In this comprehensive guide, we compare Azure AI and Stonly across various parameters including features, pricing, performance, and customer support to help you make the best decision for your business needs.
Overview
When choosing between Azure AI and Stonly, understanding their unique strengths and architectural differences is crucial for making an informed decision. Both platforms serve the RAG (Retrieval-Augmented Generation) space but cater to different use cases and organizational needs.
Quick Decision Guide
Choose Azure AI if: you value comprehensive ai platform with 200+ services
Choose Stonly if: you value exceptional ease of use - 4.8/5 g2 rating with intuitive visual editor praised in 32 reviews
About Azure AI
Azure AI is microsoft's comprehensive ai platform for enterprise solutions. Azure AI is Microsoft's suite of AI services offering pre-built APIs, custom model development, and enterprise-grade infrastructure for building intelligent applications across vision, language, speech, and decision-making domains. Founded in 1975, headquartered in Redmond, WA, the platform has established itself as a reliable solution in the RAG space.
Overall Rating
88/100
Starting Price
Custom
About Stonly
Stonly is interactive knowledge base platform with enterprise ai-powered answers. Stonly is a customer support knowledge management platform with embedded AI capabilities focused on interactive step-by-step guides and help desk agent assistance. Its AI Answers feature (Enterprise-only add-on) achieves 71% self-serve success rates, but it's fundamentally a knowledge base platform with AI features—not a pure RAG-as-a-Service solution. Founded in 2017, headquartered in San Francisco, CA, the platform has established itself as a reliable solution in the RAG space.
Overall Rating
96/100
Starting Price
$249/mo
Key Differences at a Glance
In terms of user ratings, Stonly in overall satisfaction. From a cost perspective, Azure AI starts at a lower price point. The platforms also differ in their primary focus: AI Platform versus Knowledge Management. These differences make each platform better suited for specific use cases and organizational requirements.
⚠️ What This Comparison Covers
We'll analyze features, pricing, performance benchmarks, security compliance, integration capabilities, and real-world use cases to help you determine which platform best fits your organization's needs. All data is independently verified from official documentation and third-party review platforms.
Detailed Feature Comparison
Azure AI
Stonly
CustomGPTRECOMMENDED
Data Ingestion & Knowledge Sources
Lets you pull data from almost anywhere—databases, blob storage, or common file types like PDF, DOCX, and HTML—as shown in the Azure AI Search overview.
Uses Azure pipelines and connectors to tap into a wide range of content sources, so you can set up indexing exactly the way you need.
Keeps everything in sync through Azure services, ensuring your information stays current without extra effort.
PDF uploads confirmed
Public website crawling: Pages not requiring authentication
Zendesk help center content indexing
Proprietary interactive guide format as primary content model
Note: No Google Drive, Dropbox, Notion, or SharePoint integrations for data ingestion
Note: No YouTube transcript extraction (videos can be embedded but not processed)
Note: No direct Word document (.docx) or HTML file imports confirmed
Note: No automatic content syncing from external sources - updates are manual through Stonly's visual editor
Content limits by tier: Basic (5 guides, 400 views/mo), Small Business (unlimited guides, 4K views/mo), Enterprise (custom)
Content versioning: Side-by-side comparison and instant restore on Business and Enterprise plans
Lets you ingest more than 1,400 file formats—PDF, DOCX, TXT, Markdown, HTML, and many more—via simple drag-and-drop or API.
Crawls entire sites through sitemaps and URLs, automatically indexing public help-desk articles, FAQs, and docs.
Turns multimedia into text on the fly: YouTube videos, podcasts, and other media are auto-transcribed with built-in OCR and speech-to-text.
View Transcription Guide
Connects to Google Drive, SharePoint, Notion, Confluence, HubSpot, and more through API connectors or Zapier.
See Zapier Connectors
Supports both manual uploads and auto-sync retraining, so your knowledge base always stays up to date.
Integrations & Channels
Provides full-featured SDKs and REST APIs that slot right into Azure’s ecosystem—including Logic Apps and PowerApps (Azure Connectors).
Supports easy embedding via web widgets and offers native hooks for Slack, Microsoft Teams, and other channels.
Lets you build custom workflows with Azure’s low-code tools or dive deeper with the full API for more control.
Deep help desk integrations: Zendesk, Salesforce Service Cloud, Freshdesk, ServiceNow
Zendesk features: Update tickets from guides, preserve guide progress in tickets, launch Zendesk Chat from widget
Zapier integration: Webhook triggers for form submissions and guide completions
Analytics integrations: Segment, Google Analytics
Embedding options: JavaScript widget, iframe, API deployment
Note: No native Slack, WhatsApp, Telegram, or Microsoft Teams integrations (confirmed by multiple user reviews)
Note: No omnichannel messaging support
Website embedding: All plans support JS widget and iframe embedding
Embeds easily—a lightweight script or iframe drops the chat widget into any website or mobile app.
Offers ready-made hooks for Slack, Zendesk, Confluence, YouTube, Sharepoint, 100+ more.
Explore API Integrations
Connects with 5,000+ apps via Zapier and webhooks to automate your workflows.
Supports secure deployments with domain allowlisting and a ChatGPT Plugin for private use cases.
Hosted CustomGPT.ai offers hosted MCP Server with support for Claude Web, Claude Desktop, Cursor, ChatGPT, Windsurf, Trae, etc.
Read more here.
Gives granular control over index settings—custom analyzers, tokenizers, and synonym maps let you shape search behavior to your domain.
Lets you plug in custom cognitive skills during indexing for specialized processing.
Allows prompt customization in Azure OpenAI so you can fine-tune the LLM’s style and tone.
CSS and HTML customization: Change layout and look of knowledge base with custom code capabilities
Intuitive customization tools: Easy-to-use tools that don't require code for basic customization
Layout customization: Decide how content is structured and presented with flexible options
Design controls: Manage visual components like colors, logo, or cover image for brand alignment
Personalized content: Use customer data to show personalized content from knowledge base for targeted experiences
Data-driven personalization: Customers see what they need right away when first accessing knowledge base
Analytics insights: Guide usage analytics provide insight into customer behavior for continuous improvement
Highly flexible platform: Users appreciate ability to use Stonly for knowledge bases and guided tours with target properties based on specific user needs
Rich media support: Add images, GIFs, videos, and annotations to bring knowledge base content to life
Third-party scripts: Install scripts from other tools like Google Analytics for extended functionality
Lets you add, remove, or tweak content on the fly—automatic re-indexing keeps everything current.
Shapes agent behavior through system prompts and sample Q&A, ensuring a consistent voice and focus.
Learn How to Update Sources
Supports multiple agents per account, so different teams can have their own bots.
Balances hands-on control with smart defaults—no deep ML expertise required to get tailored behavior.
Pricing & Scalability
Uses a pay-as-you-go model—costs depend on tier, partitions, and replicas (Pricing Guide).
Includes a free tier for development or small projects, with higher tiers ready for production workloads.
Scales on demand—add replicas and partitions as traffic grows, and tap into enterprise discounts when you need them.
Basic (Free): 5 guides, 400 views/month, 1 seat, single language
Small Business ($249/mo, $199/mo annual): Unlimited guides, 4,000 views/month, 5 seats, 3 knowledge bases, CSS customization, Zapier, NPS surveys
Enterprise (Custom, ~$39K/year avg): Custom views, unlimited seats, AI Answers add-on, Mobile SDKs, SAML SSO, white-label, auto-translation, CSAT/CES surveys
Quick onboarding: Users report creating guides in under 30 minutes
Supplies rich docs, tutorials, cookbooks, and FAQs to get you started fast.
Developer Docs
Offers quick email and in-app chat support—Premium and Enterprise plans add dedicated managers and faster SLAs.
Enterprise Solutions
Benefits from an active user community plus integrations through Zapier and GitHub resources.
Additional Considerations
Deep Azure integration lets you craft end-to-end solutions without leaving the platform.
Combines fine-grained tuning capabilities with the reliability you’d expect from an enterprise-grade service.
Best suited for organizations already invested in Azure, thanks to unified billing and familiar cloud management tools.
Limited UI customization: Limited ability to customize user interface and workflows to match specific brand requirements is primary user concern
Basic collaboration tools: Without real-time editing or advanced team management features can hinder team productivity when multiple people need to work together
No offline access: Guides unavailable without internet connectivity reducing usability in areas with unreliable internet
Performance degradation: Can degrade with very large or complex guides causing slower responsiveness indicating scalability concerns
Restricted language options: Limit efficient creation of multilingual content which may be barrier for global organizations
Mixed media support missing: Users find missing features wishing for mixed media support and enhanced reporting tools
Step ordering difficulties: Users report limitations in feature usability and difficulties with step ordering though support offers helpful workarounds
Requires coding knowledge: Unlike most competitors, doesn't advertise as no-code platform - need coding knowledge to track events, target users, stream data, and style content
Image workflow limitations: Inability to use images in base offering limits utility in some workflows with some advanced features requiring extra costs
View-based pricing: Charges additional fees based on guide views - customers exceeding 4,000 guide views/month pay extra $250-500 monthly depending on volume
Integration reliability: Users find lack of integrations limits ability to fully connect Stonly with other tools - Stonly/Zendesk integration isn't as reliable as desired (stops working every few weeks)
Slashes engineering overhead with an all-in-one RAG platform—no in-house ML team required.
Gets you to value quickly: launch a functional AI assistant in minutes.
Stays current with ongoing GPT and retrieval improvements, so you’re always on the latest tech.
Balances top-tier accuracy with ease of use, perfect for customer-facing or internal knowledge projects.
No- Code Interface & Usability
Provides an intuitive Azure portal where you can create indexes, tweak analyzers, and monitor performance.
Low-code tools like Logic Apps and PowerApps connectors help non-developers add search features without heavy coding.
More advanced setups—complex indexing or fine-grained configuration—may still call for technical expertise versus fully turnkey options.
4.8/5 ease of use rating on G2
"Ease of use" mentioned 32 times in G2 reviews
Visual drag-and-drop editor requires no coding
Small learning curve - non-technical teams productive quickly
Guide creation in under 30 minutes reported by users
Pre-built templates for common scenarios
Intuitive interface for support teams
Note: Some navigation confusion reported in admin interface
Note: Cannot edit on mobile devices
Offers a wizard-style web dashboard so non-devs can upload content, brand the widget, and monitor performance.
Supports drag-and-drop uploads, visual theme editing, and in-browser chatbot testing.
User Experience Review
Uses role-based access so business users and devs can collaborate smoothly.
Competitive Positioning
Market position: Enterprise-grade cloud AI platform deeply integrated with Microsoft ecosystem, offering production-ready search and RAG capabilities at global scale
Target customers: Organizations already invested in Azure infrastructure, Microsoft enterprise customers, and companies requiring enterprise compliance (SOC, ISO, GDPR, HIPAA, FedRAMP) with 99.999% uptime SLAs
Key competitors: AWS Bedrock, Google Vertex AI, OpenAI Enterprise, Coveo, and Vectara.ai for enterprise search and RAG
Competitive advantages: Seamless Azure ecosystem integration (Logic Apps, PowerApps, Microsoft Teams), hybrid search with semantic ranking, native Azure OpenAI integration, global infrastructure for low latency, and unified billing/management through Azure portal
Pricing advantage: Pay-as-you-go model with free tier for development; competitive for Azure customers who can leverage existing enterprise agreements and volume discounts; scales efficiently with consumption-based pricing
Use case fit: Best for organizations already using Azure infrastructure, Microsoft enterprise customers needing tight Office 365/Teams integration, and companies requiring global scalability with enterprise-grade compliance and regional data residency options
Unique strength: Interactive guide format for structured support content
vs CustomGPT: Not comparable - different product categories (knowledge base vs RAG-as-a-Service)
vs Zendesk: Lighter-weight alternative focused on self-service guides vs full customer service platform
vs traditional chatbots: Interactive guides provide structured paths vs free-form conversation
Target audience: Support teams using Zendesk/Salesforce, not developers building RAG applications
70-76% ticket reduction documented in case studies
71% self-serve success rate with AI Answers
Enterprise compliance suitable for regulated industries
Market position: Leading all-in-one RAG platform balancing enterprise-grade accuracy with developer-friendly APIs and no-code usability for rapid deployment
Target customers: Mid-market to enterprise organizations needing production-ready AI assistants, development teams wanting robust APIs without building RAG infrastructure, and businesses requiring 1,400+ file format support with auto-transcription (YouTube, podcasts)
Key competitors: OpenAI Assistants API, Botsonic, Chatbase.co, Azure AI, and custom RAG implementations using LangChain
Competitive advantages: Industry-leading answer accuracy (median 5/5 benchmarked), 1,400+ file format support with auto-transcription, SOC 2 Type II + GDPR compliance, full white-labeling included, OpenAI API endpoint compatibility, hosted MCP Server support (Claude, Cursor, ChatGPT), generous data limits (60M words Standard, 300M Premium), and flat monthly pricing without per-query charges
Pricing advantage: Transparent flat-rate pricing at $99/month (Standard) and $449/month (Premium) with generous included limits; no hidden costs for API access, branding removal, or basic features; best value for teams needing both no-code dashboard and developer APIs in one platform
Use case fit: Ideal for businesses needing both rapid no-code deployment and robust API capabilities, organizations handling diverse content types (1,400+ formats, multimedia transcription), teams requiring white-label chatbots with source citations for customer-facing or internal knowledge projects, and companies wanting all-in-one RAG without managing ML infrastructure
A I Models
Azure OpenAI Service: Access to GPT-4, GPT-4o, GPT-3.5 Turbo through native Azure integration
Anthropic Claude: Available through Microsoft Foundry, bringing frontier intelligence to Azure (late 2024/early 2025)
Multi-Model Platform: Azure is the only cloud providing access to both Claude and GPT frontier models to customers on one platform
Model Selection Flexibility: Choose between Azure-hosted models or external LLMs accessed via API
Prompt Templates: Customizable system prompts and prompt templates to shape model behavior for specific use cases
Enterprise Integration: All models integrated with Azure security, compliance, and governance frameworks
Undisclosed Proprietary LLM: Stonly does not publicly disclose the specific model powering AI Answers feature
No Model Selection: Users cannot choose between GPT-3.5, GPT-4, Claude, Gemini, or other LLM providers
No Temperature Controls: No user-facing controls for adjusting response creativity, randomness, or formatting
No Fine-Tuning or Model Routing: Cannot customize model behavior beyond predefined AI Profiles and Custom Instructions
AI Profiles (Up to 20): Define tone, boundaries, and behavior for different use cases or audiences
Custom Instructions (Up to 100): Set specific rules and style guidelines for AI response generation
Guided AI Answers: Predefined responses for specific questions bypassing AI generation for sensitive scenarios
Automatic Fallback: Low-confidence scenarios trigger fallback to ML-powered search rather than forcing unreliable AI answer
Knowledge-Grounded Approach: AI responses anchored in Stonly guides, external websites, and PDFs to reduce hallucinations
Primary models: GPT-5.1 and 4 series from OpenAI, and Anthropic's Claude 4.5 (opus and sonnet) for enterprise needs
Automatic model selection: Balances cost and performance by automatically selecting the appropriate model for each request
Model Selection Details
Proprietary optimizations: Custom prompt engineering and retrieval enhancements for high-quality, citation-backed answers
Managed infrastructure: All model management handled behind the scenes - no API keys or fine-tuning required from users
Anti-hallucination technology: Advanced mechanisms ensure chatbot only answers based on provided content, improving trust and factual accuracy
R A G Capabilities
Agentic Retrieval (New 2024): Specialized pipeline using LLMs to intelligently break down complex queries into focused subqueries, executing them in parallel with structured responses optimized for chat completion models
Hybrid Search: Combines vector search, keyword search, and semantic search in the same corpus with sophisticated relevance tuning
Vector Store Functionality: Functions as long-term memory, knowledge base, or grounding data repository for RAG applications
Semantic Kernel Integration: Supports Azure Semantic Kernel and LangChain for coordinating RAG workflows
Import Wizard Automation: Built-in Azure portal wizard automates RAG pipeline with parsing, chunking, enrichment, and embedding in one flow
Enterprise Scale: Designed for millisecond-level responses under heavy load with global infrastructure (Microsoft Mechanics)
AI Answers (Enterprise Add-On): Generative AI responses grounded in Stonly guides, external websites, and selected PDFs
Knowledge-Grounding: Responses anchored to structured content (interactive guides, decision trees, checklists) reducing hallucinations vs generic chatbots
Confidence-Based Fallback: Automatic switch to ML-powered search when AI confidence is low preventing unreliable answers
Multi-Source Ingestion: PDF uploads, public website crawling, Zendesk help center content indexing
Interactive Guide Format: Proprietary content model combining structured workflows with AI-generated answers
Limited Data Sources: No Google Drive, Dropbox, Notion, SharePoint, or YouTube transcript extraction
Manual Content Updates: Updates through Stonly's visual editor—no automatic syncing from external sources
71% Self-Serve Success Rate: Documented effectiveness of AI Answers in reducing support escalations
Hallucination Controls: Strong grounding in structured content vs open-ended conversational AI
Core architecture: GPT-4 combined with Retrieval-Augmented Generation (RAG) technology, outperforming OpenAI in RAG benchmarks
RAG Performance
Anti-hallucination technology: Advanced mechanisms reduce hallucinations and ensure responses are grounded in provided content
Benchmark Details
Automatic citations: Each response includes clickable citations pointing to original source documents for transparency and verification
Optimized pipeline: Efficient vector search, smart chunking, and caching for sub-second reply times
Scalability: Maintains speed and accuracy for massive knowledge bases with tens of millions of words
Context-aware conversations: Multi-turn conversations with persistent history and comprehensive conversation management
Source verification: Always cites sources so users can verify facts on the spot
Use Cases
Enterprise Search: Centralizes documents and policies into searchable repository, improving productivity by up to 40% (saving nearly 9 hours per week per employee)
Customer Service Automation: Powers self-service chatbots, real-time agent counsel, agent coaching, and automated conversation summarization
RAG Applications: Over half of Fortune 500 companies use Azure AI Search for mission-critical RAG workloads (OpenAI, Otto Group, KPMG, PETRONAS)
Knowledge Management: Enables employees to quickly find information in vast organizational knowledge bases with AI-driven insights
Personalized Customer Interactions: Delivers relevant, real-time responses through self-service portals and chatbots based on customer data
Content Discovery: Dynamic content generation through chat completion models for AI-powered customer experiences
Multi-Industry Applications: Proven across retail, financial services, healthcare, manufacturing, and government sectors
Customer Support Ticket Deflection: 70-76% ticket reduction through interactive self-service guides and AI Answers
Help Desk Integration: Deep Zendesk, Salesforce Service Cloud, Freshdesk, ServiceNow integration for unified support workflows
Interactive Onboarding: Step-by-step guides, decision trees, and checklists for product onboarding and user education
Knowledge Base Enhancement: Augment traditional help centers with interactive guides and AI-powered search
Agent Assistance: Provide support agents with guided workflows and AI answers during live interactions
Multi-Language Support: Auto-translation on Enterprise plan for global support teams and multilingual customers
Complex Troubleshooting: Decision tree logic guides users through multi-step troubleshooting processes
Compliance & Training: Structured guides ensuring consistent information delivery for regulated industries
Customer support automation: AI assistants handling common queries, reducing support ticket volume, providing 24/7 instant responses with source citations
Internal knowledge management: Employee self-service for HR policies, technical documentation, onboarding materials, company procedures across 1,400+ file formats
Sales enablement: Product information chatbots, lead qualification, customer education with white-labeled widgets on websites and apps
Documentation assistance: Technical docs, help centers, FAQs with automatic website crawling and sitemap indexing
Educational platforms: Course materials, research assistance, student support with multimedia content (YouTube transcriptions, podcasts)
Healthcare information: Patient education, medical knowledge bases (SOC 2 Type II compliant for sensitive data)
Automatic Tier Upgrades: Exceeding limits for 2 consecutive months triggers automatic upgrade and billing adjustment
Enterprise-Gated Features: AI Answers, Mobile SDKs, SAML SSO, white-labeling all require Enterprise plan
Average Enterprise Contract: ~$39,000 annually according to Vendr procurement data
Standard Plan: $99/month or $89/month annual - 10 custom chatbots, 5,000 items per chatbot, 60 million words per bot, basic helpdesk support, standard security
View Pricing
Premium Plan: $499/month or $449/month annual - 100 custom chatbots, 20,000 items per chatbot, 300 million words per bot, advanced support, enhanced security, additional customization
Enterprise Plan: Custom pricing - Comprehensive AI solutions, highest security and compliance, dedicated account managers, custom SSO, token authentication, priority support with faster SLAs
Enterprise Solutions
7-Day Free Trial: Full access to Standard features without charges - available to all users
Annual billing discount: Save 10% by paying upfront annually ($89/mo Standard, $449/mo Premium)
Flat monthly rates: No per-query charges, no hidden costs for API access or white-labeling (included in all plans)
Managed infrastructure: Auto-scaling cloud infrastructure included - no additional hosting or scaling fees
Support & Documentation
Microsoft Support Network: Extensive support backed by Microsoft's enterprise support infrastructure with dedicated channels for mission-critical deployments
Enterprise SLA Plans: Dedicated support plans with guaranteed response times and uptime commitments
Microsoft Learn: Comprehensive in-depth documentation, Microsoft Learn modules, and step-by-step tutorials (Azure AI Search Documentation)
Community Forums: Active community of Azure developers and partners sharing best practices and solutions
Azure Portal Dashboard: Integrated monitoring and management through Azure portal for index tracking, query performance, and usage analytics
Official SDKs: Robust REST APIs and SDKs for C#, Python, Java, JavaScript with comprehensive sample code (Azure SDKs)
Azure Monitor Integration: Custom alerts, dashboards, and analytics through Azure Monitor and Application Insights (Azure Monitor)
4.8/5 G2 Rating: 132 reviews with consistently high satisfaction scores
Ease of Use Praised: "Ease of use" mentioned 32 times in G2 reviews indicating intuitive platform
Help Center Documentation: Comprehensive guides and tutorials for platform features
Email and Chat Support: Standard support channels for all paid plans
Dedicated Support (Enterprise): Priority support with dedicated account team and faster response times
Pre-Built Templates: Common support scenario templates accelerating guide creation
Quick Onboarding: Users report creating guides in under 30 minutes with small learning curve
REST API Documentation: API reference for user provisioning, content management, and widget control
Mobile SDKs (Enterprise): iOS, Android, React Native, Flutter for native app integration
Limited Developer Resources: No Python/Node.js SDKs, GraphQL, OpenAPI specs, or API Explorer/sandbox
Documentation hub: Rich docs, tutorials, cookbooks, FAQs, API references for rapid onboarding
Developer Docs
Email and in-app support: Quick support via email and in-app chat for all users
Premium support: Premium and Enterprise plans include dedicated account managers and faster SLAs
Code samples: Cookbooks, step-by-step guides, and examples for every skill level
API Documentation
Active community: User community plus 5,000+ app integrations through Zapier ecosystem
Regular updates: Platform stays current with ongoing GPT and retrieval improvements automatically
Limitations & Considerations
Free Tier Constraints: 50 MB storage limit, shared resources with other subscribers, no fixed partitions or replicas
Tier Immutability (Legacy): Cannot change tier after creation on older services, though new 2024 feature allows tier changes
Vector Search Limitations: Vector index sizes restricted by memory reserved for service tier, some regions lack required infrastructure for improved limits
No Pause/Stop: Cannot pause search service - computing resources allocated when created, pay continuous fixed rate
Index Portability: No native backup/restore support for porting indexes between services
Query Complexity: Partial term searches (prefix, fuzzy, regex) more computationally expensive than keyword searches, may impact performance
Field Size Limits: Facetable/filterable/searchable fields limited to 16 KB text storage vs 16 MB for searchable-only fields; maximum document size ~16 MB; record limit 50,000 characters
Schema Flexibility: Updating existing indexes can be difficult and disrupt workflows in some cases, requiring workarounds
Learning Curve: Advanced customizations require steep learning curve with trial-and-error for fine-tuning search experience
Cost Considerations: Pricing structure restrictive for smaller teams/individual developers; costs quickly add up with higher usage tiers and complex pricing models
Latency Trade-offs: AI enrichment and image analysis computationally intensive, consuming disproportionate processing power
Language Support: Some features (speller, query rewrite) limited to subset of languages
Offline Documentation: Lack of offline documentation frustrating for limited internet environments
Azure Ecosystem Lock-In: Best suited for organizations already invested in Azure, less competitive for non-Azure customers
NOT a RAG-as-a-Service Platform: Fundamentally a knowledge base tool with embedded AI—not a flexible RAG backend
AI Answers Enterprise-Gated: Core AI capabilities require expensive Enterprise plan (~$39K/year)—not available on $249/month Small Business tier
Undisclosed AI Model: No transparency on LLM provider—users cannot select or customize models
Limited Data Source Flexibility: PDF, public web, Zendesk only—missing Google Drive, Dropbox, Notion, SharePoint, YouTube
No Automatic Content Syncing: Manual updates through visual editor—no real-time integration with external knowledge sources
Missing Consumer Messaging: No Slack, WhatsApp, Telegram, Microsoft Teams native integrations (confirmed by user reviews)
No Omnichannel Messaging: Primarily website embedding and help desk integration—limited multi-channel support
Cannot Edit on Mobile: Guide creation and editing restricted to desktop—mobile limitation for on-the-go teams
No Real-Time Analytics: Flow reports update every 15 minutes—not true real-time monitoring
Limited Developer API: No Python/Node.js SDKs, GraphQL, Swagger specs, or API sandbox for testing
Overage Pricing Escalation: View limits can trigger expensive automatic upgrades after 2 consecutive months
Not Ideal For: Developers seeking pure RAG API, multi-tenant SaaS RAG backends, use cases needing model selection/fine-tuning, or flexible data source integration
Managed service approach: Less control over underlying RAG pipeline configuration compared to build-your-own solutions like LangChain
Vendor lock-in: Proprietary platform - migration to alternative RAG solutions requires rebuilding knowledge bases
Model selection: Limited to OpenAI (GPT-5.1 and 4 series) and Anthropic (Claude, opus and sonnet 4.5) - no support for other LLM providers (Cohere, AI21, open-source models)
Pricing at scale: Flat-rate pricing may become expensive for very high-volume use cases (millions of queries/month) compared to pay-per-use models
Customization limits: While highly configurable, some advanced RAG techniques (custom reranking, hybrid search strategies) may not be exposed
Language support: Supports 90+ languages but performance may vary for less common languages or specialized domains
Real-time data: Knowledge bases require re-indexing for updates - not ideal for real-time data requirements (stock prices, live inventory)
Enterprise features: Some advanced features (custom SSO, token authentication) only available on Enterprise plan with custom pricing
Core Agent Features
Agentic Retrieval (2024): Multi-query pipeline designed for complex questions in chat and copilot apps using LLMs to break queries into smaller, focused subqueries for better coverage (Agentic Retrieval)
Query Decomposition: Deconstructs complex queries containing multiple "asks" into component parts with LLM-generated paraphrasing and synonym mapping
Parallel Execution: Subqueries run in parallel with semantic reranking to promote most relevant matches, then combined into unified response
Performance Enhancement: Up to 40% improvement in answer relevance in conversational AI compared to traditional RAG approaches
Knowledge Base Integration: Knowledge bases ground agents with multiple data sources without siloed retrieval pipelines, available in Azure AI Foundry portal
Chat History Context: Reads conversation history as input to retrieval pipeline for contextually aware responses
Automatic Corrections: Corrects spelling mistakes and rewrites queries using synonym maps for improved retrieval accuracy
API Availability: Supported through Knowledge Base object in 2025-11-01-preview and Azure SDK preview packages (public preview)
Agent-to-Agent Workflows: Designed for RAG patterns and agent-to-agent communication in enterprise AI systems
Conversational AI Bot: Delivers confident answers backed by verified structured knowledge unlike generic LLMs that can hallucinate or invent answers
Knowledge-grounded responses: Provides answers backed by verified structured knowledge from guides you create preventing fabricated information
AI Agent Assist: Automatically summarizes tickets, suggests right path to resolution, and generates responses for support agents
Three core automation functions: Automatically analyzes and summarizes support ticket content, recommends most relevant Stonly guide/knowledge path to resolve issues, drafts complete responses for agents to review/edit/send
Process automation: Define processes to be followed and link them to different back-office tools to resolve customer requests before they reach support
Personalized knowledge: AI-powered solutions and process automation allow creation of guides, walkthroughs, checklists, knowledge bases adapting to each customer's needs
71% self-serve success rate: With AI Answers feature documented in company data
Hallucination reduction: Knowledge-grounding approach vs generic chatbots reduces off-topic responses
Custom AI Agents: Build autonomous agents powered by GPT-4 and Claude that can perform tasks independently and make real-time decisions based on business knowledge
Decision-Support Capabilities: AI agents analyze proprietary data to provide insights, recommendations, and actionable responses specific to your business domain
Multi-Agent Systems: Deploy multiple specialized AI agents that can collaborate and optimize workflows in areas like customer support, sales, and internal knowledge management
Memory & Context Management: Agents maintain conversation history and persistent context for coherent multi-turn interactions
View Agent Documentation
Tool Integration: Agents can trigger actions, integrate with external APIs via webhooks, and connect to 5,000+ apps through Zapier for automated workflows
Hyper-Accurate Responses: Leverages advanced RAG technology and retrieval mechanisms to deliver context-aware, citation-backed responses grounded in your knowledge base
Continuous Learning: Agents improve over time through automatic re-indexing of knowledge sources and integration of new data without manual retraining
R A G-as-a- Service Assessment
Platform Type: TRUE RAG-AS-A-SERVICE - End-to-end RAG systems built for app excellence, enterprise-readiness, and speed to market with native Azure integration
AI-Assisted Metrics: 3 AI-assisted metrics in prompt flow requiring no ground truth - breaks queries into intents, assesses relevant information, calculates affirmative response fractions
Hybrid Search Optimization: Combines vector search, keyword search, and semantic search with sophisticated relevance tuning for improved retrieval performance
Answer Optimization: Built-in capabilities for retrieval steering, reasoning effort optimization, and answer synthesis for production RAG applications
Query Planning: Leverages knowledge bases and AI models for query planning, decomposition, reranking, and structured answer synthesis
Enterprise Scale Analytics: Insights into user search behavior, query performance, and search result effectiveness through built-in analytics and monitoring
Import Wizard Automation: Azure portal wizard automates RAG pipeline with parsing, chunking, enrichment, and embedding in single flow
Azure AI Studio Integration: Unified platform for exploring APIs/models, comprehensive tooling, responsible design, deployment at scale with continuous monitoring
40% Accuracy Improvement: Studies demonstrate RAG can increase base model accuracy by 40% compared to standalone LLMs (RAG Performance)
Production-Ready Excellence: Rigorously tested AI technology with high-performance RAG applications without compromising scale or cost
Global Infrastructure: Designed for millisecond-level responses under heavy load with globally distributed infrastructure
Note: NOT a RAG-as-a-Service platform - fundamentally a knowledge base tool with embedded AI
Data source flexibility: Limited (PDF, public web, Zendesk only) vs comprehensive RAG platforms
LLM model options: None (undisclosed proprietary model, no user selection)
API-first architecture: Weak (widget-focused, limited SDKs, no server-side SDKs)
Performance benchmarks: Not published
Self-service AI pricing: Not available (Enterprise-gated, ~$39K/year)
Help desk integration depth: Excellent (best-in-class Zendesk, Salesforce, Freshdesk)
Hallucination controls: Strong (grounded in structured content)
Best for: Customer support ticket deflection, not flexible RAG backends
Not ideal for: Developers seeking pure RAG API, multi-tenant SaaS RAG backends, use cases needing model selection/fine-tuning
Core Architecture: Serverless RAG infrastructure with automatic embedding generation, vector search optimization, and LLM orchestration fully managed behind API endpoints
API-First Design: Comprehensive REST API with well-documented endpoints for creating agents, managing projects, ingesting data (1,400+ formats), and querying chat
API Documentation
Developer Experience: Open-source Python SDK (customgpt-client), Postman collections, OpenAI API endpoint compatibility, and extensive cookbooks for rapid integration
No-Code Alternative: Wizard-style web dashboard enables non-developers to upload content, brand widgets, and deploy chatbots without touching code
Hybrid Target Market: Serves both developer teams wanting robust APIs AND business users seeking no-code RAG deployment - unique positioning vs pure API platforms (Cohere) or pure no-code tools (Jotform)
RAG Technology Leadership: Industry-leading answer accuracy (median 5/5 benchmarked), 1,400+ file format support with auto-transcription, proprietary anti-hallucination mechanisms, and citation-backed responses
Benchmark Details
Deployment Flexibility: Cloud-hosted SaaS with auto-scaling, API integrations, embedded chat widgets, ChatGPT Plugin support, and hosted MCP Server for Claude/Cursor/ChatGPT
Enterprise Readiness: SOC 2 Type II + GDPR compliance, full white-labeling, domain allowlisting, RBAC with 2FA/SSO, and flat-rate pricing without per-query charges
Use Case Fit: Ideal for organizations needing both rapid no-code deployment AND robust API capabilities, teams handling diverse content types (1,400+ formats, multimedia transcription), and businesses requiring production-ready RAG without building ML infrastructure from scratch
Competitive Positioning: Bridges the gap between developer-first platforms (Cohere, Deepset) requiring heavy coding and no-code chatbot builders (Jotform, Kommunicate) lacking API depth - offers best of both worlds
Core Knowledge Base Features
N/A
Interactive step-by-step guides with visual flow builder
After analyzing features, pricing, performance, and user feedback, both Azure AI and Stonly are capable platforms that serve different market segments and use cases effectively.
When to Choose Azure AI
You value comprehensive ai platform with 200+ services
Deep integration with Microsoft ecosystem
Enterprise-grade security and compliance
Best For: Comprehensive AI platform with 200+ services
When to Choose Stonly
You value exceptional ease of use - 4.8/5 g2 rating with intuitive visual editor praised in 32 reviews
Deep help desk integrations - bidirectional Zendesk, Salesforce, Freshdesk, ServiceNow connections
Strong compliance - SOC 2 Type 2, GDPR, HIPAA, ISO 27001, PCI, CSA Star Level 1
Best For: Exceptional ease of use - 4.8/5 G2 rating with intuitive visual editor praised in 32 reviews
Migration & Switching Considerations
Switching between Azure AI and Stonly requires careful planning. Consider data export capabilities, API compatibility, and integration complexity. Both platforms offer migration support, but expect 2-4 weeks for complete transition including testing and team training.
Pricing Comparison Summary
Azure AI starts at custom pricing, while Stonly begins at $249/month. Total cost of ownership should factor in implementation time, training requirements, API usage fees, and ongoing support. Enterprise deployments typically see annual costs ranging from $10,000 to $500,000+ depending on scale and requirements.
Our Recommendation Process
Start with a free trial - Both platforms offer trial periods to test with your actual data
Define success metrics - Response accuracy, latency, user satisfaction, cost per query
Test with real use cases - Don't rely on generic demos; use your production data
Evaluate total cost - Factor in implementation time, training, and ongoing maintenance
Check vendor stability - Review roadmap transparency, update frequency, and support quality
For most organizations, the decision between Azure AI and Stonly comes down to specific requirements rather than overall superiority. Evaluate both platforms with your actual data during trial periods, focusing on accuracy, latency, ease of integration, and total cost of ownership.
📚 Next Steps
Ready to make your decision? We recommend starting with a hands-on evaluation of both platforms using your specific use case and data.
• Review: Check the detailed feature comparison table above
• Test: Sign up for free trials and test with real queries
• Calculate: Estimate your monthly costs based on expected usage
• Decide: Choose the platform that best aligns with your requirements
Last updated: December 16, 2025 | This comparison is regularly reviewed and updated to reflect the latest platform capabilities, pricing, and user feedback.
The most accurate RAG-as-a-Service API. Deliver production-ready reliable RAG applications faster. Benchmarked #1 in accuracy and hallucinations for fully managed RAG-as-a-Service API.
DevRel at CustomGPT.ai. Passionate about AI and its applications. Here to help you navigate the world of AI tools and make informed decisions for your business.
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