprehensive at gptbots.ai/docs with endpoint referencesMulti-Language Docs – English, Chinese, Japanese, Spanish, ThaiTesting Resources – Postman Collections (no interactive playground)Active Development – 11+ major releases in 2025Enterprise Support – AI project consulting, implementation services, custom SLAsParent Company Backing – Aurora Mobile Limited (NASDAQ: JG) with RMB 316.17M revenue⚠️ G2 Feedback – Documentation gaps cited by 7 reviewers, limited Spanish support by 6
Multi-Channel Support – Help Center, Community, live chatEnterprise Support – Dedicated CSM, priority support, SLAsGuru University – Training, workshops, certifications✅ Exceptional Reputation – Praised in G2 for responsive support
Comprehensive docs – Tutorials, cookbooks, API referencesEmail + in-app support – Under 24hr response timePremium support – Dedicated account managers for Premium/EnterpriseOpen-source SDK – Python SDK, Postman, GitHub examples5,000+ Zapier apps – CRMs, e-commerce, marketing integrations
No- Code Interface & Usability
Visual Builder – Drag-and-drop agent construction with "no development burden"Three Complexity Levels – Agent (simple), Flow-Agent (visual), MultiAgent (collaborative)Pre-Built Templates – Customer support, lead generation, appointment schedulingDebug & Preview – Test conversations before deployment with retrieval testing90-Language Support – Multilingual deployment without technical configuration
Business User Focus – Designed for non-technical knowledge managersIntuitive Card Editor – Wiki-like interface similar to NotionPoint-and-Click Integrations – OAuth connections via simple clicksNo Developer Required – Business users maintain agents independently
2-minute deployment – Fastest time-to-value in the industryWizard interface – Step-by-step with visual previewsDrag-and-drop – Upload files, paste URLs, connect cloud storageIn-browser testing – Test before deploying to productionZero learning curve – Productive on day one
Multi- L L M Orchestration
Market-Leading Selection – 30+ models across 7+ providersContext Windows – Up to 1M tokens (GPT-4.1), 400k (GPT-5.1), 200k (Claude 4.5)Reasoning Models – DeepSeek R1 with 87.5% AIME 2025 accuracy✅ Dynamic Switching – Mid-conversation model changes for task-specific optimization
✅ Cost Optimization – Use expensive models for complex tasks, cheap for simple responses
✅ Architectural Advantage – Multi-LLM orchestration unmatched by most competitors
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Deployment Options – AWS cloud-native, Azure cloud-native, complete on-premiseSetup Timeline – Two weeks from initiation to deploymentWhite-Label Control – Independent brand logos, custom domains, dedicated account systemsData Sovereignty – Complete control over data location for regulatory compliance⚠️ Update Cadence – 1-4 updates/year (private) vs monthly (public cloud)
✅ Market Positioning – "Asia's first on-premise AI bot development platform"
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A I S D R & Lead Generation
CRM Integration – Deep Salesforce and HubSpot connectivityLead Growth Claims – Up to 300% lead growth (self-reported)Automated Qualification – AI-driven lead qualification and routingMulti-Channel Capture – Lead generation across 15+ messaging platformsGA4 Analytics – Conversion tracking via Google Analytics 4 callback events
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✅ Primary Advantage – Unmatched multi-LLM orchestration with 30+ models
✅ Deployment Flexibility – Only platform offering SaaS, cloud-native, and on-premise
✅ Security Credentials – ISO 27001/27701 certification rare among AI platforms
✅ Asia-Pacific Focus – Regional data centers, Chinese LLM support, multi-language docs
❌ Primary Challenge – NO official language SDKs (Python, JavaScript, Go)
⚠️ Pricing Barrier – $649/month significantly higher than sub-$100 competitors
⚠️ Free Tier Limitation – 3 requests/minute severely constrains production use
⚠️ Market Position – 223rd among 1,893 AI competitors (Tracxn)
✅ Primary Advantage – Permission-aware AI with real-time access control⚠️ Pricing Challenge – Per-user pricing expensive for large deployments⚠️ Internal Focus – Optimized for internal knowledge, not external chatbots
Market position – Leading RAG platform balancing enterprise accuracy with no-code usability. Trusted by 6,000+ orgs including Adobe, MIT, Dropbox.Key differentiators – #1 benchmarked accuracy • 1,400+ formats • Full white-labeling included • Flat-rate pricingvs OpenAI – 10% lower hallucination, 13% higher accuracy, 34% fastervs Botsonic/Chatbase – More file formats, source citations, no hidden costsvs LangChain – Production-ready in 2 min vs weeks of development
Limitations & Considerations
❌ NO Official Language SDKs – CRITICAL GAP limiting developer adoption
❌ iOS/Android WebView Only – Not full native SDK functionality
⚠️ Free Tier Constraints – 3 requests/minute prevents meaningful testing
⚠️ High Entry Price – $649/month creates SMB adoption barrier
⚠️ Credit System Complexity – Multi-dimensional consumption requires careful forecasting
⚠️ Performance Claims Unvalidated – 95% resolution, 90% issue reduction self-reported
❌ No Published Benchmarks – Absence of RAGAS scores or analyst coverage
❌ HIPAA Absence – No healthcare PHI handling compliance
⚠️ Update Cadence Trade-off – 1-4 updates/year (private) vs monthly (public cloud)
⚠️ Per-User Pricing – Expensive for 1,000+ users vs query-based⚠️ Internal Focus – Not optimized for external chatbots⚠️ Limited White-Labeling – Guru branding present in app⚠️ Model Abstraction – No LLM selection reduces flexibility
Managed service – Less control over RAG pipeline vs build-your-ownModel selection – OpenAI + Anthropic only; no Cohere, AI21, open-sourceReal-time data – Requires re-indexing; not ideal for live inventory/pricesEnterprise features – Custom SSO only on Enterprise plan
Customization & Flexibility N/A
Real-Time Updates – Edit Cards anytime, changes immediately availableAgent Configuration – Custom prompts, intro messages per agent⚠️ No Programmatic Personality – Dashboard-only config, no API
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✅ Real-Time Access Control – AI respects permissions from connected systems✅ Role-Based Answers – Same question gets different answers per roleCross-System Permissions – Honors permissions from Drive, Notion, Salesforce✅ Competitive Advantage – Most RAG platforms lack permission awareness
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R A G-as-a- Service Assessment N/A
Platform Type – TRUE RAG PLATFORM (Enterprise KM + AI)✅ Key Differentiator – Permission-aware AI + verified knowledgeTarget Users – Enterprise teams (IT, HR, Sales), 1,000+ employees
Platform type – TRUE RAG-AS-A-SERVICE with managed infrastructureAPI-first – REST API, Python SDK, OpenAI compatibility, MCP ServerNo-code option – 2-minute wizard deployment for non-developersHybrid positioning – Serves both dev teams (APIs) and business users (no-code)Enterprise ready – SOC 2 Type II, GDPR, WCAG 2.0, flat-rate pricing
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Abstracted Architecture – Likely OpenAI GPT (GPT-3.5/GPT-4) by defaultPrivate Options – Azure OpenAI in customer tenant for sovereigntyZero Data Retention – LLMs never store or train on data
OpenAI – GPT-5.1 (Optimal/Smart), GPT-4 seriesAnthropic – Claude 4.5 Opus/Sonnet (Enterprise)Auto-routing – Intelligent model selection for cost/performanceManaged – No API keys or fine-tuning required
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✅ RAG Foundation – All answers grounded in verified knowledge with citationsPermission Filtering – Prevents context contamination and leakageReal-Time Accuracy – Updates immediately reflected, no stale data
GPT-4 + RAG – Outperforms OpenAI in independent benchmarksAnti-hallucination – Responses grounded in your content onlyAutomatic citations – Clickable source links in every responseSub-second latency – Optimized vector search and cachingScale to 300M words – No performance degradation at scale
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Enterprise Internal Support – IT, HR, Sales, Support teamsKnowledge Base Unification – Single source from SharePoint, Confluence, NotionEmployee Onboarding – Role-appropriate info filtered by permissionRegulatory Compliance – Financial, healthcare, legal with audit trails
Customer support – 24/7 AI handling common queries with citationsInternal knowledge – HR policies, onboarding, technical docsSales enablement – Product info, lead qualification, educationDocumentation – Help centers, FAQs with auto-crawlingE-commerce – Product recommendations, order assistance
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SOC 2 Type II – Third-party audited security controlsGDPR Compliant – Data protection, EU residency optionsZero LLM Data Retention – Contractual guarantee with providersSAML SSO & SCIM – Okta, Azure AD, Google Workspace integration
SOC 2 Type II + GDPR – Regular third-party audits, full EU compliance256-bit AES encryption – Data at rest; SSL/TLS in transitSSO + 2FA + RBAC – Enterprise access controls with role-based permissionsData isolation – Never trains on customer dataDomain allowlisting – Restrict chatbot to approved domains
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Self-Serve Plan – $25/user/month (annual), 10-user minimumEnterprise Plan – Custom pricing with volume discounts⚠️ Seat-Based Model – Expensive for large deployments vs query-based
Standard: $99/mo – 10 chatbots, 60M words, 5K items/botPremium: $449/mo – 100 chatbots, 300M words, 20K items/botEnterprise: Custom – SSO, dedicated support, custom SLAs7-day free trial – Full Standard access, no chargesFlat-rate pricing – No per-query charges, no hidden costs
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Multi-Channel Support – Help Center, Community, live chatEnterprise Support – Dedicated CSM, priority support, SLAsGuru University – Training, workshops, certifications
Documentation hub – Docs, tutorials, API referencesSupport channels – Email, in-app chat, dedicated managers (Premium+)Open-source – Python SDK, Postman, GitHub examplesCommunity – User community + 5,000 Zapier integrations
Additional Considerations N/A
⚠️ Content Maintenance Required – Value depends on disciplined refreshing⚠️ Per-User Pricing – Expensive for 1,000+ users vs alternativesBest For – Internal KM with verified workflows culture
Time-to-value – 2-minute deployment vs weeks with DIYAlways current – Auto-updates to latest GPT modelsProven scale – 6,000+ organizations, millions of queriesMulti-LLM – OpenAI + Claude reduces vendor lock-in
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Custom AI Agents – Autonomous GPT-4/Claude agents for business tasksMulti-Agent Systems – Specialized agents for support, sales, knowledgeMemory & Context – Persistent conversation history across sessionsTool Integration – Webhooks + 5,000 Zapier apps for automationContinuous Learning – Auto re-indexing without manual retraining
Customization & Flexibility ( Behavior & Knowledge) N/A
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Live content updates – Add/remove content with automatic re-indexingSystem prompts – Shape agent behavior and voice through instructionsMulti-agent support – Different bots for different teamsSmart defaults – No ML expertise required for custom behavior
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