In this comprehensive guide, we compare Guru and Supavec across various parameters including features, pricing, performance, and customer support to help you make the best decision for your business needs.
Overview
When choosing between Guru and Supavec, understanding their unique strengths and architectural differences is crucial for making an informed decision. Both platforms serve the RAG (Retrieval-Augmented Generation) space but cater to different use cases and organizational needs.
Quick Decision Guide
Choose Guru if: you value permission-aware ai is unique differentiator - answers respect real-time access control
Choose Supavec if: you value 100% open source with no vendor lock-in
About Guru
Guru is ai-powered knowledge management and search platform. Enterprise AI knowledge platform with permission-aware Knowledge Agents that deliver trusted, cited answers from your company's verified knowledge base across all workflows. Founded in 2015, headquartered in Philadelphia, PA, USA, the platform has established itself as a reliable solution in the RAG space.
Overall Rating
86/100
Starting Price
$25/mo
About Supavec
Supavec is the open source rag as a service platform. SupaVec is an open-source RAG platform that serves as an alternative to Carbon.ai. Built on transparency and data sovereignty, it allows developers to build powerful RAG applications with complete control over their infrastructure, supporting any data source at any scale. Founded in 2024, headquartered in Remote, the platform has established itself as a reliable solution in the RAG space.
Overall Rating
84/100
Starting Price
Custom
Key Differences at a Glance
In terms of user ratings, both platforms score similarly in overall satisfaction. From a cost perspective, Supavec offers more competitive entry pricing. The platforms also differ in their primary focus: Knowledge Management versus RAG Platform. These differences make each platform better suited for specific use cases and organizational requirements.
⚠️ What This Comparison Covers
We'll analyze features, pricing, performance benchmarks, security compliance, integration capabilities, and real-world use cases to help you determine which platform best fits your organization's needs. All data is independently verified from official documentation and third-party review platforms.
Detailed Feature Comparison
Guru
Supavec
CustomGPTRECOMMENDED
Data Ingestion & Knowledge Sources
Native Knowledge Base: Guru Cards - verified knowledge articles with expert ownership and verification workflows
No one-click Google Drive or Notion connectors—you’ll script the fetch and hit the API yourself.
Because it’s open source, you can build connectors to anything—Postgres, Mongo, S3, you name it.
Runs on Supabase and scales sideways, chunking millions of docs for fast retrieval.
Lets you ingest more than 1,400 file formats—PDF, DOCX, TXT, Markdown, HTML, and many more—via simple drag-and-drop or API.
Crawls entire sites through sitemaps and URLs, automatically indexing public help-desk articles, FAQs, and docs.
Turns multimedia into text on the fly: YouTube videos, podcasts, and other media are auto-transcribed with built-in OCR and speech-to-text.
View Transcription Guide
Connects to Google Drive, SharePoint, Notion, Confluence, HubSpot, and more through API connectors or Zapier.
See Zapier Connectors
Supports both manual uploads and auto-sync retraining, so your knowledge base always stays up to date.
Integrations & Channels
Native Workplace Apps: Slack workspace bot, Microsoft Teams bot, browser extension for any web app
AI Tool Integration: ChatGPT, Claude, GitHub Copilot via MCP (Model Context Protocol) Server
Business Apps: Salesforce knowledge integration, Zendesk support integration, intranet portals
Automation Platforms: Zapier (1,000+ apps), Workato, Prismatic for custom workflows
Developer Access: REST API, Python SDK, webhooks for event-driven integrations
Mobile Apps: iOS and Android native apps for on-the-go knowledge access
Embedded Knowledge: Widgets for internal portals, API-driven custom chat interfaces
MCP Server: Universal connector for any AI tool to access Guru's permission-aware knowledge layer
Focus: Strong internal channel support (Slack/Teams), less emphasis on public consumer channels (WhatsApp, Telegram)
Pure REST for retrieval and generation—no built-in widget or Slack bot.
You code the chat UI or Slack bridge, calling Supavec for answers.
No Zapier—webhooks and automations are DIY inside your app.
If it speaks HTTP, it can talk to Supavec—you just handle the front-end.
Embeds easily—a lightweight script or iframe drops the chat widget into any website or mobile app.
Offers ready-made hooks for Slack, Zendesk, Confluence, YouTube, Sharepoint, 100+ more.
Explore API Integrations
Connects with 5,000+ apps via Zapier and webhooks to automate your workflows.
Supports secure deployments with domain allowlisting and a ChatGPT Plugin for private use cases.
Hosted CustomGPT.ai offers hosted MCP Server with support for Claude Web, Claude Desktop, Cursor, ChatGPT, Windsurf, Trae, etc.
Read more here.
Conversational AI: Multi-turn dialogue with context retention - feels like talking to a knowledgeable co-worker
Multi-Lingual: Content in all languages supported, instant translation to 50+ languages (UI English-only)
Grounded Answers: All responses backed by verified company knowledge with automatic citations
Customizable Knowledge Agents: Create and deploy specialized AI agents for any team or project tailoring knowledge sources, tone, and focus to provide highly relevant role-specific insights that improve over time
Research Mode: Complex queries generate structured multi-source reports with detailed analysis
Permission-Aware: Answers automatically tailored to user's role and access permissions
Content Assist Features: Actions include "Fix grammar," "Summarize," "Make more concise," or custom prompts to match team tone or formatting needs
Admin Customization Controls: Admins can toggle specific actions on or off and create custom assist actions for different user groups ensuring alignment across teams
Conversation Logging: Complete audit trail via AI Agent Center - every question, answer, and source tracked
Analytics Dashboard: Usage stats, deflection rates, time saved, trending questions, knowledge gap identification
Human Escalation: Seamless handoff to subject-matter experts when AI cannot answer, convert queries to Card requests
Internal Focus: Optimized for employee knowledge access vs. external customer engagement features (lead capture not core)
Just the essentials: retrieve chunks + LLM answer. Calls are stateless, no baked-in chat history.
No lead capture or human handoff—add those in your own layer.
Pulls the right text fast, then lets your LLM craft the reply.
Perfect if you only need raw RAG and will build the conversation bits yourself.
Reduces hallucinations by grounding replies in your data and adding source citations for transparency.
Benchmark Details
Handles multi-turn, context-aware chats with persistent history and solid conversation management.
Speaks 90+ languages, making global rollouts straightforward.
Includes extras like lead capture (email collection) and smooth handoff to a human when needed.
Customization & Branding
Custom Agents: Each Knowledge Agent has unique name, avatar, scope, and purpose (IT, HR, Sales, Marketing, Product)
Prompt Configuration: Custom instructions and system messages per agent to shape behavior and response style
Permission Scoping: Agents automatically respect user roles - managers see more detail than general employees
Department Specialization: Create specialized agents for different teams using relevant knowledge Collections
Portal Branding: Guru Pages/Portal can include company logos, colors, custom styling for internal knowledge sites
Limited White-Labeling: Guru branding typically present in web app and extension (internal tool focus, not external)
Target Users: Enterprise teams (IT, HR, Sales, Support), large organizations (1,000+ employees)
Key Differentiator: Permission-aware AI + verified knowledge foundation = trusted enterprise answers
Platform Type: TRUE RAG-AS-A-SERVICE API - Lightweight MIT-licensed open-source RAG backend built on Supabase with self-hosting capability and minimal API surface
Core Mission: Provide transparent, open-source alternative to proprietary RAG services (Carbon.ai shutdown response) with full cost control and no vendor lock-in
Target Market: Developers building custom RAG applications on budget, startups minimizing costs with self-hosting, organizations requiring data sovereignty with Supabase infrastructure
RAG Implementation: Standard RAG architecture with document chunking, OpenAI embeddings, Postgres pgvector semantic search—focused on simplicity over advanced techniques
API-First Design: Pure REST API for retrieval and generation without GUI, widgets, or conversational features—intentionally minimal abstraction for developer control
Self-Hosting Advantage: MIT license enables complete on-premises deployment keeping all data on your servers—ideal for GDPR, HIPAA, data residency compliance
Managed Service Option: Cloud-hosted plans (Free: 100 calls/month, Basic: $190/year for 750 calls/month, Enterprise: $1,490/year for 5K calls/month) eliminate infrastructure management
Pricing Model: Free self-hosting (MIT license) or extremely affordable hosted plans—40-90% cheaper than commercial RAG platforms with no per-document charges or user seat fees
Data Sources: File uploads (PDF, Markdown, TXT) via REST API or raw text ingestion—NO pre-built Google Drive, Notion, or cloud storage connectors (manual scripting required)
Model Flexibility: Model-agnostic with GPT-3.5 default, GPT-4, or self-hosted LLM support—users connect own OpenAI API keys without Supavec markup on AI costs
Security Foundation: Supabase Row-Level Security (RLS) for multi-tenant data isolation, HTTPS encryption, AES-256 at-rest encryption—self-hosting enables GDPR/HIPAA compliance
Support Model: Community GitHub/Discord support for free tier, email support for paid plans—no dedicated CSMs, SLAs, or enterprise account management
Open-Source Ecosystem: Transparent code on GitHub welcoming PRs, forks, and community contributions—no proprietary components or vendor lock-in
LIMITATION - Developer-Only Platform: Requires coding skills for setup, integration, and maintenance—non-technical teams cannot use without developer support
LIMITATION - Basic RAG Features: Standard retrieval without hybrid search, reranking, knowledge graphs, multi-query fusion, or hallucination detection—advanced features require custom development
LIMITATION - No Turnkey Features: No GUI dashboard, conversation management, lead capture, analytics, or multi-channel integrations—pure RAG API requiring application layer development
Comparison Validity: Architectural comparison to full-featured chatbot platforms like CustomGPT.ai requires context—Supavec is lightweight RAG backend API vs complete no-code chatbot builder
Use Case Fit: Perfect for developers wanting lightweight RAG backend without heavy frameworks, startups minimizing costs with Supabase self-hosting, teams building custom chatbots needing simple REST API for retrieval without paying for unused dashboard features
Core Architecture: Serverless RAG infrastructure with automatic embedding generation, vector search optimization, and LLM orchestration fully managed behind API endpoints
API-First Design: Comprehensive REST API with well-documented endpoints for creating agents, managing projects, ingesting data (1,400+ formats), and querying chat
API Documentation
Developer Experience: Open-source Python SDK (customgpt-client), Postman collections, OpenAI API endpoint compatibility, and extensive cookbooks for rapid integration
No-Code Alternative: Wizard-style web dashboard enables non-developers to upload content, brand widgets, and deploy chatbots without touching code
Hybrid Target Market: Serves both developer teams wanting robust APIs AND business users seeking no-code RAG deployment - unique positioning vs pure API platforms (Cohere) or pure no-code tools (Jotform)
RAG Technology Leadership: Industry-leading answer accuracy (median 5/5 benchmarked), 1,400+ file format support with auto-transcription, proprietary anti-hallucination mechanisms, and citation-backed responses
Benchmark Details
Deployment Flexibility: Cloud-hosted SaaS with auto-scaling, API integrations, embedded chat widgets, ChatGPT Plugin support, and hosted MCP Server for Claude/Cursor/ChatGPT
Enterprise Readiness: SOC 2 Type II + GDPR compliance, full white-labeling, domain allowlisting, RBAC with 2FA/SSO, and flat-rate pricing without per-query charges
Use Case Fit: Ideal for organizations needing both rapid no-code deployment AND robust API capabilities, teams handling diverse content types (1,400+ formats, multimedia transcription), and businesses requiring production-ready RAG without building ML infrastructure from scratch
Competitive Positioning: Bridges the gap between developer-first platforms (Cohere, Deepset) requiring heavy coding and no-code chatbot builders (Jotform, Kommunicate) lacking API depth - offers best of both worlds
Competitive Positioning
Primary Advantage: Permission-aware AI with real-time access control - unique in market
Knowledge Foundation: 10+ years enterprise KM expertise ensures verified, trustworthy knowledge base
Enterprise Focus: Built for large organizations with complex permission structures and compliance needs
Integration Breadth: MCP Server enables universal AI tool connectivity without custom RAG
Primary Challenge: Per-user pricing can be expensive for very large deployments vs. query-based models
Internal Focus: Optimized for internal knowledge vs. external customer-facing chatbots
Market Position: Premium enterprise knowledge platform with AI vs. pure-play RAG chatbot services
Use Case Fit: Ideal for enterprises prioritizing trust, governance, and internal knowledge access
Proven Scale: Handles thousands of users and millions of knowledge items in production deployments
Market position: MIT-licensed open-source RAG API built on Supabase, offering lightweight alternative to Carbon.ai with self-hosting capability and minimal API surface
Target customers: Developers building custom RAG applications on budget, startups wanting to avoid RAG platform costs, and organizations requiring self-hosted solutions with Supabase infrastructure for data sovereignty
Key competitors: Carbon.ai, LangChain, SimplyRetrieve, and hosted RAG APIs like CustomGPT/Pinecone Assistant
Competitive advantages: MIT open-source license with no vendor lock-in, Supabase foundation for familiar infrastructure, model-agnostic with easy LLM swapping (GPT-3.5, GPT-4, self-hosted), REST API simplicity with straightforward endpoints, privacy-focused with self-hosting option keeping data on your servers, and minimal abstraction enabling deep customization
Pricing advantage: Free (MIT license) for self-hosting; hosted plans extremely affordable ($190/year Basic for 750 calls/month, $1,490/year Enterprise for 5K calls/month); best value for low-volume applications or teams with Supabase expertise wanting to avoid expensive RAG platforms; 40-90% cheaper than commercial alternatives
Use case fit: Perfect for developers wanting lightweight RAG backend without heavy frameworks, startups minimizing costs with self-hosting on existing Supabase infrastructure, and teams building custom chatbot front-ends needing simple REST API for retrieval without paying for unused dashboard features
Market position: Leading all-in-one RAG platform balancing enterprise-grade accuracy with developer-friendly APIs and no-code usability for rapid deployment
Target customers: Mid-market to enterprise organizations needing production-ready AI assistants, development teams wanting robust APIs without building RAG infrastructure, and businesses requiring 1,400+ file format support with auto-transcription (YouTube, podcasts)
Key competitors: OpenAI Assistants API, Botsonic, Chatbase.co, Azure AI, and custom RAG implementations using LangChain
Competitive advantages: Industry-leading answer accuracy (median 5/5 benchmarked), 1,400+ file format support with auto-transcription, SOC 2 Type II + GDPR compliance, full white-labeling included, OpenAI API endpoint compatibility, hosted MCP Server support (Claude, Cursor, ChatGPT), generous data limits (60M words Standard, 300M Premium), and flat monthly pricing without per-query charges
Pricing advantage: Transparent flat-rate pricing at $99/month (Standard) and $449/month (Premium) with generous included limits; no hidden costs for API access, branding removal, or basic features; best value for teams needing both no-code dashboard and developer APIs in one platform
Use case fit: Ideal for businesses needing both rapid no-code deployment and robust API capabilities, organizations handling diverse content types (1,400+ formats, multimedia transcription), teams requiring white-label chatbots with source citations for customer-facing or internal knowledge projects, and companies wanting all-in-one RAG without managing ML infrastructure
A I Models
Abstracted Model Architecture: LLM selection handled internally - likely OpenAI GPT (GPT-3.5/GPT-4) by default for standard operations
No User-Facing Selection: No UI toggle for model choice - platform optimized for trust and simplicity over technical control
LLM-Agnostic Design: Architecture designed to work with different models providing enterprise flexibility for future model changes
Private Model Options: Enterprise can opt for dedicated private AI model instance (e.g., Azure OpenAI in customer tenant) for data sovereignty
Zero Data Retention: Third-party LLM endpoints configured to never store or train on customer data - critical privacy guarantee
Automatic Optimization: System may use different models for simple FAQ responses vs. complex Research Mode queries for cost/quality balance
Security-First Selection: Model choice prioritizes compliance, data sovereignty, and zero leakage guarantees over raw performance metrics
Quality Assurance Layer: All answers cited and permission-aware regardless of underlying model - trust layer above LLM capabilities
Model-agnostic architecture: Defaults to GPT-3.5 Turbo for cost-effectiveness, with full support for GPT-4, GPT-4-turbo, and any OpenAI-compatible models
Self-hosted model support: Bring your own LLM - compatible with self-hosted models like Llama, Mistral, or custom fine-tuned models via API endpoints
No model lock-in: Switch between models by changing configuration or prompt path in code without platform restrictions
No markup on AI costs: Users connect their own OpenAI API keys or self-hosted endpoints, paying providers directly without Supavec markup
Note: No built-in model routing: No automatic model selection or load balancing - developers must implement routing logic manually
Note: No prompt optimization layer: Plain RAG implementation without advanced prompt engineering or anti-hallucination guardrails
Quality dependency: Output quality rests entirely on chosen LLM and developer's prompt engineering skills
Primary models: GPT-5.1 and 4 series from OpenAI, and Anthropic's Claude 4.5 (opus and sonnet) for enterprise needs
Automatic model selection: Balances cost and performance by automatically selecting the appropriate model for each request
Model Selection Details
Proprietary optimizations: Custom prompt engineering and retrieval enhancements for high-quality, citation-backed answers
Managed infrastructure: All model management handled behind the scenes - no API keys or fine-tuning required from users
Anti-hallucination technology: Advanced mechanisms ensure chatbot only answers based on provided content, improving trust and factual accuracy
R A G Capabilities
RAG Foundation: Retrieval-Augmented Generation grounds all answers in verified company knowledge with automatic citations
Multiple Retrieval Techniques: Several search algorithms ensure best information found for each query type and context
Synthesis Capability: Combines insights from multiple documents for comprehensive answers to complex questions
Automatic Citations: Every answer includes exact source references (specific slide, Card, document section) for verification
Permission Filtering: Retrieval only uses content user is authorized to see - prevents context contamination and information leakage
Verified Knowledge Base: Expert verification workflows ensure underlying data is reliable, current, and trustworthy
Real-Time Accuracy: Knowledge updates immediately reflected in AI responses - no stale data lag or cache delays
Hallucination Reduction: RAG architecture significantly reduces AI hallucinations vs. LLM-only approaches through knowledge grounding
Confidence Handling: When unsure, agent indicates lack of knowledge rather than guessing wrong answer - transparency over completeness
Standard RAG architecture: Document chunking with vector embeddings stored in Postgres pgvector extension for semantic search
Embedding generation: Automatic embedding creation during document upload using OpenAI embedding models or custom embedding endpoints
Vector search: Postgres vector search with cosine similarity for retrieval, handling millions of chunks efficiently
Re-indexing speed: Almost instant document re-embedding when updating or overwriting knowledge sources
Metadata support: Custom metadata tagging and filtering capabilities for organized knowledge management
Note: No advanced RAG features: No hybrid search (semantic + keyword), no reranking, no multi-query retrieval, no query expansion
Note: No hallucination detection: No built-in citation validation, factual consistency scoring, or confidence thresholds - developers must implement manually
Note: No retrieval parameter controls: Chunking strategy, similarity thresholds, and top-k configuration require code-level changes
Core architecture: GPT-4 combined with Retrieval-Augmented Generation (RAG) technology, outperforming OpenAI in RAG benchmarks
RAG Performance
Anti-hallucination technology: Advanced mechanisms reduce hallucinations and ensure responses are grounded in provided content
Benchmark Details
Automatic citations: Each response includes clickable citations pointing to original source documents for transparency and verification
Optimized pipeline: Efficient vector search, smart chunking, and caching for sub-second reply times
Scalability: Maintains speed and accuracy for massive knowledge bases with tens of millions of words
Context-aware conversations: Multi-turn conversations with persistent history and comprehensive conversation management
Source verification: Always cites sources so users can verify facts on the spot
Use Cases
Enterprise Internal Support: IT, HR, Sales, Support, Marketing, Product teams accessing verified company knowledge through AI agents
Knowledge Base Unification: Single source of truth aggregating content from SharePoint, Confluence, Notion, Salesforce, Google Drive
Employee Onboarding: New hires access role-appropriate information automatically filtered by permission level and department
Sales Enablement: Real-time access to product information, competitive intelligence, pricing, and deal strategies during customer conversations
Regulatory Compliance: Financial services, healthcare, legal industries requiring strict information controls and audit trails
Research Mode Queries: Complex multi-source research generating structured reports with detailed analysis and citations
Cross-System Integration: MCP Server enables ChatGPT, Claude, GitHub Copilot to access Guru knowledge with preserved permissions
Knowledge Gap Identification: Analytics identify missing content based on unanswered questions to drive content creation priorities
Large Organization Scale: Supports organizations with thousands of employees and millions of knowledge items in production
Custom chatbot backends: Ideal for developers building custom chat interfaces needing simple RAG API without heavy platform overhead
Self-hosted knowledge retrieval: Perfect for organizations requiring data sovereignty with Supabase infrastructure for compliance (GDPR, HIPAA when self-hosted)
Budget-conscious RAG applications: Startups and small teams minimizing costs with MIT open-source license and affordable hosted plans ($190-$1,490/year)
Supabase-native projects: Teams already using Supabase can integrate Supavec seamlessly without additional infrastructure complexity
Developer-first RAG: Code-first teams wanting full control over RAG implementation, eschewing GUI dashboards for API-driven workflows
Not ideal for: Non-technical users requiring no-code interfaces, enterprises needing advanced RAG features (hybrid search, reranking), or teams requiring built-in analytics/monitoring
Not ideal for: Production applications requiring hallucination detection, citation validation, or confidence scoring without custom development
Customer support automation: AI assistants handling common queries, reducing support ticket volume, providing 24/7 instant responses with source citations
Internal knowledge management: Employee self-service for HR policies, technical documentation, onboarding materials, company procedures across 1,400+ file formats
Sales enablement: Product information chatbots, lead qualification, customer education with white-labeled widgets on websites and apps
Documentation assistance: Technical docs, help centers, FAQs with automatic website crawling and sitemap indexing
Educational platforms: Course materials, research assistance, student support with multimedia content (YouTube transcriptions, podcasts)
Healthcare information: Patient education, medical knowledge bases (SOC 2 Type II compliant for sensitive data)
E-commerce: Product recommendations, order assistance, customer inquiries with API integration to 5,000+ apps via Zapier
SaaS onboarding: User guides, feature explanations, troubleshooting with multi-agent support for different teams
Security & Compliance
SOC 2 Type II Certified: Independently audited security controls and compliance validated through third-party assessment
GDPR Compliant: Data protection, privacy rights, EU data residency options for European customers
Zero LLM Data Retention: Third-party AI models never store or train on customer data - contractual guarantee with providers
Private AI Models: Enterprise option for dedicated model instance (Azure OpenAI in customer tenant) for maximum data sovereignty
Encryption Standards: Data encrypted at rest and in transit (TLS/SSL) protecting information throughout lifecycle
SAML SSO: Single sign-on integration with enterprise identity providers (Okta, Azure AD, Google Workspace, OneLogin)
SCIM Provisioning: Automated user lifecycle management and group synchronization for enterprise IT workflows
IP Whitelisting: Enterprise plan allows restricting access to approved networks for enhanced security control
Permission-Aware Security: AI respects real-time access controls - users only see authorized content preventing leakage
Audit Logs: Complete activity tracking via AI Agent Center for compliance and oversight requirements
Role-Based Access Control: Granular permissions for admins, authors, viewers, knowledge managers with separation of duties
Self-hosting advantage: MIT license enables complete data sovereignty - all data stays on your servers for strict compliance requirements
[Privacy note]
Supabase security foundation: Row-level security (RLS) fences off each team's data when using hosted Supavec on Supabase infrastructure
No model training: Your documents never used for LLM training - data remains yours with zero retention by OpenAI or other providers
GDPR/HIPAA ready: Self-hosting enables GDPR and HIPAA compliance when deployed on compliant infrastructure - enterprises can go dedicated or on-premises
Encryption: Standard HTTPS encryption for API calls; at-rest encryption depends on hosting infrastructure (Supabase provides AES-256)
Note: No SOC 2 certification: Open-source project lacks formal SOC 2 Type II, ISO 27001, or other enterprise compliance certifications for hosted plans
Note: No built-in access controls: Authentication, authorization, and RBAC must be implemented by developers in their application layer
Note: Limited hosted security features: Hosted plans lack SSO/SAML, IP whitelisting, or advanced security controls without custom configuration
Encryption: SSL/TLS for data in transit, 256-bit AES encryption for data at rest
SOC 2 Type II certification: Industry-leading security standards with regular third-party audits
Security Certifications
GDPR compliance: Full compliance with European data protection regulations, ensuring data privacy and user rights
Access controls: Role-based access control (RBAC), two-factor authentication (2FA), SSO integration for enterprise security
Data isolation: Customer data stays isolated and private - platform never trains on user data
Domain allowlisting: Ensures chatbot appears only on approved sites for security and brand protection
Secure deployments: ChatGPT Plugin support for private use cases with controlled access
AI Usage Credits: AI credits included with usage limits appropriate for typical internal usage patterns - not per-query charges
Enterprise Plan: Custom pricing with flexible usage-based model, volume discounts, overage pricing for scale
Seat-Based Model: Cost scales linearly with user count - can be expensive for very large deployments vs query-based pricing
Predictable Scaling: Start with per-seat pricing, transition to usage-based for enterprise scale to avoid surprise costs
No Content Limits: No explicit cap on knowledge items or documents - can store thousands of Cards without additional fees
Enterprise Scalability: Supports organizations with thousands of employees and extensive knowledge bases in production
ROI Focus: Guru claims 10x+ ROI from day one through productivity gains and time savings for knowledge workers
Total Cost Coverage: Includes full platform (knowledge management + AI) vs. AI-only pricing of pure RAG competitors
Credit System: A credit consumed whenever Guru's AI executes specific unit of work on behalf of users
Open-source (Free): MIT-licensed for self-hosting - pay only your infrastructure costs (Supabase, server, storage) with unlimited API calls and no vendor fees
Hosted Free tier: 100 API calls per month for development and testing
[Pricing]
Basic Plan: $190/year ($15.83/month equivalent) - 750 API calls per month, hosted infrastructure, automatic backups, email support
Enterprise Plan: $1,490/year ($124.17/month equivalent) - 5,000 API calls per month, priority support, SLA guarantees, dedicated resources
No per-document charges: Storage not metered separately - only query volume counts toward plan limits
No user seat fees: Pricing based purely on API call volume, not team size or number of developers
Need more calls? Negotiate custom limits with hosted provider or self-host to eliminate caps entirely
Value proposition: 40-90% cheaper than commercial RAG platforms - Basic plan costs less than 1 month of competing platforms while providing annual service
Standard Plan: $99/month or $89/month annual - 10 custom chatbots, 5,000 items per chatbot, 60 million words per bot, basic helpdesk support, standard security
View Pricing
Premium Plan: $499/month or $449/month annual - 100 custom chatbots, 20,000 items per chatbot, 300 million words per bot, advanced support, enhanced security, additional customization
Enterprise Plan: Custom pricing - Comprehensive AI solutions, highest security and compliance, dedicated account managers, custom SSO, token authentication, priority support with faster SLAs
Enterprise Solutions
7-Day Free Trial: Full access to Standard features without charges - available to all users
Annual billing discount: Save 10% by paying upfront annually ($89/mo Standard, $449/mo Premium)
Flat monthly rates: No per-query charges, no hidden costs for API access or white-labeling (included in all plans)
Managed infrastructure: Auto-scaling cloud infrastructure included - no additional hosting or scaling fees
Support & Documentation
Multi-Channel Support: Help Center with comprehensive guides, Community forum for peer learning, live chat for paying customers
Enterprise Support: Dedicated Customer Success Manager, priority support queues, SLA guarantees for response times
Guru University: Training programs, workshops, office hours, certification courses for user skill development
Active Community: User forum for peer learning, knowledge sharing, best practice discussions across industries
Developer Resources: Extensive API docs at developer.getguru.com, Python SDK, integration examples, developer blog
Real-Time Knowledge Updates: Always available manual retraining across all plans through browser extension and integration sync triggers
Automatic Syncing: Continuous synchronization with integrated systems (Confluence, SharePoint, Notion, Google Drive, Salesforce, Zendesk) for real-time knowledge base updates
Custom Knowledge Agents: Each agent has unique name, avatar, scope, and purpose (IT, HR, Sales, Marketing, Product) with prompt configuration to shape behavior and response style
Department Specialization: Create specialized agents for different teams using relevant knowledge Collections with permission scoping automatically respecting user roles
Permission-Aware Responses: Answers automatically tailored to user's role and access permissions - managers see more detail than general employees
Content Assist Customization: Create custom assist actions for different user groups with admin controls to toggle specific actions on or off ensuring alignment across teams
Verification Workflows: Collaborative knowledge management where Card Owners receive verification reminders, experts can trigger out-of-cycle reviews, and verification intervals are configurable
Knowledge Attribution: Every Card has designated Owner (subject-matter expert), last verified timestamp, trusted status indicator, audit trail of changes
LIMITATION: No programmatic personality management - agent configuration dashboard-only, cannot modify per-user or via API (no /agents endpoint for creating/updating agents)
LIMITATION: Model Abstraction - no user control over LLM selection optimized for simplicity but reduces flexibility for technical users
Upload or overwrite docs any time—re-embeds almost instantly.
Behavior lives in your prompts; there’s no GUI for personas.
Multi-lingual works fine—just tell the LLM in your prompt.
Add metadata, tweak chunking—then build logic around it as needed.
Lets you add, remove, or tweak content on the fly—automatic re-indexing keeps everything current.
Shapes agent behavior through system prompts and sample Q&A, ensuring a consistent voice and focus.
Learn How to Update Sources
Supports multiple agents per account, so different teams can have their own bots.
Balances hands-on control with smart defaults—no deep ML expertise required to get tailored behavior.
Additional Considerations
Content Maintenance Requirements: Platform value depends on organizational discipline in refreshing knowledge base regularly - requires disciplined maintenance where teams must actively verify cards and keep ownership clear
Search Limitations: Guru's search struggles when knowledge isn't perfectly documented and tagged within its system of Cards - if answer exists only in Slack thread or past conversation, Guru's search won't find it leading to "no results found" dead ends
Enterprise-Specific Limitations: Version history for published cards but not for drafts making collaborative edits hard to track or revert; editor cannot create step-by-step guides or decision trees requiring employees to scan long text
UI Performance Concerns: UI becomes laggy when Knowledge base and team grows - performance degradation at scale
Initial Setup Complexity: New users may find UI slightly complex particularly when managing large collections or reorganizing knowledge across departments - initial setup defining collections, permissions, and verification rules can take time especially for companies with many departments
Pricing Consideration: Per-user seat-based model can be expensive for very large deployments (1,000+ users) vs query-based alternatives - pricing structure requires consideration especially for smaller businesses
Limited Customization: User interface while generally user-friendly may lack flexibility in terms of customization potentially limiting company's ability to fully brand experience or tailor to specific visual preferences
Integration Gaps: While Guru integrates with popular tools like Slack users desire more native integrations with other platforms to further streamline workflows and data synchronization
No Built-In Customer Portal: Guru offers no built-in portal for customers - publishing content online needs extra API work
Internal Focus Trade-off: Platform designed for internal teams - NOT optimized for external customer support chatbots, public-facing agents, or lead capture capabilities
Best For: Companies prioritizing internal knowledge management with verified content workflows and distributed expertise capture
NOT Ideal For: External customer support chatbots, public-facing conversational AI, organizations without verification workflow culture, teams needing deep LLM customization
No vendor lock-in: transparent code, offline option, host wherever you like.
Focuses on core RAG—no SSO, dashboards, or fancy UI included.
Great for devs who want full control or must keep data in-house.
Conversation flow, advanced prompts, fancy UI—all yours to build.
Slashes engineering overhead with an all-in-one RAG platform—no in-house ML team required.
Gets you to value quickly: launch a functional AI assistant in minutes.
Stays current with ongoing GPT and retrieval improvements, so you’re always on the latest tech.
Balances top-tier accuracy with ease of use, perfect for customer-facing or internal knowledge projects.
Limitations & Considerations
Per-User Pricing Challenges: Seat-based model can be expensive for very large deployments (1,000+ users) vs query-based alternatives
Internal Focus Trade-off: Optimized for internal knowledge access vs external customer-facing chatbot capabilities (lead capture not core)
Limited White-Labeling: Guru branding typically present in web app and extension - internal tool focus vs external customer experiences
English-Only UI: Content supports all languages with translation to 50+, but user interface remains English-only for administrators
Model Abstraction: No user control over LLM selection - optimized for simplicity but reduces flexibility for technical users
AI Credit Management: Usage limits require monitoring and management - organizations may need to purchase additional credits
Enterprise Requirements: Advanced features (IP whitelisting, SSO, SCIM, private models) require Enterprise plan with custom pricing
Setup Complexity: Initial configuration of integrations, permissions, and verification workflows requires thoughtful planning
Change Management: Successful deployment requires organizational adoption of verification workflows and knowledge ownership culture
External Use Limitations: Platform designed for internal teams - not optimized for external customer support chatbots or public-facing agents
No GUI/dashboard: Everything via API or CLI - no business-user interface for content management, analytics, or configuration
Developer-only tool: Requires coding skills for setup, integration, and maintenance - non-technical teams cannot use without developer support
Basic RAG only: Standard retrieval-augmented generation without advanced features like hybrid search, query reranking, multi-query fusion, or query expansion
No observability built-in: No metrics dashboard, conversation analytics, or performance monitoring - must wire up your own logging layer
Manual hallucination handling: No built-in citation validation, confidence scoring, or factual consistency checks - developers must implement safeguards
Limited connectors: No one-click Google Drive, Notion, or cloud storage integrations - must script data fetching and API uploads manually
No conversation management: Stateless API calls without chat history, multi-turn context, or session management - build conversation layer yourself
Infrastructure knowledge required: Self-hosting requires Supabase, Postgres, and vector database expertise - not plug-and-play for non-DevOps teams
Minimal abstraction: Intentionally low-level API design provides control but requires more integration work than higher-level RAG platforms
Managed service approach: Less control over underlying RAG pipeline configuration compared to build-your-own solutions like LangChain
Vendor lock-in: Proprietary platform - migration to alternative RAG solutions requires rebuilding knowledge bases
Model selection: Limited to OpenAI (GPT-5.1 and 4 series) and Anthropic (Claude, opus and sonnet 4.5) - no support for other LLM providers (Cohere, AI21, open-source models)
Pricing at scale: Flat-rate pricing may become expensive for very high-volume use cases (millions of queries/month) compared to pay-per-use models
Customization limits: While highly configurable, some advanced RAG techniques (custom reranking, hybrid search strategies) may not be exposed
Language support: Supports 90+ languages but performance may vary for less common languages or specialized domains
Real-time data: Knowledge bases require re-indexing for updates - not ideal for real-time data requirements (stock prices, live inventory)
Enterprise features: Some advanced features (custom SSO, token authentication) only available on Enterprise plan with custom pricing
Core Agent Features
N/A
Stateless RAG Architecture: Pure retrieval and generation without built-in conversation state—developers implement multi-turn context and session management in application layer
Model-Agnostic Generation: Defaults to GPT-3.5 but supports GPT-4, self-hosted LLMs (Llama, Mistral), and any OpenAI-compatible models—no vendor lock-in for generation
Postgres Vector Search: Fast approximate nearest neighbor search using pgvector extension with cosine similarity—handles millions of chunks efficiently at enterprise scale
Metadata Filtering: Custom metadata tagging and filtering capabilities enabling organized knowledge management and multi-tenant architectures
Real-Time Re-Indexing: Almost instant document re-embedding when updating or overwriting knowledge sources—no lengthy reprocessing delays
REST API Foundation: Straightforward endpoints for file uploads, text uploads, and search with plain-JSON responses—easy integration from any programming language
Supabase Integration: Built on Supabase infrastructure leveraging PostgreSQL, Row-Level Security (RLS), and battle-tested backend for familiar deployment
LIMITATION - No Built-In Chat UI: API-only platform requiring developers to build custom chat interfaces—not a turnkey chatbot solution with widgets
LIMITATION - No Lead Capture: No built-in lead generation, email collection, or CRM integration capabilities—must be implemented at application layer
LIMITATION - No Human Handoff: No escalation workflows, live agent transfer, or fallback mechanisms—conversational features are developer responsibility
LIMITATION - No Multi-Channel Integrations: No native Slack, Teams, WhatsApp, or messaging platform connectors—developers build integration layer
LIMITATION - No Session Management: Stateless API design without conversation history tracking or multi-turn context retention—application must manage state
LIMITATION - No Advanced RAG: Missing hybrid search, reranking, knowledge graphs, multi-query retrieval, query expansion found in enterprise platforms
LIMITATION - No Observability Dashboard: No analytics, conversation metrics, or performance monitoring UI—must integrate external logging tools
Custom AI Agents: Build autonomous agents powered by GPT-4 and Claude that can perform tasks independently and make real-time decisions based on business knowledge
Decision-Support Capabilities: AI agents analyze proprietary data to provide insights, recommendations, and actionable responses specific to your business domain
Multi-Agent Systems: Deploy multiple specialized AI agents that can collaborate and optimize workflows in areas like customer support, sales, and internal knowledge management
Memory & Context Management: Agents maintain conversation history and persistent context for coherent multi-turn interactions
View Agent Documentation
Tool Integration: Agents can trigger actions, integrate with external APIs via webhooks, and connect to 5,000+ apps through Zapier for automated workflows
Hyper-Accurate Responses: Leverages advanced RAG technology and retrieval mechanisms to deliver context-aware, citation-backed responses grounded in your knowledge base
Continuous Learning: Agents improve over time through automatic re-indexing of knowledge sources and integration of new data without manual retraining
After analyzing features, pricing, performance, and user feedback, both Guru and Supavec are capable platforms that serve different market segments and use cases effectively.
When to Choose Guru
You value permission-aware ai is unique differentiator - answers respect real-time access control
Enterprise-grade security: SOC 2, GDPR, zero LLM data retention, private models
Verified knowledge base with expert verification workflows ensures accuracy
Best For: Permission-aware AI is unique differentiator - answers respect real-time access control
When to Choose Supavec
You value 100% open source with no vendor lock-in
Complete control over data and infrastructure
Strong privacy with Supabase RLS integration
Best For: 100% open source with no vendor lock-in
Migration & Switching Considerations
Switching between Guru and Supavec requires careful planning. Consider data export capabilities, API compatibility, and integration complexity. Both platforms offer migration support, but expect 2-4 weeks for complete transition including testing and team training.
Pricing Comparison Summary
Guru starts at $25/month, while Supavec begins at custom pricing. Total cost of ownership should factor in implementation time, training requirements, API usage fees, and ongoing support. Enterprise deployments typically see annual costs ranging from $10,000 to $500,000+ depending on scale and requirements.
Our Recommendation Process
Start with a free trial - Both platforms offer trial periods to test with your actual data
Define success metrics - Response accuracy, latency, user satisfaction, cost per query
Test with real use cases - Don't rely on generic demos; use your production data
Evaluate total cost - Factor in implementation time, training, and ongoing maintenance
Check vendor stability - Review roadmap transparency, update frequency, and support quality
For most organizations, the decision between Guru and Supavec comes down to specific requirements rather than overall superiority. Evaluate both platforms with your actual data during trial periods, focusing on accuracy, latency, ease of integration, and total cost of ownership.
📚 Next Steps
Ready to make your decision? We recommend starting with a hands-on evaluation of both platforms using your specific use case and data.
• Review: Check the detailed feature comparison table above
• Test: Sign up for free trials and test with real queries
• Calculate: Estimate your monthly costs based on expected usage
• Decide: Choose the platform that best aligns with your requirements
Last updated: December 11, 2025 | This comparison is regularly reviewed and updated to reflect the latest platform capabilities, pricing, and user feedback.
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DevRel at CustomGPT.ai. Passionate about AI and its applications. Here to help you navigate the world of AI tools and make informed decisions for your business.
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